Social Media Manager

Location - Bangalore 
Role - Content Marketer

What you'll do 
Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
● Write content pieces that not just drive traffic but convert them.
● Build marketing collaterals that help leads in their decision-making process.
● You'd be expected to work with design, front-end, sales, and product .
● Work on different forms of content - blog posts, recording videos for YouTube, hosting podcasts.

Skills you bring to the table:

● You have a stronghold over SEO.
● You preferably have 2-3 years of experience working with a B2B marketing team.
● You are a great communicator, both verbal and written.
● Just like everyone in the team, you have maniacal attention to detail.
● You are a self-starter, capable of working independently.

Company Profile:

We are a curated marketplace where we connect potential pet parents with responsible breeders Pan-India to provide healthy and purebred pets alongside pet care guidance and pet supplies and services making us a complete pet ecosystem. Mr n Mrs pet rose to be a modern pet solution backed by a strong network of responsible breeders spread across Pan-India along with a team of Pet-parents and Pet-lovers who passionately contribute to making pets’ lives better. Our promise was to provide Healthy and Happy pets along with pet care assistance in all aspects of pet parenting and that’s how we have built Mr n Mrs Pet to be a complete pet ecosystem since 2016.

 

Requirements:

• Relevant experience in E-com.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Expert-level analytical and problem-solving skills, including using measurement and analysing large datasets to gain insights and drive business decision.
• Ability to think strategically.
• Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
• Ability to execute high level sales volume.
• Demonstrates strong motivation and team building skills.
• Stay up to date on latest SEO trends and technical/algorithm search engine updates.

 

 

Responsibilities:

• Create content recommendations to gain organic traffic
• Track, report, and analyse website analytics
• Work with client development teams to ensure that SEO best practices
• Work with client teams to drive SEO in content creation and development.
• Consistently improve the customer journey and optimize the conversion rate throughout website through close collaboration with the design.
• Maximize revenue through diligent management of the products/categories/campaigns across the website.
• Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website.
• Collaborate with content/copy teams to provide keywords and phrases for optimal SEO performance of published content across all channels.
• Analyse and report lead provider/Lead aggregator performance to increase sales.

 

About Amber student:

Long-term accommodation booking platform for students (like booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M student housing units listed in 6 countries and across 80 cities. We are growing rapidly and targeting $300M in annual gross bookings value by 2022

Amber being an international student accommodation marketplace, has extensive teams for Onboarding, maintaining relations, and generating revenues with properties across the world.

If you are passionate about making international mobility and living, seamless and accessible, then -

Join us in building the future of student housing!

 

 

 

About Role: 

Being an aggregator, at Amberstudent.com we are building strong visual & written content across our portfolio. This helps us reduce the time a student takes to finalize an accommodation, improving overall conversion rates. Visual & written content will include research-based original & property owner-generated content.

 

 

 

What you will do:

 

 

• Edit/Improve the written content for each property in the assigned territory.
• Standardizing the inventory pages written content. Ensuring the brand positioning & brand guidelines are met. Set internal standard format, proofread & publish content.
• Has an understanding & working knowledge of SEO-optimized content.
• Monitoring the latest SEO trends, best practices, and techniques to ensure that our SEO effects are the best in the industry for listing improvement.
• Maintaining a log of work with all the details to be updated regularly. Coordinate with the Data entry team on a daily basis via trackers to ensure the property has been updated in the system.
• Writing content for mailers, social media and other initiatives.
• Get in touch with property management groups in assigned territory for relevant information if needed.
• Manage a small team of interns or writers.

 

Skills Required:

 

• Good communication (written and oral) and relationship management skills.
• Fair working knowledge of SEO
• Has a writing portfolio
• Must have used Google Analytics, Keyword planner, SEO Quake.  
• Has experience in managing a team of writers.
• Enthusiastic to work and brings creativity to the table.  Good time-management skills.
• Quick learner & Strong interpersonal skills and willingness to communicate/collaborate with clients, colleagues, and management
• Experience in International client management experience will be an advantage.
• Capability to work as a team, meet deadlines & take ownership of the KRAs.

• Be a passionate advocate for customers and help ensure thorough and intuitive customer journeys.
• Targeting customers with better customer segmentation, hypotheses, testing with experiments, campaign analytics, communication process ,automation, and competitive benchmarking.
• Working closely with Product, Analytics, Business and Design teams
• Owning one or more key traffic channels for a category (Personal Loans,
• Home Loans, Health Insurance and Mutual Funds) and build the optimum funnel for the business.
• Conceptualize, design and execute initiatives through extensive experiments.
• Work on new product, features and scheme launches, and making the successful by targeting customers through various channels
• Analyse traffic patterns and optimize for seasonality, relevance, and selection
• Regularly develop, test and analyse new tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
• Own projects with considerable scope and/or complexity with significant impact on customer experience

BASIC QUALIFICATIONS

• 1-3 years of experience in roles requiring high analytical skills
• Experience using data and metrics to measure impact and determine improvements
• Experience in making data-driven decisions, developing customer insights from data and creating strategies to improve conversion and sales.
• Understanding of product funnel and journeys.
• Excellent written and oral communication skills, with the ability to communicate effectively in reviews and meetings

Our company is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.

Content Writer Duties and Responsibilities: -Creating innovative headlines, body copy -Researching and organizing facts and sources -Interviewing sources -New ideas and strategies -Building a following for brand on social media with creative work -Researching markets and industries -Collaborating with campaign managers, creative team, and designers -Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.) Content Writer Requirements and Qualifications: -Verbal and written communication skills, English language -Creative and innovative -Multiple brand strategies and ideas & multiple platforms work, multitask, prioritize. -Bachelor’s degree in creative writing, journalism, English, or related field preferred -Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs -Extensive knowledge of the company, brand, and product preferred -Familiarity with keyword placement and SEO

Responsibilities: • Create high quality case studies & learning material and marketing communications including online articles, newsletters, white papers, blog posts and platform content • Use thought-provoking topics and translate information into captivating & concrete storytelling • Draft email and social copy to drive demand for content initiatives. Collaborate with design, digital, search and other teams to develop compelling content plans • Conduct deep research to understand competitors & audience needs • Establish an understanding of consumer requirements, consumer experience, marketing strategy, and operational capabilities • Ability to keep up with the best practices in writing for the web, social media trends, web usability, web design, and business/industry trends • Prepare internal and external communications including press releases and other vital • marketing communications as needed • Promote brand through content across a variety of social media platforms Required Skills & Experience: • Exceptional writing & editing skills and ability to communicate efficiently • Capable of writing professional & creative web content, blogs, articles, and press release according to requirements/specifications • A candidate with subject matter expertise or relevant industry exposure will be preferred • Good exposure as guest blogging & article writing for different article directories and blogs • Basic understanding of keyword density and keyword relevancy • Elementary knowledge of search engine optimization methodologies • Result-oriented, creative, and an independent thinker

The digital content writer will be responsible for conceptualising and developing content pieces for our clients’ social media presence along with other communication platforms, online and offline. This might include blogging, creating social media profiles, managing regular posts and responding to followers. The digital content writer must stay at the leading edge of industry trends, so as to create content that engages the intended audience, generate inbound leads, gains followers and creates a positive image for the company and client. You will also be responsible for regularly evaluating the success of the content efforts and tweaking your content approach as needed.