Create and manage nurture streams across email, digital, and direct mail that will progress the leads through various sales stages of the buyer's life cycle from awareness to selection
Run campaigns for lead management, lead nurturing, lead scoring, and lead routing
Look at holistic data on leads and customers to evaluate successful strategies and areas for improvement/growth.
Iterate and optimize campaigns to drive the best possible results
Work with the Product Marketing team to create and develop content-rich nurturing programs using consumer insights data and marketing automation tools
Partner with marketing to improve strategy and execution of demand generation efforts
Collaborate with sales operations on improving and troubleshooting issues with the lead management process
Develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance

Qualifications & Skills

5-6 years in Marketing or Sales Operations role
At least 3+ years of experience managing email campaigns and program implementation
Strong experience using marketing automation tools is essential
Deep understanding of lead-to-revenue demand funnels, their characteristics and what causes Leads to move across stages
Experience in B2B software / SaaS space will be a big advantage
MBA from a reputed college, preferably in Sales and/or Marketing.
Excellent English presentation, written, and verbal communication skills, with an eye for quality and relevance
Strength in collaborating with cross-functional teams, including Product Marketing, Sales and Marketing
Self-directed, organized team player who is capable of hands-on- execution as well as long term business planning
Implement email marketing strategies to cultivate leads into new customers (and demonstrate with data).
Set up and document lead nurturing processes
Plan and implement trigger-based nurturing programs that target all stages of prospect development

Manager - Lead Nurturing

at An IT Company