We want the person to understand the business problem and can translate the same into marketing automation language. We also expect the professional to create best-in-class strategies, come up with breakthrough campaign ideas and implement emerging automation practices to solve the problem. Having innovative ideas on top of this will be an added advantage.
This individual will work closely to manage, create, and strategize campaigns with the best of the Marketing Automation tools like HubSpot, Marketo, Salesforce, Pardot, etc.
He/ She will collaborate with Account Managers, Delivery Team, Creative Teams and Customers to plan, execute, and measure effective inbound strategies to deliver astounding results
Responsibilities:
Work directly with the customer to understand their business requirements in terms of Sales & Marketing funnel fluency and translate the same for the internal marketing & delivery team to plan, build and execute marketing automation campaigns.
Understand the customer’s buyer persona, pain points, available resources, and marketing communication channels, to plan the holistic inbound strategy and deliver results.
Understand the gap between the current marketing process and required sales and marketing automation goals. Define the overall automation strategy and plan execution in phases.
Showcase excellent project management skills to ensure smoother and timely delivery to the customer.
Ideate and execute end-to-end inbound marketing campaigns and collaborate with all the involved stakeholders for smoother execution.
Create effective detailed content strategy and calendar, content promotion campaigns and measuring the effectiveness of the content in terms of the expected KPIs.
Manage overall marketing budgets and spend to ensure maximum ROI for the customers.
Create, manage, and present standard and custom analytics reports on MQL’s acquisition programs, nurture campaigns, sales conversion rates and media buys to track campaign ROI, attribution, and sales effectiveness, to customers and internal stakeholders
Requirements:
Proficiency in working on email marketing campaigns, marketing automation funnel, drip/nurturing campaigns, and Google Analytics.
Prior experience in working with HubSpot, Marketo, Pardot or any other globally recognized automation tool is strongly preferred.
Experience in inbound marketing and managing automation campaigns with large data sets.
Preliminary knowledge of relevant marketing areas including content writing, copywriting, social media, email campaigns, Google Analytics, Tag Manager, etc.
Excellent verbal and written communication skills.
Project management and collaboration skills.
Fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Location- Pune and Bangalore, Work from office
Roles & Responsibilities
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Conduct comprehensive keyword research in Hindi to identify high-value and relevant search terms. Analyze keyword competition and trends to develop effective optimization strategies.
- On-Page Optimization:
Optimize website content, meta tags, headings, and other on-page elements for Hindi-focused keywords. Ensure content is well-structured, relevant, and accessible to search engines.
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Collaborate with content creators to develop SEO-friendly content in Hindi, ensuring proper keyword integration and relevance. Implement best practices for optimizing images, videos, and other multimedia content.
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Conduct regular website audits to identify and resolve technical SEO issues. Monitor website performance, crawl errors, and XML sitemaps to improve site health.
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Develop and execute effective link-building strategies for Hindi-focused content. Build high-quality, relevant backlinks through outreach, partnerships, and content Promotion.
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Designation - Venue Booking Expert
Work experience: 1-2 years
Office Location: Connaught Place, New Delhi
Working days: 6 days ( Monday - Saturday )
Working Timings: 10:30 AM - 7 PM
Salary Range - 15k to 25k + incentives up to 20k
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2) Meeting monthly revenue targets in assigned venues.
3) Consistently develop a community of repeat customers by building rapport.
4) Ability to problem solve and contribute ideas to improve service for customers.
5) Clearly communicating booking detail to both customers and assigned venue management to ensure transparency.
Skills Required-
1) Candidate must be comfortable with the Cold calling.
2) Candidate must have 1 year of Telesales, Inside sales experience.
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Purpose:
We are looking for an analytical and perceptive Brand Manager, fluent in English & a skilled communicator.
Role and Responsibilities:
- Conduct consumer and market research
- Identify how our brand is currently positioned in the market
- Design a research-based brand strategy
- Develop and execute marketing campaigns aimed at communicating our brand message
- Communicate our brand personality internally and align company around foundational ideas
- Lead marketing team members through campaigns
- Measure and report on success of marketing campaigns
- Anticipate consumer trends and keep brand up to date
Qualifications and Education Requirements:
Bachelors is a must. PG Preferred.
Preferred Skills
- 1 – 2 years’ experience in Beauty and Healthcare
- Proficiency in MS Excel, PowerPoint, and Word
- Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular
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- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
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To perform software tests to ensure quality
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Automating responsive layout
Reporting of defects
Preparation of test reports
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Identify Security vulnerabilities
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Programming knowledge for automation testing
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Full Stack Developer - Averlon