Content Marketer

About Company

Our client works in the area of skilling and livelihoods for underserved youth. This is a pioneering program with a strong PPP model, an agency-led approach to livelihoods and a vision of socio-economic transformation. The Lighthouses are run through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together towards changing lives.

The Global Opportunity Youth Network (GOYN) is a global initiative catalysing systems shifts for youth opportunity in communities around the world through the creation of sustainable training, employment, and income-earning pathways. GOYN works with “Opportunity Youth” — young people aged 15-29 who are out of school, unemployed, or working in informal jobs.

Designation: Content Manager, Digital Opportunities Project, GOYN, Pune

Reporting To: Director, GOYN : Pune

No. of positions: 1

Expectations / Deliverables:

● Build enduring relationships with NGOs, community based organizations, corporates, employment agencies, skilling organisations, digital platforms and government including PMC for enabling collective action at the city level.

● GOYN brand-building and enrolment of various stakeholders as partners

● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into various livelihood/non-livelihood institutions

● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database and enable feedback mechanisms

● Coordinate with organizations to conduct livelihood sessions for youth in the community settings

● Experience in reaching consensus and drafting MoU's

● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations

● Collate, develop and distribute engaging content aligned with the digital platform from partner organisations

● Collaborate with design teams to plan and develop site content, style and layout

● Use content management systems to analyze platform traffic and user engagement metrics

● Manage content distribution to other channels and social media platforms to increase web traffic.

● Ensure legal compliance (copyright and data protection) and secrecy of OY data

● Stay up to date with developments and generate new ideas to draw the audience’s attention.

Preferred Skill sets, Years of Experience, Professional Background:

● Post Graduation in any background, with 1-3 years of experience in the field of Content writing and partnership building

● Strong commitment towards building relationships with organizations in the ecosystem

● Hands-on experience with MS Office and WordPress

● Basic technical knowledge of HTML and video editing etc.

● Knowledge of SEO

● Competent in managing social media

● Excellent writing skills in English, Hindi and Marathi

● Attention to detail

● Good organizational and time-management skills

● Open to travel.

1. Developing content marketing strategies for blogs, websites and other platforms and implementing them. 
2. Collaborating with the SEO team and creating optimized content for the blogs and website. 
3. Use Google Trends, Google Search Console,Google Analytics, Google Data Studio and other tools for content creation and marketing. 
4. Drive traffic to company pages through various search engine marketing strategies. 
5. Creating, reviewing and publishing engaging content for blog, website, social media, ad campaigns and other marketing requirements. 
6. Actively promoting our blog and pitching articles to relevant platforms (guest blogging) to increase website traffic. 
7. Constantly analyzing the content KPIs and updating the content accordingly. 
8. Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.

The ideal candidate must have: 

1. 3+ years of total experience in content writing, content management and  .
2. 2+ years of experience in leading a team.
3. Knowledge of SEO best practices and web traffic metrics. 
4. Knowledge of various content marketing tools, 
5. Great time management skills, organizational skills, and team spirit. 
6. Excellent writing skills in English. 

Company Profile:
Blitzpools is an Indian fantasy sports platform that allows users to
play fantasy cricket, football and kabaddi.

Blitzpools is a Game of Skill where user creates a team of real
players for an upcoming match and compete with other users for big
prizes. User's team earns points based on user's player performances
in the real-life match.

Years of Experience: 6+yrs.

Responsibilities:

• End-to-End ownership of retention programs and processes across a variety of direct-to-customer channels – Outbound & Inbound, Manual / Assisted (tele-calling, visits) & Automated (including email, SMS, push notifications, merchandising and other new upcoming digital mediums)
• Conceptualizing, building, executing and analyzing retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization
• Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research
• Own the product strategy and roadmap for retention - Partner with the product team to translate business goals into short term and long-term product roadmaps- Comfortable in generating a strategic vision as well as glide path with product teams. Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these

Desired Skills:

• Bachelor’s degree from a reputed institute. 6-8 years of overall experience with 5+ years of relevant work experience in lifecycle marketing in consumer products / services
• Demonstrate result orientation and high Bias for action. The candidate must have strong operational experience and be willing to get hands dirty.
• Proven track-record of managing and delivering marketing programs identifying customer actions and conversions for each stage and achieving those KPIs
• Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer’s perspective and an ability to speak the customer’s language
• Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
• Strong verbal and written communication skills. Ability to think big and rethink how to better serve our customers
• High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others

Medical content writer

Salary: 5-9 LPA

About ZenOnco.io:

https://zenonco.io/">ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support).

To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment.

We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions.

We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today.

Company introduction video: https://bit.ly/ZenOncoIOintroduction">https://bit.ly/ZenOncoIOintroduction

Role and responsibility:

Acts as Lead Medical Writer and performs competently on straightforward projects, with guidance from senior staff as required. Takes responsibility for preparation of assigned documents to a high standard, working in accordance with Quintiles SOPs and the customer’s requirements. Identifies project needs, tracks project timelines and implements client requests with senior review.

• Participates in both internal and external project team meetings and liaises directly with the customer on medical writing issues, as appropriate and with senior support as needed.
• Arranges appropriate internal review of assigned documents and takes responsibility for on-time delivery.
• May perform QC review of documents or parts of documents prepared by more senior staff.
• Takes responsibility for managing day-to-day workload for assigned tasks and projects, in collaboration with senior staff.
• Keeps abreast of current data, trends, medical writing/regulatory knowledge, developments and advances in area of drug development/medical writing.
• Complies with Company SOPs and participates in the implementation of new SOPs.

Required knowledge, skills, and abilities:

Excellent standard of written English, and ability to communicate fluently and effectively in English, both in writing and verbally.

• Familiarity with the structural and content requirements of clinical study reports, protocols, and similar documents.
• Ability to integrate, interpret, and summarize data from a variety of sources in a clear and concise manner.
• Competence in completing a good first draft clinical study report in a routine therapeutic area within a reasonable timeframe with limited guidance.
• Good understanding of common statistical methods used in clinical trials and interpretation of their results.
• Ability to give a simple presentation to a project team and/or customer, e.g. on Medical Writing processes.
• Ability to identify inconsistencies and deficiencies in statistical output.
• Coordinate with various technical professionals to gather, organize and compile information on new products or processes
• Go through medical topics and assist physicians in writing research related articles and reviews
• Assist in preparing press releases, training material and marketing content
• Write articles and reports on research discoveries connected to health and medical fields
• Communicate complex medical information in a succinct way
• Work with clinical researchers in the development of research protocols
• Participate in the preparation of various clinical research and regulatory documents
• Prepare annual reports, brochures, abstracts and presentations
• Prepare training materials and eLearning content according to the needs of the audience
• Make sure all applicable guidelines and regulations are followed
• Stay up to date on current industry practices and regulations
• Knowledge of regulations relevant to medical writing

Education and Experience:

Bachelor’s or Master’s degree in a life science-related discipline, plus at least 4 years+ experience as a medical writer within a pharmaceutical environment; or equivalent combination of education, training and experience.

You will get:

• Some of the best people to work with (founders are IIM graduates and investment banker)
• An opportunity to make a difference in the lives of millions of cancer patients across the globe
• A great learning environment and opportunity to grow