Content Writer

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organization.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

EXP- 8 to 12 years

time : 9 Am To 7 PM

Job Description:

Overall 6+ years of experience with 2+ years of experience with Vlocity implementation

Hands-on experience in Force.com platform using APEX, VisualForce, Process builders, flows

Experience with Salesforce Vlocity platform capabilities, including DataRaptors, Integration Procedures, Calculation Matrices and Procedures, OmniScripts, various cards UI framework and building Vlocity custom Templates

Should have expertise in Salesforce.com standard functionality and features (Sales, Services, Community and Commerce clouds)

Working experience with Salesforce Lightning Aura and Lightning Web Component

Deployment of Omniscript from one environment to another environment

Hand-on experience on Integration, especially good Knowledge in JSON and how integration works in Vlocity

Good knowledge of omniscript UI modification, Building Vlocity custom Templates

Hands-on experience in working with Lightning and design components.

Good experience in Salesforce configuration and mapping features to the business requirements

Should be comfortable working in Agile – user stories, features, story points

Good written and verbal communication Skills

Qualifications:

Engineering Graduate/MBA/MCA or equivalent

Vlocity Platform certification is mandatory and other industry certifications (CPQ, Order Management) are a plus

Salesforce Certifications are Mandatory

Summary of Role

Innovate to solve the world's most important challenges. We are looking for Advanced User Exp Designer with strong capabilities to design and own the product experience. The designer would be responsible for end to end interaction and visual design.

Responsibilities

• Own the design execution while working closely with key stakeholders in design, engineering and business stakeholders to solve user needs and business goals
• Demonstrate mastery of the end-end UX process, including user research for discovery and product definition, and multiple methods of formal and informal user evaluations
• Demonstrate a strong understanding of Agile / Lean UX methodologies
• Prioritize backlog effectively; communicate clear timelines and status updates at all levels
• Guide effective documentation and communication of design - via wireframes, mockups, prototypes and user stories
• Conduct research and evaluation of designs, as well as emerging technology, industry, and market trends

Must Have Background for this Role:

• Bachelor's degree preferably from tier 1/ tier 2 design school.
• Outstanding user experience design portfolio
• Bachelors degree in human factors, psychology, user experience design or related degree
• Some experience in user experience design, interaction design or human factors
• Proficient user experience design skills, e.g., customer journey map, experience diagramming, task analysis, workflow design, etc.
• Experience with observational research and usability testing
• Graduate degree in user experience design, human factors, interaction design or related discipline.
• Fluent with design sketching and prototyping tools, e.g., Axure, Balsamiq, Visio, etc.
• Experience with design trends, benchmarking, forecasting and concept creation
• Experience with project planning, scoping and execution in a phase-gate and/or agile environment

Required Skills for this Role:

• Has 5+ years of experience (e.g. interaction, graphic, visual, product, industrial), User Experience, HCI, or a related field
• Must have strong background in interaction/UX design and continue to be hands-on as an interaction designer
• Conducts user research to understand user needs, mental models and working contexts
• Synthesizes output of stakeholder research & creates visualizations that effectively summarize key insights related to user and customer needs and behaviors, product definition.
• Has real-world experience in managing projects & stakeholders
• Skilled in standard design & wireframing tools (Adobe CC, Sketch) and visual communication

SOFTWAY

Title: UX Engineer II | Department: Product Development

Vision for Product Development

The Product Development Team is dedicated to shaping the future by turning ideas into products that will significantly impact customer lives and propel the organization forward. With a vision to launch a variety of products poised to become major revenue drivers, we are committed to crafting solutions that not only meet but exceed expectations. Every product we undertake is a step towards redefining what's possible, ensuring our journey is one of progress, impact, and success.

Overall Purpose of the Position:

As a UX Engineer II, your primary objective is to lead the design and implementation of user-centric interfaces and experiences for our products. Collaborating closely with cross-functional teams, you will drive the UX/UI design process from concept to delivery, ensuring that our products are visually appealing, intuitive to use, and aligned with user needs and business goals.

Key Responsibilities and Duties:

User Research and Analysis: Conduct user research to understand user behaviors, needs, and pain points. Analyze research findings to inform UX/UI design decisions and identify opportunities for improvement.

UX/UI Design: Lead the design of intuitive, visually appealing user interfaces and experiences for web and mobile applications. Create wireframes, prototypes, and design mockups to communicate design concepts and solutions.

Interaction Design: Define user interactions, flows, and navigation patterns to optimize user engagement and task completion. Collaborate with product managers and engineers to translate design concepts into functional, interactive experiences.

Usability Testing: Plan and conduct usability testing sessions to gather feedback on design prototypes and iterate on design solutions based on user feedback. Advocate for user-centered design principles and best practices within the team.

Design Systems and Guidelines: Establish and maintain design systems, patterns, and guidelines to ensure consistency and coherence across products and platforms. Evangelize design standards and best practices to ensure a unified user experience.

Cross-Functional Collaboration: Collaborate with product managers, software engineers, and other stakeholders to align UX/UI design initiatives with product goals and technical requirements. Foster a collaborative, cross-functional team environment focused on delivering exceptional user experiences.

Mentorship and Leadership: Mentor junior UX/UI designers and contribute to their professional growth and development. Provide leadership and guidance on UX/UI design projects, setting high standards for quality and innovation.

Continuous Improvement: Stay updated on industry trends, emerging technologies, and best practices in UX/UI design. Identify opportunities for process improvement and innovation to enhance the overall effectiveness and efficiency of the UX/UI design process.

Skills and Qualifications:

Proficiency in UX/UI design tools such as Sketch, Adobe XD, or Figma.

Strong understanding of user-centered design principles and methodologies.

Experience conducting user research, usability testing, and data analysis.

Excellent visual design skills with a keen eye for typography, layout, and color.

Solid understanding of interaction design principles and best practices.

Strong communication and collaboration skills with the ability to present and justify design decisions to stakeholders.

Experience working in an agile development environment and collaborating closely with product managers and software engineers.

Bachelor's degree in Human-Computer Interaction, Design, or related field. Master's degree preferred.

Certifications:

UX/UI Design Certifications: Certifications from reputable organizations that validate proficiency in UX/UI design principles, methodologies, and tools. Examples include: Nielsen Norman Group UX Certification

Interaction Design Foundation (IDF) UX Design Certification

Certified User Experience Professional (CUXP) by the User Experience Professionals Association (UXPA)

User Research Certification: Certifications focused on user research techniques, methodologies, and best practices. Examples include:

User Research Academy Certification

Certified Usability Analyst (CUA) by Human Factors International

Accessibility Certification: Certifications demonstrating expertise in designing accessible user interfaces and experiences. Examples include:

International Association of Accessibility Professionals (IAAP) Certification

Web Accessibility Specialist (WAS) Certification by the International Association of Accessibility Professionals

Agile or Scrum Certification: While not specific to UX/UI design, certifications in Agile or Scrum methodologies can be beneficial for working effectively in agile development environments. Examples include:

Certified ScrumMaster (CSM) by Scrum Alliance

Professional Scrum Master (PSM) by Scrum.org

Technology Stacks:

Front-end Technologies:

Proficiency in HTML, CSS, and JavaScript for building user interfaces.

Knowledge of front-end frameworks such as React.js, Angular, or Vue.js for developing interactive and responsive web applications.

Understanding of design systems and component libraries to maintain consistency across user interfaces.

Prototyping Tools:

Experience with prototyping tools like Figma to create interactive prototypes and mockups for user testing and stakeholder feedback.

Collaboration Platforms:

Familiarity with collaboration platforms such as Figma, Miro, or Axure RP for facilitating remote collaboration, design reviews, and brainstorming sessions with cross-functional teams.

Version Control Systems:

Knowledge of version control systems like Git for managing design files, tracking changes, and collaborating with developers on design implementations.

User Research and Testing Tools:

Experience with user research and testing tools such as UsabilityHub, UserTesting, or Optimal Workshop for conducting usability studies, surveys, and gathering user feedback.

Accessibility Tools:

Understanding of accessibility evaluation tools like Axe, Lighthouse, or WAVE to ensure designs comply with accessibility standards and guidelines (e.g., WCAG).

Responsive Design Principles:

Knowledge of responsive design principles and techniques to create user interfaces that adapt seamlessly across different devices and screen sizes.

Cross-functional Collaboration Tools:

Proficiency in communication and collaboration tools such as Slack, Microsoft Teams, or Zoom for facilitating communication and coordination with cross-functional teams.

Behavioral Expectations: Growth Mindset & the Six Pillars of Love:

Growth Mindset: Embrace and foster growth mindsets within the team. Encourage unlearning old ways and re-learning new approaches to creative work. Challenge and dismantle any belief systems that impede embracing new ways of working or delivering work.

Inclusion: Cultivate an inclusive environment across all geographic locations, valuing and integrating diverse ideas and perspectives.

Empathy: Show understanding and consideration for the unique challenges and perspectives of the India team and consulting clients. Build empathetic relationships to support their needs.

Forgiveness: Promote a culture of learning from mistakes and understanding in cross-cultural contexts. Encourage open discussions about failures and lessons learned.

Trust: Build trust through consistent, honest interactions, and reliable leadership, especially when managing remote and international teams.

Empowerment: Empower team members in all locations by providing autonomy, resources, and support for innovative and context-specific solutions.

Vulnerability: Demonstrate vulnerability in leadership, especially in international contexts. Be open about challenges and encourage the team to share their experiences and ideas.

Operating Principles: Embrace and live out Softway’s current operating principles

Prioritize relationships: We forge unbroken trust, achieve customer intimacy and practice

forgiveness

Embrace discomfort: We value feedback as a gift, embrace. Vulnerability and transparency

Wield your influence: We lead with our influence, embody reliable leadership and extend our influence beyond titles

Practice empathic curiosity: We challenge our believed and assumptions

Focus on outcomes: We deliver with purpose, value impact over effort and engage in strategic problem-solving

Take ownership: We embrace mutual accountability, empower and unblock and learn from our mistakes openly.

Experiment: We champion curiosity and courage, advocate for incremental progress and redefine perfection through iteration.

Be Effective: We align for impact, are interwoven in collaboration and strategize for success.

In Person Meetings & Travel Expectations:

In-Person Team Meetings: Regular attendance for in-person team meetings is required. Company Meetings / Retreats: Attendance for all Company-wide Meetings and/or Retreats is mandatory.

Client Visits: Occasional travel for client visits may be necessary. Travel frequency will depend on client requirements and or international travel laws/restrictions.

International Collaboration (India & US): Willingness to travel to India and/or US as requested to collaborate with cross-functional teams is required.

Reporting Structure: Reports directly to the Product Development Manager

Collaboration and Interaction:

Engage with cross-functional teams, clients, and stakeholders, participating in collaborative discussions to contribute ideas to enhance project outcomes and grow the function. Foster a teamwork-oriented mindset, attend regular team meetings, share regular feedback as a mentor, and seek opportunities for knowledge-sharing of insights and best practices. It includes providing regular updates on the function’s performance and strategic initiatives to leadership, and fostering transparency and collaboration.

Adherence to Standards: Consistency in applying coding standards and adherence to Softway's policies.

Professional Development Opportunities:

Advanced UX/UI Design Training: Participate in advanced training programs, workshops, and courses on UX/UI design principles, methodologies, and tools.

Certification Programs: Pursue certifications in UX/UI design, user research, and accessibility to validate expertise and commitment to the profession.

Cross-Functional Skills Development: Gain exposure to other areas of product development, such as product management, software engineering, and data analytics, to broaden your skill set and perspective.

Networking and Community Engagement: Join UX/UI design communities, attend conferences, and participate in industry events to network with peers and stay updated on industry trends and best practices.

Research and Innovation Projects: Get involved in research and innovation projects within the organization to explore new design concepts, technologies, and methodologies.

Evaluation Metrics:

Design Quality and Innovation: Assess the quality and creativity of UX/UI design solutions, considering factors such as usability, visual appeal, and innovation.

User Satisfaction and Engagement: Measure user satisfaction and engagement metrics to evaluate the effectiveness of UX/UI design in driving user adoption and retention.

Collaboration and Leadership: Evaluate collaboration skills and leadership abilities based on contributions to cross-functional team projects and mentorship of junior designers.

Continuous Improvement: Track participation in professional development activities and initiatives to assess commitment to continuous learning and improvement in UX/UI design skills.

Overall Impact: Evaluate the overall impact of UX/UI design efforts on product success and business goals, considering factors such as user feedback, market performance, and stakeholder satisfaction. 

http://www.lambdatest.com/">LambdaTest is a cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. LambdaTest provides access to a powerful cloud network of 2000+ real browsers and operating system that helps testers in cross-browser and cross-platform compatibility testing. The product roadmap is evolving and there are many more functionalities and features which will be added to the product. The company is angel funded by the leading investors and entrepreneurs of the industry. We are growing at a fantastic rate. This is an incredible opportunity for someone talented and ambitious to make a huge impact.

Qualities: Ability to create tools, microsite, devOps and technical solution for testing. Good
debugging skills and programming knowledge. Good in manual testing and white box testing.

Requirements and Qualifications: 

• 1- 3 years Job Experience (startup preferred)
• Expert in at least 1 programming language.
• QA Framework knowledge.
• Developer attitude with good problem Solving Skills 
• Any raw development talent with a QA attitude will work for us. 
• Ability to write unit and integration tests.
• Understanding of testing frameworks.
• Good knowledge of Web driver APIs like Actions Class, Select Class, and Alert.
• Experience with Continuous Integration and Continuous Delivery tool such as Jenkins.
• Knowledge about DevOps Tools.
• Experience in Bug tracking and reporting.

Key Accountabilities:

·        Lead origination – conceptualize and develop implementable annual business plans to support growth of the Business Vertical / Organization. Meeting consultants, business influencers, EPC Contractors, OEMs.

·        Locate or propose potential business deals by contacting potential partners; discover and explore opportunities including comprehensive evaluation of opportunities and undertaking feasibility studies. Joint meeting with Applications team to understand project requirement, customer expectations, propose practical solution. Regular follow up and closing the deal.

·        Evaluate business potential and competition through continuous mapping of competing market players in terms of current business and new areas of business development.

·        Develop negotiating strategies by studying – OEM price inputs, Competition, Client requirements, Our capabilities.

·        Develop and nurture the BD team to work seamlessly with cross functional and business teams for achievement of desired results and timely submission of bids in the competitive bidding process.

·        Establish, build and maintain an excellent network in Oil and Gas Sector Companies, PSUs, LSTK/EPC Contractors, liquid customers, and industry associations to acquire market information, sustain current business as well as develop/incubate new businesses for growth.

·        Development of green field projects (Includes opportunities in D-O-N sector) and ensure adequate pipeline of projects/implementable ideas.

·        Constantly scout for attractive M&A opportunities to grow the business inorganically, especially in the areas of our interests.

·        Capture emerging O&M opportunities to retain the overall profitability for the business 

·        BE with additional qualifications, if any

At least 10 – 15 years’ experience in similar business.

• 3+ Years of total experience in JavaScript related technologies including ReactJS, JQuery, front end integration with CSS3 and HTML5 .
• experience in HTML5 , CSS3 , & Web application development
• Strong understanding of modern development methodologies and best industry standards
• Experience writing/completing Unit Testing
• Experience working with APIs & RESTful APIs
• Experience working in Agile3

• 3+ years experience creating interfaces, large-scale digital experiences, or applications.
• Excellence at designing a brand experience across multiple channels, including web, mobile applications.
• Experience designing for a variety of industries including retail, financial, etc.
• Direct client interaction experience with the ability to build relationships, understand client vision/direction, and present designs and concepts.
• Figma should be core to your toolbox. Adobe Creative Suite is a plus. (Keynote, Google Docs, and other basic skills are a requirement)
• Strong experience using various prototyping tools to help understand the problem, test concepts, and communicate experiences to internal teams and clients.
• Full understanding of how to identify the true needs of users through research, customer journey mapping, user testing and apply the insights to the design strategy and business needs. Successful track record working within interdisciplinary teams in creating great products knowledge of service design, design systems, and agile methodologies.
• Risk-taking in design, pushing past the obvious.

Basic Qualifications

• BA/BS degree or equivalent, in design, human-computer interaction or a related field, or a combination of education and experience in a relevant field