Manager - Lead Nurturing

DUTIES / ACCOUNTABILITIES

Responsibilities include, but may not be restricted to:

• Analyze an organization and understand its processes and systems, to define the current state of the process (as is process map) and documenting relevant information needed to determine automation potential. The examples are as below :

• Process steps, number of applications involved, and process steps per application
• Process volumes, including any seasonal variations.
• FTE needed to execute the process
• Average handling time
• Process interdependencies
• Target SLA , Financial or regulatory points associated with the process.
• Process error rate, error volumes, and exception handling steps
• % of process steps including paper, voice, digital etc.

• Define the future state and/or business solution to automate the defined processes by designing the to-be process maps that includes some of the following information:

• Identifying & documenting clearly
  • The steps in the process suited for automation
  • The source systems, work queues, the flow of the steps, the decision points, the exception paths, and the business rules
  • Outputs and exceptional handling scenarios
  • Scenarios and test data
• Reduction in Average handling, and FTE takeout as a result of automation
• Recommendations to alter or reengineer process to improve automation potential
• Processes that are not suitable, or would not lend any return on investment

• Ensures the designs are documented within the defined project timelines, and with quality.
• Performs Quality Control via reviews of the design created by other business analysts.
• Responsible for receiving the sign-off on the design from the customer, and place the design under configuration control.
• Serves as the functional expert for the development and test teams.
• Resolve queries/issues from the development and test teams.

 KEY SKILLS

• 6 - 10 years of experience in requirements gathering, requirement management, gap analysis and SDLC.
• Working experience as a process architect/business analyst
• Experienced in writing Use Cases and High Level Functional cum Technical analysis deliverables
• Experience in working with key business representatives, data owners, end users, application designers and data architects to model current & to be processes.
• Eye for detail and good documentation skills are needed
• Fluency in English, both written and verbal essential
• Strong ability to understand the steps of a process that lend itself to automation. Knowledge of key features of the automation product is needed.
• Advanced problem solving and analytical skills. 
• Ability to multi task in a fast-paced environment.

Vice President (Marketing) - Y Combinator backed Shopify-like platform

About Merito :

- We are working with the mission to change the way hiring is done.

- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About Our Client :

- Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online.

- Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.

- Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.

- We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.

Job Description :

- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.

- You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives.

- Marketing Strategies, Ideas and Execution ; Ideate, iterate, and execute marketing strategies that help in growing Exly's client base and achieve our marketing goals.

Key Responsibilities :

- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand.

- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.

- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.

- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).

- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.

- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.

- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.

- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.

- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.

The successful applicant will be :

- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.

- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.

- Experience of managing teams focused on different functions of Marketing.

- Wide breadth and depth of experience in organic, performance and product marketing.

- Expert level knowledge & hands-on experience in use of marketing automation & data systems.

- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.

- Willing and eager to roll up your sleeves to step in for your team, if needed.

- Excellent communication and presentation skills (written and verbal).

- Familiarity with working in cross-functional environment and distributed team setups.

- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.

• Min 2-3 years of experience in Mobile App/Android development
• Min 1 year of experience in Kotlin
• Immediate joinee are preferred
• Experience with different programming paradigms, esp. functional and reactive programming
• Strong in writing unit test cases
• Experience with offline storage, threading, and performance tuning
• Familiarity with RESTful APIs
• Familiarity with git and continuous integration
• Proficiency in various software design patterns
• Exposure to agile/scrum
• Excellent communication skill