Social Media Manager

JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

Key Responsibilities:

• Design AI-driven solutions for core veterinary workflows, such as patient triaging, diagnostics support, treatment plan suggestions, appointment scheduling, and client communications.
• Develop AI assistants and multi-agent systems to automate routine tasks like SOAP note summarization, clinical documentation (Medical Records), prescription and other reminders, and client follow-ups.
• Implement RAG pipelines leveraging veterinary knowledge bases, clinical case data, Case Summaries and standard care protocols.
• Integrate LLMs into practice management modules for intelligent querying, FAQ automation, and veterinary clinical knowledge support.
• develop and deploy AI services using Azure AI Services, Azure OpenAI, and integrate with Hapivet.ai
• Ensure secure, compliant, and scalable deployment of AI/ML models in line with veterinary data privacy standards and healthcare regulations.
• Collaborate with veterinarians, product managers, and software engineers to ensure AI solutions are clinically relevant, user-friendly, and impactful.

Required Skillset:

Machine Learning & Deep Learning for Healthcare

• Strong foundation in supervised/unsupervised learning, anomaly detection, and predictive analytics applicable to veterinary clinical data.
• Experience with CNNs (for imaging), RNNs/LSTMs (for sequential data like patient histories) and Transformers for natural language tasks.
• Proficiency with TensorFlow, PyTorch, and Hugging Face.
• Good to have understanding on GANs (medical imaging, data privacy-safe synthetic data, or image-based diagnostics)

LLMs & NLP for Veterinary Applications

• Deep understanding of transformer models (GPT, BERT, LLaMA) applied in medical/veterinary text summarization and knowledge extraction.
• Fine-tuning LLMs with techniques with PEFT, LoRA, QLoRA for domain-specific tasks.
• Expertise in Prompt Engineering and Chain of Thought (CoT) design for veterinary use cases.
• RAG pipeline development with veterinary case databases using Pinecone or Azure AI Search.

AI Agent Workflows & Orchestration

• Multi-agent coordination and AI workflow orchestration with LangChain, LangGraph, and Microsoft Autogen SDK.
• Experience with context management using Model Context Protocol (MCP) in clinical task flows.

Cloud AI Deployment & Engineering

• Experience with Azure AI, model serving (Triton, TensorFlow Serving, TorchServe).
• CI/CD for AI models, cloud security, and scalable API integration.

Programming & Data Engineering

• Advanced proficiency in Python, R
• working knowledge of TypeScript.
• Veterinary data processing experience—handling EMRs, patient histories, and diagnostic reports
• Data cleaning, transformation, and ensuring data quality for clinical applications.

Preferred Experience:

• AI/ML deployment in veterinary practice management systems or healthcare applications.
• Understanding of veterinary compliance, data sensitivity, and client confidentiality (e.g., pet health records, veterinary licensing).
• Exposure to veterinary-specific AI applications, such as diagnostic imaging analysis, clinical decision support systems, or client interaction bots.
• Familiarity with DeepSpeed, Megatron-LM, and scaling techniques for LLMs.

Soft Skills & Domain Understanding:

• “Passion for improving pet care and veterinary services through technology”.
• Strong communication skills for collaborating with veterinary professionals.
• Ability to translate clinical workflows into AI-enabled solutions.

Main responsibilities and duties:

 Reviews deals on Salesforce with a commercial mindset and assesses the strength and

revenue potential of the deal.

 Has a good understanding of deal structures, and key KPIs e.g. discount, fee etc and uses this

knowledge to suggest improvements to submitted deals in order to maximise potential

profit.

 Works closely with the Merchandiser to ensure deals on-site are bringing in incremental

sales and aren’t cannibalising other deals.

 Provides relevant focus to the sales team to improve quality of deal submissions.

 Prioritises approved deals on the copy board, ensuring deals are written in priority order,

ensuring deals launch in time for key selling periods.

 Schedules launch date of deals.

 Identifies top deals that require a more in-depth write-up from the copy team and ensures

these are written in a timely manner.

Technical Skills required:

 BCom/BBA/MBA Degree or previous experience in a relevant sector

 Proficiency in Microsoft tools (e.g. excel)

 Ability to analyse data sets in order to arrive at logical conclusions

 Experience in tools such as SQL and Power Bi useful but not essential

Soft Skills required:

 Ability to prioritise and multitask, responding to ad-hoc data requests whilst taking care of

ongoing tasks / projects

 Ability to work with people with a variety of styles and working cultures

 Analytical mindset

 Attention to detail

 Strong communication

 Commercial Acumen

Key Responsibilities:

1. Be part of the team responsible for the enterprise grade SAAS platform.

2. Own end-to-end design and development of Product Features.

3. Design and implement software for testability, maintainability, scalability, supportability.

4. Troubleshoot and support field issues, microservices monitoring.

5. Hands-on working on SAAS based applications.

6. Experience with working on scalable, highly available distributed systems.

7. Robust understanding of Agile development along with CI/CD pipeline.

8. Solid understanding of software development Life Cycle.

9. Solid understanding of end to end Application Security and incorporating the same during development.

10. Exposure to micro-services architecture and microservices development frameworks, platform based architecture.

11. Experience in AWS/Azure.

12. Experience in Dockers, and Kubernetes. ECS, EKS, AKS etc

13. Experience with RDBMS such as Postgres(Preferred), MySQL and nosql databases(Desired).

14. Experience in languages such as Python(Preferred), Java.

15. Exposure to development of data platforms for analytics, reporting etc.

16. Exposure to the development of IOT applications is a plus.

Other requirements

1. Proficient in JavaScript, TypeScript, Vue.js(preferred), ReactJS

2. Solid understanding of UI/UX principles, responsive design techniques, and front-end performance optimization.

3. Exposure to the development of API-driven Single Page Applications

4. Exposure to AWS Cloudfront, Akamai etc.

5. Experience in Application monitoring and log management tools.

Sales executives are responsible for selling a company’s products or services to potential customers. They are often regarded as the face of the company and the primary point of contact for clients.

A sales executive usually performs the following tasks:

• Find new business opportunities and customers
• Contact potential customers to showcase company products or services
• Develop relationships with existing customers and keep in touch with them
• Negotiate prices and terms with customers
• Prepare sales contracts and keep track of sales activities
• Work with other team members to ensure customer satisfaction

-Strong understanding of Swift & Objective-C, MVC/MVVM, and Cocoa APIs/frameworks

-Experience with AVFoundation, CoreData,Core location, CoreAnimation, CoreGraphics, NSURLSession,

iOS background modes, tvOS, JSON, CocoaPods,3D touch.

-Familiarity with RESTful APIs to connect iOS applications to back-end services.

-Strong understanding of Apple's design principles and interface guidelines.

-Strong understanding of auto layout and UI implementation.

-Strong understanding of Git.

-Understanding of the full mobile development life cycle.

-Experience with third-party libraries and APIs.

-Establish unit-test code for robustness, including edge cases, usability, and general reliability.

-Knowledge in making network calls using Alamofile(swift), AFNetworking(Objective - C), and using native

NSURLSession.

-Good debugging skills and knowledge to use Instruments App.

-App store deployment and certificate management knowledge.

-Knowledge in Firebase Real-Time dB and FCM will be a plus.

-Experience in implementing universal linking in iOS.

Technical Skills needed:

• WebSphere Developers with Sr experience.
• Strong knowledge of WebShere Commerce v8.x (preferred) application development
• Strong knowledge of web application development using enterprise Java technologies and frameworks
• Strong knowledge building WebSphere Commerce applications using Web Sphere Commerce Build and Deployment (WCBD) is preferred
• Experience with AWS hosted applications is preferred. Knowledge of working on EC2, ELB, RDS services preferred.
• Experience with Ant, Maven build scripts and Jenkins based CI/CD process
• Strong knowledge of Unix/Linux shell scripts
• Hands on experience with web service technologies including SOAP, REST, JCA, Jax-ws preferred
• Strong knowledge of specific Java technologies including JSP, JSTL, JDBC and JAXB is preferred
• Strong familiarity using SVN/GIT/BitBucket for source code management is preferred
• Strong knowledge of profiling techniques, memory management and performance tuning is preferred
• Experience tuning Websphere commerce Solr Indexing and Stage Prop Process highly desirable

As our Full Stack Engineer, you will be developing fast, reliable and scalable web applications while taking responsibility for shipping core backend features.

Roles and responsibilities:

1. Develop smooth, scalable and pixel-perfect web-app products
2. Architect, optimize and scale complex systems like the database engine and APIs
3. Follow TDD and write well designed, factored, and tested code
4. Develop new features and maintain existing code
5. Manage infrastructure and ensure security of applications
6. Solve complex product and engineering challenges alongside the core team

What we're looking for in you:

1. 4+ years of experience in Full Stack Development
2. Extensive programming skills with a proficiency in Java, Spring Boot and Javascript
3. Have strong fundamentals in systems design and RDBMS and NoSQL databases
4. Product minded: Strong UI/UX and design sense
5. Strong understanding of asynchronous request handling and dynamic web page development
6. Experience working with React.js, Next.js, Node.js, HTML, CSS, Redux, TypeScript
7. Stellar problem solving and research skills with the ability to design scalable systems
8. Exposure with AWS/GCP, Docker, Kubernetes and CI/CD Setups
9. Experience in functional, L& P and security testing

Benefits of working with Rivi:

• Stock Options
• Flexible work hours
• More responsibilities and more opportunities
• The chance to exponentially grow in your career, as Rivi grows
• Work on real innovation and a futuristic vision
• Enhance your skill-sets and knowledge
• Opportunity to learn about many different verticals
• Feel empowered and change things - We value ideas and suggestions
• Work in an inclusive culture where transparency, creativity, accountability and ownership is encouraged

• 2+ years of experience in Python, Django, Mongo, Express, MySQL, etc
• Have built applications capable of serving high volume with low latency in production
• Following practices of agile development with continuous integration/deployment
• Experience in deploying applications in AWS cloud
• Knowledge in building applications for Fintech/payments domain is a bonus
• Bachelor’s or Master’s degree in CS or equivalent from a reputed institution
• Self-starter, hustler, and a desire to achieve greatness is a MUST
• Immediate joining preferred
• You will have the flexibility to design the application and systems from the ground up.
• Your primary responsibility is to implement business logic in the backend and create awesome restful APIs for seamless integration with our mobile front end.