Branding Jobs in Pune

Key Result Areas:

Design
Participating in all design phases (strategy, design and execution) to understand the intent & details involved
Articulating phase by phase deliverables for internal teams and consultants / vendors
Preparing expectations and delivery parameters
Ensuring documentation is done by individuals
Be part of design / presentations to clients / consultants

Planning
Decoding design and breaking it down to tasks & action points
Prepare tasks based on monthly / weekly deliverables
Bridging the gaps if any for designers/ team internally or externally
Ensuring time schedules are met by various team members external teams
Monthly / weekly / daily meeting and Follow-ups with Internal & External teams. Getting work / task done
Planning work meetings and implementing action points

Execution
Allotting tasks and driving these tasks internally & externally
Identifying and scrutinizing vendors for various tasks. Thoroughly checking their work samples & capabilities.(if any)
Submitting reports / feedback internally and to the client
Checking and refining vendor work dockets, which are prepared by team to be sent to vendors / consultants
Solving queries and resolving issues
Evaluating quotes and work samples along with the team
Timely checks and scrutiny of work that’s getting made Internal and External
Making reports of various milestones/ phases and discussing with client and internal team
Validating and approving work done Internal and External phase by phase costs and time schedules
Ensuring design Intent is met
Presentations to client if any

Overall Responsibility
Understanding overall project / design expectations
Planning and allotting work to teams
Review and scrutiny of work
Managing team schedules and project time lines
Ensuring project schedules/ timelines and design intent is met
Escalation management and solution driven approach
Maintaining and protecting our reputation
Managing client relationship
Ensuring successful project completion

Key attributes:
Systematic, Meticulous, Smart, Energetic, Articulate, Strict, Leader.

We are looking for someone experienced and passionate about brand strategy and design. This is an individual contributor role where you would need energy, enthusiasm and would need to be self driven. This is a role where you get to be your own boss. You will be given objectives and you will drive the effort from the front. 

Overall, you would be responsible for the entire brand experience for monsoonfish whether it is with new hires, existing employees, prospective clients, existing and old clients, partners and create relevant touchpoints in a way that resonates our brand promise.

You would be owning things like our website, presentations, case studies, various letters and contracts, social handles- their strategy and the design, blogs, presentations for speaker opportunities, content collaborations, media presence and outreach, speaking opportunities, and everything else that is a brand touchpoint.

The candidate should be a great communicator, should love to interact with people and should be able to naturally connect to others.

Operationally, you would be required to keep your eye on the goals and report outcomes on a weekly basis. 

Being a voracious reader with a discipline and temperament to write and create content on a daily basis is a must. Having knowledge of how content marketing, digital media and advertising works, is desirable. Should be able to respond quickly to requirements and should be completely self organised. Maintaining a quick response, cadence of social media posts, analysing and reporting and changing strategy accordingly is key.

Don't forget to attach some samples / some links to the brands or content you have managed or written or designed for. 

Core areas of work:

• Creating product inspiration pieces and demos for the ad products we develop
• Design, update and manage the website together with the design team
• Support Product Marketing with timely and effective marketing collaterals
• Drive the internal brand agenda for employees, brand and business
• Design for social media.
• Design presentation decks for Sales and Marketing

 

You are the one, if:

• You are attentive to details and an extra space ticks you off.
• You value time
• You are good at expressing your thoughts, be it in any form - written, verbal or visual.
• A good challenge exites and motivates you.
• You have some understanding of the digital advertising/marketing ecosystem. If not, you are someone who is keen to learn.
• You can independently handle projects and take them from concept to execution.
• You are passionate about something outside of work.
• You have realised that I misspelt 'excites' in point no. 4

• Develop and execute influencer marketing strategies and creative

campaigns

• Identify and build relationships with prominent influencers
• Building an influencer ecosystem for e-commerce/start-ups.
• Research relevant influencers and contact them.
• Build good relationships with influencers.
• Negotiating with influencers
• Monitor influencer activity, analyse their performance, identify areas

of improvement, and recommend

• Research relevant industry experts, competitors.
• Brainstorm new, creative approaches to influencer/ affiliate/

collaboration campaigns.

• Liaising with the marketing team to create and coordinate

marketing strateg

• Maintain and operate brand’s ecommerce portal, Amazon & Flipkart business
portal.
• Responsible for the complete P/L, Sales, Operations, Inventory, pricing and gross
margins.
• Develop concept / brand attributes and positioning strategy in line with Global
guidelines.
• Responsible for developing the Sales targets with E Commerce portals and making
360-degree marketing plan to achieve the same
• Prepare the Periodic online marketing budget for the e-commerce key accounts and
with the management team and allocate budget to listings with the break up in
terms of season, campaign, media etc.
• Prepare design and plans for exclusive product ranges for e-commerce partners and
working closely with design, product and production team
• Recommend e-commerce (online) store promotions in consultation with the
marketing team and e-commerce portal.
• Ensure that all communication material required for the promotions is developed,
designed within the time frame specified.
• Recommend events specific to brand, product category and season.
• Ensure the listing of all live stock on the e-commerce portal.
• Manage appropriate product promotions on all E Commerce platforms in
collaboration with the Marketing team.
Skills / Requirements:
• Broad understanding of E-commerce business operations required
• E-Commerce -Sales/Sales Operation
• E-commerce Marketing
• E-commerce Ads : Amazon, Flipkart etc.
• Affiliate Marketing Management
• Deep understanding about Amazon Seller Central, Flipkart Seller Accounts.

- Define the brand value proposition and brand strategy

- Own the measurement of the brand and associated KPIs

- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights

- Refine the external voice and expand public presence of the brand

- Drive brand consistency across written text, voice/verbal communication, visual communication and content

- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Managing the budget for advertising and promotional items

- Driving NPS, CSAT and other surveys and deriving insights from these surveys

- Conduct competitive consumer insight linked primary and secondary research