Performance Marketing Manager

at D2C Ready-To-Eat Food Brand

Agency job
via Unnati
icon
Remote, Bengaluru (Bangalore)
icon
3 - 6 yrs
icon
₹6L - ₹8L / yr
icon
Full time
Skills
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
Marketing
Email Marketing
Lead Generation
KPI
Search Engine Optimization (SEO)
ROI
SEO
Be a part of one of the tastiest and yummylicious growth stories. Read on to know more.
 
Have you ever wanted your food to taste like that of your mother or grandmother? Our client gives you this power to own the kitchen and without much hassles. They have created a slew of products with the right mix of spices and ingredients that are traditionally used for special curries and desserts. Their products offer the safety of packaged food with natural ingredients and zero preservatives, complete with flavours from across the country.
 
Based out of Bengaluru, their specialties include ready mix pastes and condiments that can be used for various dishes to create a nostalgic palate or experiment to invent your own delicacy! Their products are available through their website and many other ecommerce and food apps, with a steadily growing customer base.
 
As a Performance Marketing Manager, you will strengthen the company's social media presence across various platforms, increase engagement with consumers through other media like Google, Facebook/ Instagram/ Youtube Marketing, email campaigns, whatsapp automation etc.
 
You will take the digital initiatives to the next level, transform the B2C end of the business, and establish a connect with the end-consumer directly.
 
What you will do:
  • Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
  • Managing and taking responsibility of the Store KPI’s
  • Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
  • Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
  • Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
  • Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
  • Being responsible for Lead Management and nurturing through various interventions and Channels.
  • Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
  • Conducting forecasting and estimations on the profitability of the campaigns.
  • Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
  • Passing the lead from the channel to the website.
  • Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
  • Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
  • Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
  • Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
  • Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
  • Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

 

Desired Candidate Profile

What you need to have:
  • Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
  • 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
  • Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
  • Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  • demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
  • Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
  • Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
  • Must also be a strong communicator both in verbal and written form.
  • Should be capable of translating complex information and data into clear and easily understandable reports.
  • Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
  • Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
  • Have exceptional interpersonal skills that will aid in the execution of duties.
  • Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
  • Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
  • Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.
Read more
Why apply to jobs via Cutshort
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
2101133
Matches delivered
3712187
Network size
15000
Companies hiring

Similar jobs

Senior Community Manager

at A Fitness, Health and Wellness Startup

Agency job
via Qrata
Community Management
Community Manager
Social Media Marketing (SMM)
icon
Bengaluru (Bangalore)
icon
4 - 10 yrs
icon
₹7L - ₹20L / yr

Key Responsibilities:

  • Develop engagement strategies and content calendar for official online communities/groups on platforms like instagram, facebook, twitter & more
  • Drive partnerships & collaboration with relevant online communities, superusers & social media influencers
  • Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches
  • Create social engagement playbook/guidelines for community moderators
  • Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.) 

 

Qualifications:

  • Graduate with at least 5 years experience in social media & community management
  • Active and engaged participant in social media
  • Strong verbal, written and presentation skills to communicate effectively
  • Strong interpersonal skills and ability to build relationships with cross functional stakeholders
  • Highly organized, detail-oriented and able to manage/execute multiple ongoing projects
  • Ability to identify and track relevant community KPIs
Read more
Job posted by
Prajakta Kulkarni

Expansion Manager-East & South (Renowned NGO)

at It is a renowned NGO, based out in Pune

Agency job
via Merito
Project Management
Marketing
Field operations
Proposal writing
Budget management
icon
Hyderabad
icon
5 - 20 yrs
icon
Best in industry

Job Description

Our client is a renowned social transformation organization that bridges government, corporates, non-profits as well as citizens to create a sustainable livelihood for underprivileged urban youth
 
About the role
As a member of the expansion team, you will be responsible for the pre-partnership
activities in the South region which include, research and assessment of new locations, connecting with
potential stakeholders, building a local team, and launching Lighthouses in new cities. You will be working
very closely with the government authorities of Odisha for the execution of the Lighthouses planned in
the state and any other coordination required with the authorities.
 
Your role to supplement the Organisational goals:
● Approaching the government/municipal authorities of various cities in the southern region for
communicating about the Lighthouse program.
● Prepare proposals and budgets and submit them to potential stakeholders.
● Follow up with authorities for approval of budget and proposals.
● Collaborate with authorities for identification of physical space for the Lighthouse centre in
accordance with organisation’s specifications.
● Ensuring the development of the physical space in time for the launch of the Lighthouse.
● Supporting the launch of the Lighthouse in the new cities and handing over to the team.
● Coordinating with the Govt officials in Odisha for the launch of Lighthouses in the state.
● Building and maintaining a good relationship with all stakeholders.
● Participate in any relevant meetings and conferences organised by the Government authorities.
● Lead on development and submission of progress reports and applications to relevant ministries,
including Agreements, MOUs, and other periodic reports.
● Work with authorities to secure all required authorizations and permissions to facilitate smooth
implementation of Lighthouse Communities programs.
● Coordinate with donors for release of funds at different stages of the project.

Requirements

● 5+ years of experience in program management or marketing preferably in the social sector.
● Commitment to doing social good.
● Excellent written and verbal communication and interpersonal skills.
● Excellent at writing proposals and budgets
● Strong orientation to client servicing
● Comfortable traveling to different cities/states almost 2-3 days a week.
 
Base Location
Hyderabad

Benefits

Fixed Pay.
Read more
Job posted by
Merito Talent

Content Writer

at TIGI HR Solution Pvt. Ltd.

Founded 2014  •  Services  •  employees  •  Profitable
Email Marketing
Social Media Optimization (SMO)
Strategic sourcing
Google Analytics
Content Management System (CMS)
icon
Delhi
icon
1 - 2 yrs
icon
₹3L - ₹4L / yr

Desired Skills

 

Manage multiple projects and write and edit content for the company website, email campaigns, online communication, blogs, case studies, newsletters, infographics, brochures, and content support for other asset types.

 

  • Impeccable command over grammar with excellent copy editing 
  • A technology enthusiast with an ability to convert complex technical information into appealing, easy to understand marketing 
  • Research trends, news, and social media content for strategic use in content 
  • Support other projects as part of the Marketing 
  • Familiar with keyword research and search engine 
  • Support other projects as part of the Marketing 

 

Requirements

 

  • Excellent communication skill
  • Experience with CMS based web environment is plus
  • Work experience with technology development organizations is plus
  • Knowledge of Google Analytics
  • Good organizational and time management skills
  • Formal higher education in Media, Communication, Marketing, or other relevant fields will be 
Read more
Job posted by
Happy Kantesariya

Lead Generation Specialist

at Xerago

Founded 2004  •  Services  •  100-1000 employees  •  Bootstrapped
Lead Generation
Market Research
icon
Chennai
icon
0 - 2 yrs
icon
₹1L - ₹3L / yr

Responsibilities:
Work with OEM's on GTM activity, identify strong potential prospects and generate outbound lead opportunities using initiative and creativity
Assess and analyse prospects current process and requirements
Provide engaging and articulate information about Xerago's value proposition to potential customers
Maintain well organised, up-to-date and accurate information and activity reports in CRM system

Skills:
Excellent English verbal and written communication, presentation, networking and negotiation skills
Customer service oriented
Positive and well-motivated attitude
Must be willing to work in India and US timings
Attend meetings, video meetings, conferences, networking events

Required experience:
2+ years proven experience in prospecting and lead generation
Experience in B-to-B sales, preferably in enterprise software solutions

Read more
Job posted by
Sridhar S

Marketing Strategist (Remote)

at CodeMyMobile

Founded 2013  •  Services  •  20-100 employees  •  Bootstrapped
Marketing Strategy
Digital Marketing
Social Media Marketing (SMM)
Content Marketing
Technical Writing
Brand Management
icon
Remote only
icon
4 - 5 yrs
icon
₹8L - ₹15L / yr

CodeMyMobile has been helping create digital products for over 7+ years now and helped create multi million-dollar businesses, our customers swear by us with their tech needs, it's about time that we start to tell our story to more tech entrepreneurs and help them reach their business goals with our solid team.

 

Opportunity:

 

  • We are looking for a senior marketing manager to oversee and drive all marketing initiatives for CMM. This role requires a multi-skilled professional whose experience ranges from conceptualising marketing strategy, creative writing and editing, content distribution, campaign development, analytical thinking, and collaboration.
  • In this role, you will be responsible for conceptualising and directing the overall content strategy for CMM ex: website, blogs, case studies, research reports, ebooks, guides, videos, and social media.
  • The ideal candidate for this role is someone who has a knack for crafting and executing unique content ideas and strategies that can communicate CMM’s story in a compelling and engaging way. You should have a keen eye for detail and an ability to work on multiple deadline-driven projects.

 

Responsibilities:

 

  • Develop and oversee the entire marketing strategy for CMM across all owned channels and constantly work to improve the brand’s positioning and story.
  • Oversee and execute the overall content strategy by working closely with CMMs paid marketing team, cross-functional stakeholders, and external partners.
  • Oversee the editing for all of CMM’s content and conduct routine checks for hygiene, quality, and relevancy.
  • Identify and document the latest trends and developments in the our domain by conducting routine research and regularly engaging with industry leaders and practitioners.
  • Work closely with the team to identify and execute strategies to effectively distribute CMM’s content and thereby, increase engagement.
  • Regularly review and optimize content performance.

 

Requirements

 

  • Formal course in communications, or journalism preferred.
  • 4 to 5 years of experience in content marketing in a tech services company.
  • Passion for writing, solid editorial instincts and a distinct perspective on what qualifies as “good content”.
  • Experience designing strategic campaigns (strategy, measurement, content calendar, etc.)
  • Ability to communicate with internal and external stakeholders and distill complex, highly technical concepts into digestible content.
Read more
Job posted by
Himanshi Khandelwal

Social Media Manager

at Coding Ninjas

Agency job
via zyoin
Social Media Marketing (SMM)
Social media marketer
Social media specialist
Search Engine Optimization (SEO)
Google Adwords
Google Analytics
icon
Delhi, Gurugram
icon
1 - 6 yrs
icon
₹10L - ₹20L / yr

Role and Responsibilities:

  • Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
  • Define most important social media KPIs
  • Manage and oversee social media content.
  • Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology
  • Stay up to date with latest social media best practices and technologies – strategy and execution of ORM across company’s social media platforms.
  • Use social media marketing tools
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Facilitate scaling brand and company awareness through various social media channels
  • Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
  • Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
  • Ensure progress on all platforms by using analytical tools such as Google Analytics and others

 

Requirement and Qualification:

  • Minimum 5 years of experience as a Social Media Specialist or similar role
  • Bachelor's degree in business, marketing, journalism, public relations or related field
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Great leadership skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, presentation and communication skills
Read more
Job posted by
Shubha N

SEO & Wordpress Analyst

at Turing

Founded 2018  •  Product  •  100-500 employees  •  Raised funding
Search Engine Optimization (SEO)
Wordpress
Google Analytics
icon
Remote only
icon
2 - 5 yrs
icon
₹4L - ₹6L / yr

Roles and Responsibilities:


  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI on campaigns
  • Track, report, and analyze website analytics initiatives and campaigns.
  • Optimize copy and landing pages as per SEO best practices
  • Perform ongoing keyword discovery, expansion and optimization
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Qualifications:


  • At Least 2 year of relevant experience is highly preferred.
  • Good knowledge of WordPress (Important)
  • Have the patience to wait for campaign results and learn from failed campaigns.
  • Functional knowledge of HTML coding and tags
  • Quick decision-making skills
  • Knowledge of Microsoft Office


If this role looks interesting to you,

As next steps, we would like you to take this assessment test - https://careers.turing.com/apply/info/om

Please ignore the job title and location status question in this test (select option 3 for the same.)


Our team will be in touch if your qualifications match our needs for this role. Thanks again for considering us in your career.

Read more
Job posted by
Misbah Munir

Content Marketing Specialist

at taxmann publications

Founded 1965  •  Products & Services  •  100-1000 employees  •  Profitable
Content Marketing
Search Engine Optimization (SEO)
Content Writing
Business Development
Content Strategy
SEO
icon
Remote, NCR (Delhi | Gurgaon | Noida)
icon
1 - 2 yrs
icon
₹4L - ₹6L / yr

Company Profile:

Mindler is a technology-enabled eco-system for career planning and development for students. We leverage technology, research, machine learning and algorithms to minimize the human bias in the career decision-making process. Mindler’s disruptive career assessment and counselling products are loved by thousands of users globally, and it is growing at a very fast pace. We are looking for assertive, energetic, and creative people to join our awesome team, including people from ISB, Harvard, IIT, IIM and other top-tier institutes. With a unique and scalable model to address the unorganized career counselling sector, Mindler works on both the demand and supply side of the career guidance problem through its revolutionary products.

 

Job Profile:

This role requires someone who is passionate and driven about building great brand stories with an ability inspire and influence our audience through quality content. The impact and success will be based on the ability to ideate and develop high quality and compelling content, and the dexterity to work seamlessly across multiple projects. It will require someone who can write content basis a deep understanding of our audience and work closely with the art team to deliver impactful content.

 

As Content Marketing Specialist, you will:

  • Ideate on new content ideas to market the brand
  • Plan and execute content development
  • Develop page-turning long-form copy (articles, press releases, presentations, case studies, emailers, blogs) with a SEO perspective
  • Write witty one-liners and thoughtful taglines (web content, social media content, creative tag-lines).
  • Manage tools to schedule and publish content on various platforms

You should have:

  • At least 2 years of relevant professional experience preferably in the education sector
  • Excellent written and verbal communication skills
  • Ability to work on multiple projects at the same time
  • A Grammar Nazi perspective
  • A ‘Will Do’ attitude
  • Active Social Media presence
  • A positive attitude to take feedback
  • Cultural empathy for a fast moving, growing organization
Read more
Job posted by
Radhika Srivastava

SEO Specialist

at Evox Systems Pvt Ltd

Founded 2014  •  Products & Services  •  20-100 employees  •  Profitable
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Digital Marketing
icon
Vadodara
icon
3 - 7 yrs
icon
₹2L - ₹6L / yr
  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
  • In-depth experience with website analytics tools
  • Responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines
  • Research and analyse competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Read more
Job posted by
Tejas Chaudhary

Content Writer

at ConneXTech

Founded 2013  •  Services  •  20-100 employees  •  Bootstrapped
Content Writing
Creative Writing
Copy Writing
Technical Writing
Report Writing
Blogging
Content Marketing
Social Media Marketing (SMM)
icon
NCR (Delhi | Gurgaon | Noida)
icon
1 - 3 yrs
icon
₹2.4L - ₹4.8L / yr
Content writers day-to-day responsibilities include: 1. Content writing, curation, and development. 2. Content development for corporate Interactions and supplements. 3. Content management/development for Social media marketing and Brand Activation campaigns. 4. Contributing to captive blog. 5. Comprehensive research driven writing on an array of domains owing to the captive project. 6. Staying abreast of the recent technological advancement and curating fresh content
Read more
Job posted by
Bimlesh Anand
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
Get to hear about interesting companies hiring right now
iconFollow Cutshort
Want to apply to this role at D2C Ready-To-Eat Food Brand?
Why apply via Cutshort?
Connect with actual hiring teams and get their fast response. No spam.
Learn more
Get to hear about interesting companies hiring right now
iconFollow Cutshort