About Learnyst Insight Private Limited
About Learnyst
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We are Nasscom 10K startup with many paying customers and great traction. We help educators to teach online and sell course in their own website & mobile learning apps. We are building shopify for education. We want to make quality education affordable, easily accessible and engaging
Nice, but what do we do
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We provide complete technology solution required for educators to sell courses on their online academy. Our solution includes website builder, course builder, virtual classroom interface for students, video encryption and streaming service almost everything that is required to launch an online learning academy.
Tech@Learnyst
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Learnyst is hosted on AWS cloud with auto scaling infrastructure. More than 10 lakhs learners use Learnyst for streaming course videos and taking mock tests. Our core backend server uses Ruby on Rails with MySQL as database. We have architected Learnyst to be fault tolerant, loosely coupled and scalable system.
Why Join Learnyst?
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* Competitive compensation
* Consistent performers will get stock options
* Gain hands on sales experience in developing production apps
* Exposure to understand market opportunities and contribute directly to the growth of company
* Opportunity to work with fastest growing EdTech startup
* Gain hands on experience in serving direct customers
* Learning 10X times more than what you know now
* We will provide a great work environment and challenging work that helps you take your career to the next level
* Food & Snacks: You’ll never have to worry about your hunger pangs. We provide food & snacks at all times of the day.
* Every Wednesday we have Game nights and quarterly team outings
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SEO Team Lead Job Description
- Perform keyword research
- Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimise existing content
- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
- Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
- Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
- Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
- Implement local and international SEO techniques across local (Google My Business listings) and international websites
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority and provide recommendations for improvement
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
- At least 1 years of experience as SEO team lead or similar role
- Digital Marketing Agencies experience would be preferred
Why should you join us:
- · Fixed working timings- 5 days working
- · Attractive Incentives
- · Young & Vibrant work culture
- Job Location: Block A-128, Sector-63, Noida
- Salary Package: Depends on skills
- Working Days: Monday to Friday
Job Purpose
We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.
A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.
Key Areas of Responsibility
B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.
Desired Candidate Profile
Essential Skills
Reliable, Accountable and Trustworthy.
Good in English (spoken and written).
Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.
Must have some prior experience in digital marketing.
Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.
Responsibilities:
- Identify and research new business opportunities and potential clients.
- Support the implementation of business development and marketing strategies.
- Conduct market research to understand trends, competitors, and customer needs.
- Generate leads through various channels, including email, phone, social media, and events.
- Collaborate with sales and marketing teams to create engaging content and promotional materials.
- Attend business meetings, conferences, and events to network with potential clients.
- Maintain accurate records of business development and marketing activities.
- Provide regular progress reports and updates to the team.
- Stay up-to-date with industry trends and best practices.
Qualifications:
- Pursuing or recently completed a degree in Business, Marketing, Sales, or a related field.
- Ability to work independently and within a team in a fast-paced environment.
- Strong organizational skills with the ability to prioritize and manage multiple tasks.
- Proficient in Microsoft Office Suite; familiarity with CRM software is a plus.
Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints
- The desired candidate must be from a D2C company.
- Strong hands-on experience in handling e-commerce platforms/websites.
- MBA- Marketing with minimum of 3 years experience in the same role.
Responsibilities:
1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms
2. Create D2C channel from scratch for a brand as well as run an existing one
3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic
4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels
5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth
6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.
7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports
8. Ensure content marketing and content updation on own channel to engage consumers
9. Launch a long-running program to ensure higher retention and drive repeat purchases
Requirements:
Experience in running D2C channels from an end-to-end perspective
Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance
Understanding of consumer behavior and market trends
High result orientation – getting things done on time and as per agreed-upon norms.
Good Communication Skills
Attention to detail;
Creativity
Good research capabilities
Best place to hide a dead body is page two of Google.
So., We are looking for SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Exp : Minimum 1 yr
Responsibilities
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Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
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Track, report, and analyze website analytics and PPC initiatives and campaigns
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Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
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Optimize copy and landing pages for search engine marketing
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Perform ongoing keyword discovery, expansion and optimization
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Research and implement search engine optimization recommendations
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Research and analyze competitor advertising links
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Develop and implement link building strategy
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Work with the development team to ensure SEO best practices are properly implemented on newly developed code
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Work with editorial and marketing teams to drive SEO in content creation and content programming
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Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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Requirements
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Proven SEO experience
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Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
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Solid understanding of performance marketing, conversion, and online customer acquisition
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In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
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Knowledge of ranking factors and search engine algorithms
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Up-to-date with the latest trends and best practices in SEO and SEM
We are storytellers for all that's digital. Whether its digital marketing or social media marketing, whether its social advertising or search engine marketing, we even build an end to end software products such as websites, mobile apps, customized software, etc. to help startups, ideas, struggling brands or companies, new brands or companies. Our services encompass a wide range of digital solutions like branding, social media marketing, online advertising, graphic design, content marketing, software development, app & web development, user interface & experience design, online research. We have some amazing & exciting projects for young audiences to work on. Our team is full of passionate hustlers executing at a high speed. Looking forward to having more excited & proactive individuals onboard.
Intern's day to day responsibilities include:
1. Work on digital marketing campaign planning
2. Handle efficient advertising campaign setup across platforms (Google Adwords, Facebook Adverts)
3. Work on LinkedIn ads, Twitter, and email marketing advertising (to name a few)
4. Conduct preliminary online market research & competition analysis
5. Assess audience interests, behaviours and demographics across platforms for every industry
6. Track and analyze website traffic flow to effectively optimize live ads
7. Work on effective keyword planning on the basis of search volumes, cost per clicks, bid values, etc.
8. Work on effective search engine optimization strategies (on-page and off-Page both) for websites
9. Monitor online marketing trends on social media
10. Prepare accurate in-depth reports on the overall performance of marketing campaigns.
11. Prepare pitch decks and proposals
12. Coordinate with content strategists, graphic designers, digital marketers and clients
13. Explore the complete gamut of the features of various social media platforms designed for marketers
Skill(s) required :
- Social Media Marketing, Digital Marketing, Search Engine Optimization (SEO), English Proficiency
Responsibilities and Duties
1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site
- Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
- Create online banner adverts and oversee pay per click (PPC) ad management
- Track and analyze website traffic flow and provide regular internal reports
- Manage and maintain updates for keyword lists.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,
display network, and other facets of paid search in accordance with client goals.
- Familiarity with Google Adwords reporting interface
Job Requirements:
- Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Office
- Experience working with AdWords and Bing Ads
- AdWords certification required
- Ads 360 experience (previously Double-click Search)
- BS/BA degree preferred
- Agency experience preferred
- High proficiency with Google Analytics, Bing Analytics, and other website analytics software