Digital Marketing Executive

India's Leading FMCG Company

Digital Marketing Executive

Digital Marketing Executive at India's Leading FMCG Company · Bengaluru (Bangalore) · 3 - 6 years · ₹8L - ₹11L / yr · Posted 15 Sep 2022

Digital Marketing Executive

at India's Leading FMCG Company

Agency job

3 - 6 yrs

₹8L - ₹11L / yr

Bengaluru (Bangalore)

Skills

Digital Marketing

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Google Analytics

Affiliate marketing

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

The desired candidate must be from a D2C company.
Strong hands-on experience in handling e-commerce platforms/websites.
MBA- Marketing with minimum of 3 years experience in the same role.

Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

The desired candidate must be from a D2C company.
Strong hands-on experience in handling e-commerce platforms/websites.
MBA- Marketing with minimum of 3 years experience in the same role.

Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities

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https://www.linkedin.com/talent/contract-chooser?contractId=316769881&;destUrl=https%3A%2F%2Fwww.linkedin.com%2Ftalent%2Fjob-posting%2Fonline%2Fdescription%3FjobId%3D3127511561">Edit job description

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At We, RNS IT Solutions Private Limited, harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics, and emerging technologies to help our clients adapt to the digital world and make them successful.

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Web Development

Frontend

Accedo is looking for talented Web Developers to join its team in Delhi. At Accedo you will be part of a diverse and multi-disciplined development team, gaining exposure to cutting edge technologies and the opportunity to work with some of the largest global media brands in the industry. Working in a highly collaborative environment, you will help transform requirements and designs into high performing feature rich applications on a wide variety of web based platforms and devices. Objective of the role: Primarily software development of front end applications using web technologies. You will work on applications for world famous brands from the idea stage through to market launch. Your role may also include customer discussions, requirements analysis and testing support. Main tasks: - Development of applications using HTML/JavaScript/CSS to target web, mobile, and other Connected TV platforms - Customer configurations and installations - Communication with customer technical contacts regarding development projects globally - Work closely with regional teams across global Accedo offices - Liaising with Accedo’s partners to set up and manage IPTV / Connected TV systems - Research and study new TV platforms as they come to market, including reviewing documentation and making recommendations for new applications and adapting existing applications - Other projects may be assigned at times, depending on the requirements of the business Professional Requirements: - Degree in Computer Science, Software Engineering, IT or related discipline - 6+ years professional experience developing web based solutions and services - Extensive hands-on development experience using JavaScript, HTML, CSS, AJAX, JSON, jQuery - Good working knowledge of JavaScript Frameworks (especially AngularJS, ReactJS, Redux) highly desirable & essential - Server-side scripting skills (PHP, Java, Node.js) also beneficial, but not essential - Deploying cloud-based solutions is also beneficial, but not essential - Exposure to Agile, Continuous Integration, Test Driven Development is a plus - Self-motivated and Customer focused, with good English communication skills

Accedo is looking for talented Web Developers to join its team in Delhi. At Accedo you will be part of a diverse and multi-disciplined development team, gaining exposure to cutting edge technologies and the opportunity to work with some of the largest global media brands in the industry. Working in a highly collaborative environment, you will help transform requirements and designs into high performing feature rich applications on a wide variety of web based platforms and devices. Objective of the role: Primarily software development of front end applications using web technologies. You will work on applications for world famous brands from the idea stage through to market launch. Your role may also include customer discussions, requirements analysis and testing support. Main tasks: - Development of applications using HTML/JavaScript/CSS to target web, mobile, and other Connected TV platforms - Customer configurations and installations - Communication with customer technical contacts regarding development projects globally - Work closely with regional teams across global Accedo offices - Liaising with Accedo’s partners to set up and manage IPTV / Connected TV systems - Research and study new TV platforms as they come to market, including reviewing documentation and making recommendations for new applications and adapting existing applications - Other projects may be assigned at times, depending on the requirements of the business Professional Requirements: - Degree in Computer Science, Software Engineering, IT or related discipline - 6+ years professional experience developing web based solutions and services - Extensive hands-on development experience using JavaScript, HTML, CSS, AJAX, JSON, jQuery - Good working knowledge of JavaScript Frameworks (especially AngularJS, ReactJS, Redux) highly desirable & essential - Server-side scripting skills (PHP, Java, Node.js) also beneficial, but not essential - Deploying cloud-based solutions is also beneficial, but not essential - Exposure to Agile, Continuous Integration, Test Driven Development is a plus - Self-motivated and Customer focused, with good English communication skills

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