Performance Marketing Manager
at We are a team that is maniacally customer obsessed.
Purpose
We are working hard to be the world's most loved skill-learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.
Performance Marketer
About the role
● Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
● Experiment and test campaigns. You’ll design and execute testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
● Analyse, assess performance and iterate. You’ll analyse performance results and make recommendations for decisions across spending, targeting, bidding, creative, landing pages, and more.
● Partner and collaborate cross-functionally. You are highly collaborative in your approach and work closely with your counterparts across design, engineering, growth, and product.
● Be a leader in your craft. You’ll stay abreast of industry best practices, channels, and strategies, and identify new growth opportunities.
● As the senior member of the Marketing and Growth team, you'll be expected to set up
repeatable processes and help us scale the function as we grow.
● Problem solves some of the best consumer marketing problems on a global scale
What are we looking for?
● 5+ years working in the marketing or growth function, preferably in a startup.
● Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
● Hands-on experience in Google AdWords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
● Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web-based marketing (we use apps mostly for engagement, and most of us customers convert on the web - both desktop & web)
● You are a self-starter and can make decisions on your feet with minimal supervision, and end-to-end ownership to drive outcomes.
● You possess deep customer empathy and love getting your hands dirty with data
● We are location agnostic, but in the same time zone (India). We have a small garden office @Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
Shubham Vishwakarma
Full Stack Developer - Averlon
Similar jobs
NodeJS (Node.js)
MongoDB
React.jsResponsibilities
-
Ability to translate Wireframes and PSD Designs into functional web apps using HTML5, AngularJS, React , Node.js, and Mongo
-
Binding of UI elements to JavaScript object models
-
Creating RESTful services with Node.js
-
Architect scalable web architectures
-
Work in a cross-functional team to deliver a complete user experience
-
Create Unit and Integration tests to ensure the quality of code
-
Be responsive to change requests and feature requests
-
Write code that is cross-platform and cross-device compatible
-
Ability to wear many hats and learn new technologies quickly
Adobe IllustratorJob Description for Motion Graphics Designer Job Profile
● Position: Motion Graphics Designer
● Proficiency Required: After Effects | Photoshop | Illustrator | Premiere Pro (Optional)
● Location: Bangalore
● Job Mode: Work from office
● Salary: 7-7.2 LPA Negotiable
● Notice Period: 15-days
Job Responsibilities
We are looking for a dynamic and creative Junior/Senior Motion Graphics Designer to join our team. You will be responsible for creating engaging motion graphics and animations for a variety of platforms, including social media, advertisements, websites, and presentations. Depending on your experience level, you will either assist in or lead the conceptualization, execution, and delivery of motion design projects
Eligibility Criteria
Motion Graphic Designer
Proficiency Required: After Effects | Photoshop | Illustrator | Premiere Pro (Optional)
Candidate must have worked for varied platforms and domains.
Must have prior experience into advertising agencies before.
Motion Graphics Designer (1–2 Years Experience)
• Assist in designing and creating engaging motion graphics and animations for digital platforms.
• Collaborate effectively with design, marketing, and content teams to meet project goals and timelines.
• Edit and enhance video footage with effects, transitions, typography, and animations.
• Ensure all deliverables align with brand guidelines and maintain high visual quality.
• Stay up to date with current trends in motion design and contribute fresh, creative ideas.
• Preferred Traits:
o Consistent employment history demonstrating commitment and growth.
o Experience working in collaborative environments and contributing as part of a team.
o A portfolio showcasing a diverse range of styles and projects, with awareness of modern design trends.
Ruby
Ruby on Rails (ROR)
HTML/CSSThis Role is ,perfect for someone looking to further their experience in web application and software development. to help maintain and improve our platform. Proficiency in Backend Development Someone with previous experience in ROR
1.Design and build reusable and efficient ruby code
2. Architect and install new infrastructure
3. Plan and implement new features
4. Integrate data sources and databases into one system
About the role
Media Planning Executives are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning executives devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we’d like you to do:
● Creation of tactical plan presentation and supporting media plan templates
● Creation of campaign analysis plan
● Oversee the successful launch of campaigns
● Maintain accuracy and timely updates of deliverable tracking documents for team
● Collate commentary on media performance and conduct first review on quality
● Adherence to team quality standard for reporting template and delivery
● Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
● Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments
● Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself:
● At least 2-3 years of experience in Tradional media advertising
● Working knowledge and effective vocabulary across Offline & Online
● Experience with Media Research Tools (Comscore, GWI, TGI)
● Strong organizational skills with a keen ability to prioritize and multitask.
● Proven problem solving skills and ability to think outside of the box
● Ability to work independently and collaborate in a team environment
● Detail oriented and responsive, deadline-driven with strong reasoning skills
Should have hands-on experience in Shopify API & APP concepts.
Extensive knowledge and experience in building custom stores.
- Knowledge of Customization of themes & apps
- Experience working with Shopify APIs
- Knowledge of existing inbuilt Shopify system.
- Theme Template integration.
- Good understanding of cross-platform and cross-browser issues
XpressBees – a logistics company started in 2015 – is amongst the fastest growing
companies of its sector. While we started off rather humbly in the space of
ecommerce B2C logistics, the last 5 years have seen us steadily progress towards
expanding our presence. Our vision to evolve into a strong full-service logistics
organization reflects itself in our new lines of business like 3PL, B2B Xpress and cross
border operations. Our strong domain expertise and constant focus on meaningful
innovation have helped us rapidly evolve as the most trusted logistics partner of
India. We have progressively carved our way towards best-in-class technology
platforms, an extensive network reach, and a seamless last mile management
system. While on this aggressive growth path, we seek to become the one-stop-shop
for end-to-end logistics solutions. Our big focus areas for the very near future
include strengthening our presence as service providers of choice and leveraging the
power of technology to improve efficiencies for our clients.
Job Profile
As a Lead Data Engineer in the Data Platform Team at XpressBees, you will build the data platform
and infrastructure to support high quality and agile decision-making in our supply chain and logistics
workflows.
You will define the way we collect and operationalize data (structured / unstructured), and
build production pipelines for our machine learning models, and (RT, NRT, Batch) reporting &
dashboarding requirements. As a Senior Data Engineer in the XB Data Platform Team, you will use
your experience with modern cloud and data frameworks to build products (with storage and serving
systems)
that drive optimisation and resilience in the supply chain via data visibility, intelligent decision making,
insights, anomaly detection and prediction.
What You Will Do
• Design and develop data platform and data pipelines for reporting, dashboarding and
machine learning models. These pipelines would productionize machine learning models
and integrate with agent review tools.
• Meet the data completeness, correction and freshness requirements.
• Evaluate and identify the data store and data streaming technology choices.
• Lead the design of the logical model and implement the physical model to support
business needs. Come up with logical and physical database design across platforms (MPP,
MR, Hive/PIG) which are optimal physical designs for different use cases (structured/semi
structured). Envision & implement the optimal data modelling, physical design,
performance optimization technique/approach required for the problem.
• Support your colleagues by reviewing code and designs.
• Diagnose and solve issues in our existing data pipelines and envision and build their
successors.
Qualifications & Experience relevant for the role
• A bachelor's degree in Computer Science or related field with 6 to 9 years of technology
experience.
• Knowledge of Relational and NoSQL data stores, stream processing and micro-batching to
make technology & design choices.
• Strong experience in System Integration, Application Development, ETL, Data-Platform
projects. Talented across technologies used in the enterprise space.
• Software development experience using:
• Expertise in relational and dimensional modelling
• Exposure across all the SDLC process
• Experience in cloud architecture (AWS)
• Proven track record in keeping existing technical skills and developing new ones, so that
you can make strong contributions to deep architecture discussions around systems and
applications in the cloud ( AWS).
• Characteristics of a forward thinker and self-starter that flourishes with new challenges
and adapts quickly to learning new knowledge
• Ability to work with a cross functional teams of consulting professionals across multiple
projects.
• Knack for helping an organization to understand application architectures and integration
approaches, to architect advanced cloud-based solutions, and to help launch the build-out
of those systems
• Passion for educating, training, designing, and building end-to-end systems.
- Understanding customer requirements and analyzing cases in alignment with policies
- Working with the policy team to ensure the right risk parameters are captured and assessed
- Understanding industry and regulatory trends and their impact on customers to ensure the right decisions are taken
- Working closely with business functions to onboard the right set of customers.
- Working closely with operations to ensure that documentation and checks are put in place at various stages of the application lifecycle
- Developing industry-best practices and constantly striving to improve the same, basis market practices
What you need to have:
- Bachelor’s Degree with relevant work experience of at least 3 years with CA/ MBA(preferred)
- 3-4 years of experience in handling credit risk assessment for unsecured business loans. Prior experience in the Lending domain, either with a Bank/ NBFC or a lending platform.
- Very good understanding of documentation related to lending pre-disbursement (mandatory)
- Experience in working on the lending business with a Bank, NBFC, or a platform (mandatory)
- Excellent understanding of industry trends and their impact on segments
- Setup basic credit underwriting processes and scale up the vertical
- Ability to assess customers' basic standard programs like Financials, Banking, etc.
- Proficient in MS Excel and the ability to bring out insights from data
React.js
Javascript
Redux/FluxLocofast Online Services Private Limited operates under the brand name - Locofast- & today is one of the fastest growing B2B companies in the textiles B2B space. The company connects textile manufacturers (mills, manufacturers) to customers (brands, buying houses) both in India &
internationally. It integrates technology to the core transaction flow & delivers industry best pricing & turnaround time for textile products. The century old textile industry has been untouched by any disruption leave alone technological disruption. At Locofast, we are driven to do exactly that & today have an opportunity to create a very large impact in an extremely large industry.
Founders & Investors:
The company in a short span of time (little over two years) has raised two rounds of funding, most recently one large round of Series B financing (to be announced soon). The company is backed by some of the most marquee investors that have backed landmark companies such as Myntra.com, Firstcry.com, Lenskart.com, Cult.fit, Bounce, Gomechanic & others. The company is founded by second time entrepreneurs who have demonstrated the ability to build and scale businesses in the past. The profile of the founder can be seen here
- www.linkedin.com/in/wadhwadeepak. Deepak was previously the founder of WeAreHolidays, a B2C platform for travelers. The founders come with deep expertise in building & scaling marketplaces.
Current team:
Locofast currently has more than 100+ employees across its four offices in India & abroad. The team scale up planned over the next 6 months is to the tune of 250+ people across these offices & few more that the company intends to set up in the near future. The company is biased towards hiring young dynamic individuals who want to change the status-quo & are hungry for exponential growth in a short span of time. The company has already onboarded high quality talent from some of the best startups (Whitehat Jr, Cars24 etc), folks from large companies (Hero Honda, PWC etc) as well as folks from premier colleges (IIM- s, BITS, IIT's etc). At the core, the company looks at individuals who can take ownership, manage a team, execute fast & deliver superior outcomes, irrespective of age & experience.
Roles & Responsibilities:
● Developing and implementing highly responsive user interface components using React concepts.
● Building reusable components and front-end libraries for future use
● Developing and implementing front-end architecture to support user interface concepts.
● Translating designs and wireframes into high quality code
● Optimizing components for maximum performance across a vast array of web-capable devices and browsers.
Candidate Requirements:
● An engineering degree preferably, from a reputed university/college
● A sense of ownership and pride in your performance and its impact on the company’s success.
● Hands-on experience in the JavaScript ecosystem, libraries, and tooling (ES6/7), React.js and Redux
● Knowledge of React Hooks is an added advantage.
● Expert knowledge of HTML/CSS, web standards, best practices
● Good understanding of asynchronous request handling, partial page updates, and AJAX
● An experience of writing clean, well documented, semantic code with responsiveness and cross browser compatibility in mind
● Ability to improvise, troubleshoot, and learn new skills on the job.
● Ability to give estimates on work required.
● Proficient understanding of code versioning tools, such as Git/SVN
● Excellent coding and debugging skills
● A passion and the ability to make beautiful, smooth, delightful web experiences
We offer:
● Competitive salary
● Great working environment, opportunity to work directly with the founders on extremely exciting real-life problems.
● Opportunity to grow really fast.
JavascriptHTML/CSS
Angular (2+)
Java
PythonNodeJS (Node.js)RubyRuby on Rails (ROR)
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon