Email Marketing Manager

Conduct lead generation, prospecting, and qualifying potential new clients. Research companies to create strategic communication plans. Proactively schedule calls with prospective clients via phone and email (including cold calling)

Develop new business via the established channels (telephone and help desk system) and mass communication such as email and social media to introduce the EstateMaster solutions and identify appropriate buyers within the target market.

• Follow up on leads and conduct research to identify potential prospects.
• Assessing the results of marketing campaigns
• Support sales team to improve performance, control, and maintenance of their leads.
• Identify key buying influencers within these prospects to determine the budget and timeline.
• Build and cultivate prospect relationships by initiating communications and conducting follow-up communications to move opportunities through the sales funnel.
• Work with the Regional Sales Managers and President to develop and grow the sales pipeline to consistently meet quarterly revenue goals.
• Assisting Marketing Director in writing reports and analyzing data
• Helping to drive leads and online traffic with web-based activities and programs
• Prepare and analyze marketing and sales pipeline reports and dashboards.
• Good knowledge about Blockchain and Crypto is added advantage.

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.  

Responsibilities:

• Manage the global demand generation engine  
• Work towards increasing the number of sales qualified leads generated  
• Engage partners in areas such as lead generation, joint marketing efforts and events
• Coordinate Subex Secure’s presence in events
• Secure endorsements from analysts and media  
• Manage the digital marketing team
• Prepare content where needed for campaigns, social media, search engine optimization and marketing
• Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
• Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

• Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
• Have carried revenue targets or have at least played a key role in attaining these targets  
• Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
• Prior experience in managing teams and revenue targets is an essential requirement
• You should have over 6 years of experience with B2B marketing
• Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
• Top notch project management skills
• Excellent content writing and presentation skills

The outcomes (KPI) associated with this role would be:

• Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
• Quality and volume of engagements on social media and improvement in regional web traffic
• Your contribution towards improving our brand presence globally  
• Measured improvement in pipeline velocity
• Attainment of pipeline targets
• Timely execution of monthly and quarterly marketing plans

Responsibilities:

1. Identify and research new business opportunities and potential clients.
2. Support the implementation of business development and marketing strategies.
3. Conduct market research to understand trends, competitors, and customer needs.
4. Generate leads through various channels, including email, phone, social media, and events.
5. Collaborate with sales and marketing teams to create engaging content and promotional materials.
6. Attend business meetings, conferences, and events to network with potential clients.
7. Maintain accurate records of business development and marketing activities.
8. Provide regular progress reports and updates to the team.
9. Stay up-to-date with industry trends and best practices.

Qualifications:

• Pursuing or recently completed a degree in Business, Marketing, Sales, or a related field.
• Ability to work independently and within a team in a fast-paced environment.
• Strong organizational skills with the ability to prioritize and manage multiple tasks.
• Proficient in Microsoft Office Suite; familiarity with CRM software is a plus.

Roles and Responsibilities

Design and implement email marketing campaigns for lead generation and branding.

Proofread emails for clarity, grammar, and spelling.

Identify target audience and grow our email list.

Ensure mobile-friendly email templates.

Analyze campaign performance and suggest improvements.

Report on sales revenue generated from email marketing efforts.

Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.

Collaborating with graphic designers to improve the appearance layout of outputs.

Maintaining a database of customers who have opted to receive our correspondence.

Should know email marketing tools and email marketing automation.

Designation: Asst. Manager / Manager - Email Marketing

Department: Affiliate Marketing Team

Location: Mumbai

Qualification: Any Graduate or Post Graduate

Experience: 5+ years of relevant experience in email marketing and marketing automation experience with expertise in database management concepts and best practices.

Responsibilities:

1. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
2. Design, assemble and create overall email marketing campaigns.
3. Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions.
4. Develop a personalization strategy.
5. Ensuring design and layouts of emails are optimized, user and mobile-friendly
6. Create database of emails for lead generation.
7. Purge non-deliverable email addresses and opt-outs.
8. Include persuasive call-to-actions in advertisements and promotions.
9. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
10. Work with management to define KPIs, create reporting and analyze campaign performance.
11. Create recommendations to improve campaigns continuously.
12. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
13. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
14. Support essential marketing operations initiatives in Mailmodo, Hubspot, and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Profile Brief:

1. Strong working knowledge of email marketing tools like Mailmodo, Hubspot, Salesforce.com
2. Must have superior communication skills, both written and verbal.
3. Must be highly organized and self-motivated with a sense of urgency.
4. Strong independent project management skills.
5. Capable of handling multiple tasks with competing priorities under minimal supervision.
6. Able to think critically and exercise independent judgment and discretion.
7. Excellent attention to detail

Salary: Upto 6LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

Roles & Responsibilities:

• Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
• To develop a content strategy that conforms to and sets out to achieve business goals. 
• Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. 
• To brainstorm creative ways of engaging the audience online and produce those engaging content types.
• Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy. 
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
• Tracking and calculating content ROI

Scope: