Digital Marketing Executive

Job Title: SEO Marketing Specialist (Full-time)

Location: Sector 18, Noida, Onsite

Experience Required: 2+ Years

About the Role

We are seeking an SEO Marketing Specialist with proven expertise in driving organic growth within the Web3 ecosystem. The role requires a deep understanding of blockchain, crypto, NFTs, DeFi, and dApps to create strategies that boost visibility, improve rankings, and establish authority in this rapidly evolving industry.

Key Responsibilities

• Conduct keyword research specific to blockchain, crypto, NFT, and Web3-related topics.
• Optimize website pages, blogs, and landing pages for search engines.
• Implement on-page SEO best practices (meta tags, internal linking, headers, alt text, schema).
• Build high-quality backlinks via guest posting, PR, and partnerships.
• Improve technical SEO performance (site speed, indexing, structured data, mobile optimization).
• Monitor and analyze SEO metrics using Google Analytics, Search Console, Ahrefs, SEMrush.
• Collaborate with content writers and marketing teams to produce SEO-friendly Web3 content.
• Stay ahead of Web3 trends and adapt SEO strategies accordingly.

Required Skills

• Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz, GA, GSC).
• Expertise in on-page, off-page, and technical SEO.
• Experience in content optimization & SEO copywriting.
• Solid understanding of the Web3 ecosystem (blockchain, cryptocurrencies, NFTs, DeFi, dApps).
• Familiarity with CMS platforms (WordPress, Webflow, etc.).
• Analytical mindset with ability to create SEO reports & insights.

This is a full-time on-site role located in Indore for a Sr. QA Automation professional with 6+ years of experience in Playwright. The Sr. QA Automation role involves executing day-to-day tasks such as designing, developing, and executing automated tests to ensure product quality. The role requires collaboration with development teams to identify system vulnerabilities, performing thorough regression testing when bugs are resolved, and involvement in various quality assurance processes.

Required Experience

• 6+ years of hands-on experience in Automation Testing.
• Experience on Playwright Mandatory .
• Proficiency in Playwright Selenium webdriver, TestNG/JUnit.
• Experience on both methodologies Behavior-Driven Development (BDD) and Data-Driven Testing (DDT) methodologies.
• Experience with API testing tools like Postman/Rest Assured.
• Familiarity with CI/CD pipelines, Git, Jenkins.
• Strong analytical, communication, and reporting skills

Location : Indore -Onsite

5 days working culture

Note : Candidate have an relevant experience will process for further rounds .

Key Responsibilities:

• Plan, create, and manage content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Develop and execute social media strategies to increase brand awareness, engagement, and leads.
• Write compelling and engaging content for posts, captions, stories, and short-form campaigns.
• Track performance metrics, analyze trends, and provide actionable insights and reports.
• Collaborate with design, marketing, and sales teams to ensure cohesive branding.
• Stay updated with the latest trends in digital marketing and platform algorithms.
• Utilize AI tools for content creation, scheduling, performance tracking, and idea generation.

Role - Manager (Programmatic)

About Company :-

Our Client is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager -Social to join us. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job. You will become an integral part of this growing team and will be working with both internal teams and external parties to ensure campaign delivery objectives are met.

This team is responsible for delivering international solutions, particularly in APAC & EMEA, with some global influence. You will enjoy working in a collaborative team environment and will hold a ‘can do’ attitude with the passion to learn and grow.

At APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

What your day job looks like at GroupM-Hub:

·        Develop strong relationships with counterparts in Hub regional teams (Europe, U.S., Asia)

·        Lead the training and growth of your local programmatic team

·        Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery

·        Be accountable for consistent work delivery to regional teams by ensuring a high quality of output

·        Serve as point of escalation for your team and take ownership of resolving challenges

·        Provide career development and coaching for your team

·        Line manage 2-5 direct reports with as many as 10 indirect reports

·        Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

·        Provide support to in capacity planning & resource management for the team

·        Present strong and effective communication across all level.

What you’ll bring:

·        Working experience in Agency, Trading Desks or Programmatic Tech Partners

·        Actual Campaign execution experience with most of the local programmatic players as well as measurement providers

·        Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits

·        Existing relationships with publishers, programmatic product partners, as well as data providers in the local market

·        Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies

·        Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person.

Minimum qualifications:

·        3+ year's professional experience with digital media preferably within a media agency/trading desk

·        Experience in Google Marketing Platform (DV360, CM, GA360).

·        Experience in top AdTech & MarTech platforms.

·        Experience in Client Decks, Programmatic Strategy, New Pitches, etc.

·        Hands on experience and knowledge on programmatic platforms.

·        Clear thought process & strategy to build on existing businesses.

·        Competent in all Microsoft office software

About the role

As a UX designer, you will work with folks in the product team to envisage the end-user experience for various financial services products in a competitive space to bring an engaging and delightful customer experience. You will use market analysis, customer feedback, and insights from data to iteratively refine the design and achieve excellence. As an early member of this team, you’ll also have the opportunity to define the UX guidelines, design language, and information architecture for various products across the organization.

What will you do if you join us?

• Develop mockups for our development and design team
• Coordinate with the UI design team on issues like navigation, page routing, product page design, and more
• Conduct competitive analyses of other websites & apps that operate in the same space
• Conduct usability tests on each independent type of page on the website and create a report showcasing your findings
• Prepare customer analyses based on our target demographic and initial transactions
• Participate in creating a content development strategy

You should have

• Bachelor’s Degree in Computer Design, Development, or Engineering required
• Proficiency in design tools such as InDesign, Illustrator, or Figma
• Understanding of the B2B2C marketplace and the functions of the Fintech market
• Experience preparing detailed competitive and consumer analyses

Responsibilities:

.Create exclusive distributors, exclusive super stockiest and business associates for the company towards business growth.

.Guide, coordinate and make strategic marketing plans for the sales team working under his jurisdiction.

.Finding and developing new markets and improving sales.

.Keep observing stock reports, inventory, product orders, re-order etc.

Requirements:

.Bachelor's degree in business, marketing or a related field.

.Experience in sales, marketing or related field.

.Strong communication skills.

.Proficient in Word, Excel, Outlook, and power point.

• The Pre-Authorization Specialist is a member of the Pre-Authorization Department who is responsible for verifying eligibility, obtaining insurance benefits, and ensuring pre-certification, authorization, and referral requirements are met prior to the delivery of inpatient, outpatient, and ancillary services.
• This individual determines which patient services have third-party payer requirements and is responsible for obtaining the necessary authorizations for care.
• The Pre-Authorization Specialist provides detailed and timely communication to both payers and clinical partners in order to facilitate compliance with payer contractual requirements and is responsible for documenting the appropriate information in the patient's record.
• Other duties as assigned. 

Description

• Plan, coordinate, and execute projects to deliver accurate, effective, and timely information solutions that empower readers and solve business problems.
• Design, write, and edit technical content for a variety of audiences, with an emphasis on usability, effectiveness, maintainability, and reusability.
• Understand and use authoring systems, content management tools, databases, social media (wikis and other collaboration systems,microblogs, etc.), and SEO to develop systems that collect, organize, and publish findable, useful information.
• Employ authoring tools to produce professional documentation from a single source for a variety of media and devices including mobile platforms, online help, electronic publications, and PDF.
• Contribute to the development and achievement of organizational goals and objectives.
• Represent the team and the Cytel organization on project assignments and when working with clients.
• Lead efforts to assess, research, analyze, organize, design, develop, and maintain information products, processes, and systems.

Required Skills and Experience

• Demonstrated strong writing and editing skills and ability to plan and execute content delivery projects.
• Ability to collaborate with teams across all parts and levels of the organization including product development, IT, product management,compliance, services, customer support, marketing, training, and senior management.
• Flexibility to change directions and tasks when necessary to accommodate shifting priorities.
• Excellent planning, scheduling, communication, and interpersonal skills.
• Experience working with content management and single-sourcing authoring platforms.
• Familiarity and comfort with source code mgmt. and document mgmt., and with 'DevOps' concepts and systems.
• Two+ years of experience planning and producing technical documentation for online delivery.

Helpful Skills and Experience

• Experience with authoring platforms, Atlassian and Microsoft collaboration tools, and MS Word.
• Proven experience documenting complex healthcare, biostatistics, or clinical trial mgmt. concepts.
• Experience with LaTeX mark-up and related systems, and with MathML and constructing complex equations for print and online presentation.
• Experience with GxP compliance concepts and processes.
• Knowledge of 'industrial-strength' software product development tools and roles, and experience with software development
• methodologies in a large-company environment.
• Knowledge of basic principles and components of user experience (UX) design.
• Exposure to concepts and tools relating to continuous integration/continuous deployment.
• Understanding of basic coding concepts, and ability to read and edit CSS3, HTML5, and SQL. Experience with R programming is very desirable.

Education

• College degree in biostatistics, software engineering, computer science, technical communications, journalism, or related field, or equivalent experience is desirable.

The Job
The Architect, Machine Learning and Artificial Intelligence including Computer Vision will grow and lead a team of talented Machine Learning (ML), Computer Vision (CV) and Artificial Intelligence (AI) researchers and engineers to develop innovative machine learning algorithms, scalable ML system, and AI applications for Racetrack. This role will be focused on developing and deploying personalization and recommender system, search, experimentation, audience, and content AI solutions to drive user experience and growth.

The Daily

• Develop innovative data science solutions that utilize machine learning and deep learning algorithms, statistical and quantitative modelling approaches to support product, engineering, content, and marketing initiatives.
• Build and lead a world-class team of ML and AI scientists and engineers.
• Be a hands-on leader to mentor the team in latest machine learning and deep learning approaches, and to introduce new technologies and processes. Single headedly manage the MVP and PoCs
• Work with ML engineers to design solution architecture and develop scalable machine learning system to accelerate learning cycle.
• Identify data science opportunities that deliver business value.
• Develop ML/AI/CV roadmap and educate both internal and external stakeholders at all levels to drive implementation and measurement.
• Hands on experience in Image processing for auto industry
• BFSI domain knowledge is a plus
• Provide thought leadership to enable ML/AI applications.
• Manage products priorities and ensure timely delivery.
• Develop and evangelize best practices for scoping, building, validating, deploying, and monitoring ML/AI products.
• Prepare and present ML modelling results and analytical insights that help drive the business to senior leadership.

The Essentials

• 8 + years of work experience in Machine Learning, AI and Data Science with a proven track record to drive innovation and business impacts
• 4 + years of managing a team of data scientists, ML and AI researchers and engineers
• Strong machine learning, deep learning, and statistical modelling expertise, such as causal inference modelling, ensembles, neural networks, reinforcement learning, NLP, and computer vision
• Advanced knowledge of SQL and experience with big data platform (AWS, Snowflake, Spark, Google Cloud etc.)
• Proficiency in machine learning and deep learning languages and platforms (Python, R, TensorFlow, Keras, PyTorch, MXNet etc.)
• Experience in deploying machine learning algorithms and advanced modelling solutions
• Experience in developing advanced analytics and ML infrastructure and system
• Self-starter and self-motivated with the proven ability to deliver results in a fast-paced, high-energy environment
• Strong communication skills and the ability to explain complex analysis and algorithms to non-technical audience
• Works effectively cross functional teams to build trusted partnership
• Working experience in digital media and entertainment industry preferred
• Experience with Agile methodologies preferred