About this role
We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen š
You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.
You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.
You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:
- Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
- Develop a deep understanding of the user, their stage of the journey and intent
- Frequently conducting keyword research and incorporating best SEO practices in the content you produce
- Hustle your way to find channels to promote the different forms of content that you will create
- Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
- Ensure all-around consistency with regard to the style, fonts, images and tone
- Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
- Publish high-quality compelling content within established timelines to achieve outcomes
- Work towards minimizing the time for research by curating high-quality sources for research
šĀ Key qualifications
- Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.
Shubham Vishwakarma
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About Us:
Plastic Granules India is a leading manufacturer, exporter, and supplier of high-quality plastic granules, including HDPE, LDPE, LLDPE, ABS, and PE granules. Established in 2015, we export to major international markets, including the UAE, the US, and the UK. We are committed to innovation, quality, and sustainable business practices.
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- Develop and execute digital marketing strategies to promote Plastic Granules India's products globally.
- Manage SEO (Search Engine Optimization) to improve website rankings and organic traffic.
- Create and manage PPC (Pay-Per-Click) campaigns on Google, LinkedIn, and other platforms.
- Oversee social media accounts and create content that aligns with the brand's objectives.
- Monitor website analytics and campaign performance using tools like Google Analytics.
- Design and implement email marketing campaigns to engage with existing and potential customers.
- Collaborate with the design team to create visual content, including banners, graphics, and videos.
- Conduct market research to identify new trends and opportunities in the plastic granules industry.
- Optimize landing pages and user funnels to improve conversion rates.
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- Requirement Gathering: Identify and prioritize product requirements through user research.
- Project Planning and Management: Define project goals, milestones, and manage timelines.
- Data Management: Oversee data collection, storage, and quality assurance.
- Machine Learning Models: Collaborate on AI algorithm development and model training.
- User Experience (UX): Advocate for intuitive and user-friendly AI product interfaces.
- Product Launch and Adoption: Plan and execute successful product launches.
- Performance Monitoring and Improvement: Track metrics and propose enhancements.
- Stakeholder Communication: Facilitate communication between technical and non-technical teams.
- Market and Industry Awareness: Stay informed on AI trends and regulatory requirements.
Requirements
- Education: Bachelorās or masterās degree in computer science, engineering, data science, or related fields with 5+ yearsā experience as a product manager and at least 2 years in AI domain.
- Technical Knowledge: Strong understanding of AI, machine learning, and data analysis.
- Product Management Experience: Previous experience in product management or related roles.
- AI Domain Expertise: Proficiency in AI applications and ethical considerations.
- Analytical and Problem-Solving Skills: Ability to analyse complex data and solve problems.
- Communication and Collaboration: Excellent interpersonal and communication skills.
- Leadership and Project Management: Strong leadership and project management abilities.
- User-Centric Mindset: Understanding of user needs and usability testing skills.
- Business Acumen: Knowledge of business principles and market dynamics.
- Adaptability and Learning Agility: Openness to new technologies and continuous learning.
We are currently looking for highly skilled and established Key account manager/ Customer Success Specialists, for a deep IP technology platform company.
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Full Stack Developer - Averlon