
Digital Marketing Specialist
Job Title: Digital Marketing Specialist – Email Marketing, SEO & LinkedIn Outreach
Experience: 4–6 Years
Location: [Insert Location / Remote / Hybrid]
Industry: IT Services | Custom Enterprise Applications | B2B Tech Marketing
Employment Type: Full-Time
About Us
We are a fast-growing IT services company focused on delivering custom enterprise application development, cloud-native platforms, and digital transformation solutions. We are targeting clients across SEA, India, Europe, GCC, and North America, and are building a global brand presence to support our expansion.
We are looking for a Digital Marketing Specialist with proven expertise in Email Marketing, SEO, and LinkedIn Outreach to support lead generation, online visibility, and global campaign execution.
Role Overview
As a Digital Marketing Specialist, you’ll lead email campaigns, SEO initiatives, and LinkedIn marketing efforts to engage enterprise decision-makers and generate qualified leads across key global regions. You'll collaborate closely with content, sales, and leadership teams to drive measurable marketing impact.
Key Responsibilities
Email Marketing
- Plan, create, and execute targeted email campaigns for lead generation, nurturing, and re-engagement across SEA, India, Europe, GCC, and North America.
- Develop personalized workflows based on buyer personas, industries, and intent signals.
- Continuously A/B test and optimize for open rates, CTR, and conversions.
Search Engine Optimization (SEO)
- Own and execute on-page and off-page SEO strategies to boost visibility across regional search engines.
- Conduct keyword research and content optimization for blog posts, landing pages, and service pages.
- Develop high-quality backlink strategies through guest posting, outreach, and digital PR.
- Monitor SEO performance using tools like Google Search Console, Ahrefs, SEMrush, or Moz.
LinkedIn Marketing & Outreach
- Design and manage LinkedIn outreach campaigns targeting enterprise decision-makers (CXOs, IT Heads, Digital Leaders).
- Build and manage prospect lists using LinkedIn Sales Navigator and engagement tools (e.g., Apollo, Lemlist, etc.).
- Collaborate with the sales team to coordinate messaging, follow-ups, and campaign timing.
- Manage company LinkedIn presence — schedule posts, engage with the network, and grow audience organically.
Analytics & Optimization
- Track and report campaign performance across all digital channels (email, LinkedIn, SEO).
- Generate insights and recommendations for continuous improvement.
- Maintain lead funnel hygiene and alignment with CRM (e.g., HubSpot, Zoho).
What You Bring
- 4–6 years of experience in B2B digital marketing, ideally within the IT services or enterprise tech space.
- Demonstrated success running international marketing campaigns across SEA, India, Europe, GCC, and North America.
- Hands-on expertise with email marketing tools (e.g., Mailchimp, HubSpot, Zoho Campaigns).
- Solid understanding of SEO and experience with SEO tools
- Proficient in LinkedIn Marketing and Outreach, including Sales Navigator and campaign tools.
- Strong communication and copywriting skills tailored to B2B enterprise audiences.
- Self-driven, detail-oriented, and able to manage multiple priorities in a fast-paced startup environment.
Nice to Have
- Experience with performance marketing (Google/LinkedIn Ads).
- Familiarity with automation tools (e.g., Lemlist, Apollo, HubSpot).
- Knowledge of HTML/CSS for email customisation.
- Exposure to content marketing and blog strategy for lead generation.
Why Join Us?
- Play a key role in expanding a global tech services brand.
- Drive measurable impact across multiple digital channels and markets.
- Work in a collaborative, innovation-driven environment with high visibility.
- Fast-track growth opportunities in a high-performance culture.
- Competitive compensation + performance-based bonuses.

Similar jobs
We are looking for a motivated Inbound and Outbound Sales Interns for LinkedIn outreach and lead generation. The ideal candidate will be responsible for generating qualified leads, initiating conversations with prospects, and booking meetings for the sales team.
Key Responsibilities:
- Conduct outbound prospecting through LinkedIn (Sales Navigator preferred).
- Identify and connect with decision-makers and key stakeholders.
- Send personalized outreach messages and follow-ups.
- Generate and qualify leads based on company criteria.
- Schedule meetings/demos for the Business Development/Sales team.
- Achieve weekly and monthly lead generation targets.
- Research target industries, companies, and prospects.
Required Skills:
- Strong written communication skills (professional and persuasive messaging).
- Basic understanding of B2B sales processes.
- Familiarity with LinkedIn Sales Navigator and CRM tools.
- Ability to maintain consistent follow-ups.
- Target-driven and self-motivated attitude.
This candidate will be responsible for prospecting, qualifying, and generating new sales opportunities. In order to be successful in this role and meet or exceed the quota, this candidate should feel comfortable communicating with prospects via phone and email who are discovered through a variety of avenues.
Responsibilities:
- Motivated, self-driven individual who is looking to work in a lean and dynamic team.
- Identify and reach out to new business prospects/leads based on predefined criteria.
- Ideally, have experience in the technology industry prospecting and selling solution-led deals to C-level executives.
- Preferred proven SaaS or technology sales experience, in the Indian market.
- Preferred proven ability in penetrating small and large corporations to find decision-makers through various tools & platforms.
- Pitch to Prospects/Customers via cold calling.
- Develop a robust pipeline and monitor it using the Company's CRM system.
- Demonstrate operational excellence in order to relentlessly and resourcefully meet objectives.
- Prior experience in generating leads in the Indian market is essential.
- Follow up with prospects on a regular basis.
- Route BANT qualified leads & opportunities to the appropriate VPs for further discussions and closure.
- Understanding tools & platforms like Mr E, Lusha, Apollo.io, and LinkedIn is a must.
Requirements:
- Bachelor's degree or equivalent
- 1-6 years of previous inside sales experience
- Experience with CRM systems
· Qualification: Bachelor’s or master’s in any field.
· Should have minimum 3-5 years of experience in IT Bench Sales and Recruitment is required.
· Experience marketing and placing Bench consultants ((H1B, GC, OPT, US Citizen).
· Proven successful sales record in IT Staffing and Consulting.
· Industry (Must place a minimum of 2 consultants per month – MUST demonstrate proof of previous Contract C2C placements during the interview).
· Excellent communication skills.
· Must have strong US Prime Vendor Relations Only (NO Layers).
· Experience with full-cycle Contract C2C Sales: vetting requirements from Job Portals, Cold Calling, Identifying the best consultants, Extensive Resume Review before submission, confirming the best rates for consultants, following up for interview schedules, closing the best deals.
· Ability to develop a Vendor network and get candidates placed in quick turnaround time.
· Must have high levels of skill and motivation to search the talent for complex technical requirements.
SDE2 Android Developer (Remote), 4+ years of experience
Grip Invest (http://www.gripinvest.in">www.gripinvest.in)
Why should you look at this role?
Salary Bracket: 20-35 LPA
Healthy work-life Balance
Core values
Health insurance
Provident fund
Annual Bonus
What else?
- Great culture based on the following core values
- Courage
- Transparency
- Ownership
- Commitment
- Celebration
- Lean structure and no micromanaging. You get to own your work
- The company just turned one so you get a seat on a rocket ship that's just taking off!
- High focus on Learning & Development and monetary support for relevant up skilling
- Competitive compensation along with equity ownership for wealth creation
Company Size- less than 50
About the company
Grip is building a new category of investment options for the new-age of Indians. Millennial don’t communicate, shop, pay, entertain or work like the previous generation - then why should they invest the same way? Started in June’20, Grip has seen 35% month-on-month growth to become one of India’s fastest-growing destinations for alternative investments. Today, Grip offers a unique investment option of leasing assets to some of India’s most disruptive businesses like Udaan, Stanza Living, Furlenco, Bounce, BlueStone, FabAlley and LetsTransport. With a minimum investment size of INR 20,000, Grip is democratizing investment options that have only been available to the largest funds and family offices. Finance and technology (FinTech) is what we do, but people are at the core of our mission. From client-facing roles to technology, and everywhere in between, you’ll work alongside a diverse team who loves to solve problems, think creatively, and fly the plane as we continue to build it.
Employer Reviews
“Work from home”
“Free work culture”
For more reviews, click here
https://www.glassdoor.co.in/Overview/Working-at-Grip-EI_IE4118155.11,15.htm">https://www.glassdoor.co.in/Overview/Working-at-Grip-EI_IE4118155.11,15.htm
What will you do every day?
- Writing clean and efficient codes for Android applications
- Monitoring the performance of live apps and work on optimizing them at the code level
- Identifying and resolving bottlenecks, rectifying bugs and enhancing application performance
- Performing unit and instrumentation tests on code
- Collaborating with cross-functional teams to define and design new features
- Staying up to date with new mobile technology trends, applications, and protocols
Your Superpowers
- Experience
- 4+ years of developing Android apps either independently or with a team Proficient in Java and Kotlin Experience building an app with Android SDK.
- Understand the key differences between the different Android OSes and the UI/UX specifics SQL and RDBMS. Understanding of OOP Experience using RESTful, JSON web services. Understanding of Git, source control procedures, and feature branching
- Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes
- Familiarity with RESTful APIs to connect Android applications to back-end services
- Strong Knowledge of Android UI design principles, patterns and best practices
- Experience in MVVM and MVC
- Accountability & Decision making
- Envision how people experience products and bring that vision to life in a way that feels inspired, refined and magical
- Tackle complex tasks and transform them into intuitive, accessible and easy-to-use designs for billions of customers around the world (novice to expert)
- Strong collaboration, communication, and creative thinking skills
Click Here to apply
https://forms.gle/vF3FYw2ucE1vYur96">https://forms.gle/vF3FYw2ucE1vYur96
Job Description:
Responsibilities:
·
Own end-to-end
execution, measurement, reporting, and optimization of campaigns across
channels with goals to increase New users Acquisition, Scale GMV across the
campaign, and deliver platform GMV & ROAS
·
Partner with
internal teams to optimize campaign performance (targeting, optimization,
creative direction, etc.)
·
On a day-to-day
basis, you will be expected to optimize campaigns based on data breakdowns and
insights.
·
Understand ways to
scale campaigns across platforms in an optimal manner.
·
Perform interest
research in Facebook using audience insights and ads manager.
·
Create audiences on
Facebook for custom, lookalike, and saved audiences.
·
Perform keyword
research using keyword planner and any other tools
·
Understand
operations of Facebook business manager, Google ads, pixels, etc.
·
Create a digital
media plan based on requirements across multiple platforms
·
Understand how
content works across different social media platforms
·
Create insightful
reports based on data from performance marketing campaigns
·
Tag with your copy
and art partners to achieve a digital-first creative output on campaigns.
Eligibility
·
Strong communication
skills
·
Strong creative and
analytical skills
·
Be able to take 100%
ownership of the process from start to finish
·
Strong quantitative
mindset & data-driven approach to digital marketing; expert in excel-based
data modeling, analytics tools.
·
Ability to multitask
in a fast-paced work environment.
·
Punctual and
dedicated to meeting goals & deadlines.
·
Able to effectively
work independently, and as part of a team.
·
An early adopter
attitude towards technology
Skills:
- Experienced in C# MVC ASP.Net, Net
- Should have good knowledge in JavaScript, SQL, RDBMS Concepts and Microsoft .NET
- Framework, practical implementation of Object Oriented Concepts, N-Tier Architecture
- Development and understanding of JSON, XML, SOAP.
- Good hands-on coding skills in Java Script, Ajax, C#, ASP.Net, ADO.Net, jQuery.
- Knowledge of working Android iOS mobile development would be added advantage
- Good communication and analytical skills are must.
- Candidates with experience will be preferred.
Primary Roles and Responsibilities:
- Participate in requirements analysis.
- Collaborate with internal teams to develop software design and architecture.
- Candidate should be able to write clean, scalable code using C#.
- Revise, update, refactor and debug code.
- Test and deploy applications.
- Resourcefulness and troubleshooting.
- Good analytical and problem solving skills.
Good hands on experience in US & UK Market
good hands on experience in software solution sales
good Communication must












