- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Strong understanding of Data, Funnels, Performance Metrics
- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyze performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
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Who we are:
At Qiro, we are a dynamic team united by a mission to foster a fair, transparent, and decentralized global lending market. Our focus lies in developing an institutional private credit protocol that seamlessly connects on-chain stablecoin lenders with off-chain fintech borrowers.
What are we looking for:
As the Head of Marketing at Qiro, you will lead the development and implementation of strategic marketing initiatives to drive brand awareness, customer acquisition, and engagement. This role offers a unique opportunity to shape the marketing direction of a dynamic fintech organization.
Responsibilities:
- Analyze market trends and customer insights to inform marketing strategies.
- Collaborate with cross-functional teams to ensure alignment with business goals.
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Define and own growth KPIs. Intimately understand levers for KPIs, create plans, and own meeting KPIs
- Play a role in the development of the company's roadmap and co-own the roadmap
- Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals
Requirements:
- 2+ years of hands-on experience in strategizing, planning and executing a wide variety of marketing & growth initiatives for a technical audience
- 1+ year of experience in web3 and blockchain marketing space
- 1+ year of experience leading and building marketing teams from scratch
- 1+ year of PR experience, working with media channels for releases and announcements to get global outreach
- Should be able to exceptionally manage all digital/social channel i.e. YT, Twitter, Discord, LinkedIn etc. that is necessary to make us grow
- Strong problem-solving, acting autonomously and taking ownership of the team
Nice to have:
- A Bachelor's or Master's degree in Marketing, or a related field
- Demonstrated leadership experience, preferably in a startup environment.
- Interest in fintech and financial services industry trends
Benefits:
- Competitive Salary with regular reviews.
- Work entirely from a remote location.
- Enjoy a flexible working schedule.
Job Profile: SEO Specialist
Department: Marketing
Location: Goregaon, Mumbai
Overview:
The SEO specialist is responsible for driving organic and overall traffic and improving search engine
visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven
approach, and the ability to execute a comprehensive SEO strategy across all digital channels.
Key Responsibilities:
Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and
business objectives
Conduct keyword research and analysis to inform content creation and optimisation efforts
Optimise website structure, content, and metadata to improve search engine visibility and drive
organic traffic
Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine
SEO efforts
Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies
Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets
are optimised for search engines
Communicate the value of SEO to internal stakeholders and educate them on best practices
Measure and report on the success of SEO initiatives and use data to inform future optimisation
efforts
Key Performance Indicators (KPIs):
Organic and overall traffic growth
Search engine rankings for target keywords
Bounce rate and time on site metrics
Conversion rate and lead generation metrics
Return on investment (ROI) of SEO initiatives
Search engine visibility and website performance, as measured by tools such as Google Analytics and
Search Console
Qualifications:
Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field
3+ years of experience in SEO, with a proven track record of success
Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link
building, and analytics
Experience with website architecture and development and the ability to collaborate with developers
and designers to implement SEO recommendations
Strong analytical skills, with the ability to use data to inform and refine SEO strategies
Excellent project management skills, with the ability to manage multiple projects and deadlines
Marketing - Hiring
Strong written and verbal communication skills, with the ability to educate and communicate the
value of SEO to internal stakeholders
Ability to work independently and as part of a team
Opportunity
We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
What you can expect in the next 12 months
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What you will do:
- Driving marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
- Building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix
- Managing all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.
- Serving as the strategic lead for programmatic display, especially the Double Click suite
- Driving campaigns from planning to execution and beyond to meet key performance metrics
- Determining key metrics, constantly reducing operational costs, and measuring the success of performance strategies
- Constantly optimizing marketing activities to improve return on investment
- Allocating budgets and analyzing and recommending modifications to ad spends
- Managing ROI in line with the business/management expectations
- Driving and managing marketing budgets and campaigns for driving user growth through various Digital SME channels
What you need to have:
- MBA/ PGDM (IIT & IIM Preferred)
- 5+ Years of experience in Performance Marketing/ growth stage Startups in scale-up
- Experience to achieve ROAS
- Strategic Skills : SEO/SEM/ Online Marketing
- Awareness about marketing database, display advertising campaigns, maintaining social media presence
- Technical Skills: MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing, PPC, and hands-on experience with any performance and social platform
Our technology-based client is backed-up by venture capitalist and angel investor. It has onboarded over 1000 sellers so far and has facilitated transactions over 6 crores. Their top clients include CBRE, FedEx, Swiggy etc.
They are currently developing India’s first dedicated B2B Service Procurement Platform.
What you need to do:
- End to end campaign management on various platforms primarily Google (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generating maximum leads)
- Conducting keyword research and optimizing the campaigns
- Researching and analyzing competitor advertising links and strategizing the best plan ahead for the business
- Optimizing the ad copy, landing pages for the best lead quality
- Optimizing the campaigns regularly for improving the performance
- Identifying trends and insights, and optimizing spend and performance based on the insights
- Measuring and reporting performance of all marketing campaigns, and assessing against goals
- Brainstorming new and creative growth strategies
- Building on an existing level of search engine marketing expertise and developing a reputation for innovation and efficiency
- Staying up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommending improvements
- Implementing A/B testing to continuously improve ROI
Desired Candidate Profile
What you need to have:- Proven 4+ years SEM experience in managing PPC campaigns across Google
- Well-versed in performance marketing, conversion and online customer acquisition
- Understanding of keyword matching, keyword research and optimization
- Experienced in understanding google analytics and pixel integration
- Creative copywriting for ads
- Prior experience in working with affiliate ad networks (bonus)
- Understanding of campaign data and growth metrics
- Working knowledge of analytics tools (Google Analytics, Google Datastudio, GTM, etc.)
- Excellent communication skills
- Strong analytical and problem-solving abilities
- Willingness to work in a dynamic startup environment
- Ability to think creatively and work independently in a fast working environment
This new age venture has handled over 8,00,000 invoices, assisting over 5,000 suppliers through 10,000 investors in 36 locations across India. Backed by Sequoia Capital, Prime Venture Partners and Tiger Global Management this fintech startup helps in fast and secured transactions without the hassle of collaterals.
As a Enterprise Marketing Manager, you will be responsible for strategising and driving marketing efforts for individual products aligning with the company's goals and objectives.
What you will do:
- Planning, developing, implementing and monitoring the business marketing strategies for the assigned products
- Monitoring trends, developing a feasible marketing plan and ensuring its successful implementation
- Owning product PnL through entire product lifecycle
- Using multiple integrated channels including, but not limited to content-led inbound marketing techniques with support from content team, email campaigns and newsletters, digital and paid activity with support from the digital marketing teams, video, webinars and other forms of brand awareness activities
- Designing and coordinating marketing efforts across channels
- Liaisoning with key business stakeholders, the wider marketing team and partners/ agencies to support the overall marketing plan
Desired Candidate Profile
What you need to have:- 5-7 years of relevant experience in creating and executing successful B2B marketing efforts
- Bachelors/ Masters' degree in marketing or a related field
- Excellent verbal and written communication skills
- Strong analytical skills
- Prior startup/ fintech experience preferred
- Experience working with CRM and marketing automation platforms
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.
- Understanding client goals, creating and executing strategies to exceed these goals.
- Preparing and analysing of performance reports & review with clients.
- Providing strategic insights on the landing page, ad creative etc.
- Analysing performance of digital campaigns across the level; providing tactical recommendations for increased performance.
- Assisting in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs.
- Measuring the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions.
- Reviewing and analysing results from current program offerings & suggesting changes and enhancements to help increase conversions, revenue and ROI.
- Assisting in training on tactical processes and best practices to Digital Analyst(s).
- Attending and participating in all relevant meetings.
- Collecting, reporting, analysing and interpreting the digital analytics data to drive decision making and improve its digital products.
- Creating case studies on the work.
- Researching, building frameworks and innovating the offering portfolio of the company.
- Establishing thought leadership by contributing articles towards the official.
- Managing projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation
- In depth knowledge of Google Adwords, Facebook Ads and Google Analytics.
- Ability to multitask in a fast paced environment.
- A firm believer in stats and can weave stories around numbers.
- Aggressive about meeting goals & timelines.
- Editorial experience is a plus.
- Strong writing and creativity skills.
- Detail-oriented, takes initiative.
- Able to effectively work independently, or at times as part of a team.
- Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must.
- Excellent problem solving and analytical skills and combine creativity with strong quantitative skills.
- Above 80% in class 10th & 12th Maths score.
- BE/ BTech - Should be from Tier 1/ Tier 2 college
- Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.
- Executes projects to be high quality, on-time, and cost-effective/on budget.
- Fosters timeline development and monitors progress, ensuring deadlines are met.
- Manages overall project scope and ensures staffing assumptions adhere to a budget.
- Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.
- Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays.
- Manages work and professional development of assigned project manager(s)
- Works with project managers to ensure the team is aligned with client requirements.
- Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
- Writes communications briefs, ensuring that creative and media are effectively integrated.
- Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.
- Develops a total understanding of online target audience and mindset modes.
- Writes and transmits conference reports to clients and agency teams.
- Reviews statements and estimates of work prior to client review.
- Provides campaign performance reporting and analysis to clients.
- Ensures accountability is established during the project planning process.
Skills/Requirements:
- 5-10 years of full-time experience in digital marketing or advertising (digital experience required)
- Superior communication skills, both internal and client-facing
- Strong relationship management, organizational, and project management skills
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
- Ability to identify opportunities for growth and incremental opportunities with client partners.
- Strong interest in technology or digital marketing
- Bachelor’s degree or equivalent in a related field.
1. Work alongside the team to create a plan for social media strategies monthly
2. Assist in the growth of the brand by raising awareness through various social media platforms
3. Monitor postings to ensure the brand message is constant from the terminology used to images posted
4. Aid in the daily aspects of promoting the business's campaigns
5. Interact with followers and potential customers by communicating and answering questions through the company's social pages
6. Assist in implementing plans to increase followers on popular social media websites such as Twitter, Pinterest, Facebook, YouTube, and LinkedIn
7. Oversee the creating and implementation of a monthly editorial which included monthly sales objectives and initiatives
8. Help create content as dictated by the monthly editorial calendar to promote sales, blogs, and products