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Experience: 1 to 4 years ( Must Advertising Agency)
Job Type: Full time, on site
Working days: 5 (+ Alternative Saturdays)
Working hours: 10:00 am to 6:30 pm
Location: C.G. Road, Ahmedabad
Compensation: Up to 6 LPA
Qualifications:
- Proven content crafting experience in digital agencies.
- Up-to-date with tech and marketing trends.
- Portfolio of plagiarism-free content.
- Strong communication and writing skills.
- Research ability and attention to detail.
- Creative thinker and team player.
- Bachelor’s degree in a relevant field.
- Proficient in content management tools
- Understanding of word play in English, Hindi and Gujarati language.
Key Responsibilities
Content Creation: Develop engaging, brand-aligned copy for video scripts, social media posts, images, and advertising campaigns.
Collaborative Workflow: Act as a pivotal liaison between the account management and graphic design teams, ensuring messaging and visual content are harmoniously integrated.
Quality Assurance: Review and refine content to ensure it meets our high standards for clarity, grammar, and brand consistency.
Creative Input: Provide insightful creative direction and references to guide the visual and textual aspects of our content, keeping abreast of the latest social media trends.
Essential Skills
Exceptional English Proficiency: Outstanding writing, editing, and proofreading skills, adaptable to various tones and styles for different audiences and platforms.
Social Media Expertise: In-depth knowledge of major social media platforms, with a talent for leveraging trends and engaging diverse audiences.
Efficient Multitasking: Proven ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.
Strong Collaboration: Excellent coordination and communication abilities, essential for working closely with account managers and graphic designers to ensure a unified approach to content creation.
Innovative Thinking: A knack for creative problem-solving, generating fresh ideas, and overcoming challenges in content creation.
- copy writing experience with good Advertising agency or design studio
- Possession of creative flair, versatility, conceptual/visual ability and originality
- Able to write long copy for website, brochures, blog and short and creative copy for ad campaigns, social media etc.
- Developing creative ideas and concepts for various media vehicles like taglines, jingles, ad campaigns, brochures, social media posts etc.
- Writing clear, persuasive, original copy
- Proofreading copy to check spelling and grammar
- Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
- Overseeing campaigns through the production stage to completion
We are looking for a copywriter that can deliver words and meaning to advertising visuals. Shall be responsible for writing compelling marketing and promotion materials for different verticals of industries.
The typical creative process shall involve:
- Coordinate with the account managers to discuss the brand requirements.
- Write sellable copy for a variety of media including social, print, video, and online
- Brainstorming visual and copy ideas with the creative team.
- Get a detailed brief to interpret the client’s needs and develop a creative concept that suits their purpose.
- Creating drafts of creative concepts with the briefs available and through data research.
- Presenting final output of creative concepts to the account managers.
- Working as a part of a team with account leads, designers and technical dept.
- Stay current on trends and competitors within the editorial sphere