Content Marketer at B2B Startup Ā· Bengaluru (Bangalore) Ā· 3 - 8 years Ā· ā¹10L - ā¹18L / yr Ā· Posted 6 Sep 2023

About this role
We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen š
You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.
You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.
You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:
- Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
- Develop a deep understanding of the user, their stage of the journey and intent
- Frequently conducting keyword research and incorporating best SEO practices in the content you produce
- Hustle your way to find channels to promote the different forms of content that you will create
- Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
- Ensure all-around consistency with regard to the style, fonts, images and tone
- Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
- Publish high-quality compelling content within established timelines to achieve outcomes
- Work towards minimizing the time for research by curating high-quality sources for research
šĀ Key qualifications
- Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

Similar jobs (10)
We are looking for a creative and detail-oriented Content Writer to develop engaging, high-quality content across various digital platforms. The ideal candidate should have a strong command of language, creativity, and the ability to adapt tone and style based on the target audience.
Key Responsibilities:
- Create engaging content for blogs, websites, social media, and marketing campaigns
- Conduct thorough research on industry-related topics
- Write clear, concise, and grammatically correct content
- Collaborate with marketing and design teams for content planning
- Optimize content for SEO and improve web traffic
- Proofread and edit content before publication
- Ensure consistency in brand voice and tone
Job Title: Content Strategist Lead
Experience: 3ā5 Years
Location: JP Nagar, Bengaluru
Work Mode: Full-Time | On-Site | 6Days
CTC: Up to ā¹ 7.5 LPA
Notice Period: Immediate to 7 Days
Role Overview :
We are looking for a strategic, research-oriented Head of Content & Growth to lead our content marketing function and drive organic growth through impactful content and SEO initiatives with strong expertise in writing high-quality, research-backed blogs and articles. The role will focus on SEO, market and competitor research, content strategy, and creating informative content that drives organic traffic, engagement, and lead generation.
Key Responsibilities :
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and Optimize blogs, landing pages, product pages, case studies, and marketing content.
- Experience in researching, writing, and publishing high-quality blogs and articles.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills:
- Content Marketing & Growth Strategy
- SEO Strategy & Keyword Research
- Content Planning & Editorial Management
- Copywriting, Editing & Content Optimization
- Product & Technical Content Writing
- Brand Storytelling & Thought Leadership
- Marketing Analytics & Performance Tracking
- Team Leadership, Mentoring & Development
- Project Management & Cross-Functional Stakeholder Management
Qualifications :
- Masterās Degree in Marketing, Communications, Business Administration, Journalism, Mass Communication, or a related field ā Mandatory
- 3ā5 years of relevant experience in Content Marketing, Content Strategy, SEO, or Digital Marketing
- Proven experience in leading and mentoring content teams
- Strong analytical, communication, writing, and stakeholder-management skills
Tools :
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
Perks and Benefits :
- Paid Annual Leaves
- PF & Health Insurance
- Team Lunches
- Long New Year Vacation
- Learning & Career Growth
Key Responsibilities
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills
- Content Marketing Strategy
- SEO & Keyword Research
- Content Planning & Editorial Management
- Copywriting & Content Editing
- Product & Technical Content Writing
- Brand Storytelling
- Marketing Analytics
- Team Leadership
- Project & Stakeholder Management
Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
- WordPress / CMS
- AI Writing Tools
- Jira / Trello / Asana / ClickUp
- Microsoft Office / Google Workspace
Additional Details:
- Job Title: Content Marketing Strategist
- CTC: Up to 7.5 LPA
- Location: JP Nagar, Bengaluru
- Job Type: Full Time (Onsite)
- Working Days: 6 Days
- Experience: 3 - 5 Years
- Notice Period: Immediate to 7 days
Key Responsibilities
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills
- Content Marketing Strategy
- SEO & Keyword Research
- Content Planning & Editorial Management
- Copywriting & Content Editing
- Product & Technical Content Writing
- Brand Storytelling
- Marketing Analytics
- Team Leadership
- Project & Stakeholder Management
Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
- WordPress / CMS
- AI Writing Tools
- Jira / Trello / Asana / ClickUp
- Microsoft Office / Google Workspace
Perks and Benefits
- Paid Annual Leaves
- PF & Health Insurance
- Team Lunches
- Long New Year Vacation
- Learning & Career Growth
Additional Details:
- Job Title: Content Marketing Lead
- CTC: Up to 7.5 LPA
- Location: JP Nagar, Bengaluru
- Job Type: Full Time (Onsite)
- Working Days: 6 Days
- Experience: 3 - 5 Years
- Notice Period: Immediate to 7 days
Job Description for the role ofĀ Content Writer.Ā
Immediate Joiner for Shift
Job Description:
Ā
Ā 1. Regularly produce variousĀ contentĀ types, including email, social media posts, blogs, and white papers.
Ā 2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
Ā 3. EditĀ contentĀ produced by other members of the team.
Ā 4. Collaborate with other departments to create innovativeĀ contentĀ ideas.
Ā 5. Create eye-catchy and innovative headlines and body copy.
Ā 6.Ā WritingĀ a wide variety of topics for multiple platforms
Ā
Ā ContentĀ Writer Skills:
Ā
 ⢠Excellent verbal and written communication skills.
 ⢠2-4 years of experience in technical writing.
 ⢠Creative and innovative thinker and planner.
 ⢠Assists team members when needed to accomplish team goals.
 ⢠Good interpersonal and communication skills
 ⢠Familiarity with keyword placement and SEO
 ⢠The ability to consistently meet tight deadlines
About Monsoonfish
Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.
Role Overview
We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:
- Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
- Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clientsā websites, branding projects, and digital products.
- AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.
This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.
Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.
Employment Type: Full-time
Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)
Key Responsibilities
Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)
Brand Custodianship:
Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpointāfrom social media to HR appointment letters, exit documents, proposals, case studies, and pitch decksāaligns perfectly with our brand archetype, tone of voice, and visual standards.
Lead Generation & Growth:
Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.
Social Media & Content Management:
- Develop and execute comprehensive content calendars and thematic content buckets.
- Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
- Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
- Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.
Agency Management & SEO/AIO:
Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requiresāheadlines, meta tags, landing pages, and web collateralsāis perfectly written, aligned with our brand, and delivered efficiently.
"Cognilense" Publication Expansion:
Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.
Take ownership of our proprietary publication house (Cognilenseācovering UX laws, cognitive biases, mental models, etc.).
- Manage and scale distribution across Amazon and retail formats.
- Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.
Employer Branding:
Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.
Pillar 2: Client Content & Strategy (External)
Cross-Functional Collaboration:
Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.
End-to-End Copywriting:
Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.
Adaptability:
Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.
Pillar 3: AI Transition & Infrastructure
AI-Led Workflow Documentation:
Lead the marketing department's transition into an AI-augmented workflow.
Repository Management:
Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.
Key Performance Indicators (KPIs)
Your success in this role will be directly measured by:
- Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
- Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
- Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
- Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
- Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.
What We Look For (Requirements)
Technical & Creative Skills
- Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
- Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
- Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
- Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
- Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
- Comfortable with leveraging AI tools ethically to scale and optimize internal processes.
Behavioral Traits & Culture Fit
- Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
- High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
- Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
- Flexibility: While we donāt watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.
Culture & Perks
- Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
- Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
- Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
Job Title: SEO Content Writer
Job Overview:
We are looking for a skilled SEO Content Writer who can create high-quality, engaging, and search-optimized content for digital platforms. The candidate should have a strong understanding of SEO principles, keyword research, and search intent, with the ability to produce content that ranks well on search engines while providing value to readers.
Key Responsibilities:
ā Write SEO-optimized content for blogs, website pages, landing pages, and articles.
ā Conduct keyword research to identify relevant topics and search opportunities.
ā Create content that aligns with user search intent and SEO best practices.
ā Optimize content using proper keyword placement, meta titles, meta
descriptions, headings, and internal linking.
ā Perform competitor content analysis to identify ranking opportunities.
ā Edit and proofread content to ensure clarity, accuracy, and grammatical correctness.
ā Work closely with the SEO team to improve organic rankings and traffic.
ā Update and optimize existing content to improve search engine performance.
ā Ensure content follows brand guidelines and maintains consistency in tone and style.
Requirements & Skills:
ā Strong writing, editing, and research skills.
ā Good understanding of SEO fundamentals and keyword optimization.
ā Ability to write engaging, informative, and reader-friendly content.
ā Familiarity with SEO tools (such as Google Keyword Planner, Ahrefs, SEMrush,
or similar tools) is a plus.
ā Basic knowledge of on-page SEO techniques.
ā Ability to manage multiple content projects and meet deadlines.
ā Excellent English writing and communication skills.
Job Title: Head of Content & Growth
Experience: 3ā5 Years
Location: JP Nagar, Bengaluru
Work Mode: Full-Time | On-Site | 6Days
CTC: Up to ā¹ 7.5 LPA
Notice Period: Immediate to 7 Days
Role Overview :
We are looking for a strategic, research-oriented Head of Content & Growth to lead our content marketing function and drive organic growth through impactful content and SEO initiatives with strong expertise in writing high-quality, research-backed blogs and articles. The role will focus on SEO, market and competitor research, content strategy, and creating informative content that drives organic traffic, engagement, and lead generation.
Key Responsibilities :
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and Optimize blogs, landing pages, product pages, case studies, and marketing content.
- Experience in researching, writing, and publishing high-quality blogs and articles.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills:
- Content Marketing & Growth Strategy
- SEO Strategy & Keyword Research
- Content Planning & Editorial Management
- Copywriting, Editing & Content Optimization
- Product & Technical Content Writing
- Brand Storytelling & Thought Leadership
- Marketing Analytics & Performance Tracking
- Team Leadership, Mentoring & Development
- Project Management & Cross-Functional Stakeholder Management
Qualifications :
- Masterās Degree in Marketing, Communications, Business Administration, Journalism, Mass Communication, or a related field ā Mandatory
- 3ā5 years of relevant experience in Content Marketing, Content Strategy, SEO, or Digital Marketing
- Proven experience in leading and mentoring content teams
- Strong analytical, communication, writing, and stakeholder-management skills
Tools :
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
Perks and Benefits :
- Paid Annual Leaves
- PF & Health Insurance
- Team Lunches
- Long New Year Vacation
- Learning & Career Growth
Experience: 2ā4 years
Location: Pune | WFO
Market: US / International clients
Industry: IT Services / Software / SaaS / Product Engineering
Key must-have requirements
- Excellent English Communication Fluent written and spoken English
- Comfortable directly communicating with US clients
- Able to participate in client calls and explain marketing/content ideas clearly
- Strong email and professional communication skills
- Content Writing ā Strong Hands-on experience writing blogs, website content and landing pages
- B2B/technology content experience preferred
- Strong research and storytelling ability
- Can understand technical concepts and convert them into easy-to-understand business content
- Experience creating thought-leadership content
- SEO Keyword research
- On-page SEO
- Content/blog optimization
- Landing-page optimization
- Search performance analysis
- Identifying content gaps and opportunities
- Understanding of organic traffic growth
- Digital & Social Media LinkedIn ā especially important for B2B IT marketing
- Facebook, Instagram and X
- Social media content creation
- Content calendar planning
- Campaign execution
- Email Marketing Email campaign creation and execution
- Newsletter management
- Brevo or similar platforms
- Basic understanding of email metrics and optimization
- Analytics Google Analytics
- Website traffic analysis
- Content performance
- Ability to interpret data and recommend improvements
- Sales/Marketing Collateral
- Candidate should be comfortable creating or coordinating:
- One-pagers
- Brochures
- White papers
- Sales decks
- Flyers
- Conference/event content
- Case studies
- IT/Technology Understanding
- Prior experience in IT Services, IT Consulting, SaaS, Software Development or Product Engineering should be strongly preferred.
- They should have at least a basic understanding of:
- Web & Mobile Development
- Product Engineering
- UI/UX
- QA/Testing
- Cloud & DevOps
- AI & Automation
- AI Tools
- Practical experience with tools such as:
- ChatGPT
- Claude
- Gemini
- Gamma
- Genspark
- Important: Candidate should know how to research, fact-check, edit and humanize AI-generated content rather than simply copy-pasting AI output.
- Basic Design
- Basic Figma knowledge
- Understanding of visual communication
- Ability to create basic visual concepts/references
- Comfortable working with graphic/UI designers
Location: Remote | Immediate Joining
Duration: 2 months (with potential PPO)
Stipend: ā¹10,000 ā ā¹15,000/month + LoRĀ
Important Note:
Email your resume, work samples, and a brief cover letter toĀ us. Please include your relevant experience and why you believe you would be a good fit for the role.
About Crea8
"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isnāt. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.
Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.
We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.
Why this role exists
To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds.
What AI can't do is think originally, write with personality, or convince a reader to care about a startup they've never heard of. That's what this role is about.
This is a content strategy and copywriting role. Not social media management. Not graphic design. You'll write things worth reading, and get them in front of people who should read them and take action. If you believe good content should provoke thought, offer real insight, and make people care about a startup they've never heard of, you might enjoy working here.
What you'll actually do
Content Strategy & Ideation: Work with Crea8's content pillars, pull ideas from our internal knowledge base, and pitch new ones we haven't covered yet. You'll also write opinionated, insight-led content for Crea8 and adapt it across platforms, with a significant part of what you write directly supporting outbound and inbound sales.
Content & Experimentation: Own the content pipeline from idea to publication and help us keep a consistent publishing rhythm. We won't keep doing what we're doing forever. You'll help us test new formats and new platforms as we grow.
You're a good fit if
- You write well and you know it
- You can research a topic you know nothing about and produce something sharp within a day
- You understand SEO basics, and how search engines identify good (relevant) content
- You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
- You actually want to learn how early-stage startups build credibility through content
Important Note:
Email your resume, work samples, and a brief cover letter toĀ us. Please include your relevant experience and why you believe you would be a good fit for the role.







