KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Role Description

This is a full-time, on-site role located in Coimbatore for a Content Writer / Copywriter. The Content Writer / Copywriter will be responsible for crafting and editing web content, developing content strategies, conducting research, writing and proofreading. The role involves collaboration with various departments to ensure a cohesive and high-quality content output aligned with the institute's objectives.

Job Overview:

The Head of Content Marketing is a strategic leader responsible for driving the content vision across

our group of educational institutions and business entities. This role oversees all aspects of content

planning, creation, distribution, and performance. The focus is on building strong brand narratives

and maintaining a unified voice across websites, social media platforms, and marketing collateral.

The ideal candidate will work with multidisciplinary teams, including a team of content writers, a

media team, and an SEO team, to deliver impactful, high-quality content that resonates with diverse

audiences.

Requirements:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree preferred.
Minimum of 6 to 10+ years of marketing experience.
Proven expertise in developing and scaling content strategies across digital platforms.
Strong leadership experience managing multidisciplinary creative teams.
Exceptional storytelling, editorial, and brand messaging skills.
A good understanding of SEO, content performance analytics, and marketing principles.
Familiarity with content management systems, project management tools, and digital publishing workflows.
Highly organized, creative, and data-driven with strong communication and collaboration skills.
Experience in the education or related sectors is a plus.

Responsibilities:

Develop and lead a comprehensive content marketing strategy aligned with organizational goals and audience needs.
Oversee content production across formats (written, visual, and video) ensuring consistency in tone, branding, and messaging.
Direct and mentor a team of content writers, graphic designers, video creators, and SEO specialists, fostering collaboration and high performance.
Own the content lifecycle across all platforms, including websites, social media channels, blogs, newsletters, brochures, and other marketing materials.
Collaborate with leadership and cross-functional teams to ensure content supports brand equity, business objectives, and engagement goals.
Establish clear content governance, calendars, and workflows for planning, creation, approval, and publication.
Lead the optimization of content for SEO, user engagement, and platform-specific formats.
Oversee the strategic management of all content assets, including regular audits and updates across digital properties.
Use content analytics and performance data to guide decisions, improve effectiveness, and report outcomes.
Stay ahead of industry trends, tools, and best practices to continually evolve the content marketing approach.
Ensure all content initiatives are on-brand, on-budget, and delivered on time.

Company Description

Role Description

Job Overview:

The Head of Content Marketing is a strategic leader responsible for driving the content vision across

our group of educational institutions and business entities. This role oversees all aspects of content

planning, creation, distribution, and performance. The focus is on building strong brand narratives

and maintaining a unified voice across websites, social media platforms, and marketing collateral.

The ideal candidate will work with multidisciplinary teams, including a team of content writers, a

media team, and an SEO team, to deliver impactful, high-quality content that resonates with diverse

audiences.

Requirements:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree preferred.
Minimum of 6 to 10+ years of marketing experience.
Proven expertise in developing and scaling content strategies across digital platforms.
Strong leadership experience managing multidisciplinary creative teams.
Exceptional storytelling, editorial, and brand messaging skills.
A good understanding of SEO, content performance analytics, and marketing principles.
Familiarity with content management systems, project management tools, and digital publishing workflows.
Highly organized, creative, and data-driven with strong communication and collaboration skills.
Experience in the education or related sectors is a plus.

Responsibilities:

Develop and lead a comprehensive content marketing strategy aligned with organizational goals and audience needs.
Oversee content production across formats (written, visual, and video) ensuring consistency in tone, branding, and messaging.
Direct and mentor a team of content writers, graphic designers, video creators, and SEO specialists, fostering collaboration and high performance.
Own the content lifecycle across all platforms, including websites, social media channels, blogs, newsletters, brochures, and other marketing materials.
Collaborate with leadership and cross-functional teams to ensure content supports brand equity, business objectives, and engagement goals.
Establish clear content governance, calendars, and workflows for planning, creation, approval, and publication.
Lead the optimization of content for SEO, user engagement, and platform-specific formats.
Oversee the strategic management of all content assets, including regular audits and updates across digital properties.
Use content analytics and performance data to guide decisions, improve effectiveness, and report outcomes.
Stay ahead of industry trends, tools, and best practices to continually evolve the content marketing approach.
Ensure all content initiatives are on-brand, on-budget, and delivered on time.

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About KGiSL Educational Institutions

Founded :

2000

Type :

Services

Size

Stage :

Profitable

About

We are KG Group of Educational Institutions, a highly reputed name in Coimbatore with decades of experience in shaping bright futures. As a team, we are driven by innovation, collaboration, and a passion for fostering growth, both in our students and our employees. Our commitment to creating a positive, supportive work environment has earned us the prestigious “Great Place to Work” tag, reflecting our focus on employee well-being, growth, and a thriving work culture.

Candid answers by the company

What does the company do?

What is the location preference of jobs?

Educational Institution

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Proficient in Looker Action, Looker Dashboarding, Looker Data Entry, LookML, SQL Queries, BigQuery, LookML, Looker Studio, BigQuery, GCP.

Remote Working

2 pm to 12 am IST or

10:30 AM to 7:30 PM IST

Sunday to Thursday

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● Write complex SQL queries when necessary to extract and manipulate data from underlying databases and also optimize SQL queries for performance.

● Connect Looker to various data sources, including databases, data warehouses, and external APIs.

● Identify and address bottlenecks that affect report and dashboard loading times and Optimize Looker performance by tuning queries, caching strategies, and exploring indexing options.

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Skills Required:

● Experience in Looker's modeling language, LookML, including data models, dimensions, and measures.

● Strong SQL skills for writing and optimizing database queries across different SQL databases (GCP/BQ preferable)

● Knowledge of data modeling best practices

● Proficient in BigQuery, billing data analysis, GCP billing, unit costing, and invoicing, with the ability to recommend cost optimization strategies.

● Previous experience in Finops engagements is a plus

● Proficiency in ETL processes for data transformation and preparation.

● Ability to create effective data visualizations and reports using Looker’s dashboard tools.

● Ability to optimize Looker performance by fine-tuning queries, caching strategies, and indexing.

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