Performance Marketing Manager

D2C Ready-To-Eat Food Brand

Performance Marketing Manager

Unnati

Company

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Performance Marketing Manager

at D2C Ready-To-Eat Food Brand

Agency job

via Unnati

3 - 6 yrs

₹6L - ₹8L / yr

Remote, Bengaluru (Bangalore)

Skills

Social Media Marketing (SMM)

Search Engine Marketing (SEM)

Marketing

Email Marketing

Lead Generation

KPI

Search Engine Optimization (SEO)

ROI

SEO

Be a part of one of the tastiest and yummylicious growth stories. Read on to know more.

Have you ever wanted your food to taste like that of your mother or grandmother? Our client gives you this power to own the kitchen and without much hassles. They have created a slew of products with the right mix of spices and ingredients that are traditionally used for special curries and desserts. Their products offer the safety of packaged food with natural ingredients and zero preservatives, complete with flavours from across the country.

Based out of Bengaluru, their specialties include ready mix pastes and condiments that can be used for various dishes to create a nostalgic palate or experiment to invent your own delicacy! Their products are available through their website and many other ecommerce and food apps, with a steadily growing customer base.

As a Performance Marketing Manager, you will strengthen the company's social media presence across various platforms, increase engagement with consumers through other media like Google, Facebook/ Instagram/ Youtube Marketing, email campaigns, whatsapp automation etc.

You will take the digital initiatives to the next level, transform the B2C end of the business, and establish a connect with the end-consumer directly.

What you will do:

Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
Managing and taking responsibility of the Store KPI’s
Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
Being responsible for Lead Management and nurturing through various interventions and Channels.
Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
Conducting forecasting and estimations on the profitability of the campaigns.
Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
Passing the lead from the channel to the website.
Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

Desired Candidate Profile

What you need to have:

Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
Must also be a strong communicator both in verbal and written form.
Should be capable of translating complex information and data into clear and easily understandable reports.
Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
Have exceptional interpersonal skills that will aid in the execution of duties.
Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.

Be a part of one of the tastiest and yummylicious growth stories. Read on to know more.

You will take the digital initiatives to the next level, transform the B2C end of the business, and establish a connect with the end-consumer directly.

What you will do:

Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
Managing and taking responsibility of the Store KPI’s
Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
Being responsible for Lead Management and nurturing through various interventions and Channels.
Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
Conducting forecasting and estimations on the profitability of the campaigns.
Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
Passing the lead from the channel to the website.
Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

Desired Candidate Profile

What you need to have:

Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
Must also be a strong communicator both in verbal and written form.
Should be capable of translating complex information and data into clear and easily understandable reports.
Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
Have exceptional interpersonal skills that will aid in the execution of duties.
Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.

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