CLIENT SERVICING - PERFORMANCE MARKETING

Senior Business Development Specialist 

GormalOne LLP. Mumbai IN 

GormalOne is a Agri tech enterprise with a vision to make dairy farming highly profitable for the smallest farmer, thereby ensuring India's “Nutrition security”. Our mission is driven by the use of advanced and scalable technology. Nitara, our Flagship product is an Artificial intelligence-led Precision Dairy platform focused on data-driven dairying and fostering collaboration among Dairy stakeholders for informed decision making and improved outcomes through Digitization.

We are looking for an ambitious Senior Business Development Specialist who will be responsible for driving the Business Goals of the Organisation. The candidate should be motivated and self-driven to succeed in a changing business climate. Candidate should be detail oriented and having an excellent business sense with a strong track record of Revenue generation demonstrating project execution capabilities.

If you are a candidate who is keen to create impact at grassroots level through their business goals whilst utilising innovative community development approaches then we would love to hear from you.

Responsibilities

• Overseeing the company's business strategy and operations, leading teams, and goal setting 
• Implement effective sales strategies to meet & exceed Revenue targets. 
• Identify new business opportunities.
• Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.) 
• Develop and maintain strong relationships with key clients, ensuring high levels of satisfaction and retention. Work closely with stakeholders to understand their needs and deliver tailored dairy tech solutions. 
• Collaborate with internal departments to optimize client satisfaction and operational efficiency. Lead teams, ensuring alignment with business goals. 
• Develop, train, deploy and monitor account handling team to manage clients in different geographies. 
• Working with different departments to align efforts with the company's mission and vision 
• Monitor performance of commercial activities using key metrics and prepare Business MIS,  

Key skillsets

• A deep understanding of opportunities for a strong digital strategy, business innovation, establishing partnerships  
• Demonstrate experience in formal project planning, management and delivery including needs assessment, priority setting and action planning. Excellent organizational and problem-solving abilities 
• Ability to build, lead, motivate and create a strong team. 
• Ability to thrive in a fast paced, evolving environment. 
• Evidence of a range of essential communication skills e.g. presentations, public meetings, group facilitation and group-based training. 
• Evidence of regular and in-depth continued use of computers to use the Internet and email systems in addition to Microsoft Word, Access, Excel and PowerPoint and social media platforms. 

Basic Requirements

• Minimum of 10-12 years of Business development and revenue generation experience in technology and digital solutions for Agri industry 
• Proven success in Sales, client management & operational execution 

Additional Requirements

• Degree in any Dairy/Agri/Rural Management Field 
• Strong Knowledge of Dairy processing & technology solutions in dairy industry will be considered an advantage.
• Working in the agriculture market with a minimum of 5 years in Dairytech/Agritech industry. 

Kindly note: Salary shall be commensurate with qualifications and experience.

Visit us at - https://gormalone.com/ & https://www.nitara.ai/ 

What We Are Looking for in the Candidate

Experience Level

• 1.5 – 2.5 years of hands-on performance marketing experience
• Independently managed live Google & Meta ad accounts
• Experience working in a startup, SME, or agency environment preferred
• Has handled real campaign budgets (not just internship/demo accounts)

Google Ads Expertise (Primary Requirement)

• Strong experience in Search Ads
• Working knowledge of Display & Performance Max
• Experience with Remarketing campaigns
• Basic understanding of YouTube Ads
• Conducted keyword research independently
• Implemented negative keyword strategies
• Optimized bids (Manual CPC, Max Conversions, tCPA, tROAS)
• Monitored CPA, ROAS, CTR, Quality Score
• Managed and optimized campaign budgets regularly
• Set up and verified conversion tracking

 Meta Ads Expertise (Primary Requirement)

• Hands-on experience with Facebook & Instagram Ads
• Built full-funnel campaigns (Awareness to Conversion)
• Created Custom & Lookalike audiences
• Implemented retargeting strategies
• Installed and monitored Meta Pixel
• Optimized based on CPL, CAC, ROAS
• Improved campaign performance using data insights

Tracking & Analytics Knowledge

• Experience with Google Analytics
• Basic working knowledge of Google Tag Manager
• Understanding of conversion tracking setup
• Knowledge of attribution models
• Ability to read and interpret funnel metrics

 Performance Optimization Skills

• Daily campaign monitoring
• Budget allocation between campaigns
• Scaling profitable campaigns
• Pausing or restructuring low-performing ads
• Conducting A/B testing (creatives & copy)
• Identifying funnel drop-offs

 Reporting & Data Mindset

• Can prepare weekly performance reports
• Provides insights, not just numbers
• Makes data-driven decisions
• Comfortable explaining performance metrics clearly

Key Responsibilities:

• Assist in sourcing candidates through job portals, LinkedIn, and other channels.
• Screen resumes and shortlist candidates based on job requirements.
• Coordinate interview schedules between candidates and hiring managers.
• Maintain candidate databases and update recruitment trackers.
• Ensure a smooth and positive candidate experience.
• Support end-to-end recruitment activities as required.

Requirements:

• Bachelor’s degree in any field (HR preferred).
• Strong communication and interpersonal skills.
• Basic knowledge of recruitment processes is a plus.
• Ability to work in a fast-paced environment.
• Good organizational and time management skills.

Strong B2C Performance Marketing Profile

Mandatory (Experience 1): Must have 2+ YOE in managing performance marketing in atleast 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)

Mandatory (Experience 2): Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)

Mandatory (Experience 3): Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics

Mandatory (Company): B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)

Mandatory (Exclusion): Avoid all e-commerce companies like Meesho, Amazon, Flipkart, Swiggy, as their scope of work is limited and irrelevant to their requirement.

Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself—not from companies like Ola, Swiggy, Zepto, Zomato, Uber, where the user experience is shaped by a tangible service (e.g., food delivery or cab rides).

Mandatory (Stability): Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.

Note: Total years of experience must not exceed 6 years.

Responsibilities include:  

• Develop and maintain data validation logic in our proprietary Control Framework tool 
• Actively participate in business requirement elaboration and functional design sessions to develop an understanding of our Operational teams’ analytical needs, key data flows and sources 
• Assist Operational teams in the buildout of Checklists and event monitoring workflows within our Enterprise Control Framework platform 
• Build effective working relationships with Operational users, Reporting and IT development teams and business partners across the organization 
• Conduct interviews, generate user stories, develop scenarios and workflow analyses  
• Contribute to the definition of reporting solutions that empower Operational teams to make immediate decisions as to the best course of action 
• Perform some business user acceptance testing 
• Provide production support and troubleshooting for existing operational dashboards  
• Conduct regular demos and training of new features for the stakeholder community 

Qualifications  

• Bachelor’s degree or equivalent in Business, Accounting, Finance, MIS, Information Technology or related field of study 
• Minimum 5 years’ of SQL required 
• Experience querying data on cloud platforms (AWS/ Azure/ Snowflake) required 
• Exceptional problem solving and analytical skills, attention to detail and organization 
• Able to independently troubleshoot and gather supporting evidence  
• Prior experience developing within a BI reporting tool (e.g. Spotfire, Tableau, Looker, Information Builders) a plus  
• Database Management and ETL development experience a plus 
• Self-motivated, self-assured, and self-managed  
• Able to multi-task to meet time-driven goals  
• Asset management experience, including investment operation a plus 

About us:

Arista Networks was founded to pioneer and deliver software driven cloud networking solutions for large datacenter storage and computing environments. Arista's award-winning platforms, ranging in Ethernet speeds from 10 to 400 gigabits per second, redefine scalability, agility and resilience. Arista has shipped more than 20 million cloud networking ports worldwide with CloudVision and EOS, an advanced network operating system. Committed to open standards, Arista is a founding member of the 25/50GbE consortium. Arista Networks products are available worldwide directly and through partners.

About this role:

• You will be working with the WiFi team at Arista, developing cutting edge and next generation WiFi solutions in a fast-paced environment. The WiFi team is responsible for the end to end development of the Cloud managed WiFi product portfolio of Arista. This specific position is for the WiFi AccessPoint team.
• As a core member of the AccessPoint team, you will be working closely with relevant teams to understand product requirements, design the solution, build the software and deliver it for final validation and customer deployment.
• You will also keep track of new and emerging technologies and their impact on Arista products, come up with new and innovative ideas to improve and differentiate the product and help Arista become a leading player in the Campus space.
• You will work closely with sales and support teams to push new solutions, understand customer needs and pain points and help resolve escalations.
• You will not be limited to a single aspect of the product, it will be broad encompassing many different aspects including but not limited to developing new Access Points, designing and implementing new features, tracking new technologies and working closely with the sales and customer teams.

Requirements:

• Strong engineering and Computer Science fundamentals

• Expected to have a strong background in software development and good understanding of systems and networking areas with the knowledge of the WiFi area as an added bonus.

• Minimum 4+ years of relevant experience

• Well versed with programming in one of C/C++ languages

• Experience working in a Linux environment, developing applications or Linux drivers

• Proven experience in any of the below:

1. Network device drivers, operating system internals, Kernels, compilers, SOC architecture
2. Experience in developing Wi-Fi features (802.11), WLAN MAC Protocol, system integration, evaluate various performance parameters.
3. User space development for connectivity related products (Wireless Lan access points/ controllers, networking equipment) in one or more of following areas:

• HostAPD, Portal, RADIUS, AAA, Identity and role management, Radsec

• Tunnels, Firewall, Iptables, Flow Classification, QoS, TLS, DTLS Preferred Skills

• Experience with Wi-Fi device drivers on Linux.

• Hands-on experience in working with one or more WIFI chipset platforms

• Good System Level understanding of the Wireless AP functionality

• Experience in developing Wi-Fi features, system integration, evaluate various performance parameters

Resources:

• Arista Cognitive WiFi : https://www.arista.com/en/products/cognitive-wifi https://youtu.be/cT1INdR-xHQ https://www.youtube.com/watch?v=olPkCOT3MdA
• Arista Cognitive WiFi Datasheet: https://www.arista.com/assets/data/pdf/Datasheets/CloudVision-Wifi-Datasheet.pdf
• Arista's Approach to Software with Ken Duda (CTO): https://youtu.be/TU8yNh5JCyw
• Additional information and resources can be found at https://www.arista.com/en/

Job Description

• Architect highly scalable, highly available systems with minimal guidance.
• Developing p2p infrastructure systems to support blockchain interoperability
• Establishing policies and procedures that produce secure, high-quality software
• Write and review technical proposals
• Improve engineering standards, tooling, and processes
• Coding with concurrency, efficiency and scalability as primary motive
• Document systems, build runbooks, and automate those processes
• Being hands on by writing, testing, and deploying high-performance networking code
• Rigor on clean code, unit testing, code coverage and best practices
• Supporting and Leading the team of junior developers

Required qualifications

3+ years of experience in Golang, Strong knowledge of Go programming language, paradigms, constructs, and idioms, willingness to learn on the go, ability to write clean code, a strong sense of responsibility.

Tech Stack

Go, git, linux, bash, ability to work with Docker.

Nice to have

Experience developing in c++, cryptography and system software development experience, understanding of design patterns, understanding of operating systems and networks.