InEvolution

About the Role:

We are on the lookout for a dynamic Marketing Automation and Data Analytics Specialist, someone who is not only adept in marketing automation/operation but also possesses a keen expertise in data analytics and visualization. This role is tailor-made for individuals who are proficient with tools like Eloqua, Marketo, Salesforce Pardot, and Power BI.

As our Marketing Automation and Data Analytics Specialist, your responsibilities will span across managing and optimizing marketing automation systems and overseeing the migration and enhancement of data systems and dashboards. You will play a pivotal role in blending marketing strategies with data analytics, ensuring the creation of visually appealing and effective reports and dashboards. Collaborating closely with marketing teams, you will help in making data-driven decisions that propel the company forward.

We believe in fostering an environment where initiative and self-direction are valued. While you will receive the necessary guidance and support, the autonomy of your role is a testament to our trust in your abilities and professionalism.

Responsibilities:

• Manage and optimize marketing automation systems (Eloqua, Marketo, Salesforce Pardot) to map and improve business processes.
• Develop, audit, and enhance data systems, ensuring accuracy and efficiency in marketing efforts.
• Build and migrate interactive, visually appealing dashboards and reports.
• Develop and maintain reporting and analytics for marketing efforts, database health, lead scoring, and dashboard performance.
• Handle technical aspects of key marketing systems and integrate them with data visualization tools like Power BI.
• Review and improve existing SQL data sources for effective integration and analytics.
• Collaborate closely with sales, marketing, and analytics teams to define requirements, establish best practices, and ensure successful outcomes.
• Ensure all marketing data, dashboards, and reports are accurate and effectively meet business needs.

Ideal Candidate Qualities:

• Strong commitment to the role with a focus on long-term growth.
• Exceptional communication and collaboration skills across diverse teams.
• High degree of autonomy and ability to work effectively without micromanagement.
• Strong attention to detail and organization skills.

Qualifications:

• Hands-on experience with marketing automation systems and data analytics tools like Eloqua, Marketo, Salesforce Pardot and Power Bi .
• Proven experience in data visualization and dashboard creation using Power BI.
• Experience with SQL, including building and optimizing queries.
• Knowledge of ABM and Intent Signaling technologies is a plus.
• Outstanding analytical skills with an ability to work with complex datasets.
• Familiarity with data collection, cleaning, and transformation processes.

Benefits:

• Work-from-home flexibility.
• Career advancement opportunities and professional development support.
• Supportive and collaborative team environment.

Hiring Process:

The hiring process at InEvolution is thoughtfully designed to ensure alignment between your career goals and our company's objectives. The process will include:

• Initial Phone Screening: A brief conversation to discuss your background and understand your career aspirations.
• Team Introduction Interview: Candidates who excel in the first round will engage in a deeper discussion with our team, providing insights into our work culture and the specificities of the role.
• Technical Assessment: In the final round, you will meet our Technical Director for an in-depth conversation about your technical skills and how these align with the demands of the role.

 About the Role

We are looking for a motivated and detail-oriented Email Marketing Intern to join our marketing team. This is a hands-on opportunity to work with tools like MailChimp and Iterable, and gain real-world experience in executing and analyzing email campaigns. Ideal for someone with a background in marketing and prior internship experience in a similar field.

Key Responsibilities:

• Support the execution of email marketing campaigns using MailChimp and Iterable.
• Assist in segmenting audiences and setting up batch, nurture, and trigger-based campaigns.
• Collaborate with the analytics team to help track campaign performance and contribute to reporting.
• Work with cross-functional teams including Demand Gen, Product Marketing, and Marketing Operations to implement email marketing best practices.

What We're Looking For:

• Educational background in Marketing, Communications, or related fields.
• Prior internship or project experience in email marketing, CRM, or digital campaigns is a strong plus.
• Familiarity with email marketing tools like MailChimp or Iterable.
• Basic knowledge of HTML and content management systems.
• Ability to handle reporting for Email Marketing and General Ecommerce Marketing.
• Curiosity, attention to detail, and a willingness to learn.

Nice to Have (Not Mandatory)

• Experience creating performance or campaign reports.
• Exposure to SQL, CSS, or HTML for email customization