Digital Marketing Manager - (Performance Manager)

Performance Marketing Specialist

Experience: 1–2 Years

Qualification: Minimum Undergraduate Degree (UG)

Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)

Role Overview:

We are looking for a data-driven Performance Marketing Specialist to scale user

acquisition and drive business growth for Tamasha’s consumer-facing apps. Products: • Openly – A conversation-first social app focused on meaningful interactions. • Playroom – Voicechat – A real-time voice chat platform for live community

engagement. • FriendChat – A chatroom-based social app for discovering and connecting with

new people. Key Responsibilities: • Plan, execute, and optimize paid acquisition campaigns across Meta and Google

Ads. • Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention. • Own daily budget allocation, bid optimization, targeting, and scaling decisions. • Perform deep analysis at campaign, ad set, ad, and creative levels. • Build daily, weekly, and monthly performance reports. • Analyze funnel metrics and identify drop-offs with actionable insights.

• Work closely with product and analytics teams for attribution accuracy. • Share insights and recommendations with stakeholders clearly. Required Skills: • Strong hands-on experience with Meta and Google Ads. • Data-driven mindset with strong analytical skills. • Experience in mobile app performance marketing. • Excellent communication and stakeholder management skills.

Performance Marketer

Company Overview

We are a full-service marketing agency that helps ambitious brands show up sharper, grow faster and stand out in crowded markets. From content and social to performance marketing, design, video and PR, we build and execute brand strategies end-to-end for a diverse roster of clients across industries. We're a team that moves fast, takes creative risks, and holds itself to agency-grade standards on every single deliverable. If you want your work to ship, get seen, and actually move numbers for real brands rather than sit in a deck, you'll fit right in.

Role Summary

Plan and scale paid acquisition campaigns across platforms, owning budget, optimization and ROI end-to-end.

Job Details

• Experience: 2-5 years
• Work Model: On-site
• Work Location: ATS Bouquet, Sector 132, Noida
• Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
• Reports To: Head of Growth / Marketing Lead
• Education: Bachelor's degree in Marketing, Business or related field preferred

Key Responsibilities

• Plan and run paid campaigns across Meta, Google and other platforms
• Manage budgets and bidding strategies to optimize for ROAS and CPA
• Continuously test creatives, copy, audiences and landing pages
• Analyze funnels end-to-end and identify drop-off and opportunity areas
• Report on key performance metrics and translate data into next actions
• Collaborate with creative team to brief and improve ad assets
• Stay current with platform updates, ad policy changes and new formats
• Scale what works and cut what doesn't, quickly
• Manage tracking and attribution setup in partnership with tech teams
• Forecast and plan budgets aligned with business growth targets

Mandatory Skills & Experience

• 2-5 years of hands-on performance marketing experience
• Proven expertise with Meta Ads Manager and Google Ads
• Strong analytical mindset with real budget-ownership experience
• Solid understanding of funnels, attribution and unit economics

Preferred Skills (Good to Have)

• Experience scaling ad spend significantly for a D2C/SaaS brand
• Familiarity with pixel/tracking setup and attribution tools
• Conversion rate optimization (CRO) experience

Tools & Technologies

• Meta Ads Manager, Google Ads
• Google Analytics 4 / Mixpanel
• Tracking/attribution tools (Pixel, GTM)
• Creative testing platforms

KPIs / Success Metrics

• Return on ad spend (ROAS)
• Customer acquisition cost (CAC)
• Conversion rate
• Budget utilization efficiency

Benefits & Perks

• Competitive compensation with performance-linked growth
• High-ownership role with direct access to leadership
• Fast-tracked career growth in a high-growth environment
• Learning and development support
• A culture that rewards speed, ownership and craft

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

Job Description: Performance Marketing Analyst – Junior

Job Overview:

We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.

The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.

This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.

Key Responsibilities:

• Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
• Track important performance metrics including:

1- CTR

2- CPC

3- CPM

4- CPA

5- CPL

6- Conversion Rate

7- ROAS

8- CAC

9- Impressions & Reach

10- Engagement

11- Add-to-Cart

12- Checkout

13- Sales & Revenue

• Prepare daily, weekly, and monthly campaign performance reports.
• Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
• Assist in understanding why campaigns are not generating expected leads or sales.
• Analyze audience, demographic, location, placement, and creative-level performance.
• Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
• Compare campaign performance against previous results and identify areas of improvement.
• Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
• Provide basic data-backed recommendations on what should be continued, stopped, or tested.
• Work closely with the Performance Marketing, Creative, and Strategy teams.
• Keep track of social media and digital advertising trends and platform updates.

Required Skills:

• 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
• Basic understanding of Meta Ads and Google Ads.
• Understanding of digital marketing and advertising metrics.
• Good knowledge of Excel/Google Sheets.
• Basic understanding of conversion funnels and customer journeys.
• Good analytical and problem-solving skills.
• Strong research and attention-to-detail skills.
• Good communication skills.
• Willingness to learn and work with data.
• Ability to identify patterns and convert data into simple, actionable insights.

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.

Your responsibility isn’t simply to manage marketing channels.

Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.

This role combines strategy with execution.

One day you may be analyzing funnel data and identifying a growth bottleneck.

The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.

You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.

Why You’ll Love Working With Us:

• Remote work
• Competitive pay
• Flexible working hours
• Paid time off
• Parental leave
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

What You’ll Own:

Growth Strategy

• Own the growth of one or more products.
• Identify growth opportunities across the entire customer journey.
• Build quarterly growth plans aligned with business goals.
• Prioritize initiatives based on expected business impact rather than effort alone.
• Balance short-term wins with long-term growth initiatives.

Customer Acquisition

• Develop and optimize acquisition strategies across:
• Organic Search (SEO)
• Paid Advertising
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Creator & Influencer Partnerships
• Referral Programs
• Community Marketing
• You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.

Funnel Optimization:

• Own and improve the complete customer journey. Including:
• Visitor → Signup
• Signup → Activation
• Free → Paid
• Cart Recovery
• Upsells & Cross-sells
• Retention
• Expansion
• Identify bottlenecks.
• Build hypotheses.
• Run experiments.
• Measure results.
• Repeat.

Experimentation:

• You’ll continuously improve product growth by running structured experiments.Examples include:
• Landing pages
• Pricing pages
• Checkout flows
• Email sequences
• Product onboarding
• In-app messaging
• CTAs
• Feature positioning
• Promotional campaigns
• Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.

Analytics & Decision Making:

• Use data to identify opportunities and guide decisions.You’ll regularly work with:
• GA4
• Looker Studio
• Microsoft Clarity / Hotjar
• Search Console
• Ahrefs / Semrush
• CRM & Email Platforms
• Product Analytics
• You’ll be expected to connect marketing data with business outcomes-not simply report metrics.

Product Marketing:

• Work closely with Product, Design and Engineering teams to:
• Launch new features
• Improve messaging
• Increase feature adoption
• Improve onboarding
• Improve activation
• Increase customer retention

Partnerships & Community:

• Collaborate with:
• Affiliates
• Creators
• Agencies
• Hosting companies
• Strategic partners
• Build campaigns that create long-term growth-not just one-off promotions.

Leadership:

• Mentor junior marketers.
• Write clear briefs.
• Prioritize work.
• Coordinate cross-functional execution.
• Maintain high execution standards.

What We’re Looking For:

• 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
• Experience owning business metrics-not just marketing activities.
• Strong understanding of growth funnels and customer journeys.
• Comfortable making decisions using data.
• Strong prioritization and problem-solving skills.
• Experience planning and executing experiments.
• Experience working across multiple acquisition channels.
• Excellent communication and copywriting skills.
• Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
• Strong understanding of:

-CAC

-LTV

-ROAS

-Conversion Rates

-Attribution

-Activation

-Retention

-Funnel Analysis

Good-to-Have Qualities:

• WordPress ecosystem experience.
• SaaS product marketing experience.
• Product-led growth (PLG) experience.
• Affiliate or Creator marketing experience.
• AI workflow automation experience.
• Community-building experience.

You’ll Thrive Here If…

• You naturally ask questions like:
• Why aren’t users upgrading?
• Where is revenue leaking?
• What’s preventing activation?
• Should we improve acquisition or conversion first?
• Which experiment gives us the highest ROI?
• What is the biggest bottleneck in this funnel?
• You enjoy solving business problems-not simply managing marketing channels.

What Success Looks Like:

• Within your first 90 days, we’d expect you to:
• Understand one or more products and their customer journeys.
• Identify the biggest growth opportunities.
• Launch meaningful experiments.
• Improve one or more key growth metrics.
• Contribute measurable business impact.

KPI’s:

• Success in this role is measured by business outcomes, including:
• Product Revenue Growth
• Qualified Traffic Growth
• Signup Growth
• Trial-to-Paid Conversion
• Funnel Conversion Rates
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Activation Rate
• Customer Retention
• Affiliate & Partnership Revenue
• Experiment Success Rate
• Marketing-attributed Revenue

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

Performance Marketing Executive (Multi-Client & High Spend)

Role: Performance Marketing Executive

Location: Bengaluru, Karnataka (100% Onsite) Employment Type: Full-Time, Permanent

Hiring Urgency: Immediate Joiners / Max 15-30 Days Notice Preferred

About the Role

We are seeking an execution-driven, highly analytical Performance Marketing Executive to join our growth team onsite in Bengaluru.

In this role, you will lead end-to-end performance marketing for multiple accounts simultaneously across B2B, B2C, and D2C verticals. You are someone who has hands-on experience deploying significant monthly ad budgets, building full-funnel architectures, troubleshooting attribution drops, and relentlessly driving down Customer Acquisition Cost (CAC) while scaling Return on Ad Spend (ROAS).

Key Responsibilities

Paid Media Strategy & Execution

• Meta Ads: Architect, launch, and optimize high-converting campaigns across Facebook and Instagram (Advantage+ setups, ASC, broad targeting frameworks, retargeting funnels, and dynamic product catalogs).
• Google Ads: Build and scale complex Search, Performance Max (PMax), Shopping, Display, and Discovery campaigns. Conduct aggressive bid management, keyword pruning, and negative list curation.
• YouTube Ads: Develop video-first acquisition strategies, defining audience segmentations (custom intent, in-market, placements) to drive lower-funnel conversions alongside top-funnel reach.
• LinkedIn Ads: Manage B2B lead generation pipelines using conversation ads, sponsored content, and matched audiences, focusing on strict CPL (Cost-per-Lead) and SQL efficiency.
• Budget & Spend Control: Manage substantial ad budgets across diverse clients without overspend, pacing budgets daily and reallocating capital dynamically to top-performing channels.

Conversion Rate Optimization (CRO) & Funnels

• Analyze post-click user journeys to systematically eliminate drop-offs and optimize on-page conversion rates.
• Collaborate closely with designers and developers to build, test, and deploy high-converting landing pages (via Webflow, WordPress, Shopify, or landing page builders).
• Formulate hypotheses, execute rigorous A/B and multivariate tests on headlines, hooks, page speed, CTAs, and checkout flows.

Analytics, Attribution & SEO Synergy

• Monitor performance metrics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and native ad managers. Ensure accurate event tracking, UTM taxonomy, and Server-Side / Conversion API (CAPI) integrity.
• Provide continuous feedback loops between paid search and organic search, leveraging search-query data to inform foundational on-page SEO recommendations.
• Generate weekly and monthly performance dashboards highlighting CAC, ROAS, MER (Marketing Efficiency Ratio), and lifetime value trends across all managed portfolios.

Client & Cross-Functional Management

• Parallelly manage multiple client deliverables, aligning channel strategies with distinct business goals (e-commerce sales volume, high-ticket B2B pipeline, or consumer lead generation).
• Coordinate directly with creative teams to produce high-velocity ad creative iterations (static, motion graphics, UGC, and copy) based on real-time fatigue and engagement metrics.

Required Qualifications & Skills

• Experience: 3 to 5 years of hands-on performance marketing experience, ideally within a fast-paced agency or a high-growth multi-brand ecosystem.
• Portfolio Diversity: Demonstrated track record managing paid campaigns concurrently across B2B, B2C, and D2C business models.
• Scale & Spend: Proven experience managing mid-to-large ad budgets (minimum ₹10L+ to ₹50L+ per month across accounts) with quantifiable revenue or lead generation impact.
• Platform Mastery: Advanced technical command of Meta Ads Manager, Google Ads (Search/PMax/Display), YouTube Ads, and LinkedIn Campaign Manager.
• Technical Stack: Deep proficiency in GA4, Google Tag Manager, Looker Studio, and post-iOS attribution modeling.
• CRO & Landing Pages: Practical understanding of funnel building, landing page heuristics, and CRO tooling (e.g., Hotjar, Microsoft Clarity, VWO, or Optimizely).
• Search Integration: Solid grasp of on-page SEO fundamentals, intent mapping, and keyword integration.
• Availability: Must be able to work out of our Bengaluru office full-time and available to join immediately or on very short notice.

Key Performance Indicators (KPIs)

• Blended ROAS / POAS (Profit on Ad Spend) for D2C/B2C accounts.
• Qualified Lead Volume, CPL, and Pipeline Velocity for B2B accounts.
• Landing page conversion rate lift across active testing cycles.
• Budget utilization accuracy and pacing stability.
• Creative turnover velocity and reduction in creative fatigue rates.

Job Title: Performance Marketer

Role Summary: We are looking for a data-driven creative problem solver who understands Bharat audiences deeply—small towns, Tier 2/3/4 behavior, local culture, emotions and purchase psychology. You will lead ad creative strategy, performance marketing experiments, user funnel optimization, and growth execution across Meta, Google & short-video platforms. The goal is to scale installs, reduce CAC, and drive revenue sustainably.

Key Responsibilities: 

• Own Performance Marketing strategy end-to-end.
• Build high-converting ad creatives/hooks/scripts aligned with Bharat users.
• Run A/B tests, iterate fast, break down metrics (CPI, CTR, CAC, ROAS).
• Work with designers/editors to ensure creatives are relatable, scroll-stopping.
• Analyze funnel drops → suggest UX + communication improvements.
• Scale budgets efficiently while maintaining profitability.

Required Skills:

• Strong understanding of Bharat audience behaviour (Tier 2/3/4).
• Creative thinking + storytelling ability.
• Performance mindset – numbers, optimisation, growth funnels.
• Experience in Google/Meta Ads Manager.
• Good understanding of hooks, thumbnails, CTA psychology.
• Basic copywriting for ads in Hindi/Hinglish, any other language fluency would fetch you brownie points.

Experience

• 2–6 years in performance marketing & digital advertising.

Preferred (Good to Have)

• Worked with Bharat-focused brand before.
• Have/had YT/IG channel with good reach
• Understanding of short-form video platforms+content (IG, YouTube Shorts).
• Ability to generate viral hook ideas + creative angles.
• Exposure to subscription-based product funnels.

Qualification

• Any graduate/PG. Marketing/Business/Media preferred but not mandatory.
• Skill > degree. Hands-on > theoretical knowledge.

As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.

Your responsibility isn’t simply to manage marketing channels.

Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.

This role combines strategy with execution.

One day you may be analyzing funnel data and identifying a growth bottleneck.

The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.

You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.

Why You’ll Love Working With Us:

• Remote work
• Competitive pay
• Flexible working hours
• Paid time off
• Parental leave
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

What You’ll Own:

Growth Strategy

• Own the growth of one or more products.
• Identify growth opportunities across the entire customer journey.
• Build quarterly growth plans aligned with business goals.
• Prioritize initiatives based on expected business impact rather than effort alone.
• Balance short-term wins with long-term growth initiatives.

Customer Acquisition

• Develop and optimize acquisition strategies across:
• Organic Search (SEO)
• Paid Advertising
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Creator & Influencer Partnerships
• Referral Programs
• Community Marketing
• You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.

Funnel Optimization:

• Own and improve the complete customer journey. Including:
• Visitor → Signup
• Signup → Activation
• Free → Paid
• Cart Recovery
• Upsells & Cross-sells
• Retention
• Expansion
• Identify bottlenecks.
• Build hypotheses.
• Run experiments.
• Measure results.
• Repeat.

Experimentation:

• You’ll continuously improve product growth by running structured experiments.Examples include:
• Landing pages
• Pricing pages
• Checkout flows
• Email sequences
• Product onboarding
• In-app messaging
• CTAs
• Feature positioning
• Promotional campaigns
• Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.

Analytics & Decision Making:

• Use data to identify opportunities and guide decisions.You’ll regularly work with:
• GA4
• Looker Studio
• Microsoft Clarity / Hotjar
• Search Console
• Ahrefs / Semrush
• CRM & Email Platforms
• Product Analytics
• You’ll be expected to connect marketing data with business outcomes-not simply report metrics.

Product Marketing:

• Work closely with Product, Design and Engineering teams to:
• Launch new features
• Improve messaging
• Increase feature adoption
• Improve onboarding
• Improve activation
• Increase customer retention

Partnerships & Community:

• Collaborate with:
• Affiliates
• Creators
• Agencies
• Hosting companies
• Strategic partners
• Build campaigns that create long-term growth-not just one-off promotions.

Leadership:

• Mentor junior marketers.
• Write clear briefs.
• Prioritize work.
• Coordinate cross-functional execution.
• Maintain high execution standards.

What We’re Looking For:

• 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
• Experience owning business metrics-not just marketing activities.
• Strong understanding of growth funnels and customer journeys.
• Comfortable making decisions using data.
• Strong prioritization and problem-solving skills.
• Experience planning and executing experiments.
• Experience working across multiple acquisition channels.
• Excellent communication and copywriting skills.
• Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
• Strong understanding of:

-CAC

-LTV

-ROAS

-Conversion Rates

-Attribution

-Activation

-Retention

-Funnel Analysis

Good-to-Have Qualities:

• WordPress ecosystem experience.
• SaaS product marketing experience.
• Product-led growth (PLG) experience.
• Affiliate or Creator marketing experience.
• AI workflow automation experience.
• Community-building experience.

You’ll Thrive Here If…

• You naturally ask questions like:
• Why aren’t users upgrading?
• Where is revenue leaking?
• What’s preventing activation?
• Should we improve acquisition or conversion first?
• Which experiment gives us the highest ROI?
• What is the biggest bottleneck in this funnel?
• You enjoy solving business problems-not simply managing marketing channels.

What Success Looks Like:

• Within your first 90 days, we’d expect you to:
• Understand one or more products and their customer journeys.
• Identify the biggest growth opportunities.
• Launch meaningful experiments.
• Improve one or more key growth metrics.
• Contribute measurable business impact.

KPI’s:

• Success in this role is measured by business outcomes, including:
• Product Revenue Growth
• Qualified Traffic Growth
• Signup Growth
• Trial-to-Paid Conversion
• Funnel Conversion Rates
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Activation Rate
• Customer Retention
• Affiliate & Partnership Revenue
• Experiment Success Rate
• Marketing-attributed Revenue