Digital Marketing Executive

Responsibilities

● Develop and execute a comprehensive social media strategy aligned with Rocketlane's overall marketing goals and target audience.

● Manage our LinkedIn, Twitter, and Instagram pages to ensure consistent brand messaging and engagement.

● Create and publish engaging posts, articles, images, and videos that resonate with our target audience.

● Monitor social media trends, industry developments, and competitor activities to identify opportunities for optimization.

● Collaborate cross-functionally with the marketing, design, and product teams to ensure consistent brand messaging and a cohesive online presence.

● Actively engage with followers and respond to comments, messages, and inquiries promptly and professionally.

● Implement strategies to drive lead generation, pipeline growth, and conversion through social media channels.

● Develop and maintain a content calendar to plan and organize posts, campaigns, and initiatives.

● Analyze social media performance using relevant metrics and tools, and provide regular reports with actionable insights to improve engagement and conversion rates.

● Collaborate with the content team to ensure social media content aligns with broader content marketing strategies.

● Create high-quality written content, including blogs, e-books, and other forms of thought leadership materials.

● Contribute to the creation of product marketing content, highlighting Rocketlane's features, benefits, and unique value proposition.

Qualifications

● Bachelor's degree in Literature, Marketing, Communications, Business, or a related field preferred.

● Strong understanding of social media platforms, trends, algorithms, and best practices.

● Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.

● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

● A genuine passion for social media marketing and a willingness to stay updated on industry trends.

Good-to-have

● 1-2 years of work experience as a social media manager or similar role, preferably within a B2B SaaS startup environment.

● Proficiency in social media management tools, analytics platforms, and scheduling software.

● Familiarity with content marketing strategies, SEO principles, and lead generation tactics.

● Basic knowledge of graphic design and video editing tools is a plus. Benefits

● Competitive salary and performance-based incentives.

● Opportunity to contribute to a rapidly growing startup and make a significant impact on its success.

● A collaborative work environment that values creativity and innovation

As part of the Mobile SDK Engineering team at Flyy, here are some things you can expect:

• Take ownership and be responsible for what you build - no micromanagement
• Work with customer success team to enable Flyy customers to adopt Insights-led engagement in different industry sectors like e-Commerce, FinTech, OTT, Social, entertainment, travel, telco, food-tech etc.
• Explore the latest in topics like Mobile development, SDK, iOS, Android, tvOS various mobile hybrid frameworks and share with the team and more importantly, have fun while you work on scaling Flyy.

Skills Required :

• Minimum 2 years experience in iOS Development
• Minimum 1 year of experience in Native Mobile Development
• Minimum 1 year of experience in React-Native/Flutter framework
• Should be thorough with different architectures used in Mobile Development
• In-depth knowledge and understanding of Android/iOS framework:
• Multithreading concepts
• Persistent data storage
• Rest APIs Implementation
• Should know the internals of the mobile build and distribution processes
• Ready to learn and develop in any cross-platform frameworks
• Should be able to capture bottlenecks and improve them without or little supervision
• Awareness of Secure Development process and practices
• Awareness on Information Security concepts and Best Practices

Good to Have:

• Knowledge of other cross-platform frameworks i.e., Cordova, Unity, etc
• Experience in working and shipping SDKs/plugins

TOP 3 SKILLS

Python (Language)

Spark Framework

Spark Streaming

Docker/Jenkins/ Spinakar

AWS

Hive Queries

He/She should be good coder.

Preff: - Airflow

Must have experience: -

Python

Spark framework and streaming

exposure to Machine Learning Lifecycle is mandatory.

Project:

This is searching domain project. Any searching activity which is happening on website this team create the model for the same, they create sorting/scored model for any search. This is done by the data

scientist This team is working more on the streaming side of data, the candidate would work extensively on Spark streaming and there will be a lot of work in Machine Learning.

INTERVIEW INFORMATION

3-4 rounds.

1st round based on data engineering batching experience.

2nd round based on data engineering streaming experience.

3rd round based on ML lifecycle (3rd round can be a techno-functional round based on previous

feedbacks otherwise 4th round will be a functional round if required.

• Previous experience working with a custom theme and/or the Storefront API
• Working knowledge of Shopify's theming system and Liquid templating
• Working knowledge of Shopify's object/properties, AJAX API, and Meta fields
• A bachelor's degree in information technology, computer science, or a related discipline

• Finding creative solutions to product, technical, organisational and resource challenges. 
• Partnering with fellow leaders to build a collaborative design, engineering and product culture. 
• Help lead multiple projects on the International Experience team, defining scope, identifying resourcing needs, and handling stakeholder management. 
• Work cross-functionally to identify workflow issues and integrate procedural improvements. 
• Track and communicate progress across your projects, ensuring the teams are on track - facilitating decision-making, resolving blockers, and surfacing challenges. 
• Enable continuous improvement during projects, ensuring insights are captured, shared, and integrated. 
• Become an evangelist, advocate, and educator on behalf of Design, elevating the team's presence within the organization. 
• Always be acutely aware of the team's needs and provide feedback to our design leads in order to ensure all designers experience an enjoyable and balanced work environment. 
• Help develop process improvements for Design Operations as a whole. 
• Think conceptually – applying a user-centered approach to requirements and interdependencies – to develop engaging interfaces. 
• Think visually – using techniques like storyboards and sketching – to communicate interaction design concepts. 
• Make design decisions based on good judgement, experience, research, and data. 
• Make a real impact at scale through new product launches and interface improvements that effect billions of our customers everyday 
• Be part of a fun, humble team, always learning, collaborating with other designers to deliver a cohesive customer centered experience. 

What You'll Need 

A strong product design portfolio that demonstrates how you design to solve customer needs. 

• Excellent people management Skills 
• Leadership Skills 
• Excellent grasp of the design thinking and prototyping process, including product/interaction/visual, with the know-how to move from pencil on paper to layout to pixel-perfect handoff using tools such as Sketch, Invision, and Zeplin. 
• Stellar interaction & visual skills (track record of deploying user interface standards and conventions, functional communication flows, dynamic engaging interfaces, attention to detail, stay on brand, build new patterns). 
• Deep understanding of design principals and industry trends. 
• Expert communication and presentation skills with ability to clearly present your work; you are articulate and can advocate design rationale. 
• Readily give and receive constructive feedback. 
• Expert partnering with cross functional teams in launching new products and improvements to existing features. 

Added Points 

• Experience working in and navigating a corporate environment independently. 
• Delivered successful design for responsive web, iOS and Android. 
• Experience building efficient scalable systems or in eCommerce. 
• Bachelor’s in Design, User Experience (UX), Human Computer Interaction, Mass Communications or related field. 

Skillset  

• Mock ups : Sketch, Axure, Figma 
• Usability test : Morae, WebEx Remote UTs 
• Image editing & illustration : Photoshop, Expression Design, CorelDraw, Adobe illustrator. 

Key Responsibilities:

• Write creative JDs and post/advertise them on various job portals.
• Review and understand technical job requirement and screen the candidates accordingly
• Review applicants to verify if position requirements are met
• Source potential candidates on niche platforms.
• Research new technologies
• Perform pre-screening calls to analyze applicant's’ abilities
• Interview candidates combining various methods (e.g. structured interviews, technical assessments and behavioral questions)
• Coordinate with IT team leaders to forecast department goals and hiring needs
• Craft and send personalized recruiting emails with current job openings to passive candidates
• Keep up-to-date with new technological trends and products
• Follow up with candidates

Skills and Experience:

• Proven work experience as a Technical Recruiter or Recruiter (3+yrs)
• Knowledge on the technical know how, to screen the candidate initially.
• Hands-on experience with various interview formats (e.g. phone, Skype and structured)
• Technical expertise with an ability to understand and explain job requirements for IT roles
• Solid knowledge of sourcing techniques (e.g. social media recruiting and Boolean search)
• Excellent verbal and written communication skills
• Ability to build strong relationships
• Self-confidence and self starter
• Logical and analytical approach to problem solving.
• Has passion to constantly exceed own quality benchmarks.

Job Profile: Software Development Engineer IV - iOS - StoreFront team

Location: Bangalore | Karnataka

ABOUT THE TEAM & ROLE:

Swiggy's StoreFront Engineering team helps customers enjoy personalized discovery and purchase experience across multiple product lines (Stores, Food, Genie and Instamart). The team is enabling this by developing thoughtfully crafted applications, smart cataloging, relevance-based search & intent-driven merchandising, checkout management solutions, and payment systems.

We are looking for engineers who have hands-on experience in building highly reliable distributed systems and have deep expertise in database design & performance tuning. Knowledge of Machine Learning and other Predictive Modeling techniques will be added strength. Few interesting problems we are solving include:

1. Client-facing Applications

2. Smart Catalog & Category Intelligence

3. Personalized Search & Merchandising experience

4. Payments

5. Pricing

6. Order Management System

At Swiggy, SDE IV(s) play an integral role in owning end-to-end Design/Architecture of complex systems. They co-own the technology vision of the respective team and significantly contribute to the overall success of the team. They partner with the product/business teams to understand the product features and specifications, translate them into high level and low-level design thereby facilitating the team in design and development of mission critical applications.

What qualities are we looking for?

• Hands on experience in mobile application development for at least
• Hands on working experience in Swift
• Experience in multithreaded programming and memory optimization
• Ability to learn and grow in a fast paced setup
• Working knowledge of iOS Architectural Components and Design Patterns
• Very good debugging skills
• Good knowledge in implementing Pixel Perfect designs
• Good in Data Structures and Algorithm

What will you get to do here?

• Coming up with best practices to help the team achieve their technical tasks and continually thrive in improving the technology of the product/team
• Driving the adoption of best practices & regular Participation in code reviews, design reviews, architecture discussions
• Experiment with new & relevant technologies and tools, and drive adoption while measuring yourself on the impact you can create
• Implementation of long term technology vision for your team
• Responsible for complete architecture of your product
• Creating architectures & designs for new solutions around existing/new areas
• Decide technology & tool choices for your team & be responsible for them

ESSENTIAL SKILLS/ATTRIBUTES:

• Excellent knowledge of Android
• Appreciation for the limitations of handset development
• Attention to detail and subtleties of UI design and implementation
• Understanding of design patterns
• Ability to design for scalability and resilience
• Strong application process flow and problem solving techniques.
• Strong focus on refactoring and code quality
• Understanding of software configuration management and release management
• High levels of software engineering literacy and communication skills
• Friendly and professional manner
• Minimum 3 - 5 years java development
• Third Level Qualifications in computing, mathematics or science

DESIRED SKILLS:

• Experience of working in an agile environment
• Product development and lifecycle experience
• Experience of unit testing
• Scripting (JavaScript, Ruby, Python, Shell, etc.)
• Knowledge of build systems such as Maven and Gradle