Director - Strategy & Solutions (Performance Marketing)
Director - Strategy and Solution - Performance Marketing
Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, we are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. We are trusted by leading marketers and agencies in India and is expanding its footprint globally.
We are looking for a Director - Strategy and Solutions. No matter how brilliantly organizational functions perform in their silos, the ownership and skills to ensure it all comes together and moves in the right direction is program management.
As the Director (Strategy and Solutions), you will assist in driving customer success, operational excellence, new solutions discovery, and account growth.
We are looking for seasoned professionals who excel in the following areas:
1. Proven experience in Digital Marketing and an understanding of Media channels.
2. Flair for communication and presentation to engage and influence stakeholders positively.
3. Leading and driving innovation for developing new programmatic solutions as per the requirements of the client and ensuring it is aligned with business goals.
4. Formulation of strategies in accordance with the organizational goals.
5. Expertise in problem-solving and technology development.
6. Driving the overall P&L of the company
Experience: 10+ years of professional experience
Preferred Industry: Performance Marketing
Experience with a Digital Marketing agency is a must. One must be able to lead solutions and strategy from the forefront.
We value people who are driven by a sense of ownership, a bias for action, transparency, persistence with adaptability, curiosity and humility.
What you get:
- Opportunity to build a global company.
- Non-linear learning experience.
- Transparent work culture.
- Meaningful equity in the business.
About Leading Performance Marketing Agency
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Location - Mumbai and Bengaluru
Qualification - Graduation
CTC- Up to 16 LPA
Experience - 4-8 years
Roles & responsibilities:
- Revenue generation, forecasting accuracy, customer satisfaction, reach & exceeding sales goals & yield targets.
- Develop the vision & manage the sales/ account strategies to unlock the potential in market.
- Continue to develop a thorough understanding of assigned market and competitor knowledge to benefit your client.
- Work towards meeting monthly, quarterly and annual revenue goals.
- Drive customer engagement with pro- active content, campaign led conversations evaluate account performance, identify opportunities & follow up/through on requests.
- Ensure the account team is continually putting the customer first and providing world class service.
Key requirements :
• Excellent research, analytical, presentation and communication (written and verbal) skills and the ability to create compelling, persuasive presentations for clients.
• 4-8 years of experience in domestic sales. (Digital media advertising sales experience is a must)
• Education: BSc/ BA/ BTech / BCom/ BBM required• Excellent research, analytical, presentation and communication (written and verbal) skills and the ability to create compelling, persuasive presentations for clients.
• Minimum 1-year experience in online media; direct sales and/or business development experience including working with digital media (selling in six and seven-figure media deals) required.
• Basic Knowledge of Internet advertising: CPA, CPM, CPV, lead generation, etc. is required.
The Wellness Shop is an eco-friendly wellness brand which provides range of products that are organic and 100% natural. We provide products catering to cosmetics, wellness and healthcare segment. The company launched in 2021 and within 4 months, we have launched 150+ premium products and have started hitting 400+ daily orders. TWS is funded by logx ventures. We plan to build this company into a multi-million dollar business and provide best quality organic products all over the world!
We are looking for a talented EMAIL MARKETING MANAGER to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters. If you're interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you.
Responsibilities:
- Identify target audience and grow our email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization and advanced features - Ensure prompt and accurate communication with clients via email to minimize unsubscribes - Create email databases for lead generation
- Analyse campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
Requirements:
- 5+ years of proven work experience as an Email marketer
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
Duties and Responsibilities include but are not limited to:
1. Upload videos, manage negative reviews, and keep the account profile up to date.
2. Research keywords, hashtags, industry-related topics & social media trends.
3. Edit images for social media usage.
4. Track & organize campaign schedules, coordinate/schedule posts on all platforms, and execute a content strategy for designated team members.
5. Write clear captions, descriptions & other content for the posts.
6. Manage day-to-day interactions with followers & develop partnerships with social media influences and other accounts.
7. Generate ideas to create brand awareness, determine the brand voice & align all posts accordingly.
8. Develop a scheduling sequence to publish content on all platforms & propose promotional activities.
9. Gather & compile data about the brand’s users and viewers.
10. Assist the Ad Manager when running social media ad campaigns.
11. Moderate conversations in social media groups as per set etiquettes.
12. Conduct general administration.
13. Ad hoc tasks
Schedule: US work hours (40+ hours per week)
Location: This is a remote job
*Salary is based on experience and skills.
*Only qualified candidates will be invited to take the assessment & scheduled for the interview/s.
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Job Description:
Responsibilities:
·
Own end-to-end
execution, measurement, reporting, and optimization of campaigns across
channels with goals to increase New users Acquisition, Scale GMV across the
campaign, and deliver platform GMV & ROAS
·
Partner with
internal teams to optimize campaign performance (targeting, optimization,
creative direction, etc.)
·
On a day-to-day
basis, you will be expected to optimize campaigns based on data breakdowns and
insights.
·
Understand ways to
scale campaigns across platforms in an optimal manner.
·
Perform interest
research in Facebook using audience insights and ads manager.
·
Create audiences on
Facebook for custom, lookalike, and saved audiences.
·
Perform keyword
research using keyword planner and any other tools
·
Understand
operations of Facebook business manager, Google ads, pixels, etc.
·
Create a digital
media plan based on requirements across multiple platforms
·
Understand how
content works across different social media platforms
·
Create insightful
reports based on data from performance marketing campaigns
·
Tag with your copy
and art partners to achieve a digital-first creative output on campaigns.
Eligibility
·
Strong communication
skills
·
Strong creative and
analytical skills
·
Be able to take 100%
ownership of the process from start to finish
·
Strong quantitative
mindset & data-driven approach to digital marketing; expert in excel-based
data modeling, analytics tools.
·
Ability to multitask
in a fast-paced work environment.
·
Punctual and
dedicated to meeting goals & deadlines.
·
Able to effectively
work independently, and as part of a team.
·
An early adopter
attitude towards technology
Responsibility:
- Develop, execute & deliver the annual and long-term strategic business plans to ensure delivery of the full potential of the brand at the pan India level
- Guide team in translation of strategy into business plans, brand positioning and go – to market strategies
- Identify and research potential markets to launch the new retail stores and advise management of new business development opportunities.
- Prepare and execute the marketing strategy for Company’s online & offline business model.
- Responsible for the launch and development of the fashion brand as per the agreed terms and conditions.
- Ensure the financial performance and revenue targets of the brand (online and offline) are achieved through analysis of its Profit & Loss and KPIs.
- Manage relations with key business stakeholders to develop trusting business partnerships.
- Support the day-to-day management of the brand.
- Advice and support stores with all areas of their business including store standards, stock management, customer relationship, staffing and recruitment, finances and payments, cost control, expansion.
- Develop sales and marketing tools, work out on sales promotional activities to support the sales plans.
- Develop the store audit plan and conduct the audits.
- Contributing to and upholding the standards for store compliance as outlined in the operating standards manuals
- Periodically reviewing layout and design of stores manuals and other communications tools for user-friendliness and completeness
- MBA/Post Graduate in Operations from a reputed institution
- Must have experience in translating vision/broad strategies into specific targets and tasks.
- Ability to deliver solution and provide expertise with speed and imagination
- Should possess a high degree of business acumen and must have a good understanding of P&L
- Strong research and analytical skills
- Flexible and able to multi-task; can work within a fast-moving environment
- Must have good connections and networking in the retail & eCommerce ecosystem
- Create and manage nurture streams across email, digital, and direct mail that will progress the leads through various sales stages of the buyer's life cycle from awareness to selection
- Run campaigns for lead management, lead nurturing, lead scoring, and lead routing
- Look at holistic data on leads and customers to evaluate successful strategies and areas for improvement/growth.
- Iterate and optimize campaigns to drive the best possible results
- Work with the Product Marketing team to create and develop content-rich nurturing programs using consumer insights data and marketing automation tools
- Partner with marketing to improve strategy and execution of demand generation efforts
- Collaborate with sales operations on improving and troubleshooting issues with the lead management process
- Develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance
- 5-6 years in Marketing or Sales Operations role
- At least 3+ years of experience managing email campaigns and program implementation
- Strong experience using marketing automation tools is essential
- Deep understanding of lead-to-revenue demand funnels, their characteristics and what causes Leads to move across stages
- Experience in B2B software / SaaS space will be a big advantage
- MBA from a reputed college, preferably in Sales and/or Marketing.
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and relevance
- Strength in collaborating with cross-functional teams, including Product Marketing, Sales and Marketing
- Self-directed, organized team player who is capable of hands-on- execution as well as long term business planning
- Implement email marketing strategies to cultivate leads into new customers (and demonstrate with data).
- Set up and document lead nurturing processes
- Plan and implement trigger-based nurturing programs that target all stages of prospect development
My Digital Shelf is an expanding and highly entrepreneurial start-up research and production company producing B2B conferences for the global Digital Retail and Consumer goods industry
The role of the Marketing Manager will be to perform general duties to support event planners, project managers and the Global Event team
- Social media daily management - primariliy linkedin and Twitter
- Digital marketing - SEO, PPC advertising and more
- Website content develpoment and management
- Copy writing for press releases, website and ad-hoc pieces
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- Ad hoc support to team including assisting with events management and promotional activity
- Maintain production schedules for event materials/collateral
Work on event follow-up and Event Metrics and Analysis
Candidate requirements:
- Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
- Fluent in written and spoken English
- Ability to work under pressure and meet demanding deadlines
- Confident and mature approach, reflective of the profile of the position and organisation
- Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
- Ability to multitask, prioritise and be flexible is essential
- Works well as part of fast-paced team, prioritising effectively and managing workload
- Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
- Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
- Excellent organisational, analytical and administrative skills, meticulous attention to detail
- Flexible in approach and able to amend hours as required to suit business needs
- Able to work with confidential material and sensitive information with absolute discretion