Product Marketing Lead

Job description: 

• Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
• TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
• Managing budgets and financial for digital marketing initiatives for the organization 

 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

 

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

 

Successful applicant: 

• 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
• Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
• A start-up mentality and ability to flex in a fast-paced and dynamic environment 
• Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
• Strong analytical skills and data-driven thinking What’s on offer: 
• Lead the performance marketing for a D2C brand in a never-before-done category 
• To be at the center of action in scaling the brand across the country successfully

WeAssemble is looking for an Email Marketing Executive to support and build marketing communications. We are looking for an intermediate-level marketing professional with a track record of delivering predictable and sustainable results in a fast-paced environment.

 

This position collaborates closely with the Digital team, Marketing Data Operations, IT for marketing automation, and stakeholders from multiple business units.

 

Responsibilities

●       Control and direct the email marketing channel, as well as the related analysis

●       Create engagement strategies based on an understanding of customer needs and intent.

●       Support the execution of automated lead generation programs

●       Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.

●       Marketing Automation Platform expert

●       Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed

●       Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals.

●       Take ownership of marketing technology platforms

●       Analyse and report on the performance of channels and campaigns.

●      Make it easier to report on marketing impact.

●       Work closely with internal and cross-functional stakeholders (Design, Brand, Legal, Business Units, etc.) to design and approve email campaigns.

●       Ensure that email permissions are followed.

●       Implement best practices for email marketing.

●       Aid in the evaluation of new innovative opportunities to increase engagement and/or results.

●       Keep up to date with changes/developments in the IT sector through self-learning, training, and research

 

Desired Candidate Profile

●       3+ years outreach experience with working on a marketing automation platform such Woodpecker, Apollo.io or we connect

●       Must be able to demonstrate a high level of marketing automation

●       Excellent communication skills written, verbal, presentation

●       Proven ability to work in a collaborative environment as well as being a motivated, self-starter

●       Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.

●       Report on critical email and marketing automation campaign metrics

●       Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns

●       Support the execution of automated lead generation programs

●       Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities

●       Monitor the campaigns and make necessary changes to generate the lead. 

 

We are looking for a Business Development Manager (Client Relationship Manager) to create and nurture long-term relationships with offshore clients & pursuing new business opportunities.

In this role, you should be an excellent communicator who’s able to grasp clients’ needs and brainstorm ways to fulfill them. If you also have a background in customer services such as handling offshore IT (Software & Services) clients and knowledge of the IT (Software & Services) industry, 

 

Responsibility:

• Working knowledge of bidding portals like - Upwork, LinkedIn, Hubstaff, Freelancer, Guru Etc.
• Working knowledge of Lead Generation, Identifying, creating, and pursuing new business opportunities and clients.
• Knowledge of client communication using emails, chat, audio and video call, and Skype call.
• Functioning as a primary bridge between the business, operations, and technical areas in the initial phases of the project cycle.
• Generating Leads, Client communication, and Follow-ups.

Qualifications and Skills

• Should have experience of 1-3 years in Business Development.
• Must have excellent communication skills (written & Oral).
• Proven experience as a Client Relations Manager / Relationship Manager / Business Development Manager.
• Proven track record of handling offshore clients and exceeding targets
• Background in customer service; IT industry knowledge is a must.
• Ability to deal with people diplomatically
• Experience tracking relevant KPIs (e.g. customer satisfaction)
• Proficient in MS Office, with working knowledge of CRM platforms.

Responsibilities :

1. Set up marketing email automation.
2. Deploy emails and email templates and analyze results.
3. Set up marketing landing pages, product carts, and coupons.
4. Analyze revenue from marketing campaigns and produce reports, including updates on the progress towards goals for new subscribers and renewal marketing and recommendations for improvements.
5. Assist with maintaining, updating, and ensuring the accuracy of our marketing database and lists.
6. Maintain and manage lead gen efforts.
7. Collaborate with other team members and departments on marketing projects and opportunities.
8. Write and edit marketing copy, messages, and campaigns.
9. Set up print marketing materials.
10. All other responsibilities as assigned.

Requirements :

1. An associate degree or higher, preferably in marketing or a related field
2. Excellent written and verbal communication skills
3. Excellent ability to write and edit marketing copy
4. Experience with email marketing
5. Knowledge of basic HTML
6. Ability to work in a fast-paced environment

What you will do:

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

 

Desired Candidate Profile

What you need to have:

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

 

We are an early-stage start-up in the wellness space & are teeming with innovation & creativity. We are based out of Mumbai & are looking for a dynamic SEO Content Intern to join our team.

We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and develop brilliant content to drive following & sales. We need someone who can give all our long-form content assets a distinct voice & language of their own, which seamlessly weaves in with our brand story & helps flesh out a brand personality our consumers can clearly recognize.  

Responsibilities:

• Create lucid, arresting product page and blog content on Man Matters & Bodywise, which leave consumers itching to try our products out and seek more health information from our blogs
• Create blog posts with a focus on the health & wellness space in line with SEO guidelines that can break the clutter online
• Create engaging emailers for our customers which have them hooked, not fed up (aimed at giving them only the most relevant information related to their health & wellness)
• Find out-of-the-box topics based on competitor analysis, trending topics, and various SEO tools

Requirements:

• Portfolio of work- published articles will be preferred
• Familiarity with online brands
• Adept with basic formatting, eye for detail, thorough research and analysis
• Excellent writing and editing skills in English
• Is flexible writing both technical as well as creative content
• Comfortable working with keywords and curating content based on structure assigned
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines

JOB DESCRIPTION Roles and Responsibilities: • Effectively manage all social media accounts and implement social media solutions for allocated clients (posting updates, creatives, responses and everything related to it) • Respond and react to changes within social networks, changes in functionality, methods of engagement etc. • Ensure proper liasioning with clients for a professional social media management experience • Regularly track performance of posts and derive insights to propose future strategy for all accounts and present the same to the clients • Monitor and present relevant data, trends, successes, exceptions etc. • Improve website SEO ranking using social media, writing blogs (multiple platforms), community forum engagement, connecting with bloggers, Google Analytics • Ensure smooth coordination internally with managers, design team and copy team • Ability to write great engaging web copy that can stimulate user interaction and engagement • Ensure all activity supports wider online objectives including best practice back link building, keyword utilisation etc. • Demonstrate ROI on all digital marketing efforts for enhancing client partnerships • Proactively submit fortnightly reports for progress on all fronts; including social media, business development, client relationships, management and research • Ensure zero attrition among all digital marketing and social media accounts • Present a very professional image to all clients, in line with the core values of the company • Stay aware of all trends and current affairs to propose viral ideas to the company and clients Requirement: Experience: 2 to 5 years Qualification: Degree/Course for Digital Design Agency Note: Candidates from Design/Advertising Agencies are preferred Interested candidates please mail their resume at [email protected]

Hi ,

We are looking for a full time employee who can help us run our email and linkedin outreach program. The responsibilities are described below:

Responsibilities:

• Research on various sectors such as remote products or gaming
• Send customized emails or linkedin messages to prospects
• Maintain the organization CRM

What we’re looking for :

• Excellent English communication skills
• Must have actual Marketing/Sales experience.
• Open to all educational qualifications
• Previous experience in a similar role in the IT industry
• Brownie points if you are active on linkedin

Urgent Requirement for Marketing Executive(Hospital Marketing) Qualification-MBA Marketing Experience-Min 1 yr Location-Pune Note-Only Male