Digital Marketing Manager - (Performance Manager)

Roles and Responsibilities :

- Develop and execute influencer marketing strategies and creative campaigns

- Identify and build relationships with prominent influencers and thought leaders

- Attend relevant events for networking and business purposes

- Develop content ideas and write and curate content

- Research relevant industry experts, competitors, target audience and users

- Brainstorm new, creative approaches to influencer campaigns

- Keep abreast of emerging trends, technologies and influencers

- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

Hiring

Job title- Market intern.
Job type- Internship
Duration- 3/6 Months
Education Qualification- Graduate


Skill Required-
Good interpersonal and communication skills.
Good at multitasking

Location: Work From Home
Stipend: 10%
Timing: Flexible working hour

Perks:
- Offer Letter
- Experience Letter
- Letter of Recommendation.
- Project completion letter
- Letter for achievements
- Job at our company

Wisestep (www.wisestep.com) is on a mission to bring data driven decision making to tough real world problems.

The Product Marketing Manager will play a major role in shaping the voice of the product,

 

Roles and responsibilities:

• Develop and Implement our GTM strategy for multiple segments, geographies, and industry verticals.
• Execute and be accountable for all marketing initiatives to drive engagement and leads that deliver sales (online, offline, Hybrid)
• Collaborate across Functions to deliver an effective marketing strategy and meet the business objectives.
• Plan and lead product launches by determining scope, messaging, timing and priorities for marketing tactics to drive product awareness and adoption.
• Conceptualise and Execute Demand Generation activities.
• Support marketing and sales teams with messaging, content and collateral to differentiate our
  products and convert prospects into customers
• Help our sales team differentiate our product offerings with messaging, battle cards, training material and case studies

Requirements:

• We are looking for a highly motivated product marketing professional with 6 plus years in B2B SaaS.
• Strong business and technical acumen, problem-solving ability and an understanding of SaaS products.
• Strong networking skills with the ability to build and maintain strong relationships with both business, operations and technology teams internally and externally.
• Excellent verbal and written communication skills, excellent presentation skills and excellent negotiation skills. Ability to engage with senior management.
• Having an MBA from a Top School is preferred

Other Details:

• Timings - 2 pm - 11 pm IST

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Handle complete marketing activities of the company
• Deliver customer growth
• Be responsible for marketing communication
• Manage marketing budget and ROI
• Handle team comprising of internal resource + freelancers Candidate should have:
• Experience of handling marketing at B2C product-led start-ups for 3 to 4 years
• Expertise in performance marketing and SEO
• Strong analytics abilities and good communication skills
• Handled sizable marketing budgets
• Growth mindset - moving quickly, discovering growth hacks

 

We at Nirogam, a group of aspiring individuals, have a vision that authentic Ayurveda should reach every home in India and beyond. The Ayurveda industry has seen multifold customer acceptance in the past decade and continues to grow at an unprecedented pace globally. As a person who bags this opportunity, get ready to create a big bang on all platforms of business growth.

As the  Digital Growth Hacker for Nirogam, you will be designing and running high-impact campaigns that can lead to business growth to a 6X level. The growth marketer will also work closely with sales, customer success, product, and leadership teams to shape the future of the Ayurveda pharmacy and personal care industry. Your work will be critical to the overall growth of the organization and indirectly driving up the top-line.

What you will do:
 

• Manage all marketing initiatives to achieve business goals
• Play a key part in the overall revenue plan of business, add value to the growth thought the process through analytics and marketing acumen

• Owning digital strategy, managing growth on eComm market places
• Driving marketing campaigns across all channels - emails, social, website, webinars, search,paid, events, exhibitions and others; to increasing customer base/revenue on these platforms.
• Building powerful lead acquisition and nurturing funnels, using marketing automation tools to deliver high-quality leads.
• Repurposing content for distribution across multiple channels to ensure maximum impact.
• Constantly identifying new opportunities to engage the target audience and drive campaigns from planning to execution
• Responsible for performance and growth of digital marketing metrics.
• Drawing insights from campaign and market data and collaborate with content marketing,social media, and creative teams into impactful marketing campaigns.
•  Working with sales team for lead management, and sales enablement activities.

Required Qualifications and Skills:

Ø  Technical Competencies

• Prior demonstrated 8 years of relevant experience
• Bachelor's degree or MBA  in Business, Marketing, and Sales, or related field
• Ability to prioritize conflicting deadlines.
• Strong knowledge of all MS Office applications (PowerPoint, Word …).
• Excellent spoken, written, and verbal communication skills and able to communicate effectively. with people at different levels of hierarchy.
• Excellent attention to detail. 
• Proficiency to set up SOPs and checklists. 
• Handling CRM and Sales Navigator Tools
• Motivated, energetic with a can-do attitude.
• Helpful and supportive spirit, Problem solver.
• Professional attitude and presentation.
• Ability to create a business plan, projections, and designing an incentive, schemes, deals, and discounts to maximize growth and profitability.
• Experience of working from zero base, ground up which means setting up processes and systems for the growth hacking initiatives and targets
• Should have handled budgets of 50 lacs to 1 cr on Google, Facebook and other growth hacking platforms.
• Should have at least 4x ROAS (return on ad spend).
• Should have generated revenue from the brand's own website.
• Experience in creating sales funnel - lead generation.
• Must be very strong in analytics.
• Should have an entrepreneurial mindset and a high ownership quotient

Ø  Behavioural competencies

• An analytical mindset and leverage data for impactful commercial decisions.
• Should have excellent time management and organizational skills
• Good with Negotiation Skills and Problem-solving skills.
• Deep Listening and being Coachable.

Interested candidates are requested to apply through our website: https://nirogam.com/pages/career.

We encourage interested aspirants to refer to our:

Website: ​https://nirogam.com/pages/career

Facebook: https://www.facebook.com/Nirogam

Instagram: https://www.instagram.com/nirogamayurveda/?hl=en
Blog: ​https://nirogam.com/blogs/news

Quora: https://www.quora.com/profile/Puneet-Aggarwal-1

Amazon: https://www.amazon.in/s?k=nirogam&;ref=nb_sb_noss">https://www.amazon.in/s?k=nirogam&;ref=nb_sb_noss

Youtube: https://www.youtube.com/channel/UCECKzzJGM2UWqYj46BzTbMw

PodCast:https://www.listennotes.com/podcasts/that-ayurveda-guy-demystifying-ayurveda-T3yfo_blwct/

Responsibilities

Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.

Skills and experience

We value drive and a willingness to learn. The ideal candidate will have:

Essential:

3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite 

The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices

Preferred:

Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers

LOOKING FOR ACCOUNT MANAGERS, CLIENT SERVICING EXECUTIVES, BUSINESS DEVELOPMENT EXECUTIVES FOR A DIGITAL MARKETING AGENCY IN GOREGAON W

We are the world’s first company building tech at the intersection of food tech, blockchain and machine learning. At Gulpie, we’re building the future of food discovery. At our core, we are a tightly knit mad bunch that is driven by mission, values and customer-obsession.

We're not looking for an average Joe. Are looking for a position that is going to challenge you and bring out the best of your potential? We promise to nurture you with utmost care and resources to help you achieve your dreams. The ones who worked with us went on to become leaders that are known for their ambition.

You’ll be playing a key role in building a community of food reviewers. Everyday, you’ll be interacting with some of the smartest minds and most popular food influencers. If there’s one thing you’ll take away from the position, it would be an incredibly powerful network that will open doors for the rest of your career.

You’re good with :

• Hustle. Hustling. Hustled.
• Devising innovative growth hacks to identify the right social channels and efficiently converting them
• Data-driven decision maker with a clear understanding of metrics, funnels and churn
• Self-learning with proven ability to learn things on the fly
• Socially engaging
• Empathetic and obsessed with all things food and people
• Story-telling reputation that precedes you
• Hungry to learn

You’re awesome if you have : 

• Experience hustling for early stage products
• Experience working with A/B testing and other analytics tools like GA, Mixpanel & Hotjar
• Passionate about food
• Experience building online/offline communities

You’re looking for :

An Opportunity to work on a meaningful problem with massive potential to scale. A company that strongly believes culture and work ethic are quintessential for a happy working environment. An ambitious, entrepreneurial and passionate team obsessed with the quality of everything they lay their hands on. 

We believe smart people with integrity don’t need to be managed as they have high standards set for themselves. We don’t believe in stipulated working hours. One is only accountable to their deliverables. Though sounding cliche, we value hard working people, a notch higher than you might usually expect, and equally reward them. Your work will receive the credit it deserves.

We love people bubbling with ideas - the crazy ones that believe in their ideas enough to go the lengths to make them real. We believe it’s important to hear everyone’s opinion and empower them with tools to build innovative products. Consistently achieving impeccable results is not only a professional but a personal goal here. We know talented individuals that work hard can do magic. That said, we believe intellect without humility is a recipe for failure.

Does it sound like you?

• Write to us with your 2 best ideas to go viral with food.
• Send us your resume and let us know why you think you’re unique. Why don’t you tell us about a couple of growth hacks you’ve successfully pulled off?
• Have run marketing campaigns before? Have a personal or professional blog? Share some links or your social profiles.