Head of Marketing- Fintech Startup (Wealth Management)
A fintech startup
7 - 15 yrs
₹20L - ₹60L / yr
Bengaluru (Bangalore)
Skills
Digital Marketing
Social Media Marketing (SMM)
Content Marketing
Email Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Marketing
Company Overview: This startup is on a mission to provide every Indian access to Wealth management. Their platform allows individuals to invest in a variety of financial products such as Mutual Funds, AIFs, private shares, life insurance, health insurance and more. They provide Wealth Management services via a network of advisor partners who earn a livelihood from the platform while servicing clients with a tech- enabled 360- degree wealth management experience. The startup is funded by Falcon Edge & has raised a capital of USD 7 million.
Role Overview
Summary of Role
We are looking for an extremely motivated individual to lead our entire Marketing, someone who can tie-in our Demand Generation, Social & Brand as well as Content play. A candidate who has experience in Performance + Social + Content Marketing would be an ideal leader for us.
Requirements:
• 7+ years of experience in driving Performance + Social + Content Marketing for a B2C startup
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid
channels with quantifiable results.
• Highly organised and autonomous, but also collaborative and able to
work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• High competency with FB/ Google Ads/Instagram/Affiliate Marketing. Responsibilities:
• Build KPI for weekly reporting to show impacts from the marketing department
• Oversee social media, content & performance marketing as an entirety
• Build marketing plans and budgets for the smooth operation of
marketing campaigns.
• Prepare social media marketing campaigns and strategize them such
that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the
business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign
strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand
market share.
Also Nice to Have Skills and Background:
• Diploma/Degree in Marketing background.
Role Overview
Summary of Role
We are looking for an extremely motivated individual to lead our entire Marketing, someone who can tie-in our Demand Generation, Social & Brand as well as Content play. A candidate who has experience in Performance + Social + Content Marketing would be an ideal leader for us.
Requirements:
• 7+ years of experience in driving Performance + Social + Content Marketing for a B2C startup
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid
channels with quantifiable results.
• Highly organised and autonomous, but also collaborative and able to
work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• High competency with FB/ Google Ads/Instagram/Affiliate Marketing. Responsibilities:
• Build KPI for weekly reporting to show impacts from the marketing department
• Oversee social media, content & performance marketing as an entirety
• Build marketing plans and budgets for the smooth operation of
marketing campaigns.
• Prepare social media marketing campaigns and strategize them such
that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the
business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign
strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand
market share.
Also Nice to Have Skills and Background:
• Diploma/Degree in Marketing background.
Read more
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Subodh Popalwar
Software Engineer, MemorresFor 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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[https://www.loom.com/share/ccd0ed9e7bc349d7bba851d762253c21](https://www.loom.com/share/ccd0ed9e7bc349d7bba851d762253c21)
## **Role Description**
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2. F2F/Video Interview with Cofounder CTO
3. F2F/Video Interview with Cofounder CEO
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Here a video that explains our product journey:
[https://www.loom.com/share/ccd0ed9e7bc349d7bba851d762253c21](https://www.loom.com/share/ccd0ed9e7bc349d7bba851d762253c21)
## **Role Description**
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### **What are the expectations from this role?**
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- **You will own Roadmap & Features**: You will own the product roadmap for the entire platform!
- **You will own Metrics**: You will define the metrics, goals and measure outcome by designing testable MVPs. We do quick iterations. Anything that works is taken forward, others are dropped and deleted.
- **You will create product strategy documents** that describe business cases, high-level use cases, technical requirements, revenue, and ROI
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1. Screening of applicants & initial telephonic call with Manager -HR
2. F2F/Video Interview with Cofounder CTO
3. F2F/Video Interview with Cofounder CEO
4. Take home written assessment
5. Email communication on final feedback
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Aviso is the AI Compass that guides Sales and Go-to-Market teams to close more deals, accelerate revenue growth, and find their True North.
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○ Using their experience and great understanding of DevOps automation -
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What you bring:
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● Bright, open, sunny working environment and collaborative office space
● Convenient office locations in Redwood City, Hyderabad and Bangalore tech hubs
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● Every month Rupees 2,500 will be credited to Sudexo meal card
Aviso is the AI Compass that guides Sales and Go-to-Market teams to close more deals, accelerate revenue growth, and find their True North.
We are a global company with offices in Redwood City, San Francisco, Hyderabad, and Bangalore. Our customers are innovative leaders in their market. We are proud to count Dell, Honeywell, MongoDB, Glassdoor, Splunk, FireEye, and RingCentral as our customers, helping them drive revenue, achieve goals faster, and win in bold new frontiers.
Aviso is backed by Storm Ventures, Shasta Ventures, Scale Venture Partners and leading Silicon Valley technology investors
What you will be doing:
● Aviso is in the process of building a highly scalable, and highly performant upgrade to its industry-leading AI product. This requires a complete rethink of the base architecture of how data is stored and accessed using persistent Databases like MongoDB, PostgreSQL and Redshift.
● As part of this far reaching engineering goal, This role will be primarily responsible for the design and development of said re-architecture, working with all other parts of the Engineering organization.
Details below:
○ You will be responsible for designing the most optimal data schema architecture
to handle billions of rows of information, accessible in real-time, both for the
purposes of enabling our Machine Learning team, as well as other engineering
teams presenting complex analytical functionality directly to customers.
○ You will be responsible for designing the most optimal physical database
architecture to scale reliably with business growth, while optimizing cost.
● You will be working with our platform team to create the Service Oriented Architecture needed to create a highly redundant, fail-safe and responsive end customer facing service.
○ Needed is a solid working experience and understanding of the AWS
environment, including VPC, EC2, EBS, S3, RDS, SQS, Cloud Formation, NAT
Gateways, Lambda will be needed in order to achieve this.
● You will also own the definition and implementation of enterprise grade security using their skillsets around LDAP integration, security policies, and auditing in a Linux/AWS environment
● Additionally, You will be responsible for designing the Continuous Integration and
Continuous Delivery (CI/CD) platforms to enable all of engineering to deliver code faster with better quality.
○ In this, they will be working daily with the QA and engineering teams to enable
unit tests and automation tests to increase code test coverage.
○ Using their experience and great understanding of DevOps automation -
Orchestration/Configuration Management and CI/CD tools (Puppet, Chef,
Jenkins, etc.), they will identify the right set of CI/CD tools needed to make this a
success.
What you bring:
● Minimum 10-15 year experience in database architecture and management
● A Degree in Computer Science from a top University or equivalent
● Strong and relevant experience building and maintaining a high performance, high volume SaaS solution.
● Industry leading experience in managing petabyte scale databases.
● Solid working experience and good understanding of the AWS environment, including VPC, EC2, EBS, S3, RDS, SQS, Cloud Formation, NAT Gateways, Lambda and Redshift.
● Great understanding of DevOps automation - Orchestration/Configuration Management and CI/CD tools (Puppet, Chef, Jenkins, etc.) is required.
● Experience implementing role based security, including LDAP integration, security policies, and auditing in a Linux/Hadoop/AWS environment. We expect hands on experience with monitoring tools such as AWS CloudWatch, Nagios or Datadog.
● Networking : Working knowledge of TCP/IP networking, SMTP, HTTP, load-balancers (ELB, HAProxy) and high availability architecture.
● Strong experience in continuous integration, builds automation, configuration
management, code repository, performance engineering, application monitoring, system monitoring, management and deployment automation.
● Strong knowledge of Unix systems engineering with experience in Ubuntu or Red Hat Linux.
● Programming: Experience programming with Python, Unix scripts
Aviso offers
● Dynamic, diverse, inclusive startup environment driven by transparency and velocity
● Bright, open, sunny working environment and collaborative office space
● Convenient office locations in Redwood City, Hyderabad and Bangalore tech hubs
● Competitive salaries and company equity, and a focus on developing world class talent operations
● Comprehensive health insurance available (medical) for you and your family
● Unlimited leaves with manager approval and a 3 month paid sabbatical after 3 years of service
● CEO moonshots projects with cash awards every quarter
● Upskilling and learning support including via paid conferences, online courses, and certifications
● Every month Rupees 2,500 will be credited to Sudexo meal card
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