Google AnalyticsAbout the role
We are looking for a skilled Performance Marketer for Insane Marketers who can optimize ad exposure and add Insane value to the campaign strategies. Responsible for growing revenue through digital media by executing marketing campaigns, and extracting and analyzing data across multiple channels.
Responsibilities
- Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns
- Run Google Ads, and FB ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
- Creating and managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads
- Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
- Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
- Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
- Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.
Requirements
- Minimum of 2 years of experience as a media buyer.
- Prior Experience running Google or Facebook Advertising campaigns
- Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
- The ability to collaborate with others and work as part of a team.
- Exceptional organizational and project management skills.
- Strong communication and networking abilities.
Benefits-
- Health insurance.
- All books ordered in the domain that Insane works in will be reimbursed.
- The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
- 5 days working.
- In-house training to grow your skills
- The opportunity to work with an innovative team of people with an awesome company culture
- The chance to grow, be challenged, and develop with Insane marketers
- Day shift.
- Willing to relocate to Bangalore or be based in Bangalore for this position
About you
- You’re numbers-driven.
- You love data.
- You're passionate and driven.
- You have a sharp eye for detail.
- You're proactive and reactive.
- You have 2+ years in paid media buying.
Subodh Popalwar
Software Engineer, Memorres
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We are looking for a Performance Marketing Manager for one of the fastest growing SaaS companies in India.
Role - Performance Marketing Manager
Experience - 5+ years
Location - Remote
About Company -
They are a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step right from publishing posts on their profiles to analyzing their posts performance.
You will be:
- Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
- Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.
- Working with the content team and designing team to frame the most effective content & design for the campaigns
- Building and running A/B tests across landing pages and the homepage
- Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies
- Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly
- Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc.,
- Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, Bing, and Quora. PPC for directories like G2Crowd, Capterra, etc., Banner Ads, etc.
What are we looking for?
- 5+ years of experience in paid advertising campaigns, majorly in the Google, LinkedIn, Facebook, Instagram, Twitter Ads
- Prior experience in Performance marketing in the B2B/ SaaS setup in the US markets
- Experience in identifying target audiences and devising effective campaigns
- Should be able to manage budgets (50-100k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions
- Ability to brainstorm new and creative growth strategies
- Strong analytical skills with proficiency in Google Analytics and Excel
- Hands-on experience in Google Editor, Google Analytics, Google Merchant Center Impeccable communication skills.
Role Description
This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for the day-to-day tasks of managing and executing social media marketing campaigns, analyzing and reporting web analytics, creating and implementing online marketing strategies, and ensuring effective communication with internal and external stakeholders.
Qualifications
- Digital Marketing and Online Marketing skills
- Social Media Marketing skills
- Web Analytics skills
- Strong experience in PPC management
- Ability to collaborate and communicate with cross-functional teams
- Knowledge of SEO and SEM principles
- Experience with Google Analytics, AdWords, and social media analytics platforms
- Bachelor's degree in Marketing, Communications, or a related field
• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department
• Setting, monitoring and reporting on team goals
Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.
Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
Candidature requirements:
• Work experience as Head of Marketing
• Scaling experience from 0-1 in a similar startup preferred
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
Google Analytics1. Research, Implement, Monitoring, and Report on Organic search
2. Keyword research and mapping
3. Content writing and optimization
4. Link-building outreach campaigns
5. Acquire backlinks
6. Editorial negotiations
7. Maintaining SERPs
8. Work on standard and current SEO practices
9. Auditing existing website
10. Recommend changes to website architecture, content, linking, and other factors to improve
SEO positions for target keywords
11. Work on SEO reporting
Skills & Requirements
1. Excellent written and verbal communication skills
2. Knowledge of technical aspects of search engines, search algorithms, ranking factors etc.
3. Demonstrated knowledge of SEO skills like on-page SEO, and website analytics.
4. Strong operational excellence in link building – NOT outdated practices like (directories,
bookmarking, etc.)
5. Knowledge of outreach to editors to form collaborations for publishing our content on their
portal – this is a must-have. Candidate to show clear experience of achieving this in this past
employment.
6. Strong experience in the use of Google Analytics and Google Search Console
7. Ability to solve problems and identify opportunities through data analysis and critical
thinking
8. Strong attention to detail, excellent organizational skills, and ability to manage multiple
projects and responsibilities
9. Agency background preferable
CTC
20,000/- p.m. to 30,000/- p.m.
Google Analytics1.Proven experience as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.
2.In-depth knowledge & work experience of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms (Facebook, Instagram etc.)
3.Experience in Paid Search (PPC) / Create and manage Payper Click (PPC) campaigns.
4.Sound knowledge of keyword research tools, analytics platforms, and bid management systems.
5.Strong communication and collaboration skills.
6.Ability to work in a fast-paced, results-driven environment.
6.Certifications in Google Ads and other relevant platforms will be a plus.
We're Looking For A Digital Marketing Executive. The Candidate Should Be Very Intelligent, Skillful, Practical, And Smart. Must- Have Knowledge About Digital Marketing Field.
Roles & Responsibilities:
- Conducting On-Site And Off-Site Analysis For SEO
- Creating High-Quality SEO Content.
- Leading Keyword Research And Optimization Of Content.
- Keeping Up-To-Date With Developments In SEO.
- Good Knowledge Of Back Link Analysis.
- Familiarity With Google Analytics And Other Analytic Tools.
- Excellent Written Communication Skills Using Google Analytics
- Assisting With Blog Content.
- Administer Search Engine Programs (XML Sitemaps, Shopping Feeds, Webmaster Tools) For Purposes Of Diagnostic Reporting On Client Projects
- Proficiency In MS Excel, PowerPoint, And Word
Required Knowledge & Skills:
- Digital Marketing
- Seo
- Google Tools
- Advertising
- Marketing
Who Can Apply
Only Those Candidates Can Apply:
- Who Are From Surat
- Who Have Relevant Skills And Interests
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
|
Research |
Competitor Research |
|
Trends - Voice SEO, Design Aesthetics |
|
|
Tools |
|
|
Website |
A/B Testing |
|
Website + Landing Page + CRO - Back-End - Analysis / Audit |
|
|
Social Media |
Existing Brand - Analysis / Audit |
|
Create Cohorts |
|
|
A/B Testing |
|
|
Optimizations |
Social Media CRM Integration |
|
Optimizing bottlenecks |
|
|
Email Marketing |
Email Marketing Audit + Tools Integration |
|
Email Marketing - Scheduling + Metrics + Optimization |
|
|
Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
|
Create Cohorts |
|
|
Create Platform-Cohort-Specific Funnels |
|
|
Platform-cohort-specific Detailed targeting for each creatives |
|
|
Run Performance Ads |
|
|
Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
|
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Strategize: Platforms-specific to the brands |
|
|
A/B testing |
|
|
Ensure client growth |
|
|
Client Interactions: Client Reports + Briefings |
|
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Upskilling |
Complete Courses |
|
Create Concise Course Notes |
|
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Create SOPs |
|
|
Reporting |
Daily, Weekly, Monthly MIS Report |
Google Analytics- You will be the One go-to person for - everything- Revenue & Growth. Responsible for building the team, processes & programs that enable growth.
- Owns the overall revenue of the organisation. Manage P&L, Discounts & Marketing budgets efficiently.
- Completely own User Acquisition, Conversion & Retention Drive tech enabled growth for the company.
- Drive Digital & Offline marketing strategies. Completely own the performance marketing and assist in brand building.
- Work with the agency to drive SEO (website) mandates for growing the organic traffic.
- Influence online product changes on websites that drive discovery, user engagement & revenue.
- Lead corporate partnerships and programs to build brand awareness and cost effective user acquisition.
Google AnalyticsWe are looking for a Digital Marketing Executive.
Duties and Responsibilities:
As a Digital Marketing Executive you must involve in:
• Keywords Exploring
• Create, execute and optimise campaigns end-to-end
• Analysis of social media performance of clients across multiple platforms.
• Responsible for managing SEO and digital ad channels in particular for performance marketing
• Stay updated on the latest trends and updates on social and digital marketing like SEO, mobile, web development.
• Creating links except Directory, Article, Press release submissions.
• link building, press release, email marketing, digital marketing, pr, seo, com, mar, email, business, facebook, marketing, reporting, Social Bookmarking, Search Analysis, One Way Link Building, Article Submission, Search Engine Submissions.
• Using Google guidelines for building links
• Able to speak, write and communicate clearly and present effectively to the clients.
Job qualifications and requirements:
Must have Knowledge in the following:
• SEO, SEM, SMM, SMO
• Link Building, Keyword Research
Education qualifications:
• A Bachelor’s degree Computer Science
Google Analytics
Follow CutshortSubodh Popalwar
Software Engineer, Memorres