White Inc

ABOUT US

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a junior copywriter with working experience creating content across a range of channels to join our in-house marketing team.

THE ROLE

We are looking for a Junior Copywriter with excellent writing and research skills to develop memorable and stand-alone copy. As part of this role, you will create content across several channels including social media, websites, landing pages and performance content as well as be a part of brainstorming sessions to develop brand campaign ideas. We are looking for a candidate who is a team player, can think innovatively and has a flair for creative copywriting and ideation.

RESPONSIBILITIES

• Write compelling content across various platforms including engaging social media posts, click-worthy email campaigns, website copy, etc.

• Collaborate with internal stakeholders to interpret project briefs and develop relevant concepts into content.

• Ideate for and contribute towards a content strategy for marketing and tactical campaigns.

• Conduct in-depth research to write copy specific to our target audience.

• Emulate and hone brand persona in all the content and creatives.

• Proofread all content before it is sent across to the senior copywriter for further review.

• Respond to and consolidate multiple edits and points of feedback into your work.

QUALIFICATIONS

• Minimum 1-year experience as a copywriter.

• Candidates from agency backgrounds are a must.

• A passion for writing and the willingness to learn from other creative professionals.

• Strong research skills that ensure all copy is correct and accurate.

ABOUT US
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better

life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product

design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.

Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield

& PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our

consumer base.

We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love startups, a really fast-paced environment with lots of action and the opportunity to create India's

new gen disruptive brands, then click away and get set to propel your career to greater heights.

THE ROLE

As a Junior Graphic Designer, you will be responsible for creating impactful designs that capture the messaging required across marketing ideas. You will work under the guidance of the senior art director to

ideate and execute design assets required by multiple teams i.e social media, performance marketing or marketplaces.

RESPONSIBILITIES

▪ Create drafts of social media posts, web banners, etc. and get them approved by the senior art director.

▪ Liaise with internal stakeholders while working on design projects from concept right up to execution.

▪ Ensure that all the graphic elements are consistent in terms of style, colours, and message

▪ Find the right mix of imagery to visually represent the content.

▪ Be a part of the ideation process and pitch creative concepts.

▪ Make edits as and when required based on the feedback provided by senior members of the team.

▪ Adhere to strict timelines and be able to deliver quality work as required for the campaign/project.

SKILLS

▪ Understanding the visual elements such as type, layout, fonts, etc.

▪ Basic knowledge of online marketing would be preferred.

▪ Ability to work well within a team.

▪ Time management skills.

▪ Ability to take constructive feedback and work on enhancing design skills.

▪ Comfortable in a fast-paced evolving start-up environment.

QUALIFICATION

▪ Minimum 1-year experience at an Advertising agency or any design house.

▪ Proficient in Adobe Photoshop, Illustrator, InDesign and other design tools.

▪ Experience with working on iOS / Apple operating system is preferred.

ABOUT US

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such

category disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.

Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.

We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start-ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.

We are looking for a senior art director to concept and execute creative campaigns that blend storytelling and visual innovation.

THE ROLE

As a Senior Art Director, you would be an integral part of the design team. You would be responsible for what all our online and offline advertising output looks like. This role requires much more than just a creative vision and artistic experience. To be successful in this role, you would need to possess strong leadership ability and work collaboratively across departments to strategize, manage, and execute your vision. Your focus will be on timelines, budgets and strategic resource planning, as well as the day-to-day operations of the department. You would need to be a leader, a creative mind and a project manager all in one. If this sounds like you, then go ahead and apply (portfolio to be included in the application)

RESPONSIBILITIES

▪ Work independently to develop design concepts and directions for marketing materials, campaigns and multiple projects. Create layouts, mockups and the like to illustrate design ideas to the rest of the team.

▪ Partner with copywriters to advance ideas, develop campaigns and deliver both a unique visual look and a strong “voice” to every execution

▪ Drive and enhance the visual look, tone and feel of all of the work produced. Help shape the visual expression of the various brands under the White Inc umbrella

▪ Execution and on-time delivery of high-quality creative materials for brands across luggage, drinkware, cookware, apple gear and houseplants sectors

▪ Work on designs to produce effective advertising campaigns ensuring that budgets are kept into consideration during the design process

▪ Commission specialists, such as artists and photographers, to work on projects. Provide direction, as required, on photo and video shoots.

▪ Work across mediums such as offline advertising, social media and online marketing

SKILLS

▪ Ability to communicate, present and influence key stakeholders at all levels of an organization.

▪ Full awareness of creative processes and techniques – including digital platforms

▪ Strong interpersonal and communication skills to be able to manage clients and vendors with finesse under a high-pressure environment

▪ Ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail

▪ Energy, enthusiasm and the ability to work under pressure to meet deadlines and demanding targets.

▪ Excellent listening, negotiation and presentation abilities

▪ Self-motivated with the ability to work independently and within a team

▪ Lead and participate in brainstorming sessions to generate ideas

QUALIFICATION

▪ Minimum 5-7 years at an Advertising agency or any design house

▪ Proven ability to concept and produce strategically–focused, multi-media content campaigns that produce results

▪ Experience with working on iOS / Apple operating system.

▪ Proficient at Adobe Photoshop, Illustrator, InDesign and other design tools.

▪ Working knowledge of Microsoft Office.

ABOUT US

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better

life in today's ever changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category disrupting brands, we have partnered with the world’s leading product

design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.

Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.

We are rapidly growing and looking for someone who is as excited as us to be a part of this growth journey. If you love start ups, a really fast paced environment with lots of action and the opportunity to create India's new gen disruptive brands, then click away and get set to propel your career to greater heights.

We are looking for a senior copywriter with working experience creating content across a range of channels to join our in-house marketing team.

The Role

We are looking for a Senior Copywriter with excellent writing and research skills to develop exciting brand campaigns, out of the box ideas and strategies for our in-house brands. As part of this role, you will be

responsible for producing creative content across several channels (including social media, website, landing pages and digital ads), working closely with the design and media teams to brainstorm on ideas and develop messaging. We are looking for a candidate who is a quick learner, has a versatile writing style, can work comfortably in a collaborative environment and has a good understanding of social media and other marketing platforms.

If this sounds like you, please submit your portfolio along with your application to help us get a sense of your best work.

Responsibilities

• Execution and on-time delivery of high quality creative copy for brands across the lifestyle and consumer electronic sectors.

• Collaborate with the design and marketing teams to develop content for a range of marketing and communications materials.

• Write compelling content across all marketing channels, including website copy, video scripts, digital, print ads, and packaging. Craft copy for product stories, product guides, social media and digital marketing.

• Develop high-engagement social media content that reflects the brand tone of voice and grows audiences.

• Continually raise the bar on creativity, and drive the creation of original concepts that result in effective campaigns.

• Ensure that the brand voice and tonality is adhered to across all content that is put out across brands.

• Working with Graphic Designers and marketing teams to ensure that the copy fits the needs of the project/campaign

• Present copy concepts to internal stakeholders, and participate in the ideation process.

• Edit and proofread all copy before it goes live.

• Utilise data driven marketing insights given by the performance marketing team to guide all copy decisions.

• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.

Qualifications

• Candidates from agency backgrounds preferred with experience working on brand campaigns

• Excellent writing, editing and proofreading skills

• Knowledge of online content strategy and creation

• Ability to communicate, present and influence key stakeholders at all levels of an organization.

• Full awareness of creative processes and techniques – including digital platforms

• Strong interpersonal and communication skills to be able to manage brands and vendors with finesse under a high pressure environment

• Working knowledge in brand management, social media content, digital marketing and marketing strategy

• Knowledge of editorial guidelines and style of writing for social media networks, online ad platforms

• Able to manage tight deadlines through excellent time management and organisation skills

• Highly self motivated and able to work well within a team

• Uses qualitative and quantitative analysis to guide content decisions