Digital Marketing Specialist

Key Responsibilities:

• Develop and deploy machine learning, deep learning, and NLP models for various business use cases.
• Build end-to-end ML pipelines including data preprocessing, feature engineering, training, evaluation, and production deployment.
• Optimize model performance and ensure scalability in production environments.
• Work closely with data scientists, product teams, and engineers to translate business requirements into AI solutions.
• Conduct data analysis to identify trends and insights.
• Implement MLOps practices for versioning, monitoring, and automating ML workflows.
• Research and evaluate new AI/ML techniques, tools, and frameworks.
• Document system architecture, model design, and development processes.

Required Skills:

• Strong programming skills in Python (NumPy, Pandas, Scikit-learn, TensorFlow, PyTorch, Keras).
• Hands-on experience in building and deploying, finetuning ML/DL models in production.
• Good understanding of machine learning algorithms, neural networks, NLP, and computer vision.
• Experience with REST APIs, Docker, Kubernetes, and cloud platforms (AWS/GCP/Azure).
• Working knowledge of MLOps tools such as MLflow, Airflow, DVC, or Kubeflow.
• Familiarity with data pipelines and big data technologies (Spark, Hadoop) is a plus.
• Strong analytical skills and ability to work with large datasets.
• Excellent communication and problem-solving abilities.
• Experience in deploying models using cloud services (AWS Sagemaker, GCP Vertex AI, etc.).
• Experience in LLM fine-tuning or Generative AI, Voice AI, is an added advantage.

Educational Qualification:

• Bachelor’s or Master’s degree in Computer Science, Data Science, AI, Machine Learning, IT, from IIT/NIT colleges strongly preferred

This is a build role and so our ideal candidate has the passion and experience to create the best possible people strategy for our team, using a combination of best practices, insight and innovation with an understanding of the needs of a growth stage company.

Job responsibilities include, but are not limited to:

People Management & Leadership: Lead the P& C team to continue developing People & Culture processes as outlined below. Continue to develop the existing team of People leaders through coaching, mentorship, and leadership. Recruit and hire new P& C staff as needed.

Employee Lifecycle Management: Oversee the end-to-end employee lifecycle from onboarding and development, through to transitions and exits, creating a positive experience for all employees and driving engagement. This will include the development of a data-driven framework for continuous improvement in all aspects of the employee experience.

Talent Acquisition and Recruitment: Partner with talent acquisition team on strategies including job description creation, vacancy advertising, candidate screening, interviewing, and hiring processes - ensuring the adoption of best practices in inclusive hiring.

Compensation and Benefits: Develop and implement a competitive compensation philosophy and benefits strategy that motivates employees, supports retention, and attracts new talent.

Talent Management and Succession Planning: Implement comprehensive talent management strategies that ensure the right people are in the right roles, manage performance, provide career development opportunities, develop skills matrices, and oversee promotions and transitions. Develop and execute succession-planning strategies that ensure business continuity and support our future growth.

Learning and Development: Develop and implement comprehensive learning and development programs, focusing on the skills and knowledge that employees need to excel in their roles. Develop a strategic L& D program to support Parachute's leaders to help the company level up and scale.

Diversity, Equity, and Inclusion (DEI):Champion DEI by fostering a work environment that values diverse perspectives, promotes equal opportunities, and is inclusive of all employees. Develop policies and procedures that reflect the company's DEI-B Values.

Employee Relations: Create and support a program that strengthens relationships between employees and the organization, resolving workplace conflicts, handling disciplinary procedures, and promoting employee well-being. Use metrics to address systemic issues, define root problems of employee-relation issues, and create programs to systematically address them. Support existing P& C team currently responsible for this function.

Legal Compliance: Ensure all HR policies and practices comply with local, state, and federal labor laws and regulations.

Organizational Development, Design, and Change Management:Drive organizational development and design efforts, working in collaboration with senior leaders across the organization to develop key HR staffing plans for new and existing departments.

HR Metrics, Analytics, and Strategic Investment:Implement a comprehensive HR dashboard that tracks key metrics across all HR functions. Utilize data analytics to inform strategic decision-making and guide investment in new full-time employees (FTEs), thereby maximizing profitability and optimizing capital deployment.

Future-of-Work Thought Leadership:Be a strategic thinker on how to position Parachuters to help the company achieve its 3-5-7+ year ambitions. Have well-researched and thoughtful stances on topics such as hybrid, remote-first, time-off, flexible time, sabbatical programs, comp philosophy, etc. to fully leverage the People & Culture function as a differentiator for the company.

What will set this person apart:

• Proven business leader with 3+ years of leadership or management experience, in a leadership role within Human Resources.
• Experience working in a high-growth tech startup or similar fast-paced industry is strongly preferred.
• Demonstrated expertise in various aspects of HR management, including but not limited to talent management, learning & development, compensation strategy, and legal compliance.
• Experience managing the end-to-end employee lifecycle and succession planning.
• Proven track record of strategic thinking and decision-making ability, with the capacity to manage a critical function within the company.
• Experience leading a team of HR professionals and working closely with senior leaders and executives in an organization.
• Strong understanding of HR metrics and data-driven decision-making.
• Excellent communication, negotiation, and presentation skills.

Benefits

• 21 days of paid vacation, 7 days sick leave, 3 days of no questions asked leave
• Encouraged time off on your birthday
• Flexibility for remote work on a case by case basis
• Comprehensive insurance plans (from Plum) and commuter benefits
• Rewards for every work anniversary
• One month paid sabbatical after your five year Skimm'versary as a full-time employee. and more.

Master’s Degree/PG in computer science or B.E/ B. Tech in Computer/Electronics or equivalent with minimum 2 years industrial/academic experience in UI/UX development, computational biology, MD simulations, PHP, MySQL, Bash scripting, Server admin. Proficiency in programming languages, such as Java, HTML, or PHP, and CSS. Experience in exploring libraries and frameworks (for example Bootstrap and J Query) and using GitHub, a version control system. Extensive knowledge of advancements and trends in web design. Exceptional ability to contribute creativity and innovation to web projects. Superb leadership, collaboration and communication skills. Excellent organizational and time management skills.

If you love using your words to craft stories, paint people’s imaginations and make compelling arguments, here is why you should join Pichkaari.

Who are we?

We are a multi-disciplinary communication design studio. We are a closely knit team of hard-working and passionate makers, specializing in delivering designs that are unique, stunning and that strike an immediate chord with the required audience.

With crystal clear communication being the backbone of all our projects, we deliver the most effective solutions by:

• Obsessing over the teeny-weeny specifics and intricacies of communication design
• Bringing fearless originality to the table
• Trusting our instincts
• And striving to incorporate the highest level of quality and intuitiveness in everything we do

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that is compelling and impactful.

Responsibilities

• Collaborate with internal partners to interpret project briefs and develop relevant concepts
• Write clear, compelling and creative copy
• Use SEO principles to maximize copy’s reach
• Ensure that all deliverables are proofed before publishing
• Ideate for and contribute towards a strategy for marketing campaigns

Qualifications

• 2+ years of marketing or copywriting experience
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail

Role & Responsibilities

• Strong proficiency in C++ with minimum 2 years of Development
• Knowledge of the STL, containers, algorithms and data
• Good understanding on Design patterns and memory
• Familiarity with debugging tools, such as Valgrind, winDBG, WireShark is an additional advantage.

Desired Experience

• (2-6 Years) of Experience as C++ Developer

Desired Candidate Profile

• In depth knowledge of how to run successful digital campaigns including the quality of content creation
• Ability to run specific campaigns for top of funnel customers and different campaigns for retargeting boom of funnel customers
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations