Product Marketer

at Cashfree

Posted by Reeju Datta

The person must be an expert in marketing both online and offline. Should be well versed with digital marketing, specially social media (Facebook, twitter, youtube etc.) and traditional marketing and PR. Need an innovative person, with fresh ideas and knowledge of latest marketing trends, with strong verbal & written English communication and Creative writing skills. The candidate must be able to demonstrate her/his prowess in managing social media aggressively to generate qualified Leads and increase measurable customer engagement.

As a Marketing and Human Resource Head, you'll be expected to design strategies, such that more students can take our courses, and also work on expanding our tutorial department.

 Develop marketing strategies based on overall business objectives, market assessment and research, competitive landscape and marketplace trends.  Conceptualize and execute campaigns specific to the needs of the market as explored along with the sales team, by working closely with the content, design and the digital marketing teams. Marketing planning and execution experience across multiple marketing disciplines .A good understanding of digital marketing will be a big plus point. Creative thinker with an ability to recognise good ideas and execute them. Self-motivated with a high sense of urgency and work ethic to drive business outcomes.  Strong communication and presentation skills with the ability to assimilate complex concepts and clearly articulate business value.  Develop presentations & Recognize and reach out to clients in businesses. Create and assess a business marketing strategy. Develop competitive pricing strategies. Create collateral to distribute during presentations. Anticipate revenues. Develop relationships with vendors.  Demonstrate company products and solutions. Follow up with leads aggressively.Desired profiles: Should have at least 8-10 years’ experience in B2B Marketing. MBA (Marketing) Candidate should have good communication skills Good knowledge of Digital Marketing

Responsibilities and Duties• Send out mass mails campaigns • Attend events/give out flyers• Update Calendar• Daily Trending News• Handout surveys• Assist Marketing Head for all marketing activities• Lead Generation/EnquiriesQualifications and Skills• Graduate/ Post Graduate with specialization in marketing / fashion management • Ability to handle pressure• Result oriented who can achieve target based marketing goals• Proficient in spoken English and Computers

The duration of this internship is __2__ months.

Exp: 1-2 years Creativity and marketing skills on improving brand awareness, sales and promote business through social networks. Manage marketing content to socialize. - Track website analysis and recommend ideas for marketing campaign. Study and keep pace with social networking and online marketing industry trends and developments. Analyse on all popular social media platforms and implement using emerging social media tools. Develop social media tactics and strategies and other Digital Marketing activities. Perform online marketing campaigns for improving brand awareness,engagement and traffic on social network. Contacting and maintaining relationship using Social Networks. - Creating business pages on popular social media sites and increasing fan followers. - Increase targeted followers on Social Networks. Promoting online brands on social media platforms including Facebook,Twitter, Linkedin and others. Monitor and evaluate social media results regularly everyday. - Study and keep pace with social networking and online marketing industry trends and developments. - Analyse on all popular social media platforms and implement using emerging social media tools. - Develop social media tactics and strategies for positive ROI. Generating traffic through social media engagement.

We are looking for curious heads to help us make India’s most comprehensive and user-friendly employee experience platform to top the leaderboard. At Keka, Marketing is not just about running a few campaigns and all that, it is more of a story telling and brand building. The PMM is directly responsible for the product positioning and right reach of the product offerings to the right audience. As a core member of branding, you understand how important is to produce related content, not just the keywords. You are very crucial for us. Your responsibilities: • Partner with our product teams to set the product marketing strategy from beginning to end • Lead cross-functional teams to create sales tools and collaterals, and drive growth • Define go-to-market strategies, plan and execute feature releases, or improve the way we bring products to market • Drive a team of young, energetic and talented individuals What we are looking for: • N+ Years of product marketing experience. That means You tried, failed and succeeded executing or advocating various marketing strategies earlier • You are Passionate and innovative when it comes to storytelling (marketing). • You are a Blogger • You are an entrepreneur, strategist, marketing visionary, storyteller, and cross-functional team leader. • An eye for design since you are the decision maker of the marketing collateral

Keka is an award winning modern HR platform for growing businesses in India. We are looking for a rockstar marketeer who can connect with the HR professionals across the country and establish Keka brand and presence

Your job is to strategize, plan and execute marketing campaigns for our solutions and services offerings.

Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria. Understand the competitive landscape—be an expert on our competition and how they are positioned. Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.