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- Creating marketing campaigns from scratch - storyboarding, creative development with creative agency, media buying with media agency, etc.- Knowledge and understanding of brand and performance metrics to measure ROI.- Store launches, sponsorships, activations. -Well-versed in ATL and BTL marketing.- Supervising the sign-off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.- Working with agencies for Brand Health / Customer Satisfaction studies, research, creative development, media buying, events/activations.Skills and Personal Qualities Required:- Have good analytical skills- Be a good listener, able to respond to results and consumer research- Be an excellent communicator, both verbally and in writing (non-negotiable)- Be able to work well with a wide range of people from different parts of the business- Be able to manage different projects at the same time- Be energetic and passionate, and a great storyteller- Have excellent presentation skills.
About The Company: Seniority, an RPG Group Company is India's largest shopping destination for senior citizens. The company is building a brand that focuses on making everyday lives easier for senior citizens.With a curated product portfolio of over 5000 products ranging from medical to lifestyle, thecompany aims to provide a seamless experience through its online website and retail store. Tomeet the touch and feel need of this demographic before they buy a product, the company has opened stores in Pune and Coimbatore. An expansive Experience zone spread over 2,000 square feet where one can try the products before they buy. They also conduct senior citizen events and activities over the weekend, making their store a community hub. With a curated product portfolio ranging from medical to lifestyle products, Seniority aims to provide a seamless experience through the online website (www.seniority.in) and its retail stores. The company services 19,000 pin codes across India and has multiple payment options available - cash on delivery, card payment, net banking etc. There are no delivery charges. The slick and clutter-free user interface makes shopping a convenient and hassle-free experience for all, including seniors.As of September 2018, they have over 1.5 lakh customers across India and will be continuing its community building efforts throughout other cities in India. Their brand ethos is live evergreen as they home to resonate with the senior citizens of today, who are independent and empowered in their own right and Seniority wishes to propagate the same.About the Role: Seniority is looking for a candidate who can spearhead its content marketing activities. He/She will lead a team to generate and contribute to overall marketing goals and deliver ROI on content. They will also be require to build content properties internally, externally and work on content for various means - community, branding, offline, PR etc. Job Responsibilities :1. Strategizing a strong content calendar for online blog 2. Implementing SEO friendly practises across the our blog and measuring its efficiency 3. Measuring ROI on content, analyzing via google analytics 4. Coordinating with internal teams and agencies5. Curating Seniority flagship magazine content 6. Managing 3rd party/paid articles7. Coordinating with partners for relevant content repurposing 8. Build a strong online and offline readership database for Seniority 9. Create and execute content for other marketing requirements/teamsRole Requirements :1. 3+ years experience in similar domain, either at an popular editorial or content marketing 2. Intuitive storyteller and creative thinker, able to conceive stories from various angles and buildeditorial calendars that resonate with target audiences3. Abreast with latest trends4. Have complete knowledge of our product portfolio5. A Team worker - one who can work with multiple teams and execute different content requirements 6. Ability to handle multiple agencies and build a writers network 7. A Self-motivated individual: Someone who can execute innovative ideas and meet deadlines8. Deep understanding of multiple target audiences9. Ability to learn and adapt within a startup culture and growing organisation 10. Analytical skills to understand the implications of content marketing Interested candidates can call us: 9112255252
Responsibilities • communicate with internal colleagues to understand the needs of departments and the organisation as a whole; • work with external stakeholders to understand and investigate feedback into the service/function/product provided; • consider the opportunities and potential risks attached to the suggestions you have made; • gain agreement, usually from senior management, of the best method of introducing your recommendations to the business; • communicate the benefits of your recommendations across departments and help to address any uncertainty and concern; • produce written documentation to support your work, report on your findings and to present to stakeholders when necessary; • excellent wireframing and documentation skills • experience in wireframe tools, writing use case, user stories, SRS, BRDs, FRDs etc • communicating with client and customers • support the staff and teams in making the recommended changes, including helping to resolve any issues; Skills You will need: • excellent communication skills, with the ability to talk to and present to a range of audiences, sometimes acting as a translator between parties; • the ability to work under pressure on multiple projects within your project timeframes; • a passion for creating solutions with a positive attitude to change; • excellent analytical skills and an informed, evidence-based approach;
