
About the role
We are looking for a skilled Performance Marketer for Insane Marketers who can optimize ad exposure and add Insane value to the campaign strategies. Responsible for growing revenue through digital media by executing marketing campaigns, and extracting and analyzing data across multiple channels.
Responsibilities
- Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns
- Run Google Ads, and FB ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
- Creating and managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads
- Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
- Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
- Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
- Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.
Requirements
- Minimum of 2 years of experience as a media buyer.
- Prior Experience running Google or Facebook Advertising campaigns
- Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
- The ability to collaborate with others and work as part of a team.
- Exceptional organizational and project management skills.
- Strong communication and networking abilities.
Benefits-
- Health insurance.
- All books ordered in the domain that Insane works in will be reimbursed.
- The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
- 5 days working.
- In-house training to grow your skills
- The opportunity to work with an innovative team of people with an awesome company culture
- The chance to grow, be challenged, and develop with Insane marketers
- Day shift.
- Willing to relocate to Bangalore or be based in Bangalore for this position
About you
- You’re numbers-driven.
- You love data.
- You're passionate and driven.
- You have a sharp eye for detail.
- You're proactive and reactive.
- You have 2+ years in paid media buying.

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Company background:
Myfi is a dynamic and innovative wealthtech company committed to empower people to take control of their financial outcomes by providing access to intelligent and unbiased financial advice.
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·We’re outcome and impact driven, something isn’t done until a user benefits from it
Our Values: Go With You GUT
· Grow At the Edge: We are driven by personal growth. We get out of our comfort zones and keep egos aside to find our genius zones. With self-awareness and integrity we strive to be the best we can possibly be. No excuses.
·Understanding through Listening and Speaking the Truth: We value transparency. We communicate with radical candour, authenticity and precision to create a shared understanding. We challenge, but once a decision is made, commit fully.
· I Win for Team Win: We believe in staying within our genius zones to succeed and we take full ownership of our work. We inspire each other with our energy and attitude. We fly in formation to win together.
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· Work closely with the design and product teams to help craft conversational experiences for our users
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Ability to be a leader and independent contributor (we’re a startup so be ready to do whatever it takes)
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· Masters/Bachelor's degree in computer science, mathematics, statistics, engineering, or relevant field
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EXPERIENCE: 1 to 3 years within automotive industry / software development.
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- Develop, Debug simulink/stateflow models according to functional, technical requirements, MAAB guidelines.
- Derive software requirements from system level requirements and establish bi-directional traceability within the models and generated code.
- Generate Code from developed models, generate test vectors, automate tests and document code reviews, test results.
- Automate the data exchange flow between MATLAB models, excel sheets, code testing using m-scripts.
SKILLS AND EXPERIENCE
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- Good communication skills in English and Hindi Language.
- Experience in MATLAB verification and validation toolbox like Simulink Design Verifier, Simulink Test, Simulink Coverage is advantageous.
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- Responsible for prospecting, identifying, and developing business with new customers
- Preparing commercials for prospective clients based on the business offering in consultation with the project manager.
- Introduce the new client to the operations team and assist the operations team to work for the new client.
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- Providing management with client/market feedback.
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- Should be self-driven, target-oriented, and passionate
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- PG: Any Postgraduate
- Doctorate: Doctorate Not Required
- Managing the development of sales and marketing strategy with a focus on B2C domain, also target
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- Monitoring market intelligence of the industry.
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- 5- 10 years of Sales & Marketing experience in the academic publishing industry.
- Strong experience in developing and executing sales and marketing strategies.
- Strong experience with managing teams across geographies.
- Proven record of delivering business growth
-A Bachelor's degree with sales as your core dream.
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-Fantastic track record of meeting sales target.
-A passion towards multitasking and team building.
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-Execute marketing strategy and the execution of plans for existing products.
-Work with product development teams to manage new product development.
-Manage distribution channels for products.
-Analyze the effectiveness of company's marketing efforts and sales campaigns.
EDUCATIONAL QUALIFICATION
-Must have a Bachlor's degree
JOB LOCATION
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2. Should have good communication skills.
3. Should have good Git knowledge.
4. Should have great problem-solving skills.
5. Should have good knowledge about REST architecture and HTTPS.
6. Should have knowledge about object-oriented programming.
7. Knowledge about Firebase & Node.js is an added advantage.
8. Mention the word 'React' at the start of your application so that we know
you read our requirements clearly.
- Manage sales operations in assigned district to achieve revenue goals.
- Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
- Identify skill gaps and conduct trainings to sales team.
- Work with team to implement new sales techniques to obtain profits.
- Assist in employee recruitment, promotion, retention and termination activities.
- Conduct employee performance evaluation and provide feedback for improvements.
- Contact potential customers and identify new business opportunities.
- Stay abreast with customer needs, market trends and competitors.
- Maintain clear and complete sales reports for management review.
- Build strong relationships with customers for business growth.
- Analyze sales performances and recommend improvements.
- Ensure that sales team follows company policies and procedures at all times.
- Develop promotional programs to increase sales and revenue.
- Plan and coordinate sales activities for assigned projects.
- Provide outstanding services and ensure customer satisfaction.










