White Inc Careers

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such

category disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.

Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.

We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start-ups, a really fast-paced environment with lots of action and the opportunity to create India's new gen disruptive brands, then click away and get set to propel your career to greater heights.

We are looking for a video editor who will be responsible for capturing, editing, and producing photos and videos for internal and external purposes.

THE ROLE

As a video editor, you will be required to use various footage, sound and graphics to weave a story. The main role would be to produce and edit videos and photos for multiple platforms, from short-form daily content for social media platforms to long-form series; and sourcing and/or creating and adding graphics, animations, special effects, music, sound effects,

and sound bites.

The ideal candidate loves to roll up their sleeves, shoot videos or work with stock footage to turn it into compelling content that generates a buzz.

RESPONSIBILITIES

• Add graphics, digitally improve picture quality, and ensure videos meet brand guidelines

• Performing the full range of editing works from splicing, to sound balancing, to colour correction and colour grading.

• Take a brief to grasp the production team’s needs and specifications

• Trim footage segments and put together the sequence of the film

• Input music, dialogues, graphics and effects

• Create rough and final cuts

• Ensure logical sequencing and smooth running

• Consult with stakeholders from production to post-production process

• Continuously discover and implement new editing technologies and industry best practices to maximize efficiency.

SKILLS

• Proven work experience as a Video Editor

• Thorough knowledge of timing, motivation and continuity

• Familiarity with special effects, 3D and compositing

• Can perform simple 2D animation, Motion graphics and VFX

• Experience working with video editing tools such as Final Cut Pro/After Effects/Premiere Pro/Maya. 

• Experience creating marketing AVs and social videos for brands

• Preferably someone who has a reasonable amount of experience or knowledge on how to shoot social reels and the like

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.

Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.

We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start-ups, a really fast-paced environment with lots of action and the opportunity to create India's new gen disruptive brands, then click away and get set to propel your career to greater heights.

We are looking for a senior art director to concept and execute creative campaigns that blend storytelling and visual

innovation.

THE ROLE

As a Senior Art Director, you would be an integral part of the design team. You would be responsible for what all our online and offline advertising output looks like. This role requires much more than just a creative vision and artistic experience. To be successful in this role, you would need to possess strong leadership ability and work collaboratively across departments to strategize, manage, and execute your vision. Your focus will be on timelines, budgets and strategic resource planning, as well as the day-to-day operations of the department. You would need to be a leader, a creative mind and a project manager all in one. If this sounds like you, then go ahead and apply (portfolio to be included

in the application)

RESPONSIBILITIES

▪ Work independently to develop design concepts and directions for marketing materials, campaigns and multiple projects. Create layouts, mockups and the like to illustrate design ideas to the rest of the team.

▪ Partner with copywriters to advance ideas, develop campaigns and deliver both a unique visual look and a strong “voice” to every execution

▪ Drive and enhance the visual look, tone and feel of all of the work produced. Help shape the visual expression of the various brands under the White Inc umbrella

▪ Execution and on-time delivery of high-quality creative materials for brands across luggage, drinkware, cookware, apple gear and houseplants sectors

▪ Work on designs to produce effective advertising campaigns ensuring that budgets are kept into consideration during the design process

▪ Commission specialists, such as artists and photographers, to work on projects. Provide direction, as required, on photo and video shoots.

▪ Work across mediums such as offline advertising, social media and online marketing

SKILLS

▪ Ability to communicate, present and influence key stakeholders at all levels of an organization.

▪ Full awareness of creative processes and techniques – including digital platforms

▪ Strong interpersonal and communication skills to be able to manage clients and vendors with finesse under a high-pressure environment

▪ Ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail

▪ Energy, enthusiasm and the ability to work under pressure to meet deadlines and demanding targets.

▪ Excellent listening, negotiation and presentation abilities

▪ Self-motivated with the ability to work independently and within a team

▪ Lead and participate in brainstorming sessions to generate ideas

QUALIFICATION

▪ Minimum 5-7 years at an Advertising agency or any design house

▪ Proven ability to concept and produce strategically–focused, multi-media content campaigns that produce results

▪ Experience with working on iOS / Apple operating system.

▪ Proficient at Adobe Photoshop, Illustrator, InDesign and other design tools.

▪ Working knowledge of Microsoft Office.

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.

Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.

We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start-ups, a fast-paced environment with lots of action and the opportunity to create India's new gen disruptive brands, then click away and get set to propel your career to greater heights.

The Role

We are looking for an Influencer marketing manager who can build a strong network, is an excellent communicator and can work independently to develop/execute targeted influencer campaigns. You would be responsible for managing the end-to-end operations of all White.Inc brand’s influencer marketing campaigns. You will build a team of influencer partners for the brand, manage communications, and coordinate with the marketing team to get maximum impact for White.Inc influencer campaigns. You would be directly responsible for managing a team of creators on behalf of a brand. You will also be charged with overseeing influencer recruitment, influencer relationship management (IRM), and reporting. While it doesn't need years of experience to start as an influencer marketing manager, it does take a deep understanding of the influencer marketing landscape and a desire to build relationships for brands. An ideal candidate for an influencer marketing manager will have knowledge of brand building, content marketing and social media marketing strategies. They will also be detail-oriented, able to multitask, and a people-person.

Core Responsibilities

Campaign Management
● Create campaigns around a unique vision, draft proposals for the campaign, and decide on KPIs so that the campaign’s success can be measured i.e manage the campaign from start to finish.
● Determine the influencers that the brands can partner with and get them onboard for the campaigns as required. Ensure that you provide a timely response to influencers on any questions that they may have and draft outreach email templates so they can be used for campaigns.
● Assist the influencer in the form of guidance or a creative push while they create content. Constant contact needs to be maintained with influencer partners to keep the campaign moving forward. ● Measure the success of the campaign, report it to the required stakeholders and ascertain whether the campaign helped the brand reach its overall growth goals.

Relationship Building and Influencer Communication
● While campaigns may provide the first contact with an influencer, you’ll want to build a relationship with the influencer for your brand.
● Keep communications going with these influencers and other contacts so that they are familiar with you and your brand when the opportunity arises for a collaboration.
● Find ways to reach common ground with brands and influencers. Brands are typically trying to reach their KPIs with as little cost as possible, while influencers are trying to maintain creative control over their content and present an entertaining message to their audiences. At times, these goals can be at odds with each other, but a good influencer marketing manager will find ways to help both parties reach their goals and find common ground.

Coordinating with the Marketing Team
A good influencer marketing manager will work with the rest of the team and support the overall goals so that the timing, theme, and deliverables from their campaign can help power the rest of the brand’s marketing channels. You’ll need to coordinate with the rest of the team to make sure that influencer content is shared with the social media manager, links are clearly tracked to differentiate between your campaigns and the campaigns from the rest of the team, and that your campaigns support the messaging for the rest of the brand.

Market Research and Trend Analysis
● Must keep up with the latest trends on social media and within the influencer community.
● New features on social media platforms should be tested and proven against the results of your other influencer marketing campaigns to see if they can benefit your brand.
● Capitalise on trends before anyone else and create content just as the trend is taking off. This requires constant research and active participation in these social media platforms to ensure that you are up-to-date on the latest trends.

Qualifications

● Bachelor’s degree or equivalent
● 4+ years of work experience working with influencers and structuring campaigns
● Experience in planning and managing influencer campaigns and longer-term strategies
● Knowledge of social media- you must have a working knowledge of all the top social media platforms, as well as any advertising options these social media platforms have. You should know how to optimize content for each platform, as well as how to market your brand with each platform’s unique features.

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better

life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product

design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.

Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield

& PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our

consumer base.

We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start-ups, a really fast-paced environment with lots of action and the opportunity to create India's

new gen disruptive brands, then click away and get set to propel your career to greater heights.

We are looking for a senior copywriter with working experience creating content across a range of channels to join our in-house marketing team.

The Role

We are looking for a Senior Copywriter with excellent writing and research skills to develop exciting brand campaigns, out-of-the-box ideas and strategies for our in-house brands. As part of this role, you will be

responsible for producing creative content across several channels (including social media, website, landing pages and digital ads), working closely with the design and media teams to brainstorm on ideas and develop messaging. We are looking for a candidate who is a quick learner, has a versatile writing style, can work comfortably in a collaborative environment and has a good understanding of social media and other marketing platforms.

If this sounds like you, please submit your portfolio along with your application to help us get a sense of your best work.

Responsibilities

• Execution and on-time delivery of high quality creative copy for brands across the lifestyle and consumer electronic sectors.

• Collaborate with the design and marketing teams to develop content for a range of marketing and communications materials.

• Write compelling content across all marketing channels, including website copy, video scripts, digital, print ads, and packaging. Craft copy for product stories, product guides, social media and digital marketing.

• Develop high-engagement social media content that reflects the brand tone of voice and grows audiences.

• Continually raise the bar on creativity, and drive the creation of original concepts that result in effective campaigns.

• Ensure that the brand voice and tonality are adhered to across all content that is put out across brands.

• Working with Graphic Designers and marketing teams to ensure that the copy fits the needs of the project/campaign

• Present copy concepts to internal stakeholders, and participate in the ideation process.

• Edit and proofread all copy before it goes live.

• Utilise data-driven marketing insights given by the performance marketing team to guide all copy decisions.

• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.

Qualifications

• Candidates from agency backgrounds preferred with experience working on brand campaigns

• Excellent writing, editing and proofreading skills

• Knowledge of online content strategy and creation

• Ability to communicate, present and influence key stakeholders at all levels of an organization.

• Full awareness of creative processes and techniques – including digital platforms

• Strong interpersonal and communication skills to be able to manage brands and vendors with finesse under a high-pressure environment

• Working knowledge in brand management, social media content, digital marketing and marketing strategy

• Knowledge of editorial guidelines and style of writing for social media networks, online ad platforms

• Able to manage tight deadlines through excellent time management and organisation skills

• Highly self-motivated and able to work well within a team

• Uses qualitative and quantitative analysis to guide content decisions