Digital Marketing Executive

Role & Responsibilities

The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization.

A - Minimum required Accountabilities for this role-

• Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
• Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
• Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
• Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
• Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
• Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

B - Additional Accountabilities pertaining to the role-

• Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
• Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
• Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
• Contribute to the development of internal research standards, methodologies, and best practices.

Ideal Candidate

• Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
• Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
• Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
• Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
• Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
• Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
• Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
• Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
• Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
• Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
• Candidates from institutes with strong behavioral research exposure are preferred
• Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
• Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
• Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
• Preferred (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

 UI/UX Design Expertise

✅ Strong experience in UI/UX design for Industry 4.0 applications (e.g., APM, IIoT, Predictive Maintenance).

✅ Ability to design intuitive user interfaces for complex industrial software.

✅ Experience in wireframing, prototyping, and creating mockups using tools like:

• Figma
• Sketch
• Adobe XD
• InVision

2️⃣ Data Visualization & Dashboard Design

✅ Expertise in designing visual representations of large datasets (charts, heatmaps, dashboards).

✅ Experience with data visualization tools like:

• Tableau
• Power BI
• ✅ Strong understanding of UX for data-heavy applications used by CXOs and industrial operators.

3️⃣ Industry 4.0 Knowledge & Usability for Industrial Applications

✅ Experience working on Industrial IoT (IIoT), Digital Twins, and Asset Performance Management (APM) platforms.

✅ Familiarity with predictive analytics, real-time monitoring, and industrial decision-making workflows.

✅ Understanding of industrial workflows & standards to ensure UI aligns with industry-specific needs.

4️⃣ Multi-Device & Responsive Design

✅ Ability to design for multi-device usability (desktop, tablets, handheld devices used on shop floors).

✅ Experience in creating mobile-responsive interfaces for field technicians and operators.

5️⃣ Collaboration & Agile Development Experience

✅ Experience working in agile product development cycles.

✅ Strong collaboration skills with:

• Data scientists & engineers (to ensure meaningful data representation).
• Marketing & customer support teams (to maintain design consistency).
• ✅ Ability to iterate designs based on usability testing and feedback.

6️⃣ Innovation & AI-Driven UX Features

✅ Experience in integrating AI-driven UX enhancements (e.g., AI-powered insights, predictive UI elements).

✅ Familiarity with edge computing & cloud-based systems in industrial settings.

7️⃣ Compliance & Accessibility

✅ Knowledge of industry standards & accessibility guidelines (e.g., WCAG for inclusive design).

✅ Experience in developing design libraries & systems to maintain consistency across applications.

Bonus Skills (Good to Have)

➕ Coding knowledge in HTML, CSS, JavaScript (not mandatory but helpful for working with dev teams).

➕ Experience with 3D UI/UX for Digital Twins or AR/VR interfaces.

➕ Understanding of cybersecurity principles in industrial applications.

Critical Takeaway:

This role is highly specialized in designing user interfaces for industrial applications, with a strong emphasis on data visualization, usability, and multi-device accessibility. The UI/UX Engineer must have deep experience in Industry 4.0 tools, predictive analytics, and industrial workflows while collaborating with cross-functional teams to enhance the usability of complex software platforms.

A B.Tech/M.Tech in Computer Sc, a SDE should have 1-3 years of experience in SW solution development. We are specifically looking for a SDE who:

• is highly proficient in Java Coreand Spring boot applications including making high quality, highly performing code under JVM environment. 
• has good working knowledge in design of n-Tier databases (Postgres, NoSQL DBs e.g. Cassandra/MongoDB)
• has worked in agile development environment under open source gitlab including testing, change management
• is highly proficient in OOD, extensibility, usability, understand data pre-processing
• has exposure to full life cycle of product implementation and deployment of enterprise products driving a subsystem including development under gitlab or github.
• [Desirable] Ability to optimize an ML solution for accuracy and scale
• [Desirable] has experience in working with Advanced Java

Job Responsibility:

• Design, develop, and deploy Power BI reports and dashboards that provide key insights into business performance.
• Create and maintain complex Power BI data models, integrating data from multiple sources.
• Write and optimize SQL queries to extract, manipulate, and analyze data from various databases.
• Collaborate with cross-functional teams to understand business requirements and translate them into effective BI solutions.
• Perform data analysis using Excel, Power Query, and other tools to support reporting and analytics needs.
• Monitor and troubleshoot Power BI reports and data refresh schedules to ensure consistent performance.
• Implement security measures and ensure data is presented to the appropriate audience through role-based access.
• Continuously improve the usability, interactivity, and performance of reports.
• Provide training and support to end-users on Power BI usage.

Work Mode: 

• 2 to 3 days a month will be work from client office in Gurugram/Hyderabad
• Preferred Location - Gurugram/Hyderabad. 
• For other locations, candidate should be willing to travel to Gurugram/Hyderabad for a few days every month.

External Skills And Expertise

Must Have Skills:

• Excel
• SQL
• Power BI Dax
• Power Query
• Power BI Online Services

1. Project Business Analyst
2. Incumbent should have knoledge of CPaaS
3. Should be ready to work in telecom sector
4. CPaaS , Position 1, Experience 1year to 3 year , Pay Scale 5 Lacs to 5.5 Lacs (for 3Years Exp.) 3.5 to 4 Lacs (for 1 year to 2 year exp),
5. location- Mumbai

• At least 3 years' experience as a Node.js developer.
• Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
• Mandatory experience in MongoDB and MySql.
• Knowledge of front-end technologies such as HTML5 and CSS3.
• Superb interpersonal, communication, and collaboration skills.
• Exceptional analytical and problem-solving aptitude.

1) Ruby on Rails:

Experience Required: 2.5 -5 years

Max. Budget: 18 LPA

Job Description-

• Designing and developing new web applications.
• Maintaining and troubleshooting existing web applications.
• Writing and maintaining reliable Ruby code.
• Integrating data storage solutions.
• Creating back-end components.
• Identifying and fixing bottlenecks and bugs.
• Integrating user-facing elements designed by the front-end team.
• Connecting applications with additional web servers.
• Maintaining APIs.
• Good Communication skills

Preferred work from the office but can provide remote work as well.

Note: Please avoid NCR and south Indian candidates.

Year of experience- 2+ years

Skills

• Experience with designing, developing, deploying, and maintaining secure and scalable web-based applications.
• Experience using JavaScript based frameworks- ReactJS/AngularJS, HTML/CSS, Java Script, XML, jQuery, NodeJS, Express and other related technologies.-Good understanding of data structures and algorithm-Familiarity with databases.
• Experience working with container technologies like Docker and knowledge of CI/CD processes for automated integration and deployment.-Basic knowledge of AWS preferred.

• Experience with Scrum or other Agile development methodologies.-Comfortable working in multi-disciplinary, self-organized teams.-Good at written and verbal communication skills.

• Design and develop high-quality software used by millions of customers, in an agile and iterative development culture.
• Support and maintain existing applications and develop new modules as and when required for feature enhancements.
• Adopt best practices in web development, design, testing, code review, version control, documentation, build, deployment, and operations.
• Participate in design reviews, code reviews, and provide improvement recommendations.
• Working closely with product lead, delivery lead, and other agile team members, and ensures that the desired result for our projects are achieved.

Vah Vah! is an ed-tech company that offers online makeup courses in micro-batches to students across India to learn from the leading teachers in top cities. We provide holistic education with lots of practical training that makes our students job-ready with not just the base skills but also the soft skills for great customer service. Our teachers have more than 15+ years of experience in training makeup and have certified more than 1000+ students. Vah Vah! is founded by executives with extensive experience running consumer business and mobile games at scale (over 100 million players) at Zynga. Vah Vah! is backed by a leading investment firm.

Website Link: https://vahvah.com/

The Mission

Vah Vah teaches professional makeup to budding makeup artists and influencers through live online classes. We have students from Srinagar, all the way to the Andamans. And experienced teachers who have worked in Bridal Makeup, Ramp Shoots, Film and more. We empower our students to join the workforce as fully trained makeup artists. This is the future of vocational education, and you can help build it.

Our Culture

• Amazing workplace and colleagues to work with
• We have the right mixture of creativity, analytics and hustle to move fast in the right direction.
• You will work with colleagues who don’t take themselves too seriously but move mountains.
• See yourself evolving every month with new problems to solve and new skill to master.
• Work with the smartest engineers so you can learn from them.
• Competitive salary at par with the best in the industry
• Great stock options so you can benefit from the company's growth.
• Immense exposure to new technologies

Responsibilities:

• Complete ownership of building and maintaining Web APP
• Deliver across the entire app life cycle design, build, deploy, test, release to production and support
• Should be comfortable in building a great consumer user interface and responsive web apps.

Requirements:

• Overall experience of 2-4 years
• React Web Developer with 2+ years of experience
• Should have worked on NodeJS with express framework
• Understanding of Backend services, API implementation, and database systems. - Familiarity with MySQL and Mongo databases
• We encourage all our devs to have a base level of DevOps skills & w.r.t
• Source Control, CI/CD systems, Cloud Services such as AWS, Firebase, GCP Minimum 1 year of experience in responsive app development
• Ability to implement designs and functionality provided by UI/UX teams
• Strong knowledge of JavaScript ES6
• knowledge of Java/J2EE, Spring, Spring Boot, Spring Cloud is a plus

Key Skills:

• React/JS, NodeJS, Typescript
• Familiarity with Analytics integrations
• Conversant with Github, CI/CD pipeline

What you get:

• Amazing workplace and colleagues to work with
• Competitive salary at par with the best in the industry
• Immense exposure to new technologies

1. Should know basics like Structure, data types, unions, enum , pointers , type casting etc
2. Should know data structures mandatory like linked list (basic expectation)
3. This position is for Linux platform, so we expect people to have hands on experience on Linux (Mutex, semaphone, threading/multithreading IPC etc)
4. We expect candidate to write code given a problem statement (if not proper code at least pseudo code )