We’re looking for a Campaign Copywriter who can take a campaign idea and translate it into compelling communication across every relevant distribution channel and medium.
What You’ll Do
- Develop and write copy for end-to-end campaigns, from the core campaign idea and messaging to channel-specific execution.
- Translate one central campaign thought into copy that works across all distribution channels and formats.
- Write campaign copy for websites, landing pages, social media, paid ads, email, WhatsApp, SMS, video, print, outdoor, presentations, brochures, events, and other relevant mediums.
- Adapt messaging based on the audience, platform, format, and stage of the campaign while maintaining one consistent campaign narrative.
- Create campaign headlines, taglines, key messages, CTAs, scripts, captions, long-form copy, ad copy, and supporting content.
- Work closely with designers, marketers, performance teams, and other stakeholders to ensure copy and creative work together across every touchpoint.
- Understand the purpose of each distribution channel and write specifically for how audiences consume content on that channel.
- Contribute to campaign concepts, creative directions, messaging frameworks, and brainstorming.
- Maintain consistency in brand voice, campaign messaging, and positioning across all executions.
- Own copy from the initial brief through revisions and final campaign rollout.
What We’re Looking For
- Strong campaign thinking, not just content-writing ability.
- Ability to take one big idea and express it effectively across multiple channels and mediums.
- Strong understanding of digital, social, advertising, and other marketing channels.
- Excellent command of language, storytelling, headlines, and persuasive copy.
- Ability to switch between short-form, long-form, performance, brand, and narrative-driven copy.
- A portfolio demonstrating campaign work and multi-channel creative thinking is strongly preferred.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Regards,
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Full Stack Developer - Averlon