Performance Marketing Manager

D2C Ready-To-Eat Food Brand

Performance Marketing Manager

Unnati

Company

Home

Performance Marketing Manager

at D2C Ready-To-Eat Food Brand

Agency job

via Unnati

3 - 6 yrs

₹6L - ₹8L / yr

Remote, Bengaluru (Bangalore)

Skills

Social Media Marketing (SMM)

Search Engine Marketing (SEM)

Marketing

Email Marketing

Lead Generation

KPI

Search Engine Optimization (SEO)

ROI

SEO

Be a part of one of the tastiest and yummylicious growth stories. Read on to know more.

Have you ever wanted your food to taste like that of your mother or grandmother? Our client gives you this power to own the kitchen and without much hassles. They have created a slew of products with the right mix of spices and ingredients that are traditionally used for special curries and desserts. Their products offer the safety of packaged food with natural ingredients and zero preservatives, complete with flavours from across the country.

Based out of Bengaluru, their specialties include ready mix pastes and condiments that can be used for various dishes to create a nostalgic palate or experiment to invent your own delicacy! Their products are available through their website and many other ecommerce and food apps, with a steadily growing customer base.

As a Performance Marketing Manager, you will strengthen the company's social media presence across various platforms, increase engagement with consumers through other media like Google, Facebook/ Instagram/ Youtube Marketing, email campaigns, whatsapp automation etc.

You will take the digital initiatives to the next level, transform the B2C end of the business, and establish a connect with the end-consumer directly.

What you will do:

Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
Managing and taking responsibility of the Store KPI’s
Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
Being responsible for Lead Management and nurturing through various interventions and Channels.
Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
Conducting forecasting and estimations on the profitability of the campaigns.
Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
Passing the lead from the channel to the website.
Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

Desired Candidate Profile

What you need to have:

Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
Must also be a strong communicator both in verbal and written form.
Should be capable of translating complex information and data into clear and easily understandable reports.
Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
Have exceptional interpersonal skills that will aid in the execution of duties.
Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.

Be a part of one of the tastiest and yummylicious growth stories. Read on to know more.

You will take the digital initiatives to the next level, transform the B2C end of the business, and establish a connect with the end-consumer directly.

What you will do:

Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
Managing and taking responsibility of the Store KPI’s
Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
Being responsible for Lead Management and nurturing through various interventions and Channels.
Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
Conducting forecasting and estimations on the profitability of the campaigns.
Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
Passing the lead from the channel to the website.
Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

Desired Candidate Profile

What you need to have:

Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
Must also be a strong communicator both in verbal and written form.
Should be capable of translating complex information and data into clear and easily understandable reports.
Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
Have exceptional interpersonal skills that will aid in the execution of duties.
Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.

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Shubham Vishwakarma

Full Stack Developer - Averlon

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Technical Architecture

+2 more

Tripoto :Tripoto is a full stack platform for leisure travel. We are solving pain points of the entire consumer lifecycle by bringing content(UGC & PGC), community, and commerce together on a single platform. Our focus as a company is Product, Tech, Design; acquiring high-quality user-generated content and super-fast growth of our community around the world. Currently, we are working on building a holiday marketplace. User-generated content, Community & Social, messaging, search, Ai and personalization products.As a VP Engineering, you will lead a team of 40 engineers while working with leaders to create and implement the platform and product vision for Tripoto. You will work with our engineers on the ground along with product teams on creating roadmaps, with an emphasis on execution, as well as attracting and mentoring talent. You will stay technical, leading engineers across the stack to bring an end-to-end solution to life - digging into the complex but rewarding world of solving real problems.Leadership, Management, And Relationship Building Skills :- Strong business judgment, analytical acumen, communication and presentation skills necessary for relationship building with business leaders and teams across all levels of the organization to quickly create productive collaborations.- Exceptional interpersonal and leadership skills - servant leader with the ability to collaborate, leading through influence across a complex, global organization to drive direction. Strong facilitation and negotiation skills.- Ability to explain complex technical issues in a way that non-technical people may understand Superior organizational skills and an affinity for detail. Able to simultaneously manage multiple, mission-critical projects and the flexibility to adapt to changing priorities. Strong team builder and leader.- Coaching skills the ability to develop one's direct reports. Proven ability to recruit, motivate and develop a superior team and establish a clear definition of functional excellence.Technical / Professional Competencies :- Minimum 8+ years of senior level, cross-functional leadership roles in Product based technology companies including business strategy, product management, engineering, and operations.- Bachelor's degree in Computer Science, Engineering, or related discipline. MS or MBA preferred.- Experience with high-performance websites catering to millions of daily traffic is a plus.- Experience with web technologies and microservices architecture, Java/ Python/PHP, Linux, Apache, MySQL, Redis, javascript, ajax, etc.- Experience and understanding of a wide range of client-side technologies including JavaScript, Angular, ReactS, etc. is an advantage- Act as a thought leader for technology-enabled business opportunities, in addition to partnering in strategic planning, leading enterprise transformation through technology and evolving enterprise architectures.- Develop and maintain an appropriate organizational structure that supports the needs of the business.- Establish functional goals, objectives, and operating procedures.- Demonstrate - Organizational Agility- by balancing the role of a strategist with urgency while simultaneously managing the delivering results in a growing and fast-paced environment.At Tripoto, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Imagine what you could do here.Please apply here.

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