
Digital Marketing Specialist
Job Title: Digital Marketing Specialist – Email Marketing, SEO & LinkedIn Outreach
Experience: 4–6 Years
Location: [Insert Location / Remote / Hybrid]
Industry: IT Services | Custom Enterprise Applications | B2B Tech Marketing
Employment Type: Full-Time
About Us
We are a fast-growing IT services company focused on delivering custom enterprise application development, cloud-native platforms, and digital transformation solutions. We are targeting clients across SEA, India, Europe, GCC, and North America, and are building a global brand presence to support our expansion.
We are looking for a Digital Marketing Specialist with proven expertise in Email Marketing, SEO, and LinkedIn Outreach to support lead generation, online visibility, and global campaign execution.
Role Overview
As a Digital Marketing Specialist, you’ll lead email campaigns, SEO initiatives, and LinkedIn marketing efforts to engage enterprise decision-makers and generate qualified leads across key global regions. You'll collaborate closely with content, sales, and leadership teams to drive measurable marketing impact.
Key Responsibilities
Email Marketing
- Plan, create, and execute targeted email campaigns for lead generation, nurturing, and re-engagement across SEA, India, Europe, GCC, and North America.
- Develop personalized workflows based on buyer personas, industries, and intent signals.
- Continuously A/B test and optimize for open rates, CTR, and conversions.
Search Engine Optimization (SEO)
- Own and execute on-page and off-page SEO strategies to boost visibility across regional search engines.
- Conduct keyword research and content optimization for blog posts, landing pages, and service pages.
- Develop high-quality backlink strategies through guest posting, outreach, and digital PR.
- Monitor SEO performance using tools like Google Search Console, Ahrefs, SEMrush, or Moz.
LinkedIn Marketing & Outreach
- Design and manage LinkedIn outreach campaigns targeting enterprise decision-makers (CXOs, IT Heads, Digital Leaders).
- Build and manage prospect lists using LinkedIn Sales Navigator and engagement tools (e.g., Apollo, Lemlist, etc.).
- Collaborate with the sales team to coordinate messaging, follow-ups, and campaign timing.
- Manage company LinkedIn presence — schedule posts, engage with the network, and grow audience organically.
Analytics & Optimization
- Track and report campaign performance across all digital channels (email, LinkedIn, SEO).
- Generate insights and recommendations for continuous improvement.
- Maintain lead funnel hygiene and alignment with CRM (e.g., HubSpot, Zoho).
What You Bring
- 4–6 years of experience in B2B digital marketing, ideally within the IT services or enterprise tech space.
- Demonstrated success running international marketing campaigns across SEA, India, Europe, GCC, and North America.
- Hands-on expertise with email marketing tools (e.g., Mailchimp, HubSpot, Zoho Campaigns).
- Solid understanding of SEO and experience with SEO tools
- Proficient in LinkedIn Marketing and Outreach, including Sales Navigator and campaign tools.
- Strong communication and copywriting skills tailored to B2B enterprise audiences.
- Self-driven, detail-oriented, and able to manage multiple priorities in a fast-paced startup environment.
Nice to Have
- Experience with performance marketing (Google/LinkedIn Ads).
- Familiarity with automation tools (e.g., Lemlist, Apollo, HubSpot).
- Knowledge of HTML/CSS for email customisation.
- Exposure to content marketing and blog strategy for lead generation.
Why Join Us?
- Play a key role in expanding a global tech services brand.
- Drive measurable impact across multiple digital channels and markets.
- Work in a collaborative, innovation-driven environment with high visibility.
- Fast-track growth opportunities in a high-performance culture.
- Competitive compensation + performance-based bonuses.

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Total Experience: 1+ years
Mode Of Hire: Permanent
Required Skills Set (Mandatory): Object Oriented Programming, data structures, algorithms, software design, and database systems.
Desired Skills (Good if you have): Springboot, ElasticSearch, MongoDB, MySQL, Redis, Crawling/ Web Scraping, Programming languages(Java, Python, C, C++)
Job Responsibilities
- Collaborate with Managers and other Engineers to help define, scope, and implement high-quality features that solve critical user needs.
- Break down requirements into architecture and deliver code, while keeping operational issues in mind.
- The ability to own end-to-end responsibility right from the requirement to release.
- Write clear documentation so that other engineers can jump in and get things done.
- Actively participate in design and code reviews.
- Help take Tracxn to the next level as a world-class engineering team
Job Requirements
- Experience with building backend services. Strong algorithm and CS skills.
- Experience designing and implementing large‐scale distributed systems.
- Experience with multiple programming languages (Java, Python) and data stores (MongoDB, MySQL, Redis, etc)
- Proven ability to work in a fast-paced, agile, and in ownership, and results-oriented culture.
- Strong problem-solving and analytical skills.
Culture
- Work with performance-oriented teams driven by ownership and passion.
- Learn to design systems for high accuracy, efficiency, and scalability.
- No strict deadlines focus on delivering quality work.
- Meritocracy-driven, candid culture. No politics.
- Very high visibility regarding which startups and markets are exciting globally.
About Tracxn
Tracxn (Tracxn.com) is a Bangalore-based product company providing a research and deal sourcing platform for Venture Capital, Private Equity, Corp Dev, and professionals working around the startup ecosystem. We are a team of 800+ working professionals serving customers across the globe. Our clients include Funds like Andreessen Horowitz, Matrix Partners, GGV Capital, and Large Corporations such as Citi, Embraer & Ferrero.
Founders
- Neha Singh (ex-Sequoia, BCG | MBA - Stanford GSB)
- Abhishek Goyal (ex-Accel Partners, Amazon | BTech - IIT Kanpur)
About Technology Team
Tracxn's Technology team is 50+ members strong and growing. The technology team is subdivided into multiple smaller teams, each of which owns one or more services/components of the technology platform. Ours is a young team of motivated engineers with a minimal management structure where almost everyone is actively involved in technical development and design activities. We have a team-centric culture where the ownership and responsibility of a feature or module lie with a team as compared to an individual.
We work on an array of technologies, including but not limited to Spring, Elastic Stack, Kafka, Mongo, MySQL, Redis, ReactJS, Next.js, Node, AWS Lambda, Ansible, etc.
We value ownership, continuous learning, consistency, and discipline as a team.
NetSysCon is looking for a Full Stack Engineer for a travel/airline SaaS start-up. They have partnered with major airlines and entertainment brands such as Disney Theatrical Group, Qantas, Iberia, Alaska, Malaysia Airlines, Vistara, IndiGo, Volaris, and others. Their platform offers innovative tools to drive revenue, operational efficiency, and digital shopping conversion.
Job Profile
Work on all elements of the stack from data modeling and back end API's to UI implementation.
Working with airlines on integrations deep within their systems (in person, if you like!).
Assisting with key architecture, platform and infrastructure design.
Ensuring the system runs and scales smoothly, with high availability and resilience to failure.
What we use:
Python, Django, Celery
React, TypeScript
Scikit-learn, PyTorch, Tensorflow
Postgres, Redis
Kubernetes, Docker, AWS, Terraform, CDK, Github Actions
Our client is a tech company first so engineering is the largest, most important department. They care about developer ergonomics and believe investing time and effort in getting software and platform right is not-negotiable. They have:
A comprehensive automated unit test suite (frontend + backend);
Fully automated CI/CD (git push is all you need);
Fully containerized / reproducable dev environment (single-command bootstrap);
Redundant, self-healing, auto-scaling infrastructure;
Requirements
Full-stack engineering experience in at least one of the following languages/frameworks - Backend: Python/Django (preferred), Ruby/Rails, Node;
Frontend: React (preferred), Angular, Vue.
Evidence of exposure to architectural patterns of large, complex web applications (eg, well-designed APIs, asynchronous data pipelines/message queues, distributed systems).
Engineers who have experience with software best practices such as unit testing, reusable components, traceability.
Experience: 5 to 6 years
Tertiary qualifications in Software Engineering.
2+ years experience in front end development using React or another JS or TS based language such as VueJS, Angular 8years.
2+ years experience in modern web design.
2+ years experience in full stack development using Python or PHP based backends.
1+ years experience microservices development.
1+ years experience with AWS Lambda, API Gateway or similar.
Understanding of OAuth or OIDC authentication flows Understanding of the OWASP Top 10 secure coding recommendations.
Exposure to basic Database Design.
Exposure to and understanding of PromQL or GraphQL, REST and SOAP.
Requirements:
Ability to work effectively in a team and independently.
Excellent English written and verbal communication skills.
Ability to multi-task and work under pressure.
Strong organizational, analytical and problem solving skills.
Ability to develop and maintain strong interpersonal working relationships with peers and customers.
Thoroughness and a high level of attention to detail.
Must be able to conceptualise systems that comprise of people, process and/or technologies and consider the broader integration perspectives.
Responsibilities:
- Work with an open-source iOS ecosystem and the libraries available for common tasks.
- Work directly with developers and product managers to conceptualize, build, test and realize products.
- Build reusable iOS software components for the platform.
- Unit-test code for robustness, including edge cases, usability, and general reliability.
- Work on bug fixing to improve application performance and shipping new features as required
Requirements:
- Experience with iOS Design patterns, memory management, REST web-services and JSON Parsing. Designing and building advanced applications for the iOS platform
- Collaborating with cross-functional teams to define, design, and ship new features
- Design and build advanced applications for the iOS platform
- Work on bug fixing and improving application performance
- Can integrate apps with backend and 3rd party API’s.
- Good programming skills in Objective-C/Swift and extensive knowledge of Apples SDKs and frameworks like Core Data, Core Graphics, Foundation, UIKit, etc.
- Have published one or more applications in an iOS App Store.
- Knowledge of iOS App Store deployment process.
To ensure success as a Node.js developer, you should possess extensive knowledge of Node.Js based services and experience in a similar role. An accomplished Node.js developer will be someone whose expertise results in the stable, fast, and secure exchange of data between servers and end-users.
Total Exp: 4-8 years
Minimum 1+ year experience in .Net Core is a must
Mandatory skills:.net Core, Web API, Entity Framework & Database(SQL server)
Good to have skills: Type ScriptKey Deliverables:
- Utilize established development tools, guidelines and conventions for above skill set.
- Design, code and test new Web Software applications.
- Maintain existing software systems by identifying and correcting software defects and enhance functionalities.
- Enhance existing systems by analysing business objectives.
- Create technical specifications and test plans.
- Prepare action plans and identify areas for modification and improvement.
- Develop skills in new technologies.
Location: Bengaluru or Gurgaon
Salary: Market rate
We need immediate Joiners
1.1 Designation
Engineer, Sr Engineer, Lead and Staff
1.2 Role
Responsible for the software architecture, design, development, testing and documentation for projects. Develop a good understanding of requirements, translate to user stories and tasks, develop the requirements, unit and integration testing and ensuring product quality as per internal and customer’s quality requirements
Responsibilities and Key Result Areas
Primarily responsible for the following:
- Responsible for defining, designing, and implementing common cloud based EMS for Radisys network elements.
- Expected to create innovative solutions in conjunction system architects.
- Key technology themes include cloudification and virtualization knowledge, understanding of building the common platform systems for porting applications.
- Experienced all phases of product life cycle including requirements, design, coding, and testing
- Exposure to software/system Architecture principles and ability to work as part of a team to solve complex technical problems
- Experience in good implementation practices including good design documentation, code reviews, build processes, test automation and debugging skills.
- Knowledge on source control management and system operations. Knowledge on Modeling using higher level design tools is desirable
- Experienced of working in agile scrum teams and understanding of the process to convert the EPICs to user stories and tasks.
- Skill Sets:
- Development experience in embedded systems, Linux, and real-time OS environments.
- Experience in virtualization and containerization of Carrier network functions using tools like –
Openstack, Kubernetes, HELM charts, Open source Message bus, opensource DB like - Mongo, Redis etc.
- Experience in design and implementation of CNFs using Microservices architecture
- Must have worked in the design and development of Telecom EMS/NMS with RAN/FTTH solution is a must.
- Experience with OSS/BSS Integration and deployment in production system
- Hands-on experience in large scale design for EMS and NMS for service based applications, OSS and BSS
- Must have worked in building EMS System Architecture, designs, specifications for service provisioning, OAM and configuration, FCAPS functionality, provisioning and configuration of network elements
- Experience with developing Mirco-services in a container, orchestration, CI/CD based environment
- Experience on any one of the scripting language - Python, Perl, TCL, shell scripting
- Knowledge of a Cloud and software automation tools/framework (chef, puppet, ansible, PowerShell etc)
- Experience in protocols (SNMP/MIB, NETCONF/YANG, SFTP, Syslog, REST/RESTCONF, OF-CONFIG, SOAP)
- Understanding of Network Security protocols like IPSEC
- Understanding of IPv4 / IPv6
- Good programming skills (Java, Spring Boot, GoLang, REST, Hibernate, OSGi, JPA, Ansible playbooks, Perl and Shell scripts)
- Soft Skills
- Good communication skills (written, verbal, presentation and listening)
- Good mentoring skills
- Good demonstration skills and customer interaction
- Active team player & excellent interpersonal interactions skills in a team work environment
- Must have ability to drive and demand result from team, resolve technical conflicts
- Ability to front end big customers / operators with technical and business acumen desirable
Qualification and Experience
- 5 o 12 years of industry experience in EMS and cloud technologies
- Graduate/Post graduate in Computer Science / Electronics Engineering in the relevant field







