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Digital Marketing Specialist
VoltusWave Technologies India Private Limited's logo

Digital Marketing Specialist

Kalyani Devarapalli's profile picture
Posted by Kalyani Devarapalli
2 - 4 yrs
₹3L - ₹4L / yr
Hyderabad
Skills
Search Engine Optimization (SEO)
Customer Relationship Management (CRM)
Analytics
Copy Writing
Digital Marketing
Email Marketing

Job Title: Digital Marketing Specialist – Email Marketing, SEO & LinkedIn Outreach

Experience: 4–6 Years

Location: [Insert Location / Remote / Hybrid]

Industry: IT Services | Custom Enterprise Applications | B2B Tech Marketing

Employment Type: Full-Time


About Us

We are a fast-growing IT services company focused on delivering custom enterprise application development, cloud-native platforms, and digital transformation solutions. We are targeting clients across SEA, India, Europe, GCC, and North America, and are building a global brand presence to support our expansion.

We are looking for a Digital Marketing Specialist with proven expertise in Email Marketing, SEO, and LinkedIn Outreach to support lead generation, online visibility, and global campaign execution.


Role Overview

As a Digital Marketing Specialist, you’ll lead email campaigns, SEO initiatives, and LinkedIn marketing efforts to engage enterprise decision-makers and generate qualified leads across key global regions. You'll collaborate closely with content, sales, and leadership teams to drive measurable marketing impact.


Key Responsibilities

Email Marketing

  • Plan, create, and execute targeted email campaigns for lead generation, nurturing, and re-engagement across SEA, India, Europe, GCC, and North America.
  • Develop personalized workflows based on buyer personas, industries, and intent signals.
  • Continuously A/B test and optimize for open rates, CTR, and conversions.

Search Engine Optimization (SEO)

  • Own and execute on-page and off-page SEO strategies to boost visibility across regional search engines.
  • Conduct keyword research and content optimization for blog posts, landing pages, and service pages.
  • Develop high-quality backlink strategies through guest posting, outreach, and digital PR.
  • Monitor SEO performance using tools like Google Search Console, Ahrefs, SEMrush, or Moz.

LinkedIn Marketing & Outreach

  • Design and manage LinkedIn outreach campaigns targeting enterprise decision-makers (CXOs, IT Heads, Digital Leaders).
  • Build and manage prospect lists using LinkedIn Sales Navigator and engagement tools (e.g., Apollo, Lemlist, etc.).
  • Collaborate with the sales team to coordinate messaging, follow-ups, and campaign timing.
  • Manage company LinkedIn presence — schedule posts, engage with the network, and grow audience organically.

Analytics & Optimization

  • Track and report campaign performance across all digital channels (email, LinkedIn, SEO).
  • Generate insights and recommendations for continuous improvement.
  • Maintain lead funnel hygiene and alignment with CRM (e.g., HubSpot, Zoho).


What You Bring

  • 4–6 years of experience in B2B digital marketing, ideally within the IT services or enterprise tech space.
  • Demonstrated success running international marketing campaigns across SEA, India, Europe, GCC, and North America.
  • Hands-on expertise with email marketing tools (e.g., Mailchimp, HubSpot, Zoho Campaigns).
  • Solid understanding of SEO and experience with SEO tools
  • Proficient in LinkedIn Marketing and Outreach, including Sales Navigator and campaign tools.
  • Strong communication and copywriting skills tailored to B2B enterprise audiences.
  • Self-driven, detail-oriented, and able to manage multiple priorities in a fast-paced startup environment.


Nice to Have

  • Experience with performance marketing (Google/LinkedIn Ads).
  • Familiarity with automation tools (e.g., Lemlist, Apollo, HubSpot).
  • Knowledge of HTML/CSS for email customisation.
  • Exposure to content marketing and blog strategy for lead generation.


Why Join Us?

  • Play a key role in expanding a global tech services brand.
  • Drive measurable impact across multiple digital channels and markets.
  • Work in a collaborative, innovation-driven environment with high visibility.
  • Fast-track growth opportunities in a high-performance culture.
  • Competitive compensation + performance-based bonuses.


Read more
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About VoltusWave Technologies India Private Limited

Founded :
2017
Type :
Product
Size :
20-100
Stage :
Profitable

About

N/A

Company social profiles

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