Digital Marketing Manager - (Performance Manager) at oto capital · Bengaluru (Bangalore) · 2 - 8 years · ₹8L - ₹12L / yr · Raised funding · Posted 16 Mar 2022
- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Strong understanding of Data, Funnels, Performance Metrics
- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyze performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships

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Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.
Manage SEO/SEM strategies to improve website traffic and lead generation.
Collaborate with the design and content teams to create compelling ad creatives and landing pages.
Conduct A/B testing to maximize campaign efficiency.
Prepare weekly and monthly performance reports with clear ROI analysis.
Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.
Coordinate with internal stakeholders to align campaigns with overall business objectives.
Performance Marketing Manager (PPC)
Location: Mohali, Phase 8B (On-site)
Experience: 4+ Years
About the Role
75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
- Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
- Conduct keyword research, competitor analysis, and audience targeting for IT services.
- Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
- Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
- Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
- Create and manage remarketing and retargeting campaigns.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently to maximize campaign performance.
- Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.
Responsibilities:
- Plan, launch, and optimize campaigns across Meta and Google platforms.
- Manage budgets and daily campaign performance.
- Scale profitable campaigns while maintaining efficiency targets.
- Build acquisition and retargeting audiences.
- Create lookalike audiences.
- Develop testing frameworks for campaign scaling.
- Work closely with designers and content teams.
- Recommend creative improvements based on campaign data.
- Drive testing of creatives and messaging.
- Maintain campaign dashboards.
- Analyze campaign performance.
- Present recommendations and insights to leadership.
- Ensure accurate tracking implementation.
- Monitor attribution and conversion reporting.
- Performance Optimization (Improve):
● ROAS
● CAC
● CPA
● Conversion Rate
● Customer Acquisition Volume
Requirements:
- Minimum 1 year of hands-on experience with Meta Ads & Google Ads
- Strong understanding of performance marketing & campaign optimization
- Ability to work closely with designers and the content team
- Experience with E-commerce & D2C brands is preferred
- Data-driven mindset with a focus on leads, sales & ROAS
Performance Marketing Executive (Multi-Client & High Spend)
Role: Performance Marketing Executive
Location: Bengaluru, Karnataka (100% Onsite) Employment Type: Full-Time, Permanent
Hiring Urgency: Immediate Joiners / Max 15-30 Days Notice Preferred
About the Role
We are seeking an execution-driven, highly analytical Performance Marketing Executive to join our growth team onsite in Bengaluru.
In this role, you will lead end-to-end performance marketing for multiple accounts simultaneously across B2B, B2C, and D2C verticals. You are someone who has hands-on experience deploying significant monthly ad budgets, building full-funnel architectures, troubleshooting attribution drops, and relentlessly driving down Customer Acquisition Cost (CAC) while scaling Return on Ad Spend (ROAS).
Key Responsibilities
Paid Media Strategy & Execution
- Meta Ads: Architect, launch, and optimize high-converting campaigns across Facebook and Instagram (Advantage+ setups, ASC, broad targeting frameworks, retargeting funnels, and dynamic product catalogs).
- Google Ads: Build and scale complex Search, Performance Max (PMax), Shopping, Display, and Discovery campaigns. Conduct aggressive bid management, keyword pruning, and negative list curation.
- YouTube Ads: Develop video-first acquisition strategies, defining audience segmentations (custom intent, in-market, placements) to drive lower-funnel conversions alongside top-funnel reach.
- LinkedIn Ads: Manage B2B lead generation pipelines using conversation ads, sponsored content, and matched audiences, focusing on strict CPL (Cost-per-Lead) and SQL efficiency.
- Budget & Spend Control: Manage substantial ad budgets across diverse clients without overspend, pacing budgets daily and reallocating capital dynamically to top-performing channels.
Conversion Rate Optimization (CRO) & Funnels
- Analyze post-click user journeys to systematically eliminate drop-offs and optimize on-page conversion rates.
- Collaborate closely with designers and developers to build, test, and deploy high-converting landing pages (via Webflow, WordPress, Shopify, or landing page builders).
- Formulate hypotheses, execute rigorous A/B and multivariate tests on headlines, hooks, page speed, CTAs, and checkout flows.
Analytics, Attribution & SEO Synergy
- Monitor performance metrics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and native ad managers. Ensure accurate event tracking, UTM taxonomy, and Server-Side / Conversion API (CAPI) integrity.
- Provide continuous feedback loops between paid search and organic search, leveraging search-query data to inform foundational on-page SEO recommendations.
- Generate weekly and monthly performance dashboards highlighting CAC, ROAS, MER (Marketing Efficiency Ratio), and lifetime value trends across all managed portfolios.
Client & Cross-Functional Management
- Parallelly manage multiple client deliverables, aligning channel strategies with distinct business goals (e-commerce sales volume, high-ticket B2B pipeline, or consumer lead generation).
- Coordinate directly with creative teams to produce high-velocity ad creative iterations (static, motion graphics, UGC, and copy) based on real-time fatigue and engagement metrics.
Required Qualifications & Skills
- Experience: 3 to 5 years of hands-on performance marketing experience, ideally within a fast-paced agency or a high-growth multi-brand ecosystem.
- Portfolio Diversity: Demonstrated track record managing paid campaigns concurrently across B2B, B2C, and D2C business models.
- Scale & Spend: Proven experience managing mid-to-large ad budgets (minimum ₹10L+ to ₹50L+ per month across accounts) with quantifiable revenue or lead generation impact.
- Platform Mastery: Advanced technical command of Meta Ads Manager, Google Ads (Search/PMax/Display), YouTube Ads, and LinkedIn Campaign Manager.
- Technical Stack: Deep proficiency in GA4, Google Tag Manager, Looker Studio, and post-iOS attribution modeling.
- CRO & Landing Pages: Practical understanding of funnel building, landing page heuristics, and CRO tooling (e.g., Hotjar, Microsoft Clarity, VWO, or Optimizely).
- Search Integration: Solid grasp of on-page SEO fundamentals, intent mapping, and keyword integration.
- Availability: Must be able to work out of our Bengaluru office full-time and available to join immediately or on very short notice.
Key Performance Indicators (KPIs)
- Blended ROAS / POAS (Profit on Ad Spend) for D2C/B2C accounts.
- Qualified Lead Volume, CPL, and Pipeline Velocity for B2B accounts.
- Landing page conversion rate lift across active testing cycles.
- Budget utilization accuracy and pacing stability.
- Creative turnover velocity and reduction in creative fatigue rates.
Job description:
Location: Chennai (on-site)
Experience: 6+ years
Industry: Apparel
Role Objective
We are hiring for a fast-growing apparel company seeking a Performance Marketing Lead to build and scale its digital sales engine. This is a hands-on role for a data-driven marketer who thrives on optimizing paid media and marketplace advertising. You will own end-to-end execution across digital platforms and marketplaces, ensuring profitable growth and measurable impact.
Key Responsibilities
- D2C Growth: Plan, execute, and optimize campaigns across Meta (FB/IG) and Google Ads (PMax, Search, Shopping) to drive sales on the company website.
- Marketplace Advertising: Manage Myntra Ad Platform (MAP) and Flipkart PLA/PCA dashboards. Leverage search analytics to identify keyword gaps and optimize “Always-on” campaigns.
- Agency Management: Act as the primary contact for external agencies. Define KPIs, audit performance daily, and ensure reporting integrity.
- Analytics & Reporting: Build real-time dashboards tracking CAC, ROAS, LTV, and RTO. Translate complex data into actionable insights for leadership.
- System Building: Establish structured processes for creative testing, keyword harvesting, and budget pacing in the first 90 days.
Skills & Qualifications
- 6+ years of experience in performance marketing and marketplace management within the e-commerce/D2C domain.
- Expertise in GA4, Meta Business Suite, and Google Ads Manager.
- Hands-on experience with marketplace seller portals (Flipkart, Myntra Search Analytics or similar platform).
- Strong analytical ability to convert data into strategic insights and business actions.
Note:
The interested professional should be currently living in South India.
Job Responsibilities. ● Oversee the entire paid media team: Coach, manage, and train all the entire performance marketing team as needed. ● Ensure timely and quality completion of work from all the team members. ● Stay informed of relevant industry, paid media, and paid media platform trends and best practices. ● Identify new products, services, and revenue-generating offerings that will develop a long-term, sustainable competitive advantage for the performance media department relative to competitors. ● Spearhead the ongoing development and improvement of the department’s internal processes and work. ● Contribute to client fortnightly calls including strategizing and suggesting scale opportunities. ● Act as a liaison between the Business Development and performance media departments to improve knowledge and understanding of products, services, and offerings with the intention of improving the quality of leads and prospects for the performance media department. ● Ensure that the performance media department culture and operational environment is one that is accountable, client-centric, inclusive and productive. Requirements: ● Educated to degree level, or equivalent ● Intermediate Microsoft Excel knowledge and skills ● Previous experience in a similar role (Agency Preferable) ● Smart,motivated, results-driven, and analytical individual ● Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
About the role
We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.
What you'll do
- Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
- Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
- Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
- Set up and optimize conversion tracking, deep events, and value-based bidding
- Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
- Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
- Report on key metrics and make data-backed scaling decisions
Must-have skills
- Google Ads (App campaigns / UAC), Google Ads Editor
- Mobile app performance marketing (iOS + Android)
- Conversion tracking & event optimization (Firebase, Google Analytics 4)
- Bidding strategies: tCPA, tROAS, maximize conversions
- Strong analytics — Excel/Sheets, cohort and funnel analysis
- Creative brief writing and creative-performance testing
Good-to-have
- ASO fundamentals
- MMP experience — AppsFlyer, Adjust, or Branch
- SKAN / iOS 14+ measurement
- Experience with vernacular / Tier 2+ India audiences
- SQL or dashboarding (Looker Studio, etc.)
You'll thrive here if
- You're numbers-obsessed and let data drive decisions
- You move fast, test relentlessly, and own outcomes end-to-end
- You've scaled app-first campaigns at meaningful budgets
About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.
About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and drive business with Digital marketing strategies.
● Proficiency in Google Analytics and Search Marketing
● DataDriven decision making
● Email Marketing Metrics and Planning
● Work closely with the sales and marketing team to align efforts and drive revenue.
● Use data and analytics to measure and improve the performance of the demand generation efforts.
● Develop and maintain relationships with partners, influencers, and other stakeholders.
● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
● Monitor industry trends and stay-up-to-date on new technologies and techniques.
● Conduct market and customer research to identify opportunities and challenges.
● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts
● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
● Identify and resolve challenges and conflicts within the demand generation process
Requirements:
● Bachelor’s degree in marketing or related field.
● 2-3years of experience in demand generation or B2B/E-Commerce space.
● Experience in managing paid search campaigns, demand generation, email marketing.
● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.
● Strong analytical skills, with experience analyzing data and making data-driven decisions
● Knowledge of sales techniques and strategies
● Excellent communication & collaboration skills
● Ability to prioritize and manage multiple tasks and projects
● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
Job Role: App Growth and Marketing Manager (ASO Specialist)
Location: Delhi
Experience: 2-6 Years in App growth and Performance Marketing and ASO
Compensation: upto 12 LPA (Based on experience)
Employment Type: Full-time
Key Responsibilities
- Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
- Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
- Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
- Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
- Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
- Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
- Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
- Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
- Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
- Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
- Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
- Explore new acquisition channels, growth opportunities, and marketing experiments.
- Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
- Prepare regular reports on app growth and marketing performance and provide actionable insights.
Required Skills & Qualifications
- 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of App Store Optimization (ASO).
- Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
- Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
- Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
- Strong analytical and problem-solving skills.
- Ability to work with data and translate insights into actionable growth strategies.
- Good understanding of the mobile app user journey and acquisition funnel.
- Strong communication and cross-functional collaboration skills.
Candidates with experience in fintech or financial services app marketing are especially encouraged to apply
Senior Performance Marketer
Location: Remote
Job Type: Full Time
Experience: 3–6 Years
About SERP Forge
SERP Forge is a full-funnel SaaS marketing agency built around one commercial outcome: turning search demand, AI visibility, paid acquisition, and brand authority into measurable growth. We have worked with 100+ SaaS brands and report $47M+ in revenue driven for clients. Our work spans SaaS SEO, link building, AI SEO, GTM strategy, Google/Meta Ads, social media, content, and demand generation.
We operate as an extension of our clients’ growth teams. That means we care less about channel activity and more about qualified leads, CAC, pipeline velocity, revenue, and what should be scaled or killed next.
About the Role
We are looking for a deeply hands-on Performance Marketer who can turn paid media into a qualified B2B pipeline and revenue.
Google Ads and Meta Ads are mandatory, non-negotiable parts of this role. You must be able to independently build, troubleshoot, optimize, and scale both channels. You will also own LinkedIn Ads and help SERP Forge evaluate emerging paid channels such as ChatGPT Ads / OpenAI advertising when commercially available and relevant to our ICP.
This is not a “manage the agency” or dashboard-reporting role. You will be expected to understand the entire paid growth system: demand capture, demand creation, audience strategy, creative psychology, landing pages, tracking, attribution, CRM feedback loops, funnel economics, and revenue quality.
SERP Forge operates in competitive, high-CPC B2B categories such as SaaS SEO, link building, AI SEO, and growth services across Tier 1 markets including the US, UK, Australia, and Canada. We need someone who can make high-quality decisions with imperfect data, run disciplined experiments, and scale only what produces profitable growth.
What You’ll Own
1. Paid Acquisition Strategy & Execution
- Google Ads: independently plan, build, launch, optimize, and scale B2B lead-generation campaigns across Search, Performance Max where appropriate, Display, YouTube, and remarketing.
- Meta Ads: independently plan, build, launch, optimize, and scale prospecting, retargeting, demand-creation, lead-generation, and creative-testing campaigns. Meta Ads experience is mandatory.
- LinkedIn Ads: own audience strategy, ABM, lead-gen forms, retargeting, message/creative testing, and demand-generation campaigns for B2B audiences.
- Emerging channels: evaluate and test new paid inventory, including ChatGPT Ads / OpenAI advertising, when available and relevant.
- Build channel plans by ICP, market, buying stage, service line, intent, budget, marginal return, and revenue potential.
- Scale winning campaigns without sacrificing lead quality, downstream conversion, or payback.
2. Funnel, CRO & Experimentation
- Own the paid journey from impression and click through landing page, form conversion, qualification, SQL/opportunity, and closed-won revenue.
- Diagnose whether performance problems come from traffic quality, audience, intent, offer, positioning, creative, landing page, form friction, sales follow-up, or tracking.
- Build a structured experimentation roadmap across keywords, audiences, bids, creative, hooks, offers, landing pages, forms, follow-up, and funnel stages.
- Use CRO principles to improve conversion rate and, more importantly, the percentage of traffic that becomes qualified pipeline.
- Turn winning experiments into repeatable campaign playbooks.
3. Measurement, Attribution & Revenue Accountability
- Set up, validate, and troubleshoot conversion tracking across Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, CRM, forms, and landing-page systems.
- Build offline conversion and CRM feedback loops so platforms learn from qualified leads, SQLs, opportunities, and revenue rather than only form fills.
- Use UTMs, click IDs, lifecycle stages, enhanced conversions, conversion APIs, and CRM data appropriately.
- Reconcile discrepancies between ad platforms, GA4, CRM, and revenue reporting.
- Track performance beyond CPL and platform ROAS: MQLs, SQLs, opportunities, pipeline created, CAC, payback, win rate, closed-won revenue, and pipeline per dollar spent.
- Own budget pacing, forecasting, scenario planning, and spend reallocation.
- Build weekly/monthly performance reviews that explain what changed, why it changed, what was learned, and what action should happen next.
4. Creative, Psychology & Messaging
- Translate buyer pain points, objections, desired outcomes, search intent, competitive positioning, proof, and risk into ads that generate qualified demand.
- Build structured creative-testing systems for hooks, angles, formats, offers, CTAs, proof points, and stages of awareness.
- Write and iterate performance copy for Google, Meta, LinkedIn, and landing pages.
- Brief designers with clear hypotheses rather than generic “make more creatives” requests.
- Use performance data to determine what message should be made next and why.
- Use AI tools to accelerate research, variation generation, QA, analysis, and reporting without outsourcing judgment.
5. Market & Competitive Intelligence
- Monitor CPC trends, auction pressure, search demand, competitor messaging, creative patterns, audience shifts, and platform changes.
- Use tools such as Google Ads Keyword Planner, Google Trends, Ahrefs/SEMrush, Meta Ad Library, LinkedIn insights, CRM data, and competitor landing pages to inform strategy.
- Identify new paid acquisition opportunities from ICP behavior, SERP changes, competitor gaps, service launches, and emerging ad inventory.
Core Requirements (Must Have)
- 3–6 years of hands-on performance marketing experience with substantial ownership of B2B lead-generation campaigns.
- Deep hands-on Google Ads expertise. You must be able to build and optimize campaigns yourself.
- Deep hands-on Meta Ads expertise. Meta Ads is mandatory, not a nice-to-have.
- Hands-on LinkedIn Ads experience for B2B acquisition, ABM, lead generation, or retargeting.
- A strong track record of generating qualified B2B leads, SQLs, opportunities, pipeline, or revenue through paid acquisition; e-commerce-only experience is not sufficient.
- Experience targeting Tier 1 markets, especially the US, UK, Australia, and Canada.
- Strong understanding of search intent, audience architecture, bidding, budget allocation, remarketing, creative fatigue, campaign scaling, and marginal efficiency.
- Hands-on experience with GA4, Google Tag Manager, conversion tracking, UTM governance, and attribution.
- Experience connecting paid media to a CRM and using downstream lead-quality or revenue data to guide optimization.
- Strong landing-page and CRO fundamentals.
- Strong analytical capability: able to calculate funnel economics, isolate root causes, challenge misleading averages, and make budget decisions from business outcomes.
- Strong experimentation discipline: hypothesis, test design, guardrails, measurement, interpretation, and next action.
- Strong copywriting and messaging judgment for direct-response and B2B buying contexts.
Strongly Preferred
- Previous experience in B2B SaaS, digital services, SEO, martech, developer tools, cybersecurity, fintech, HR tech, or another complex B2B category.
- Experience with ChatGPT Ads / OpenAI advertising, or demonstrated ability to quickly operationalize new advertising platforms.
- Experience with HubSpot, Pipedrive, Salesforce, or another CRM used for lead-to-revenue attribution.
- Experience with Looker Studio, spreadsheets, BI/reporting tools, or automated reporting workflows.
- Experience with lead scoring, lifecycle stages, offline conversions, enhanced conversions, server-side tracking, or conversion APIs.
- Working knowledge of ABM, demand generation, lifecycle marketing, and retargeting strategy.
- Experience using AI and automation tools to improve campaign operations, analysis, creative iteration, reporting, or experimentation.
What Great Looks Like
- You do not stop at “the campaign generated leads.” You know which campaigns generated the right leads, which became SQLs and opportunities, which created pipeline, and which produced revenue.
- You are equally comfortable inside Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, a spreadsheet, GA4/GTM, a landing page, and a CRM.
- You know when to scale, when to cut, when to fix measurement, and when a campaign needs a better offer or message instead of another bid adjustment.
- You understand that a cheap lead can be expensive if it never becomes a pipeline.
- You are curious about new platforms but disciplined about proving incrementality before scaling spend.
- You communicate clearly, document learnings, and take full ownership of results.
KPIs & Success Metrics
- Qualified lead volume
- Cost per qualified lead
- Paid-sourced pipeline
- Customer acquisition cost (CAC)
- Revenue-to-spend / ROAS where attributable
- Landing-page conversion rate
What You’ll Have Done in Your First 90 Days
- Audit our paid accounts, tracking, landing pages, CRM attribution, audiences, creative systems, and reporting.
- Identify the highest-impact leaks and opportunities across Google, Meta, LinkedIn, and the paid funnel.
- Establish a clean measurement baseline from spend to qualified pipeline and revenue.
- Launch a prioritized experimentation roadmap across campaigns, creative, landing pages, offers, and tracking.
- Improve lead quality and conversion efficiency before aggressively scaling budgets.
- Build a documented channel strategy for Google Ads, Meta Ads, LinkedIn Ads, remarketing, and emerging paid channels.
Why Join SERP Forge
- Own paid growth for a company operating in competitive global B2B markets.
- Work directly with marketing, sales, SEO, content, RevOps, and leadership rather than operating in a silo.
- Have the freedom to test channels, creative angles, offers, landing pages, attribution systems, and automation.
- Be measured on real business impact, not clicks, impressions, or activity for activity’s sake.
- Help build SERP Forge’s paid acquisition engine into a modern multi-channel growth system.












