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Job Title – Marketing Manager
Location – Bangalore
Job Type – Permanent
Experience – 2-4 Years
Job Role
- Manage and monitor marketing performance on a daily basis, and maximizing business ROI and goals.
- Manage a portfolio of paid campaigns across different industries for different regions, globally
- Create ideas & deliverable presentations for better execution
- Conceptualize new marketing ideas and campaigns for in-house and clients
- Implement and configure the necessary tracking tools for campaign performance analysis.
- Research and implement marketing strategy to optimize campaigns to meet KPI's, based on market trends & data findings.
- Create Branding Ideas & Solutions based on client requirements
- Working closely with the other team members and departments to meet client goals.
Professional Requirement
- 2 to 4 years of hands-on experience in marketing
- Data Research & Analysis for new ideas
- Have handled marketing campaigns from scratch
- Strong creative and analytical skills
- Excellent organizational skills and multitasking abilities
- Ability to work independently and with a team to efficiently meet deadlines in a fast-paced working environment
- A keen eye for detail
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About DGate Integrated Services Private Limited
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About Merito :
- Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities.
- We are working with the mission to change the way hiring is done.
- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
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Job Description :
- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.
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Key Responsibilities :
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- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.
- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.
- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).
- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.
- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.
- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.
- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.
- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.
The successful applicant will be :
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- Excellent communication and presentation skills (written and verbal).
- Familiarity with working in cross-functional environment and distributed team setups.
- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.
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Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :-
Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.
Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.
We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.
Key Responsibilities :-
- Responsible for forming and leading the customer growth team.
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Required Skills :-
- 5+ yrs of experience in a start-up environment.
- Strong domain expertise in performance and social media marketing is essential.
- Experience in influencer marketing and brand partnerships.
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- Good problem solving skills
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- Opportunity to work with highly talented, motivated and committed people
- Great learning opportunity in a fast paced ecosystem
- Opportunity to work on products that will shape industry's next generation offerings
- Opportunity to own products and observe impact of your work.
- Flexible yet result oriented work culture
- Ample growth opportunities
- Research industry-related topics (combining online sources, interviews and studies)
- Create content long-form and short-form for social media channels and web posts
- Create content breadcrumbs and write effective newsletters
- Create interesting presentations on ppt either by themselves or with the help of a graphic designer
- Create content optimized for SEO
- Write specific answers to questions posed on Quora etc
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content as needed
An experienced Social Media Marketing Manager who can develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
- Design product and brand posts with the help of creative team
- Collaborates with the team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement.
- Monitor ads during the campaign period, weekly digital reporting, end of campaign reporting.
- Manage Influencer campaigns according to create both brand and product awareness. From reaching out to influencers to ensuring content creation and completion of collaboration.
- Responsible for daily posting on various social platforms and staying responsive to audience through comments and messages.
- Planning weekly/monthly social calendars according to the products and campaigns.
- Guiding design team for the visuals with references as per the need.
An Ideal Ambrane Ally
She/he should have strong grasp of social media dashboards and other marketing tools to be able to lead and own digital marketing campaigns. She/he will be working closely with the design, product and ecommerce team to conceptualize campaigns in order to get expected results.
- 3-4 years of experience in social media management
- Core Knowledge of running ads on social platforms (Instagram, facebook, Linked in, Youtube)
- Able allocate monthly budgets in Lakhs throughout platforms according to the requirement.
- Have proven experience in influencer marketing through direct reach and agency
- Strong communication skills and a supportive team player
- Staying up to date with current design and social trends would be a plus
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As an Advertising Manager, you will be to bring about an increase in the Click Through Rates (CTRs) of Advertising collaterals, produce ground-breaking advertising copy, and uplift the brand perception in the company's majorly American/ Canadian audience.
What you will do:
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What you need to have:
- either copywriter or design professional with over 5 years of experience in design agencies or companies such as Ogilvy, FCB Ulka, JWT or Wunderman Thompson etc.
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