Content Strategist

at A fast-growing e-commerce startup

Agency job

via Merito

3 - 5 yrs

Best in industry

Pune, Mumbai, Bengaluru (Bangalore), Delhi

Skills

Social Media Marketing (SMM)

Search Engine Marketing (SEM)

Blog management

Email Marketing

Job Description: We are looking for a skilled Content Strategist with at least 3 years of experience to join our team. You will be in charge of creating and implementing a content strategy that is in line with our overarching marketing and business goals in your capacity as a content strategist. In order to produce interesting, pertinent, and valuable content that appeals to our target audience, you will closely collaborate with our marketing, design, and product teams.

Roles and Responsibilities:

• Develop engagement strategies and content calendars for official online communities/groups on platforms like Instagram, Facebook, Twitter & more

• Conduct research to understand our target audience and their needs, and develop buyer personas and content maps to guide content creation

• Drive partnerships & collaboration with relevant online communities, superusers & social media influencers

• Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches

• Create a social engagement playbook/guideline for community moderators and ensure that content is published on schedule

• Write and edit high-quality, engaging, and informative content for a variety of channels (social media posts, blogs, newsletters etc.)

• Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.)

• Formulate customer delight moments

• Use data and analytics to measure the success of our content, and make data-driven decisions to improve content performance

• Stay up-to-date with industry trends and best practices in content marketing and SEM, and make recommendations for continuous improvement

• Responsible for developing a sense of community amongst the Client creator base

• Ensure all Client creators are benefiting from the community

• Develop non-product solutions that will enable retention and increase customer satisfaction

• Develop partnerships that will help in creator retention

• Contribute to the development of our overall marketing and business strategies, and provide insights and recommendations based on your expertise in content marketing

Requirements:

• Graduate with at least 3 years of experience in social media marketing, community engagement, content marketing, content strategy, or a related field

• Bachelor's degree in marketing, communications, journalism, or a related field would be a plus

• Active and engaged participant in social media

• Excellent writing, editing, and proofreading skills, with a keen eye for detail

• Strong communication and presentation skills to communicate the message effectively

• Strong interpersonal skills and ability to build relationships with cross-functional stakeholders

• Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects

• Familiarity with content management systems (CMS) and email marketing platforms

• Proficiency in SEM best practices and the ability to optimize content for search engines

• Proficient knowledge of Data Analytics and strong analytical skills, with the ability to analyze data and use insights to improve content performance

• A passion for content marketing and a desire to stay up-to-date with the latest trends and best practices

• Ability to identify and track relevant community KPIs

• Good network among influencers

We offer competitive salaries, a collaborative work environment, and opportunities for growth and development. If you are passionate about creating exceptional user experiences and meet the requirements above, we encourage you to apply!