Inbound Marketing Strategist

Ideal Profile

6-7 Years of experience in building, scaling and leading the Marketing Function at a Product/tech-b2b Co
Experience in working with VC backed start-ups, internet/tech companies, retail companies
Excellent communication and story-telling skills with in-depth knowledge of marketing & branding
Penchant to work hard to strengthen the brand in the initial few years to gain a better work-life balance in future

Role and Responsibilities

1. Own the Acquisition and retention Funnels for the Manufacturer and Retailer
business lines
2. Own growth metrics like CAC and Cost of Retention for the Retailer product
3. Lead the Optimization and Automation of the above funnels in collaboration with the
Product team
4. Formulate & execute ROI driven Marketing strategies for all aspects.
5. Work closely with the Business, Product and Customer Delight Leaders
6. Build the Growth Marketing team from scratch
7. Define processes for the marketing team to ease and optimize intra and inter team
as well as external communications

Build the Marketing Vision

1. Be the voice of the users internally and the voice of brand externally
2. Stay on top of changing trends and strategic priorities through in-depth data
analysis to predict user behavior
3. Gain a deeper understanding of the market and the customer
4. Follow OKR framework religiously and manage implementation at all levels

Nurture the Culture

1. Make the team understand the importance of knowing the users (retailers /
Manufacturers), their behavior & needs, and encourage them to come up with
innovative hacks every time to communicate & engage with the users
2. Sustain innovation and experimentation as part of the Growth process
3. Respect and value user-facing teams and their experience and try to learn as much
as possible from them
4. Impart data-driven decision making habits coupled with intuitive experimentation on
the basis of user understanding
5. Know when to pull the plug and switch to a new initiative as per the need
6. Be quick at decision making and stay highly purpose-driven

Perks

● Work with the Founding team to create one of the MOST Valued B2B companies in
times to come
● Be a pioneer in an emerging and futuristic business space
● Opportunity to create an impact as a C-Suite leader
● Massive learning and execution opportunities at a large scale
● Non-hierarchical, a flat and transparent culture where we also have lots of fun
● Pay at par with market salaries + stock options and a steep growth curve

Work Description: 

• Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements
• Develop graphic, copy & video content using Brand Key communication framework
• Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc. 
• Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales 
• Provide direction to designers, videographers, editors to develop online marketing campaigns
• Map customer journeys, service design and communication assets to drive engagement
• Coordinate with agencies to create marketing creatives, video content
• Analyze online consumer behaviours & trends to understand product-market fit
• Manage daily marketing & communication operations

Candidature requirements: 

• 5+ years experience in advertising agency with product marketing background
• Prior experience in conceptualization & execution of short 15 secs videos ads
• Strong storytelling visualization skills in form of videos & graphics
• Experience in in women oriented product, service, startup is added plus
• Intuitively sense the market need and visualize marketing & communication tactics

What you will do:

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

 

Desired Candidate Profile

What you need to have:

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

 

- Develop and implement link building strategy
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content

Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM

Responsibilities • Lead generation - Generating qualified leads across mid and large enterprise segments by leveraging online and offline channels • Email marketing - Manage email communication and drive the communication flowchart to achieve campaign objectives • Database management - Identifying key prospects across our target audience and manage data churn • Social media campaigns - Create organic and sponsored social campaigns for promoting webinars, whitepapers, case studies and blogs • Google Search and Display - Drive PPC and SEM campaigns for LitmusWorld solutions • Account based marketing - Ensure audience engagement across key account segments with relevant content for existing leads through a designed process to generate more revenue. Knowledge, Skills & Competencies • Solid understanding of SEO, SEM, Google Analytics, and Account Based Marketing tools • Understanding of the Enterprise SaaS domain or minimum 2 years experience in B2B lead generation • Ability to learn and articulate solution selling value points • Strong presentation and communication • Ability to continuously prioritize and stay nimble in a fast-paced and dynamic work environment • Proficient with Excel to manage large volume of data • Strong territory management skills with understanding of business systems and requirement analysis • Must be a self-starter, highly motivated, think through problems to come up with innovative solution

The duration of this internship is 2-3 months. The Marketing Intern is responsible for coordinating and executing the company’s social media, event management and lead generation activities. The role offers opportunities to run email campaigns, finding creative ways of generating new sales leads and working across key social media channels including Facebook, Twitter and LinkedIn. This role will be instrumental in increasing our social media presence and gaining new leads through all marketing activities. This individual will be a highly motivated, self-starter and a dynamic personality with a drive to reach decision makers! Social Media & Digital Marketing: • Assist with streamlining company social media accounts, ensuring uniform content and tone of voice for landing pages, graphics, and other elements • Create engaging blogs and social media content • Grow and expand company social media presence on Facebook, LinkedIn, Twitter • Content ideation • Track key social media analytics on weekly basis • Participate in online outreach and promotion • Assist in the general distribution of press releases and media alerts Event Management: • Tracking events and updating them in the event calendar • Inquiring about the event - speakers, attendees, pricing, etc. • Running pre and post event email campaigns • Announcement about partnering/participation on social platforms • Helping in managing internal events and workshops

Job Responsibility :1. Working on core technology behind Gesture and Touch based systems.2. Demonstrated leadership experience as well as the ability to lead a group of software engineers and also able to work independently.3. Ability to anticipate potential problems, determine and implement solutions.4. Designing, coding and debugging applications in various software languages (Required/C++, C#. Desired: WPF, WCF). Image processing background preferred.5. Working closely with Project Managers and Software Architects for developing new products and applications in the field of interactive systems. 6. Working closely with management team in evaluating current systems and making decisions on future development.7. Analyse, design, coordinate and supervise the development of software systems to form a basis for the solution of information processing problems. 8. Software analysis, code analysis, requirements analysis, software review, identification of code metrics, system risk analysis, software reliability analysis9. Analyse system specifications and translate system requirements to task specifications for junior programmers.10. Object-oriented Design and Analysis (OOA and OOD)11. Responsible for analysis of current programs including performance, diagnosis and troubleshooting of problem programs, and designing solutions to problematic programming.12. Software modelling and simulation13. Front end graphical user interface design14. Implementing code in accordance with design patterns and Object Oriented principles laid down in the design of the products using minimal necessary documentation.15. Adhering to quality standards.16. Performance tuning, improvement, balancing, usability, automation. 17. Support, maintain and document software functionality.18. Integrate software with existing systems.

Urgent Requirement for Marketing Executive(Hospital Marketing) Qualification-MBA Marketing Experience-Min 1 yr Location-Pune Note-Only Male