ABOUT US
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a junior copywriter with working experience creating content across a range of channels to join our in-house marketing team.
THE ROLE
We are looking for a Junior Copywriter with excellent writing and research skills to develop memorable and stand-alone copy. As part of this role, you will create content across several channels including social media, websites, landing pages and performance content as well as be a part of brainstorming sessions to develop brand campaign ideas. We are looking for a candidate who is a team player, can think innovatively and has a flair for creative copywriting and ideation.
RESPONSIBILITIES
• Write compelling content across various platforms including engaging social media posts, click-worthy email campaigns, website copy, etc.
• Collaborate with internal stakeholders to interpret project briefs and develop relevant concepts into content.
• Ideate for and contribute towards a content strategy for marketing and tactical campaigns.
• Conduct in-depth research to write copy specific to our target audience.
• Emulate and hone brand persona in all the content and creatives.
• Proofread all content before it is sent across to the senior copywriter for further review.
• Respond to and consolidate multiple edits and points of feedback into your work.
QUALIFICATIONS
• Minimum 1-year experience as a copywriter.
• Candidates from agency backgrounds are a must.
• A passion for writing and the willingness to learn from other creative professionals.
• Strong research skills that ensure all copy is correct and accurate.
Subodh Popalwar
Software Engineer, Memorres
About White Inc
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres