Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints
- The desired candidate must be from a D2C company.
- Strong hands-on experience in handling e-commerce platforms/websites.
- MBA- Marketing with minimum of 3 years experience in the same role.
Responsibilities:
1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms
2. Create D2C channel from scratch for a brand as well as run an existing one
3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic
4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels
5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth
6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.
7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports
8. Ensure content marketing and content updation on own channel to engage consumers
9. Launch a long-running program to ensure higher retention and drive repeat purchases
Requirements:
Experience in running D2C channels from an end-to-end perspective
Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance
Understanding of consumer behavior and market trends
High result orientation – getting things done on time and as per agreed-upon norms.
Good Communication Skills
Attention to detail;
Creativity
Good research capabilities
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Company Overview
A well-funded women-centric healthtech start-up backed by India’s top VC - Fireside Ventures.
Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.
Work Description:
- Achieve company sales targets using paid marketing channels
- Google : Search, YouTube, Adwords, GDN, Affiliate
- Social : Facebook, Instagram
- Marketplace : Amazon, Flipkart, healthcare and women platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
- Lead video content marketing using creatives, audiences, A/B tests
- Build cross-platform FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
- Sharp focus on hyper-growth yet achieve profitable unit economics
- Accountable for digital marketing from strategy to execution
Candidature requirements:
- 7+ years of digital marketing experience in performance marketing with digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led online marketing added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment
Why & Who should consider :
Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.
Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.
This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.
As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability.
As Performance Marketing Manager, you will:
- 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter
- Actively manage and grow SEM campaigns for new and existing categories & markets
- Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix
- Improve the efficiency of the team through process improvements, decision making frameworks and automation
- Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like:
- Identifying new market opportunities
- Product enhancements
- Pricing strategy
- Competitive benchmarking
- Building stronger engagement loops and cross-channel campaign strategies
What we're looking for:
- 4+ years of experience in managing SEM campaigns at scale
- 2+ years of experience in managing a team
- Detail-oriented and analytical
- Strong learning curve
- Data-driven decision making
- Able to effectively organize, prioritize & manage their time
- Experience with Automations is a big plus
Job Details
Job Location - Mumbai
Experience Required - 3-5 years
Package Offered - Rs.6,00,000/- to Rs.10,00,000/- per annum
Digital Marketing Manager
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Develop and implement link building strategy
Good written skills
Research and analyze competitor backlinks
Leading keyword research and optimization of content
Should be able to support on other digital marketing activities like On-Page SEO, Social Media Optimization (SMO) and Content Writing
Knowledge in Guest Post Outreach
Assisting with blog content
Should be result orientated
• Develop strong and innovative digital marketing strategies, using SEO, PPC
• drive traffic to company pages and generate interest in company products and services
• Create engaging written, graphic, and video content while staying up to date on latest marketing technologies and social media.
- Experienced professionals – 1 year to 3 years experience
- Candidate having creative thinking and original approach
- Willingness & ability to learn & work on new technologies
- Develop marketing strategies
- Search Engine optimization(SEO)
- Social Media Marketing
- Email Marketing
- PPC/Ad Management
- Interacting with the clients & managing their internet marketing accounts
- Building monthly reports, analyzing the data & measuring the impact of the internet marketing done for that month
- Write original, creative content for marketing purpose
- Google Analytics
- Google Search Console
- Google Adwords
- Facebook Insights
- Moz Tools
- Mailchimp & Benchmark email
- Google+
- Photoshop/Canva - Basic design skills are helpful to have
- Candidates from marketing background preferred
- Candidates having working knowledge of Adobe Photoshop or Canva preferred. Basic design skills are helpful to have
- Candidates must have good reading, writing, spoken English skills
- You are invited to send us your complete resume
- Attach previous work or portfolio or project details
- Resume should have candidate photograph in it
- Mention Linkedin Profile URL in the resume
- Do go over our company website http://www.ladybirdweb.com/" target="_blank">www.ladybirdweb.com | http://www.faveohelpdesk.com/" target="_blank">www.faveohelpdesk.com & LinkedIn profile before applying
Mosaic Wellness, which includes 2 sister brands (Man Matters & Bodywise), is an early-stage start-up in the digital health & wellness space, teeming with innovation & creativity.
We are based out of Mumbai and actively looking for a dynamic SEO & Branding Content Specialist to join our expanding family! We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and curate brilliant SEO-friendly blogs and articles to propel our organic growth.
The SEO & Branding Content Specialist will extensively work towards curating highly engaging original blog content and overall content for the website, and the content that goes out written from the brand. To be considered for this position, your arsenal must include superior writing and editing skills with a sound understanding of User Intent, Social Media, Competition Overview, Culture.
We need someone who can give all our long-form content assets a distinct SEO-friendly voice that seamlessly weaves in with our brand story & and helps improve our organic rankings and traffic.
Key Responsibilities:
- To understand Man Matters and Bodywise’ brand tone, core message and target audience
- To conceptualize and create blog content with quick turnaround time
- To curate highly engaging and shareable content that’s medically informative and accurate
- To comfortably come up with blog topic ideas with keyword research and competitor analysis
- To make a very strategic structure for blog content ideas
- To write compelling articles and assisting their promotion through Social Media campaigns
- To edit existing blog posts and articles based on the quality, what is working, and scope of additional information
- To understand the brand to analyze and curate relevant content
- To identify easy-win health topics that can easily rank on top in the SERPs
- To use various online tools- GSC, SEMRush, etc to come up with topic ideas and keywords
What are We Looking for?
- 1-3 years of experience
- Highly proficient in English Language with impeccable writing and editing skills
- An in-depth understanding of user-intent and online landscape- what users want
- A strong sense and understanding of editorial know-hows
- A sound understanding and interest towards strategizing informational blogs and improving their engagement for Organic Traffic
- Strong organizational and planning skills and is capable to get qualitative work done under pressure with a quick turnaround time
- Is very passionate and stays on top of all the best practices related to digital healthcare news, blogs, and user experience
- Knows how to prioritize work with ease
- Can write highly informative technical health articles that are keyword optimized without breaking a sweat
- Is curious and isn’t shy to experiment with newer forms of digital communication and is enthusiastic about the overall ecommerce landscape
- Detail, efficiency and timeline oriented content zealot
Skills Required: Fluent in English, Writing Skills, Grammar Nazi, Analytical Skills, Strategic Thinking, Flair for Structured Formatting and Layouts, Comfortable with Google Docs & Sheets
Responsibilities
- Manage the SEO initiatives - strategising, planning and execution
- Define key metrics and SEO road map (including link building strategy)
- Review and analyse analytics and site traffic to gauge positive and negative changes
- Create and execute an SEO plan for the assigned categories to maximise traffic from the
channel - Plan SEO tests, collect and analyse data, identify trends and insights on search engine
algorithms - Collaborate with Content team to optimise copy and landing pages for search engine
marketing - Collaborate with the SEM team for keyword research and complementary campaigns
- Research, analyse and benchmark against competitor performance
- Create and maintain SEO performance dashboard to provide visibility for respective pages
- Communication to team and management on project development, timelines, and results.
What We are Looking for
- Proven track record of building top talent and high performance.
- A Team Player
- Experience managing large scale systems in competitive and rapid growth environments
- Master of on-page & off-page SEO
- Understand the co-relation of content & link-building.
- Who speaks the language of google webmaster & analytics
- Bachelor's degree with experience of 2 - 4 years in Digital Marketing domain.
