Job Description: We are looking for a skilled Content Strategist with at least 3 years of experience to join our team. You will be in charge of creating and implementing a content strategy that is in line with our overarching marketing and business goals in your capacity as a content strategist. In order to produce interesting, pertinent, and valuable content that appeals to our target audience, you will closely collaborate with our marketing, design, and product teams.
Roles and Responsibilities:
• Develop engagement strategies and content calendars for official online communities/groups on platforms like Instagram, Facebook, Twitter & more
• Conduct research to understand our target audience and their needs, and develop buyer personas and content maps to guide content creation
• Drive partnerships & collaboration with relevant online communities, superusers & social media influencers
• Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches
• Create a social engagement playbook/guideline for community moderators and ensure that content is published on schedule
• Write and edit high-quality, engaging, and informative content for a variety of channels (social media posts, blogs, newsletters etc.)
• Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.)
• Formulate customer delight moments
• Use data and analytics to measure the success of our content, and make data-driven decisions to improve content performance
• Stay up-to-date with industry trends and best practices in content marketing and SEM, and make recommendations for continuous improvement
• Responsible for developing a sense of community amongst the Client creator base
• Ensure all Client creators are benefiting from the community
• Develop non-product solutions that will enable retention and increase customer satisfaction
• Develop partnerships that will help in creator retention
• Contribute to the development of our overall marketing and business strategies, and provide insights and recommendations based on your expertise in content marketing
Requirements:
• Graduate with at least 3 years of experience in social media marketing, community engagement, content marketing, content strategy, or a related field
• Bachelor's degree in marketing, communications, journalism, or a related field would be a plus
• Active and engaged participant in social media
• Excellent writing, editing, and proofreading skills, with a keen eye for detail
• Strong communication and presentation skills to communicate the message effectively
• Strong interpersonal skills and ability to build relationships with cross-functional stakeholders
• Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects
• Familiarity with content management systems (CMS) and email marketing platforms
• Proficiency in SEM best practices and the ability to optimize content for search engines
• Proficient knowledge of Data Analytics and strong analytical skills, with the ability to analyze data and use insights to improve content performance
• A passion for content marketing and a desire to stay up-to-date with the latest trends and best practices
• Ability to identify and track relevant community KPIs
• Good network among influencers
We offer competitive salaries, a collaborative work environment, and opportunities for growth and development. If you are passionate about creating exceptional user experiences and meet the requirements above, we encourage you to apply!
Subodh Popalwar
Software Engineer, Memorres
About A fast-growing e-commerce startup
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About Company:
The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.
Role & Responsibilities:
- Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand.
- Experience in a marketing, communications or internal communications role with a marketing mindset is expected.
- The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must. Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
- Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements.
- Interpret data obtained from market research/survey to produce results useful in taking effective business decisions.
- Carry out demographic surveys to identify potential customers.
- Contact potential customers through emails, calls, and home visits to create product/service awareness.
- Employ knowledge of company goals in carrying out marketing operations.
Job Title: Senior Social Media Marketer
Experience: 3+ years dominating in social media marketing. Bonus points if you've crushed it
in the US beauty and wellness scene!
Responsibilities:
● Craft a killer social media strategy to capture customers like a boss
● Plan and execute epic organic and inorganic campaigns that leave a lasting
impression
● Build a massive social media following and foster a tight-knit community of brand
enthusiasts
● Collaborate with top influencers and other rad brands to create off-the-hook
campaigns
● Stay ahead of the game by constantly monitoring and analyzing campaign success
and making tweaks for maximum impact
● Keep your pulse on the latest social media trends and innovations so your
campaigns always stay fresh
● Work with a dream team of cross-functional rockstars to integrate social media into
the overall marketing strategy
Requirements:
● A proven track record of launching successful social media campaigns
● A deep understanding of the unique capabilities of each social media platform
● Excellent communication skills and the ability to slay a presentation
● An endless well of creativity and the ability to bring your wildest social media visions
to life
● Experience using social media analytics to measure success and optimize
campaigns
● A passion for working with influencers and partners to create truly epic campaigns
● The ability to thrive in a fast-paced, dynamic environment
If you're a Senior Social Media Guru with a killer instinct for capturing customers, we want to
hear from you
Location: Mumbai
Qualification: MBA/Postgraduate from premium institute
Experience: 2-8+ years of relevant experience.
Job Description:
• Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database,
social media, and display advertising campaigns
• Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels
as per plan
• Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs)
• Optimise install campaigns to improve cost per install, installation rates, post install
performance.
• Manage all the programmatic campaigns – from ideation to media planning and optimization.
• Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
• Drive app acquisition and engagement efficiencies through campaigns using targeting
techniques, innovation, and creative excellence.
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate
• Managing budgets and financial for digital marketing initiatives for the organisation.
Skills Required:
• Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate
channels and google SEM.
• Hands-on experience in designing and launching digital media campaigns in at least one of the
digital platforms such as Facebook, Google, RevX, Criteo, etc. for the ecommerce industry
• Hands on experience of using analytics tools like Clevertap, Appsfyler and Adobe Analytics
• Strong orientation towards data gathering, problem solving, experimenting, and iterating with
the results, to arrive at the right solution.
• Customer centric and problem-solving mindset.
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Adwords campaigns
HTML/CSSAbout Company
Our client works in the area of skilling and livelihoods for underserved youth. This is a pioneering program with a strong PPP model, an agency-led approach to livelihoods and a vision of socio-economic transformation. The Lighthouses are run through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together towards changing lives.
The Global Opportunity Youth Network (GOYN) is a global initiative catalysing systems shifts for youth opportunity in communities around the world through the creation of sustainable training, employment, and income-earning pathways. GOYN works with “Opportunity Youth” — young people aged 15-29 who are out of school, unemployed, or working in informal jobs.
Designation: Content Manager, Digital Opportunities Project, GOYN, Pune
Reporting To: Director, GOYN : Pune
No. of positions: 1
Expectations / Deliverables:
● Build enduring relationships with NGOs, community based organizations, corporates, employment agencies, skilling organisations, digital platforms and government including PMC for enabling collective action at the city level.
● GOYN brand-building and enrolment of various stakeholders as partners
● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into various livelihood/non-livelihood institutions
● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database and enable feedback mechanisms
● Coordinate with organizations to conduct livelihood sessions for youth in the community settings
● Experience in reaching consensus and drafting MoU's
● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations
● Collate, develop and distribute engaging content aligned with the digital platform from partner organisations
● Collaborate with design teams to plan and develop site content, style and layout
● Use content management systems to analyze platform traffic and user engagement metrics
● Manage content distribution to other channels and social media platforms to increase web traffic.
● Ensure legal compliance (copyright and data protection) and secrecy of OY data
● Stay up to date with developments and generate new ideas to draw the audience’s attention.
Preferred Skill sets, Years of Experience, Professional Background:
● Post Graduation in any background, with 1-3 years of experience in the field of Content writing and partnership building
● Strong commitment towards building relationships with organizations in the ecosystem
● Hands-on experience with MS Office and WordPress
● Basic technical knowledge of HTML and video editing etc.
● Knowledge of SEO
● Competent in managing social media
● Excellent writing skills in English, Hindi and Marathi
● Attention to detail
● Good organizational and time-management skills
● Open to travel.
Sizzle is an exciting new startup that’s changing the world of gaming. At Sizzle, we’re building AI to automate gaming highlights, directly from Twitch and YouTube streams.
For this role, we're looking for someone that ideally loves to watch video gaming content on Twitch and YouTube. Specifically, you will help reach out to gaming streamers via social media, discord, and direct messaging. You will educate them on our service and help in getting them signed up.
You will:
- Create social media posts targeting streamers
- Handle direct outreach to gaming streamers (e.g. direct message) on Twitter, Discord, TikTok, Instagram or other channels
- Can access all social media sites without restrictions
- Help with other marketing tasks as directed
You should have the following qualities:
- Gamer that plays a lot of games and watches a lot of streamers
- Very well-versed in social media
- Has excellent written English and knows how to write exciting posts
- Is involved in community management, especially Discord
- Enjoys cold outreach and generating interest in a new product
- Has a good attitude
- Willing to work hard and deliver results
Work Experience: 0 years to 3 years
About Sizzle
Sizzle is building AI to automate gaming highlights, directly from Twitch and YouTube videos. Sizzle works with gaming streamers and esports teams and leagues to help them manage their social channels. Sizzle is available at http://www.sizzle.gg/" target="_blank">www.sizzle.gg.-
Strategize, own and execute the brand’s social media strategy & community efforts
-
Create a content pipeline in line with the brand’s business & positioning strategy
-
Planning and executing a social media calendar that attracts followers and drives
engagement for the product
-
Work with brand & growth managers on brand building, as well as day-to-day
performance
-
Keeping a close tab on our social media metrics and building the brand for creative
excellence
-
Stay up to date with the latest social media best practices and technologies
-
Work with copywriters and designers to ensure content is informative and appealing
WHY JOIN QRATA
- Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
- As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
- Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.
WHAT WE DO AND WHO WE ARE
- We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
- We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
- We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.
WHAT WILL BE YOUR MISSION AT QRATA?
This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.
WHAT ARE YOU GOING TO DO AT QRATA?
- Design approaches to establish and amplify Qrata’s brand presence on social channels
- Develop metrics to measure the Content and Marketing team’s reach and depth of impact
- Collaborate with design and writing teams to produce high quality content
- Provide engaging text, image and video content for social media accounts
- Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
- Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
- Edit, proofread, and improve the content.
- Optimize content considering SEO and Google Analytics.
- Analyze web traffic metrics.
- Ensure a strong web presence on various channels.
- Generate ideas to increase customer engagement from 0 - 100.
- Drive growth in our talent community via our product.
- Respond to comments and client queries in a timely manner
MUST HAVE’S
- Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
- Project management skills and attention to detail
- Excellent communication and writing skills in English
- Proficiency in LinkedIn,Instagram, and other social media platforms.
GOOD TO HAVE’S
- 1-2 years of relevant experience in startups or Media Houses(Digital)
- Previous experience working in early stage start-ups.
LOCATION
402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018
• Initiate growth by undertaking target market research and ensuring engagement to create brand awareness.
• Conceptualize interesting formats & content for social media platforms working closely with the design team.
• Tracking and reporting of post-performance and analytics.
• Monitoring analytics, brand growth and conversation metrics.
• Daily managing content – story and look behind Instagram.
• Curate trending ideas for Instagram stories and content.
• Work with the content team on creating engaging content mailers for the internal team as well as for clients.
Google AnalyticsTeam Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred
- Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Develop, implement and manage the company’s social media strategy
- Manage and oversee social media content
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
- Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design tools and applications.
- Monitor and evaluate performance across the company's social channels in order to improve engagement.
- Execute quarterly marketing plans to meet overall business targets.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres