Lead Gen Executive – Day/ Night Shift
Job Description
- Work closely with the sales team in identifying target markets, target accounts and services to be covered in the business development (lead generation) activity.
- Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.
- Oversee Contact database management – data sourcing, contact qualification, classification, communication and updates.
- Plan out lead generation campaigns with the head of field marketing, including email and calling campaign plan, lead qualification follow-up and nurturing.
- Oversee calling, lead qualification and handover to sales.
Tracking and Reporting
- Report weekly activity and log all lead related data.
- Pipeline reporting and tracking from lead to pursuit to closure.
KRAs-
- Development and execution of quarterly and yearly lead generation plan.
- Performance indicators will include-
- Quality of leads generated
- Progression of leads into opportunities
- Number of deal closures and new client acquisition
- Value of business generated
- Overall team management, training, and performance management
Requirements:-
- Experience: 1- 3 years
- Ability to work in a goal oriented environment under pressure.
- Strong interpersonal, written and communication skills a must.
- Experience working with multiple products and services.
- Confident and polished phone prospecting skills required.
- Outstanding skill in the use of Word, Excel, and various email programs.

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Wissen Thought leadership : https://www.wissen.com/articles/
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