Content Marketer at B2B Startup · Bengaluru (Bangalore) · 3 - 8 years · ₹10L - ₹18L / yr · Posted 6 Sep 2023

About this role
We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀
You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.
You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.
You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:
- Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
- Develop a deep understanding of the user, their stage of the journey and intent
- Frequently conducting keyword research and incorporating best SEO practices in the content you produce
- Hustle your way to find channels to promote the different forms of content that you will create
- Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
- Ensure all-around consistency with regard to the style, fonts, images and tone
- Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
- Publish high-quality compelling content within established timelines to achieve outcomes
- Work towards minimizing the time for research by curating high-quality sources for research
📎 Key qualifications
- Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

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- Resolve customer issues within defined SLAs (majority within 4 business hours).
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- Deliver a positive, empathetic, and solution-oriented experience during every customer interaction.
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Requirements ( Skills & Competencies )
Must-Have Skills
- Strong verbal and written communication skills in English (Hindi or regional languages are a plus).
- Strong customer-first mindset with problem-solving ability.
- Ability to multitask across calls, chats, and tickets simultaneously.
- Comfortable working with CRM tools and support dashboards.
- Willingness to work in shifts and weekends as per business requirements.
Good-to-Have Skills
- Prior experience in B2B SaaS, telecom, or customer support roles.
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