Responsible for managing + executing content for social media platforms like Instagram, LinkedIn, YouTube, etc. Build and execute social media marketing strategies. Working with our marketing team to design and create the campaign test to communicate the results to using the data to inform future business decisions.
Responsibilities and Duties:
• Collaborate with other departments (marketing, video team, etc.) to create engaging social media content (Stories, posts, reels, etc).
• Planning, Creation, and Publishing of Instagram Reels.
• Managing ORM of IIDE s Social Media.
• Creating the entire campaign, shooting it out, monitoring it, and analyzing it.
• Measure output and revise social media strategies from time to time.
• Takedown any other activities from your reporting manager as and when required.
• Flexibility and willingness to go beyond the call of duty (a go-getter).
Required Experience and Qualifications:
Basic Shooting skills using the phone
• Basics of Adobe design & Video tools - Illustrator, Photoshop & Premiere Pro
• Industry knowledge of Digital Marketing & Social Media Marketing
• Good Communication Skills
About BIGSCAL TECHNOLOGIES PVT LTD.
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Role - Content Marketer
What you'll do
Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
● Write content pieces that not just drive traffic but convert them.
● Build marketing collaterals that help leads in their decision-making process.
● You'd be expected to work with design, front-end, sales, and product .
● Work on different forms of content - blog posts, recording videos for YouTube, hosting podcasts.
Skills you bring to the table:
● You have a stronghold over SEO.
● You preferably have 2-3 years of experience working with a B2B marketing team.
● You are a great communicator, both verbal and written.
● Just like everyone in the team, you have maniacal attention to detail.
● You are a self-starter, capable of working independently.
Company Profile:
We are a curated marketplace where we connect potential pet parents with responsible breeders Pan-India to provide healthy and purebred pets alongside pet care guidance and pet supplies and services making us a complete pet ecosystem. Mr n Mrs pet rose to be a modern pet solution backed by a strong network of responsible breeders spread across Pan-India along with a team of Pet-parents and Pet-lovers who passionately contribute to making pets’ lives better. Our promise was to provide Healthy and Happy pets along with pet care assistance in all aspects of pet parenting and that’s how we have built Mr n Mrs Pet to be a complete pet ecosystem since 2016.
Requirements:
- Relevant experience in E-com.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Expert-level analytical and problem-solving skills, including using measurement and analysing large datasets to gain insights and drive business decision.
- Ability to think strategically.
- Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
- Ability to execute high level sales volume.
- Demonstrates strong motivation and team building skills.
- Stay up to date on latest SEO trends and technical/algorithm search engine updates.
Responsibilities:
- Create content recommendations to gain organic traffic
- Track, report, and analyse website analytics
- Work with client development teams to ensure that SEO best practices
- Work with client teams to drive SEO in content creation and development.
- Consistently improve the customer journey and optimize the conversion rate throughout website through close collaboration with the design.
- Maximize revenue through diligent management of the products/categories/campaigns across the website.
- Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website.
- Collaborate with content/copy teams to provide keywords and phrases for optimal SEO performance of published content across all channels.
- Analyse and report lead provider/Lead aggregator performance to increase sales.
About Amber student:
Long-term accommodation booking platform for students (like booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M student housing units listed in 6 countries and across 80 cities. We are growing rapidly and targeting $300M in annual gross bookings value by 2022
Amber being an international student accommodation marketplace, has extensive teams for Onboarding, maintaining relations, and generating revenues with properties across the world.
If you are passionate about making international mobility and living, seamless and accessible, then -
Join us in building the future of student housing!
About Role:
Being an aggregator, at Amberstudent.com we are building strong visual & written content across our portfolio. This helps us reduce the time a student takes to finalize an accommodation, improving overall conversion rates. Visual & written content will include research-based original & property owner-generated content.
What you will do:
- Edit/Improve the written content for each property in the assigned territory.
- Standardizing the inventory pages written content. Ensuring the brand positioning & brand guidelines are met. Set internal standard format, proofread & publish content.
- Has an understanding & working knowledge of SEO-optimized content.
- Monitoring the latest SEO trends, best practices, and techniques to ensure that our SEO effects are the best in the industry for listing improvement.
- Maintaining a log of work with all the details to be updated regularly. Coordinate with the Data entry team on a daily basis via trackers to ensure the property has been updated in the system.
- Writing content for mailers, social media and other initiatives.
- Get in touch with property management groups in assigned territory for relevant information if needed.
- Manage a small team of interns or writers.
Skills Required:
- Good communication (written and oral) and relationship management skills.
- Fair working knowledge of SEO
- Has a writing portfolio
- Must have used Google Analytics, Keyword planner, SEO Quake.
- Has experience in managing a team of writers.
- Enthusiastic to work and brings creativity to the table. Good time-management skills.
- Quick learner & Strong interpersonal skills and willingness to communicate/collaborate with clients, colleagues, and management
- Experience in International client management experience will be an advantage.
- Capability to work as a team, meet deadlines & take ownership of the KRAs.
- Be a passionate advocate for customers and help ensure thorough and intuitive customer journeys.
- Targeting customers with better customer segmentation, hypotheses, testing with experiments, campaign analytics, communication process ,automation, and competitive benchmarking.
- Working closely with Product, Analytics, Business and Design teams
- Owning one or more key traffic channels for a category (Personal Loans,
- Home Loans, Health Insurance and Mutual Funds) and build the optimum funnel for the business.
- Conceptualize, design and execute initiatives through extensive experiments.
- Work on new product, features and scheme launches, and making the successful by targeting customers through various channels
- Analyse traffic patterns and optimize for seasonality, relevance, and selection
- Regularly develop, test and analyse new tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
- Own projects with considerable scope and/or complexity with significant impact on customer experience
BASIC QUALIFICATIONS
- 1-3 years of experience in roles requiring high analytical skills
- Experience using data and metrics to measure impact and determine improvements
- Experience in making data-driven decisions, developing customer insights from data and creating strategies to improve conversion and sales.
- Understanding of product funnel and journeys.
- Excellent written and oral communication skills, with the ability to communicate effectively in reviews and meetings
collaterals Ability to generate grammatically correct content in clear and precise manner using
appropriate vocabulary and tone Proficient in MS Office, PPT, Good knowledge of conducting online research (Finding information from Internet) Understanding and knowledge of website optimization Understanding and knowledge of internet marketing, digital media and e-commerce.
Role | : | Design & Creative |
Industry Type | : | SOFTWARE, IT & ITES |
Functional Area | : | Other Design |
Employment Type | : | FTE |