Director - Strategy & Solutions (Performance Marketing)
at Leading Performance Marketing Agency
Director - Strategy and Solution - Performance Marketing
Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, we are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. We are trusted by leading marketers and agencies in India and is expanding its footprint globally.
We are looking for a Director - Strategy and Solutions. No matter how brilliantly organizational functions perform in their silos, the ownership and skills to ensure it all comes together and moves in the right direction is program management.
As the Director (Strategy and Solutions), you will assist in driving customer success, operational excellence, new solutions discovery, and account growth.
We are looking for seasoned professionals who excel in the following areas:
1. Proven experience in Digital Marketing and an understanding of Media channels.
2. Flair for communication and presentation to engage and influence stakeholders positively.
3. Leading and driving innovation for developing new programmatic solutions as per the requirements of the client and ensuring it is aligned with business goals.
4. Formulation of strategies in accordance with the organizational goals.
5. Expertise in problem-solving and technology development.
6. Driving the overall P&L of the company
Experience: 10+ years of professional experience
Preferred Industry: Performance Marketing
Experience with a Digital Marketing agency is a must. One must be able to lead solutions and strategy from the forefront.
We value people who are driven by a sense of ownership, a bias for action, transparency, persistence with adaptability, curiosity and humility.
What you get:
- Opportunity to build a global company.
- Non-linear learning experience.
- Transparent work culture.
- Meaningful equity in the business.

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Location: Maharashtra, India (Remote / Hybrid) Company: Videoselz Reporting to: CEO
About Videoselz
Videoselz is a fast-paced, Silicon Valley-based startup on a mission to revolutionize how e-commerce brands grow. We build high-performance video processing tools that empower brands to turn content into revenue. Our team is small, elite, and composed of industry veterans, including engineering leadership formerly of Meta.
The Role
We are looking for a scrappy, high-agency Full-Stack Engineer with 2 to 5 years of experience to join our core team. This isn't a role where you’ll be a small cog in a giant machine. You will report directly to the CEO, working alongside leaders who have scaled products for billions of users. You will be expected to wear multiple hats, moving seamlessly between architecting backend services and crafting fluid frontend experiences.
Technical Requirements
- Experience: 2–3 years of professional software development experience.
- The Stack: Deep proficiency in JavaScript, React, and Svelte.
- Full-Stack Mindset: Strong foundational knowledge of backend architecture and the ability to own a feature from database schema to UI deployment.
- Versatility: You are comfortable jumping into unfamiliar territory, whether it's optimizing video rendering pipelines or refining a checkout flow.
What to Expect (The Reality)
- High Velocity: We move fast. The workload is high, the deadlines are tight, and the quality bar is even higher.
- Extreme Impact: Every line of code you write will directly influence the success of our e-commerce partners.
- Direct Access: Reporting to the CEO means your ideas are heard immediately, and your feedback shapes the product roadmap.
Why Join Us?
While we work hard, we believe in taking care of our "A-Players." We offer a Silicon Valley-style environment right here in Maharashtra.
- Mentorship: Learn directly from ex-Meta engineering leaders who understand how to build world-class systems.
- Generous Benefits: Competitive salary.
- Rest & Recharge: We offer "Days Off" policy. We believe that when you aren't working, you should be completely disconnected so you can come back at 100%.
- Equity/Growth: As an early member of a small team, you will have significant upside as the company scales.
The Ideal Candidate
You are a "Product Engineer" at heart. You don't just want a ticket assigned to you; you want to understand the "why" behind the feature. You are based in Maharashtra and are ready to put in the hours to build something that defines a category.
CTC: up to 40 LPA
Mandatory Criteria (Can't be neglected during screening) :
Need candidates from Growing startups or Product based companies only
1. 4–6 years experience in backend engineering
2. Minimum 2+ years hands-on experience with:
- TypeScript
- Express.js / Nest.js
3. Strong experience with MongoDB (or MySQL / PostgreSQL / DynamoDB)
4. Strong understanding of system design & scalable architecture
5. Hands-on experience in:
- Event-driven architecture / Domain-driven design
- MVC / Microservices
6. Strong in automated testing (especially integration tests)
7. Experience with CI/CD pipelines (GitHub Actions or similar)
8. Experience managing production systems
9. Solid understanding of performance, reliability, observability
10. Cloud experience (AWS preferred; GCP/Azure acceptable)
11. Strong coding standards — Clean Code, code reviews, refactoring
If interested kindly share your updated resume at 82008 31681
Key Responsibilities
Project Planning and Coordination
- Attend meetings and assist in determining project documentation requirements.
- Plan project progress by defining sub-goals, milestones, tasks, time, and resource planning.
- Cooperate in setting benchmark figures for project implementation and decision-making.
- Use project scheduling and control tools (e.g., Jira, Trello) to monitor project plans, work hours, and task progress.
- Plan personnel utilization, determine responsibilities, and create a personnel plan.
Project Administration and Documentation
- Provide project administration support and monitor project requirements.
- Create and maintain Minutes of Meetings (MOM) and ensure they are shared with stakeholders.
- Document project progress, including maintaining a project log and project file.
- Maintain a Contract Execution Tracking Log to ensure client requirements are met on time.
- Document problems and resolutions for future reference.
Progress Tracking and Reporting
- Track the progress and quality of work being performed by the team and escalate priority issues as needed.
- Monitor project risks and hazards, taking appropriate measures for avoidance.
- Effectively communicate project updates to clients and the internal team, ensuring clarity and timeliness.
- Track and follow up on pending approvals from clients, especially those related to UX or design decisions.
Team Support and Mentorship
- Manage personnel responsible for project tasks, including holding regular work meetings, motivating staff, and managing conflicts and crises.
- Mentor and ensure the team continually strives for improvement and efficiency gains.
- Understand the functionality of the application being developed and keep the team updated.
- Maintain consistency in icons, fonts, styles, and functionalities across projects.
Technical Involvement
- Analyse user specifications and requirements to convert them into wireframes or actionable tasks.
- Estimate deliverables and ensure they are delivered on time.
- Assist with technical understanding of application functionality, ensuring alignment with client needs.
A niche, specialist position in an interdisciplinary team focused on end-to-end solutions. Nature of projects range from proof-of-concept innovative applications, parallel implementations per end user requests, scaling up and continuous monitoring for improvements. Majority of the projects will be focused on providing automation solutions via both custom solutions and adapting machine learning generic standards to specific use cases/domains.
Clientele includes major publishers from the US and Europe, pharmaceutical bigwigs and government funded projects.
As a Senior Fullstack Developer, you will be responsible for designing, building, and maintaining scalable and performant web applications using modern technologies. You will work with cutting-edge tools and cloud infrastructure (primarily Google Cloud) and implement robust back-end services with React JS with Typescript, Koa.js, MongoDB, and Redis, while ensuring reliable and efficient monitoring with OpenTelemetry and logging with Bunyan. Your expertise in CI/CD pipelines and modern testing frameworks will be key to maintaining a smooth and efficient software development lifecycle.
Key Responsibilities:
- Fullstack Development: Design, develop, and maintain web applications using JavaScript (Node.js for back-end and React.js with Typescript for front-end).
- Cloud Infrastructure: Leverage Google Cloud services (like Compute Engine, Cloud Storage, Pub/Sub, etc.) to build scalable and resilient cloud solutions.
- API Development: Implement RESTful APIs and microservices with Koa.js, ensuring high performance, security, and scalability.
- Database Management: Manage MongoDB databases for storing and retrieving application data, and use Redis for caching and session management.
- Logging and Monitoring: Utilize Bunyan for structured logging and OpenTelemetry for distributed tracing and monitoring to ensure system health and performance.
- CI/CD: Design, implement, and maintain efficient CI/CD pipelines for continuous integration and deployment, ensuring fast and reliable code delivery.
- Testing & Quality Assurance: Write unit and integration tests using Jest, Mocha, and React Testing Library to ensure code reliability and maintainability.
- Collaboration: Work closely with front-end and back-end engineers to deliver high-quality software solutions, following agile development practices.
- Optimization & Scaling: Identify performance bottlenecks, troubleshoot production issues, and scale the system as needed.
- Code Reviews & Mentorship: Conduct peer code reviews, share best practices, and mentor junior developers to improve team efficiency and code quality.
Must-Have Skills:
- Google Cloud (GCP): Hands-on experience with various Google Cloud services (Compute Engine, Cloud Storage, Pub/Sub, Firestore, etc.) for building scalable applications.
- React.js: Strong experience in building modern, responsive user interfaces with React.js and Typescript
- Koa.js: Strong experience in building web servers and APIs with Koa.js.
- MongoDB & Redis: Proficiency in working with MongoDB (NoSQL databases) and Redis for caching and session management.
- Bunyan: Experience using Bunyan for structured logging and tracking application events.
- OpenTelemetry Ecosystem: Hands-on experience with the OpenTelemetry ecosystem for monitoring and distributed tracing.
- CI/CD: Proficient in setting up CI/CD pipelines using tools like CircleCI, Jenkins, or GitLab CI.
- Testing Frameworks: Solid understanding and experience with Jest, Mocha, and React Testing Library for testing both back-end and front-end applications.
- JavaScript & Node.js: Strong proficiency in JavaScript (ES6+), and experience working with Node.js for back-end services.
Desired Skills & Experience:
- Experience with other cloud platforms (AWS, Azure).
- Familiarity with containerization and orchestration tools like Docker and Kubernetes.
- Experience working with TypeScript.
- Knowledge of other logging and monitoring tools.
- Familiarity with agile methodologies and project management tools (JIRA, Trello, etc.).
Qualifications:
- Bachelor's or Master's degree in Computer Science, Engineering, or a related field.
- 5-10 years of hands-on experience as a Fullstack Developer.
- Strong problem-solving skills and ability to debug complex systems.
- Excellent communication skills and ability to work in a team-oriented, collaborative environment.
Work Timing: 5 Days A Week
Responsibilities include:
• Ensure right stakeholders gets right information at right time
• Requirement gathering with stakeholders to understand their data requirement
• Creating and deploying reports
• Participate actively in datamarts design discussions
• Work on both RDBMS as well as Big Data for designing BI Solutions
• Write code (queries/procedures) in SQL / Hive / Drill that is both functional and elegant,
following appropriate design patterns
• Design and plan BI solutions to automate regular reporting
• Debugging, monitoring and troubleshooting BI solutions
• Creating and deploying datamarts
• Writing relational and multidimensional database queries
• Integrate heterogeneous data sources into BI solutions
• Ensure Data Integrity of data flowing from heterogeneous data sources into BI solutions.
Minimum Job Qualifications:
• BE/B.Tech in Computer Science/IT from Top Colleges
• 1-5 years of experience in Datawarehousing and SQL
• Excellent Analytical Knowledge
• Excellent technical as well as communication skills
• Attention to even the smallest detail is mandatory
• Knowledge of SQL query writing and performance tuning
• Knowledge of Big Data technologies like Apache Hadoop, Apache Hive, Apache Drill
• Knowledge of fundamentals of Business Intelligence
• In-depth knowledge of RDBMS systems, Datawarehousing and Datamarts
• Smart, motivated and team oriented
Desirable Requirements
• Sound knowledge of software development in Programming (preferably Java )
• Knowledge of the software development lifecycle (SDLC) and models
We are looking for a can do it attitude, and the ability to deliver with high velocity and high-quality at the same time. You must have experience developing and designing amazing UI screens.
This person MUST have:
- BE Computer Science, MCA or equivalent
- Cloud app development experience
- Strong ReactJS experience
- Strong experience in Next JS and Typescript
- Understanding of APIs, pagination, searching, sorting
- Creating high performance UI etc.
- Troubleshooting/debugging experience
- Experience with SQL and NOSQL databases
- Strong communication skills
Experience:
- Min 3 year experience
- Not more than 7 year experience.
- Startup experience is a must.
Location
- Remotely, anywhere in India
Timings:
- 40 hours a week but with 4 hours a day overlapping with client timezone. Typically clients are in California PST Timezone.
Position:
- Full time/Direct
- We have great benefits such as PF, medical insurance, 12 annual company holidays, 12 PTO leaves per year, annual increments, Diwali bonus, spot bonuses and other incentives etc.
- We dont believe in locking in people with large notice periods. You will stay here because you love the company. We have only a 15 days notice period.
- Design/Execute test cases (manual & automated) and analyze results, cross-browser / cross-device
- Test REST APIs using Postman, automation scripts.
- Review and analyze system specifications
- Create logs to document testing phases and defects
- Report bugs and errors to development teams
- Manage bug and support queues for internal customers
- Help troubleshoot issues with strong analytical and problem-solving skills
- Conduct post-release/ post-implementation testing
- Work with cross-functional teams to ensure quality throughout the software development lifecycle
Requirements:
- Proven experience as an automated QA tester is a plus
- Proven work experience in software quality assurance
- Experience in Selenium Framework Creation/Maintenance with Java or any other automation tool apart from Selenium is a plus
- QA experience in Android / iOS apps
- Experience testing API/REST services
- Experienced with test case creation and execution to cover Functional, Regression, Integration, and E2E testing.
- Familiarity with Agile frameworks and regression testing
- Knowledge of using NoSQL/SQL, JMeter, Selenium
- Experience working in an Agile/Scrum development process
- Working knowledge of test management software (e.g. Jira, qTest, QC, QA tech, Bugzilla)
- Experience with performance and/or security testing is a plus
- Analytical mind and problem-solving aptitude
- Payments, Payment Gateway, Fintech, Ecommerce domain knowledge - preferred
JOB DESCRIPTION
- Initiate New campaigns across various channels.
- Launch and optimization of PPC Campaigns.
- Overseeing Accounts related to Search platforms as well as inspecting Budgets.
- Providing necessary reports and monitoring KPIs.
- Have the highest possible Return of Investments towards Online Marketing Efforts.
Other important responsibilities include –
- Managing Large Keyword list creation.
- Formation of Effective and optimum paid strategies.
- Launching of numerous PPC campaigns Monitoring accounts related to Search engine Platforms (Google AdWords, Bing etc) Rightful Targeting of the required Audiences.
- Timely working on Budgets and Bids towards gaining better Return of Investments (ROIs) Generate attractive and concise advert copies.
- Maintain and Coordinate Partnerships with Vendors and PPC Ad Platforms. Enhance and adapt Modern trends related to SEM and PPC
Must have skills :
JAVA 8, Apache Camel, Design Patterns, Web Services (REST), RabbitMQ, Build Tool (Maven or Gradle), Version Control (SVN or Git), SQL/PLSQL, Javascript, HTML, CSS, JQuery, Application Server (Websphere/JBoss/Weblogic etc.), JUnit.
Preferred skills :
- Spring, Spring MVC, Spring Boot, Hibernate/Spring Data JPA, .
- Experience working on Node JS/Angular JS/React JS
- Working experience on Docker
- Experience working on Agile methodologies
B.E/B.Tech/M.C.A/M.Sc(Computer science ) with first division.
- AWS Cloud exposure.
- Basic skills in using the Unix operating system logging on, sudo to another ID, navigating directory structures, debugging simple problems.
- Hands-on experience with building enterprise applications.
- Excellent trouble-shooting skills.
- Thoroughly understanding business problems and the business domain, and how potential solutions may address problems and enhance business capabilities.
- Experience in designing/development (design patterns) and testing of enterprise class systems.
- Good written and verbal communication skills.
- Ability to adapt to changing requirements.
- Ability to take direction and work with minimal supervision.
- Ability to work in deadline driven environment, and respond creatively to pressure.
- Ability to work on multiple projects simultaneously.









