Social Media

 Key Responsibilities

AI Model Development 

 - Design and implement advanced Generative AI models (e.g., GPT-based, LLaMA, etc.) to support applications across various domains, including text generation, summarization, and conversational agents.

 - Utilize tools like LangChain and LlamaIndex to build robust AI-powered systems, ensuring seamless integration with data sources, APIs, and databases.

Backend Development with FastAPI

 - Develop and maintain fast, efficient, and scalable FastAPI services to expose AI models and algorithms via RESTful APIs.

 - Ensure optimal performance and low-latency for API endpoints, focusing on real-time data processing.

Pipeline and Integration

 - Build and optimize data processing pipelines for AI models, including ingestion, transformation, and indexing of large datasets using tools like LangChain and LlamaIndex.

 - Integrate AI models with external services, databases, and other backend systems to create end-to-end solutions.

Collaboration with Cross-Functional Teams

 - Collaborate with data scientists, machine learning engineers, and product teams to define project requirements, technical feasibility, and timelines.

 - Work with front-end developers to integrate AI-powered functionalities into web applications.

Model Optimization and Fine-Tuning

 - Fine-tune and optimize pre-trained Generative AI models to improve accuracy, performance, and scalability for specific business use cases.

 - Ensure efficient deployment of models in production environments, addressing issues related to memory, latency, and resource management.

Documentation and Code Quality

 - Maintain high standards of code quality, write clear, maintainable code, and conduct thorough unit and integration tests.

 - Document AI model architectures, APIs, and workflows for future reference and onboarding of team members.

Research and Innovation

 - Stay updated with the latest advancements in Generative AI, LangChain, and LlamaIndex, and actively contribute to the adoption of new techniques and technologies.

 - Propose and explore innovative ways to leverage cutting-edge AI technologies to solve complex problems.

Required Skills and Experience

Expertise in Generative AI 

Strong experience working with Generative AI models, including but not limited to GPT-3/4, LLaMA, or other large language models (LLMs).

LangChain & LlamaIndex 

Hands-on experience with LangChain for building language model-driven applications, and LlamaIndex for efficient data indexing and querying.

Python Programming 

Proficiency in Python for building AI applications, working with frameworks such as TensorFlow, PyTorch, Hugging Face, and others.

API Development with FastAPI 

Strong experience developing RESTful APIs using FastAPI, with a focus on high-performance, scalable web services.

NLP & Machine Learning 

Solid foundation in Natural Language Processing (NLP) and machine learning techniques, including data preprocessing, feature engineering, model evaluation, and fine-tuning.

Database & Storage Systems Familiarity with relational and NoSQL databases, data storage, and management strategies for large-scale AI datasets.

Version Control & CI/CD 

Experience with Git, GitHub, and implementing CI/CD pipelines for seamless deployment.

Preferred Skills

Containerization & Cloud Deployment 

Familiarity with Docker, Kubernetes, and cloud platforms (e.g., AWS, GCP, Azure) for deploying scalable AI applications.

Data Engineering 

Experience in working with data pipelines and frameworks such as Apache Spark, Airflow, or Dask.

Knowledge of Front-End Technologies Familiarity with front-end frameworks (React, Vue.js, etc.) for integrating AI APIs with user-facing applications.

About Starbond

Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.

About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.

Key Responsibilities

DTC Growth and Customer Acquisition

• Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
• Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
• Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
• Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

• Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
• Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
• Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
• Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

• Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
• Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
• Review performance at the channel, campaign, audience, creative, product, and cohort levels.
• Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

• Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
• Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
• Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
• Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
• Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

• Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
• Ensure reliable content-production support is available when external resources are required.
• Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
• Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
• Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

• Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
• Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
• Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
• Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
• Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
• Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

• Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
• Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
• Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
• The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.

What We’re Looking For

• Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
• Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
• Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
• Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
• Experience leading and developing marketing team members, setting KPIs, and managing performance.
• Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
• Excellent written and verbal communication, with a proactive and concise reporting style.
• Highly organized, accountable, and comfortable working in a remote, fast-moving environment.

What You'll Do (Key Responsibilities):

• Execute high-impact off-page SEO activities: Social bookmarking, Directory submissions, Forum participation, Blog commenting & outreach.
• Perform regular website audits & checks to spot opportunities and issues.
• Handle strategic submissions on top B2B platforms, niche directories, and high-authority sites to boost backlinks and domain authority.
• Collaborate with the team to support overall organic growth and track performance.
• 
  

Who We're Looking For (Must-Haves):

• Excellent English writing skills – you can craft natural, engaging comments, profiles, and outreach messages.
• Strong computer & browsing proficiency – fast researcher who knows how to navigate the web efficiently.
• Solid understanding of internet tools, search engines, forums, and online communities.
• Detail-oriented, self-motivated, and eager to learn the latest off-page trends.

Qualifications:

• A Bachelor’s degree in Computer Science (or equivalent experience)
• M-Tech or advanced degree a plus
• Hackathon participation and accolades are a plus

Job Role:

• 4+ years of object-oriented Java / J2EE development
•  Full SDLC experience (requirements gathering, architecture, development, QA, etc)…
•  Experience with Spring (MVC, IOP/DI, REST, Security) & Hibernate/Spring
•  Experience with SOAP / REST web services
•  Knowledge of SQL
•  Knowledge of No SQL concepts, understanding of Solr, Redis and Mongo DB is desirable
•  Must have worked on any one messaging solutions
•  Bonus Points for micro service design and development experience
•  Bonus points for any mobile development experience
•  Used Agile methodology
•  Bonus Points for experience working on Unix, shell scripting & Build Systems
•  Experience in performance optimization is an added advantage

• 3+ years of experience in designing digital products.
• Ability to understand short and long-term goals of the product and business.
• Excellent understanding of user-centred design and visual design principles.
• A good understanding of frontend principles to guide the team from an engineering point of view.
• Understanding of behavioural analytics and goes by data-driven decisions, when needed. 
• Excellent communication and presentation skills and the ability to clearly articulate design decisions to the team and leadership.
• Keen interest in applying user research, user-needs validation and usability evaluation.
• Self-driven, comfortable with a fast-paced, always user-focused.
• A portfolio that showcases experience creating visual UI systems involved in overall creative direction down to icon systems, transitions, etc.
• Extensive knowledge and understanding of web and mobile platforms (iOS, Android design guidelines as well as their limitations

Position – Lead - TA

Reports to HR Head

Experience: 4 years + (Team Handling experience is must)

Roles & Responsibilities:

• Scour job search websites for potential recruits and contact those candidates personally
• Interview potential sales staff members using industry-standard techniques
• Familiarity with online job-hunting websites
• Develop multi-hire sourcing approaches and work in partnership with colleagues across the network to tap into overseas sourcing channels
• Works within a budget agreed
• Upon approval of a new requisition, work with hiring manager to obtain role briefing and to agree sourcing strategies and timelines
• Partner with hiring teams to build and execute effective sourcing, assessment, and closing of highly qualified candidates
• Work within predefined recruitment processes while monitoring that process to identify, recommend areas, improve and to ensure best practices at all times.
• Handling TA team and monitoring their daily work.
• Strong leadership skills with a demonstrated ability to influence different styles
• Have exceptional communication skills and a very strong ability to manage a variety of leaders
• Strong willed, decisive, a fast learner and able to effect changes fast
• Strong attention to detail
• Excellent interpersonal and communication skills and ability to multi-task
• Ability to work independently and employ effective organizational, project and time management skills
• Ability to build relationships, recruit candidates, and influence selection decisions

We are looking for a full stack developer to produce scalable software solutions.

As a full stack developer, you should be comfortable around both front-end and back-end coding languages, development frameworks and third-party libraries. You should also be a team player with a knack for visual design and utility.

If you’re also familiar with Agile methodologies, we’d like to meet you.

Responsibilities:

• Developing front end website architecture.
• Designing user interactions on web pages.
• Developing back end website applications.
• Creating servers and databases for functionality.
• Ensuring cross-platform optimization for mobile phones.
• Ensuring responsiveness of applications.
• Working alongside graphic designers for web design features.
• Seeing through a project from conception to finished product.
• Designing and developing APIs.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.

Requirements:

• Degree in Computer Science or related field
• Strong organizational and project management skills.
• Proficiency with fundamental front end languages such as HTML, CSS and JavaScript.
• Familiarity with JavaScript frameworks such as Angular JS, React and Amber.
• Proficiency with server side languages such as Python, Ruby, Java, PHP and .Net.
• Familiarity with database technology such as MySQL, Oracle and MongoDB.
• Excellent verbal communication skills.
• Good problem solving skills.
• Attention to detail.

Reporting directly to the Founder

The job requires a great deal of responsibility early on, but we're working on something exciting and there's lots of opportunity of growth and learning.

The job is full-time, remotely based, and with flexible hours.