Lead - CRM & Campaign Optimisation

at Niro

Posted by Aditya Kumar
Bengaluru (Bangalore)
4 - 10 yrs
₹15L - ₹15L / yr (ESOP available)
Full time
Customer Relationship Management (CRM)
Marketing Automation
Lead management
A/B Testing

Marketing @ Niro

Niro allows any consumer internet platform to become a provider of competitive, frictionless and innovative credit products, thereby helping the platform:

  • Drive engagement
  • Create Value
  • Drive Revenue

What this means is that we will be occupying real estate on large consumer platforms (think Swiggy, Uber etc.), and offering fintech services on such platforms to a large number of their users. Thus it becomes very important for us:

  • To effectively reach out to our target customers to drive product demand (through an industry-leading CRM)
  • Work with our platform partner(s) to design marketing campaigns that will optimise response-rates and in-funnel conversions


Marketing, optimisation & retargeting will have a defining impact on all the firm's acquisition & operating metrics. To that end, we are looking for a talented performance marketing manager to join us, and build a best-in-class acquisition engine using the power of pre-filtered segmentation, personalized communication & marketing automation.

You Are

You will be a great fit if you:

  • Are a good person, flexible and can understand/ operate within constraints.
  • Have worked on marketing automation tools like- WebEngage/ MoEngage / Clevertap / LeadSquared / Netcore / etc.
  • Set up automated journeys on these platforms for new customer acquisition and funnel conversion across various communication mediums e.g. WhatsApp, SMS, IVR, Custom Audience (Paid Media), Email / Chatbot
  • Familiar with A/B and multivariate testing
  • Enjoy end-to-end responsibility on campaign management (right from ideation to conceptualization to creation of landing pages, emails, content, to implementation & monitoring
  • Are open to being challenged by a talented team, and can build consensus around your views
  • Eager to work on on hard problems and are known for paying a great attention to detail.

Bonus if You

  • Have worked in an early stage startup in the past.
  • Have fintech experience

You Will

  • Own campaign management for all product across the org, starting with unsecured credit products
  • Collaborate closely with product, sales, and analytics to leverage learnings and optimise CRM performance in order to maximize conversions & minimise acquisition costs
  • Report to the CEO in this role.

You Get

  • To work with smart, talented, fun people all around you.
  • To work for a well funded, fintech company with a good comp and benefits.
  • To be a part of a generous, transparent ESOP plan
  • Unlimited sick leave
  • A learning wallet to upgrade your skills
Read more

About Niro

QuantiFi‘s core hypothesis rests on working with consumer internet companies such as Bounce, Quikr, MakeMyTrip, Swiggy and TrueCaller to leverage their data and distribution – ultimately reducing acquisition costs, operating costs and risk. QuantiFi aims to manufacture and distribute competitive financial products, through innovation on segment coverage, products and delivery – in leading B2B2C partnerships.

Embedded finance is the revolutionising distribution in the financial services space by working in close liaison with brands that have large, engaged customer bases. As of today, embedded offerings predominantly focus on increasing consumers’ propensity to purchase products – the most popular structures being: add-on insurance, ‘buy-now-pay-later’, and consumption loans. These structures make a compelling use-case for mid-to-high ticket sized purchases, and for brands having a well-defined commercial value proposition.

Hypotheses for embedded finance, however, can be extended to practically any business regardless of frequency and size of transaction. Consumers of any platform can be solicited for targeted, competitive financial products by providing a native user-friendly experience. Targeting is performed using data models and algorithms on platform generated user behaviours. QuantiFi aims to achieve such frictionless delivery of financial products that could range from anything between a Personal Loan, Credit Line to a Bank Deposit or Investment advisory.

The founders of QuantiFi have a plethora of experience in the financial services - Corporate as well as the Fintech start-up ecosystem. Aditya started his career as an Investment Banker with Lehman Brothers and later founded Qbera in late 2015. Between the two experiences he founded an international school in Kolkata and grew his family-owned businesses. Qbera was acquired by InCred Financial Services in 2020 and he headed the personal loans and platform business at InCred upto 2021.

Sankalp is an engineer from IIT, Kanpur class of 2003. He has spent a large majority of his career with Banks like HSBC, Citi and Barclays and the last 5 years with start-up’s KredX and MoneyTap. During his stint with corporates, he worked across multiple geographies and on different products like Cards, Loans and Premium Banking. He worked on Invoice discounting products and personal credit line products with the two high growth start-ups. He has extensive experience in Analytics, Underwriting, Collections, Modeling and Forecasting.

QuantiFi is striving to hire and build the core key team members spanning across Technology, Data Science, Product, Revenue, Collections and Operations. We are aiming to build a great team of leaders which could deliver across the board, drive decision-making and build an explosive growth engine for the years to come.
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20-100 employees
Raised funding
View full company details
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