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Digital Marketing Executive

India's Leading FMCG Company

Digital Marketing Executive

Digital Marketing Executive

at India's Leading FMCG Company

Agency job

3 - 6 yrs

₹8L - ₹11L / yr

Bengaluru (Bangalore)

Skills

Digital Marketing

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Google Analytics

Affiliate marketing

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

The desired candidate must be from a D2C company.
Strong hands-on experience in handling e-commerce platforms/websites.
MBA- Marketing with minimum of 3 years experience in the same role.

Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

The desired candidate must be from a D2C company.
Strong hands-on experience in handling e-commerce platforms/websites.
MBA- Marketing with minimum of 3 years experience in the same role.

Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities

Read more

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Full Stack Developer - Averlon

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Algorithms

Overview The Staff Software Engineer – EDA is key member of the QuickLogic India team and will report to Director of Software of QuickLogic India (QLI). The Staff Software Engineer EDA will be an integral part of EDA tools team at QLI, with primary responsibility for full life cycle development of EDA tools for programmable fabric devices. The role holder will be also responsible for identifying and resolving problems based on broad objectives and customer issues. Key responsibilities include but are not limited to: • Full lifecycle software development including design, development, testing and documentation of EDA tools for programmable devices • Utilize Object-oriented programming methodology using C++ & STL for design and implementation of current and next generation QuickLogic products • Perform detailed analysis, identify root causes and arrive at suitable solutions during all phases of the software development lifecycle • Engage and team up with colleagues globally, and leverage technical skills to produce results with a high degree of responsiveness, regardless of time and geographical differences • Resolve wide range of issues in a creative way, exercise judgment in selecting methods and techniques to arrive at solutions Key Activities for the position include but are not limited to: • Immediate work involves development in STA component of Aurora, EDA Software tool. • Take technical ownership of area(s) in EDA flow. It includes proposing, defining & developing new features in ownership area(s); resolving customer issues; mentoring & working in team. • Work on different phases of software development cycle, from gathering requirement specification to delivery. • Design & develop the assigned projects, following best practices in defining object-oriented methodology and implementing it by effectively using C++ & STL. • Giving utmost importance to quality and robustness of the deliverables. It is achieved by doing a thorough functional unit testing of the implemented features. Education/Knowledge & Skills Profile: • BE/BTech/ME/MTech in CS/Electronics/Electrical Engineering, from Tier-I engineering colleges (IITs, BITS-Pilani, NITs), with 5-9 years of experience in EDA tools development. • Strong academic background and good understanding of data structures and algorithms. • Prior experience in developing projects related to timing either in FPGA specific EDA tool suite or in ASIC specific EDA tool suite. • Strong in object-oriented programming using C++ & STL. • Good Understanding of C, Shell scripting, Makefiles, Tcl & Lex/Yacc • Prior Experience in using SVN/Bug tracking tools • Self-motivated with the ability to work with minimal supervision • Ability to work well in a team • Ability to work well in a dynamic environment and be able to respond positively to change • Superior verbal and written communication skills, in English Behavioral Skills Profile • Results Orientation - Knowing what results are important, and focusing resources to achieve them • Personal Accountability - The willingness to claim ownership for the results provided as a consequence of your involvement, both individually and collectively with others • Team Work – Working effectively and productively with others • Problem solving - The ability to discover, analyze and resolve problems and find solutions to specific issues • Continuous Learning – Taking initiative in learning and implementing new concepts • Flexibility – Agility in Adapting to change • Resiliency – The ability to quickly recover from Adversity • Futuristic Thinking – Imagining, envisioning, projecting and /or predicting what had not yet been realized

Overview The Staff Software Engineer – EDA is key member of the QuickLogic India team and will report to Director of Software of QuickLogic India (QLI). The Staff Software Engineer EDA will be an integral part of EDA tools team at QLI, with primary responsibility for full life cycle development of EDA tools for programmable fabric devices. The role holder will be also responsible for identifying and resolving problems based on broad objectives and customer issues. Key responsibilities include but are not limited to: • Full lifecycle software development including design, development, testing and documentation of EDA tools for programmable devices • Utilize Object-oriented programming methodology using C++ & STL for design and implementation of current and next generation QuickLogic products • Perform detailed analysis, identify root causes and arrive at suitable solutions during all phases of the software development lifecycle • Engage and team up with colleagues globally, and leverage technical skills to produce results with a high degree of responsiveness, regardless of time and geographical differences • Resolve wide range of issues in a creative way, exercise judgment in selecting methods and techniques to arrive at solutions Key Activities for the position include but are not limited to: • Immediate work involves development in STA component of Aurora, EDA Software tool. • Take technical ownership of area(s) in EDA flow. It includes proposing, defining & developing new features in ownership area(s); resolving customer issues; mentoring & working in team. • Work on different phases of software development cycle, from gathering requirement specification to delivery. • Design & develop the assigned projects, following best practices in defining object-oriented methodology and implementing it by effectively using C++ & STL. • Giving utmost importance to quality and robustness of the deliverables. It is achieved by doing a thorough functional unit testing of the implemented features. Education/Knowledge & Skills Profile: • BE/BTech/ME/MTech in CS/Electronics/Electrical Engineering, from Tier-I engineering colleges (IITs, BITS-Pilani, NITs), with 5-9 years of experience in EDA tools development. • Strong academic background and good understanding of data structures and algorithms. • Prior experience in developing projects related to timing either in FPGA specific EDA tool suite or in ASIC specific EDA tool suite. • Strong in object-oriented programming using C++ & STL. • Good Understanding of C, Shell scripting, Makefiles, Tcl & Lex/Yacc • Prior Experience in using SVN/Bug tracking tools • Self-motivated with the ability to work with minimal supervision • Ability to work well in a team • Ability to work well in a dynamic environment and be able to respond positively to change • Superior verbal and written communication skills, in English Behavioral Skills Profile • Results Orientation - Knowing what results are important, and focusing resources to achieve them • Personal Accountability - The willingness to claim ownership for the results provided as a consequence of your involvement, both individually and collectively with others • Team Work – Working effectively and productively with others • Problem solving - The ability to discover, analyze and resolve problems and find solutions to specific issues • Continuous Learning – Taking initiative in learning and implementing new concepts • Flexibility – Agility in Adapting to change • Resiliency – The ability to quickly recover from Adversity • Futuristic Thinking – Imagining, envisioning, projecting and /or predicting what had not yet been realized

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