Hi there! Thanks for taking the time to check us out - we’re flattered. Reading the description below might take a few minutes, but we promise it is all worth it.
Let’s start with
The Opportunity
If you live and breathe digital marketing, we want to talk to you. We are looking for a Sr.Digital Marketing Executive to develop, implement, track and optimise our digital marketing campaigns across all digital channels. Your work will directly impact millions of lives as you will be working on one of our high growth products. We have over 100 Million users across all our products and we are growing exponentially.
What we believe:
Our number one priority is company culture. our whole belief is that “your culture is your brand”
● All the team members are open to converse, helping and teaching
● You will always be noticed for your better work and rewarded.
● Great work-life balance with the flexibility of you deciding your working hours.
● No bossy culture
● The relationship with the founder is more like a partnership & he is always open to listening to you and ready to go beyond the extra mile when you need him.
Feel free to reach out to any of our team members. They can share their first-hand experience.
Responsibilities:
● Plan and execute all digital marketing, performance marketing campaigns including SEO/SEM, app marketing, marketing database, email, social media and display advertising campaigns.
● Performing App Store Optimization & Search Engine Optimization activities for generating organic traffic.
● Design, build and maintain our social media presence.
● Promoting app on various platforms.
● Creating viral & trendy content.
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
● Brainstorm new and creative growth strategies.
● Plan, execute and measure experiments and conversion tests.
● Collaborate with internal teams to create landing pages, web pages and other merchandising collaterals and optimise the user experience.
● Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
● Instrument conversion points and optimise user funnels.
● Collaborate with agencies and other vendor partners.
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
● Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation.
● Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth.
● Planning and executing campaigns, including web, SEO/SEM, social media, content, email and display advertising.
● Weekly-Monthly Stats Report
Requirements:
● MBA/BBA/B.E/B.Tech degree in Marketing, Engineering or a related field.
● 3+ years experience in online advertising/marketing digital marketing.
● Experience in Organic Traffic Generation
● Experience in Social Media Optimization and Marketing
● Experience with Data Analytics for ASO and SEO.
● Experience in Keyword Research and Optimisation
● Experience in Competitor Analysis
● Understanding of How metadata differs across store pages and platforms.
● Demonstrable experience leading and managing SEO/SEM, performance marketing, app marketing, marketing database, email, social media and/or display advertising campaigns
● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
● Experience in optimising landing pages and user funnels
● Experience with A/B and multivariate experiments
● Solid knowledge of website analytics tools (e.g., Google Analytics, Firebase and others)
● Working knowledge of ad serving tools (e.g., Taboola, DV 360, others )
● Experience in setting up and optimising Google Adwords campaigns
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing and measurement
● Excellent written and verbal communication.
● Experience in Digital Marketing with a specific focus in Google Ad words, Facebook Ads
● Responsible for creating and scaling Facebook, Adwords marketing campaigns
● Analyse data from various sources (Google Analytics, Facebook analytics, etc.) and find insights on how to grow faster
Are you the right person?
To make the cut, you must meet the following criteria -
● You are an impressively smooth talker who can get your point across with ease
● You are able to assess and understand a situation faster than Sherlock
● You love taking initiative and seeing a project through to completion
● You are creative and would love to experiment with new ideas
● You’re a pro at managing Google Play Console If you’ve worked in the mobile marketing space before, we would especially love to hear from you!
Location: Bengaluru (Koramangala) Experience: 3 to 6 years
Benefits :
● Health Insurance for yourself and your Parents- We know a healthy employee is a happy and productive employee. That’s why we offer a variety of health insurance options to meet your lifestyle. You’ll have access to the top providers and physicians available to you and your family.
● Office lunch - Daily free lunch
● Challenging work- All our products target 100+ Million users. One gets to work on scale and experience solving challenging problems.
● Great team- Like-minded talented team to work with
● MacBook to work- You decide your machine, however, we prefer Apple
● Career growth- Boost your career growth by 10X more learning and opportunities
● Team outing- Join us on our annual 2-3 days team outing! Our last one was in Ooty, Tamil Nadu
We’re passionate about enabling people to do their best work. We dream big and we’re looking for people who do the same. Come work with us and find out where your career will take you at Apps10X!
It’s a great opportunity to work on an important mission and join a fun, talented team. Share your portfolio - we want to see what you can do. :)We know that people are more than what’s on their CV.
If this role highlights your experience and gets you excited – please apply!
About Apps10X
A designed focused multi-product startup. We have over 100 Million users
We're building next Apple. If you are someone who is obsessed with building great products and wants to learn & grow faster, Apps10X would be the best place.
Similar jobs
Develop and implement link building strategy
Good written skills
Research and analyze competitor backlinks
Leading keyword research and optimization of content
Should be able to support on other digital marketing activities like On-Page SEO, Social Media Optimization (SMO) and Content Writing
Knowledge in Guest Post Outreach
Assisting with blog content
Should be result orientated
- Experience managing SEO and affiliate programs.
- Strong understanding of current online marketing concepts, strategies and best practices.
- Experience in SEO, Email marketing and social media. Knowledge of SEM Rush tool
- Experience in a similar digital marketing role.
- Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate.
- Strong communication skills.
- Plan, monitor and execute organic Social media growth strategies on all relevant social media platforms for the company and its clients.
- Excellent and confident communicator to be able to understand and convey the strategies, and plan to the client and internal team.
- Be actively involved in SEO efforts
- Write content for marketing and website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Developing and optimizing quality paid advertising campaigns across various networks such as Google Ads & Google Shopping, Facebook Ads, Instagram, LinkedIn and more. TikTok & Snapchat Ads are a bonus.
- Skills and experience in creative content writing (Important)
- Fair understanding of digital marketing concepts and best practices
- Working knowledge of Internet and SAAS tools like Google Sheets, Google Slides, etc
- Exposure to SEO concepts
- Exposure to web analytics tools (e.g. Google Analytics, etc)
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Job Description : SEO executive (4-5 years of exp)
We are looking for someone who has -
- Deep knowledge of offpage and preferably good knowledge of onpage
- Worked on increasing rankings, traffic, content marketing.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Excellent time management skills.
- Solid knowledge of Backlinks
- Experience in HTML coding and JavaScript.
- Understanding of what works for and against Google’s algorithms.
- Keeps upgrading knowledge.
- Experience in using tools like Ahrefs, SEMrush and others
- Good communication skills.
- Structuring campaigns and ad groups, and determining the best settings
- Conducting social media audits to ensure best practices are being used
- Coordinating with the sales team to create marketing campaigns
- Monitoring key online marketing metrics to track the success
- Optimizing content for the website and social media platforms
- Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance
- Ensuring that the brand message is consistent
- Executing new and creative collaborations among technologies and platforms
- Determining what content will reach customers
Skills and Qualifications
- Bachelor’s degree in any discipline is required
- Exceptional knowledge and experience in lead generation/performance marketing on Google and Facebook
- Analytical mindset with experience in Google Analytics and Google Tag Manager
- Minimum 1 year of proven work experience
- Ability to work independently and in a team environment
- SEO, SEM Knowledge
- Google AdWords and Facebook Ads
- Knowledge of PPC
- Campaign Delivery
- Managing Campaign Budgets
- Campaign optimization
About us-
CareerNinja is a personalized learning platform that leverages AI to create customized courses for a learner based on their goal and background. It curates the right content, provides 1:1 & 1:many live mentorship & connects to job opportunities to help youth learn in a practical manner to achieve their next career goal. We are ultimately working to make high quality experiential learning accessible to anyone at a mass-global scale.
You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers. You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.
You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your sleeves to drive them. Further, if you have real history driving growth loops, strong user adoption and great sales. You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments.
Responsibilities-
1. Drive traffic to our product via channels ranging from paid advertising & social media to referrals. Lead and manage growth marketing strategies that can move the needle across the company's revenue goals.
2. Generate high-quality leads by optimising channels, messaging, landing pages, etc.
3. Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.
4. Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
5. Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals
6. Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
7. Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
8. Manage digital campaigns, from ideation to media planning, creative communication and indepth analysis of performance to drive optimization.
9. Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them.
10. Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.
Must Have-
1. 2+ years of experience with a proven track record of driving user growth through effective marketing campaigns and growth hacks across different channels(not necessarily Facebook & Google).
2. At Least 2+ years of experience in high-performance product or growth marketing roles
3. 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
4. 2+ years on marketing & advertising analytics tools like/similar to Google Analytics
5. Experience driving growth strategy, sales operations and owning product that immediately drives the company's business objectives, growth and P/L
6. Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
7. Strong track record of hitting weekly and monthly targets.
8. Good judgment and strong thought partner for head of product and founders
9. Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
10. Experience conducting user research and developing strong user understanding
Good to Have-
1. Relevant industry/Start-up/Edu-tech experience in a similar role
2. Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)
3. Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc
4. Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
5. A high level of comfort with data and strong analytical skills
Why Work With Us-
Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you
do. Most importantly, if you’re looking to jump five steps ahead and think your current work opportunities aren’t keeping pace with you. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, etc are just a regular part of our work life.
Roles & Responsibilities :
- Participate in ideation of marketing strategy for various products across different geographies
- Plan, ideate and create content with the help of tools and external agencies/freelancers.
- Manage PR & Events for the entire organization.
- Understand and implement best marketing practices in the B2B SaaS industry
- Implement tools to automate marketing & content creation tasks
- Evaluate and deploy vendors, manage relationships, and own deliverables through constant communication
Mandatory Requirements :
- Excellent written and verbal communication (must)
- Min 7+ years of experience in marketing and/or content management in previous roles
- A strong understanding of the B2B SaaS industry or Retail industry.
- Ability to produce results in a fast-paced environment aligned with the organization's priorities
- Entrepreneurial, self-motivated, and ability to prioritize
- A strong focus on generating insights and data-backed decisions
- Familiarity with Digital Marketing tools will be a big plus
What is in it for you :
- Explore different facets of marketing in a fast-paced B2B environment
- Drive initiatives and set processes for scalable growth
- Closely work with Top management to craft compelling brand messaging
- Immense opportunity to join a team that is growing fast at an early stage
● Understanding the client's core product or service, the target audience & market, the problem that
the product or service intends to solve
● Managing end to end social media presence for brands, social listening & reputation management
● Thinking of monthly campaign ideas in participation with the copy & graphic design teams
● Heavy client coordination & interaction
● Preparing long term platform wise social media strategy for brands
● Generating ideas for moment marketing
● Monthly sentiment analysis & reporting for brands you handle
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize the user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
* Instrument conversion points and optimize user funnels
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
* BS/MS degree in marketing or a related field
* Experience in digital marketing agency would be an added advantage
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Experience in setting up and optimizing Google Adwords campaigns
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement
