Manager - Lead Nurturing

at An IT Company

Agency job
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Bengaluru (Bangalore)
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5 - 6 yrs
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₹8L - ₹10L / yr
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Full time
Skills
Email Marketing
Lead Generation
Digital Marketing
B2B Marketing
Sales
Lead Nurturing
  • Create and manage nurture streams across email, digital, and direct mail that will progress the leads through various sales stages of the buyer's life cycle from awareness to selection
  • Run campaigns for lead management, lead nurturing, lead scoring, and lead routing
  • Look at holistic data on leads and customers to evaluate successful strategies and areas for improvement/growth.
  • Iterate and optimize campaigns to drive the best possible results
  • Work with the Product Marketing team to create and develop content-rich nurturing programs using consumer insights data and marketing automation tools 
  • Partner with marketing to improve strategy and execution of demand generation efforts
  • Collaborate with sales operations on improving and troubleshooting issues with the lead management process
  • Develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance
 
Qualifications & Skills
 
  • 5-6 years in Marketing or Sales Operations role
  • At least 3+ years of experience managing email campaigns and program implementation
  • Strong experience using marketing automation tools is essential
  • Deep understanding of lead-to-revenue demand funnels, their characteristics and what causes Leads to move across stages
  • Experience in B2B software / SaaS space will be a big advantage
  • MBA from a reputed college, preferably in Sales and/or Marketing. 
  • Excellent English presentation, written, and verbal communication skills, with an eye for quality and relevance
  • Strength in collaborating with cross-functional teams, including Product Marketing, Sales and Marketing
  • Self-directed, organized team player who is capable of hands-on- execution as well as long term business planning
  • Implement email marketing strategies to cultivate leads into new customers (and demonstrate with data).
  • Set up and document lead nurturing processes
  • Plan and implement trigger-based nurturing programs that target all stages of prospect development
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