Head of Marketing- Fintech Startup (Wealth Management)

A fintech startup

Head of Marketing- Fintech Startup (Wealth Management)

Qrata

Company

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Head of Marketing- Fintech Startup (Wealth Management)

at A fintech startup

Agency job

via Qrata

7 - 15 yrs

₹20L - ₹60L / yr

Bengaluru (Bangalore)

Skills

Digital Marketing

Social Media Marketing (SMM)

Content Marketing

Email Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Marketing

Company Overview: This startup is on a mission to provide every Indian access to Wealth management. Their platform allows individuals to invest in a variety of financial products such as Mutual Funds, AIFs, private shares, life insurance, health insurance and more. They provide Wealth Management services via a network of advisor partners who earn a livelihood from the platform while servicing clients with a tech- enabled 360- degree wealth management experience. The startup is funded by Falcon Edge & has raised a capital of USD 7 million.

Role Overview
Summary of Role

We are looking for an extremely motivated individual to lead our entire Marketing, someone who can tie-in our Demand Generation, Social & Brand as well as Content play. A candidate who has experience in Performance + Social + Content Marketing would be an ideal leader for us.

Requirements:

• 7+ years of experience in driving Performance + Social + Content Marketing for a B2C startup
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid
channels with quantifiable results.
• Highly organised and autonomous, but also collaborative and able to
work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• High competency with FB/ Google Ads/Instagram/Affiliate Marketing. Responsibilities:
• Build KPI for weekly reporting to show impacts from the marketing department
• Oversee social media, content & performance marketing as an entirety
• Build marketing plans and budgets for the smooth operation of
marketing campaigns.
• Prepare social media marketing campaigns and strategize them such
that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the
business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign
strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand
market share.

Also Nice to Have Skills and Background:
• Diploma/Degree in Marketing background.

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