Performance Marketing Manager

D2C Ready-To-Eat Food Brand

Performance Marketing Manager

Unnati

Company

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Performance Marketing Manager

at D2C Ready-To-Eat Food Brand

Agency job

via Unnati

3 - 6 yrs

₹6L - ₹8L / yr

Remote, Bengaluru (Bangalore)

Skills

Social Media Marketing (SMM)

Search Engine Marketing (SEM)

Marketing

Email Marketing

Lead Generation

KPI

Search Engine Optimization (SEO)

ROI

SEO

Be a part of one of the tastiest and yummylicious growth stories. Read on to know more.

Have you ever wanted your food to taste like that of your mother or grandmother? Our client gives you this power to own the kitchen and without much hassles. They have created a slew of products with the right mix of spices and ingredients that are traditionally used for special curries and desserts. Their products offer the safety of packaged food with natural ingredients and zero preservatives, complete with flavours from across the country.

Based out of Bengaluru, their specialties include ready mix pastes and condiments that can be used for various dishes to create a nostalgic palate or experiment to invent your own delicacy! Their products are available through their website and many other ecommerce and food apps, with a steadily growing customer base.

As a Performance Marketing Manager, you will strengthen the company's social media presence across various platforms, increase engagement with consumers through other media like Google, Facebook/ Instagram/ Youtube Marketing, email campaigns, whatsapp automation etc.

You will take the digital initiatives to the next level, transform the B2C end of the business, and establish a connect with the end-consumer directly.

What you will do:

Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
Managing and taking responsibility of the Store KPI’s
Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
Being responsible for Lead Management and nurturing through various interventions and Channels.
Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
Conducting forecasting and estimations on the profitability of the campaigns.
Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
Passing the lead from the channel to the website.
Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

Desired Candidate Profile

What you need to have:

Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
Must also be a strong communicator both in verbal and written form.
Should be capable of translating complex information and data into clear and easily understandable reports.
Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
Have exceptional interpersonal skills that will aid in the execution of duties.
Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.

Be a part of one of the tastiest and yummylicious growth stories. Read on to know more.

You will take the digital initiatives to the next level, transform the B2C end of the business, and establish a connect with the end-consumer directly.

What you will do:

Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
Managing and taking responsibility of the Store KPI’s
Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
Being responsible for Lead Management and nurturing through various interventions and Channels.
Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
Conducting forecasting and estimations on the profitability of the campaigns.
Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
Passing the lead from the channel to the website.
Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

Desired Candidate Profile

What you need to have:

Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
Must also be a strong communicator both in verbal and written form.
Should be capable of translating complex information and data into clear and easily understandable reports.
Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
Have exceptional interpersonal skills that will aid in the execution of duties.
Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.

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2-4 years of relevant experience as a full-stack engineer who has owned the entire stack of a product or a major module.
Strong programming expertise in any of the JavaScript frameworks like NodeJS, ExpressJs, or Python frameworks like Django.
Strong computer science fundamentals in OOPs, DS algorithm design and time complexity analysis.
Experience in writing REST APIs
Good understanding of relational databases and networking systems.
Proficiency with at least one Object Oriented language(e.g Java, Python)
Exposure to Cloud Platforms like AWS, Azure, or Google Cloud.
Ability to work in an unstructured environment
High enthusiasm and self-drive to build systems from the ground up.
Focus on things that work compared to traditional conventions.

About SuperK

What you will be doing

Working closely with the Engineering lead to contribute to deciding the backend as well as frontend system architecture for products used by consumers, retailers, and other stakeholders.
Stay informed about the product strategy; evaluate the feasibility of solutions proposed by PMs, estimate development effort, and help in planning the roadmap and individual features.
Building the blocks of the entire system across multiple products on your own from the ground up with the freedom to try new things.
Coordinate and collaborate with other developers to meet the timelines.
Built systems that scale through software, contributing to the architecture and design.

What we would like to see in you

2-4 years of relevant experience as a full-stack engineer who has owned the entire stack of a product or a major module.
Strong programming expertise in any of the JavaScript frameworks like NodeJS, ExpressJs, or Python frameworks like Django.
Strong computer science fundamentals in OOPs, DS algorithm design and time complexity analysis.
Experience in writing REST APIs
Good understanding of relational databases and networking systems.
Proficiency with at least one Object Oriented language(e.g Java, Python)
Exposure to Cloud Platforms like AWS, Azure, or Google Cloud.
Ability to work in an unstructured environment
High enthusiasm and self-drive to build systems from the ground up.
Focus on things that work compared to traditional conventions.

PHP Developer

at GoGrocer

2 recruiters

Posted by Neeraj Bisht

Noida, NCR (Delhi | Gurgaon | Noida)

2 - 5 yrs

₹2L - ₹9L / yr

PHP

CodeIgniter

RESTful APIs

MySQL

You will be required to - Write server-side scripts in PHP using MySql as a database server. Write HTML, CSS and Javascript code for front-end interface. Work with JQuery and Bootstrap. Debug/modify/enhance existing PHP applications. Required Experience, Skills and Qualifications Technical Requirements PHP, MySql, HTML, CSS Javascript Frameworks - JQuery, Bootstrap etc. Knowledge of PHP Framework Code Igniter is must.

UX Designer

at Impact Guru

15 recruiters

Posted by Karan Shetty

Mumbai

3 - 7 yrs

₹3L - ₹10L / yr

User Experience (UX) Design

HTML/CSS

Adobe Photoshop

Adobe Illustrator

Interaction Design

+2 more

Company Description Impact Guru is a Harvard incubated fintech company - an online fundraising or crowdfunding platform that enables individuals and corporates to give to social causes in India. Impact Guru is India’s largest crowdfunding platform having raised Rs 329 crores for various causes since inception. We were incubated at Harvard Innovation Lab Venture Initiation Program, USA and PACT Social Enterprise Incubator at Impact Hub (Singapore). Impact Guru has offices in Mumbai, New Delhi, Singapore, Hong Kong, Jakarta, Kuala Lumpur, and San Francisco. Our platform was inaugurated by Mrs. Maneka Gandhi, Minister of Women and Child Development, Govt. of India in 2015. Impact Guru has already partnered with nonprofits such as World Vision India, Oxfam, SOS Children's Village, Habitat for Humanity; CSR departments of Tata, Godrej, and Wockhardt; impact focused organizations such as Dalberg and Asha Impact; international Indian community organizations such as TiE in a relatively short span of time. You can see how we helps the social sector through crowdfunding via a 2 minute video that can be seen here: We were recently featured on CNBC Young Turks, which can be seen here Our Advisory Board includes: • Harvard Business School Prof. Ramana Nanda, expert in finance • Gaurav Gupta, Regional Director for Asia, Dalberg, social sector expert • Sam Raymond, lead crowdfunding strategist at World Bank • Calvin Zhang, Managing Director, JPMorgan Asia Pacific • Anthony Oundjian, Managing Director and Partner, Boston Consulting Group • David Back, co-founder of Zoomcar, a Sequoia portfolio company • Dr. Huzaifa Khorakiwala, CEO of Wockhardt Foundation Media Mentions: CNBC TV18 Young Turks, Times of India, Economic Times, YourStory, SocialStory,HuffingtonPost,ScoopWhoop, Harvard Business Review. The Team: Impact Guru is led by an experienced management team with strong private, public, and social sector experience led by Wharton and Harvard alumni. The Impact Guru is also mentored on various topics by global experts, including VC funded entrepreneurs, Managing Directors at J.P.Morgan and BCG, and experts in crowdfunding from the World Bank. Team page – https://www.impactguru.com/team Advisory Board – https://www.impactguru.com/board-of-advisors Linked In profile for our Co-Founders: Piyush Jain - CEO Khushboo Jain - COO The Culture: We are a vibrant young team located in the heart of Mumbai. Everyday work is fun, casual, and relaxed. Above all, we are passionate about creating a habit of giving back among Indians at the same time help social organisations scale their initiatives and corporates meet their CSR goals. We celebrate and seek out diversity of opinion in our team, we’re open to bold and disruptive ideas, and acknowledge and appreciate each other. We always strive for excellence and for the best solution, which is ultimately determined by the customers’ needs. We believe in our product and we use it our selves. Watch our interns talk about our culture and expériences: www.impactguru.com/intern2016