Performance Marketing Manager

Hi there! Thanks for taking the time to check us out - we’re flattered. Reading the description below might take a few minutes, but we promise it is all worth it.

Let’s start with

The Opportunity

If you live and breathe digital marketing, we want to talk to you. We are looking for a Sr.Digital Marketing Executive to develop, implement, track and optimise our digital marketing campaigns across all digital channels. Your work will directly impact millions of lives as you will be working on one of our high growth products. We have over 100 Million users across all our products and we are growing exponentially.

What we believe:

Our number one priority is company culture. our whole belief is that “your culture is your brand”

● All the team members are open to converse, helping and teaching

● You will always be noticed for your better work and rewarded.

● Great work-life balance with the flexibility of you deciding your working hours.

● No bossy culture

● The relationship with the founder is more like a partnership & he is always open to listening to you and ready to go beyond the extra mile when you need him.

Feel free to reach out to any of our team members. They can share their first-hand experience.

Responsibilities:

● Plan and execute all digital marketing, performance marketing campaigns including SEO/SEM, app marketing, marketing database, email, social media and display advertising campaigns.

● Performing App Store Optimization & Search Engine Optimization activities for generating organic traffic.

● Design, build and maintain our social media presence.

● Promoting app on various platforms.

● Creating viral & trendy content.

● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

● Brainstorm new and creative growth strategies.

● Plan, execute and measure experiments and conversion tests.

● Collaborate with internal teams to create landing pages, web pages and other merchandising collaterals and optimise the user experience.

● Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

● Instrument conversion points and optimise user funnels.

● Collaborate with agencies and other vendor partners.

● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

● Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation.

● Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth.

● Planning and executing campaigns, including web, SEO/SEM, social media, content, email and display advertising.

● Weekly-Monthly Stats Report

Requirements:

● MBA/BBA/B.E/B.Tech degree in Marketing, Engineering or a related field.

● 3+ years experience in online advertising/marketing digital marketing.

● Experience in Organic Traffic Generation

● Experience in Social Media Optimization and Marketing

● Experience with Data Analytics for ASO and SEO.

● Experience in Keyword Research and Optimisation

● Experience in Competitor Analysis

● Understanding of How metadata differs across store pages and platforms.

● Demonstrable experience leading and managing SEO/SEM, performance marketing, app marketing, marketing database, email, social media and/or display advertising campaigns

● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

● Experience in optimising landing pages and user funnels

● Experience with A/B and multivariate experiments

● Solid knowledge of website analytics tools (e.g., Google Analytics, Firebase and others)

● Working knowledge of ad serving tools (e.g., Taboola, DV 360, others )

● Experience in setting up and optimising Google Adwords campaigns

● Strong analytical skills and data-driven thinking

● Up-to-date with the latest trends and best practices in online marketing and measurement

● Excellent written and verbal communication.

● Experience in Digital Marketing with a specific focus in Google Ad words, Facebook Ads

● Responsible for creating and scaling Facebook, Adwords marketing campaigns

● Analyse data from various sources (Google Analytics, Facebook analytics, etc.) and find insights on how to grow faster

Are you the right person?

To make the cut, you must meet the following criteria -

● You are an impressively smooth talker who can get your point across with ease

● You are able to assess and understand a situation faster than Sherlock

● You love taking initiative and seeing a project through to completion

● You are creative and would love to experiment with new ideas

● You’re a pro at managing Google Play Console If you’ve worked in the mobile marketing space before, we would especially love to hear from you!

Location: Bengaluru (Koramangala) Experience: 3 to 6 years

Benefits :

● Health Insurance for yourself and your Parents- We know a healthy employee is a happy and productive employee. That’s why we offer a variety of health insurance options to meet your lifestyle. You’ll have access to the top providers and physicians available to you and your family.

● Office lunch - Daily free lunch

● Challenging work- All our products target 100+ Million users. One gets to work on scale and experience solving challenging problems.

● Great team- Like-minded talented team to work with

● MacBook to work- You decide your machine, however, we prefer Apple

● Career growth- Boost your career growth by 10X more learning and opportunities

● Team outing- Join us on our annual 2-3 days team outing! Our last one was in Ooty, Tamil Nadu

We’re passionate about enabling people to do their best work. We dream big and we’re looking for people who do the same. Come work with us and find out where your career will take you at Apps10X!

It’s a great opportunity to work on an important mission and join a fun, talented team. Share your portfolio - we want to see what you can do. :)We know that people are more than what’s on their CV.

If this role highlights your experience and gets you excited – please apply! 

Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice. 

Responsibilities

1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.

2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.

3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK

4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns

5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children

7. Experience in community management on digital formats

8. Experience working in coordination with other departments like sales, creative & IT

9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10. Insight Development and Reporting

Candidate Profile

• MBA | PGDBM in Performance / Digital Marketing
• Experience in copy writing
• 5-8 years’ experience with a reputed brand
• Design skills and basic video edits
• Insight Mapping
• Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

Responsibilities:

. Handling/Maintaining Client Relations and communication

.Creative and innovative concerning Idea Generation for all kinds of branding activities for the client

· Excellent knowledge of branding and promotional activities for all leading social media platforms such as Facebook, Twitter, Instagram, LinkedIn etc.

· Assist with the planning of marketing strategies to help drive traffic and engagement to the website

· Produce content for social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Keep up to date with any social media trends

· Track social media influencers

· Ensure you produce a consistent brand message,captions , and content across all the social media channels

· Regularly monitor competitor social media sites and create competitor analysis reports

· Contribute to the company blog

· Assist with social media performance reports

· Engage with social media users and respond to any mentions over Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Writing effective SEO content for blogs, websites and social media accounts.

· Coordination with the digital marketing team to report findings and recommendations.

Qualifications:

· Graduates with a minimum of 3-4 years of experience.

· Outgoing and easy to work with.

· Substantial social media presence.

· Ambitious and hardworking.

· Knowledge of tools for designing and video editing is an added advantage.

· Excellent communication skills

Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.

Duties and Responsibilities include but are not limited to:

1. Upload videos, manage negative reviews, and keep the account profile up to date.

2. Research keywords, hashtags, industry-related topics & social media trends.

3. Edit images for social media usage.

4. Track & organize campaign schedules, coordinate/schedule posts on all platforms, and execute a content strategy for designated team members.

5. Write clear captions, descriptions & other content for the posts.

6. Manage day-to-day interactions with followers & develop partnerships with social media influences and other accounts.

7. Generate ideas to create brand awareness, determine the brand voice & align all posts accordingly.

8. Develop a scheduling sequence to publish content on all platforms & propose promotional activities.

9. Gather & compile data about the brand’s users and viewers.

10. Assist the Ad Manager when running social media ad campaigns.

11. Moderate conversations in social media groups as per set etiquettes.

12. Conduct general administration.

13. Ad hoc tasks

Schedule: US work hours (40+ hours per week)

Location: This is a remote job

*Salary is based on experience and skills.

*Only qualified candidates will be invited to take the assessment & scheduled for the interview/s.

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What you need to have:

• Your responsibilities will include:

  • Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
  • Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
  • Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
  • Building win-win relationships with new and existing partners
  • Manage the marketing budget to drive sustainable bottom-line growth

   

  Key Requirements

  • You have a degree in Marketing, Business Administration or related field.
  • You have prior experience in a similar role with a solid track record of success.
  • You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
  • You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
  • You are highly goal driven and work well in fast paced environments.
  • You possess strong analytical skills and are comfortable dealing with numerical data.
  • You have excellent communication & interpersonal skills.
  • You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

• Job Title:- Interior Marketing Manager
• Exp:- 1yr to 3yrs
• Location:- S.G Highway 
• Qualification:- Graduate, Preferred if an engineer or having an experience in the similar industry.

Job responsibility:-

• Conducting Market research by identifying selling possibilities and evaluating customer needs.
• Actively seeking out new sales opportunities through cold calling, networking in sites and other platforms like India Mart and trade India.
• Setting up a meeting with potential clients and understanding their need or concern.