Marketing Manager - Content
at EASYECOM
2 - 5 yrs
₹7L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Content Strategy
Content Marketing
Branding
Social Media Marketing (SMM)
Digital Marketing
No. of Positions: 01
Work Location: Bengaluru
About the position:
We are looking for a highly analytical thinker with an audience first mindset for the role of content marketing manager. The candidate needs to be a hustler who knows how to hack growth in a fast-paced, ever evolving environment with proven results in previous profiles. You are expected to be an expert in your understanding of how content can play a crucial role for any business. A strong understanding of analytics, the nuances and advantages, and shortcomings of each platform, and know-how to utilize data in formulating the campaign strategy is a must.
About EasyEcom:
EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and implement sophisticated digital marketing strategies across diverse online platforms.
● Orchestrate a seamless integration of content initiatives to ensure a cohesive brand narrative.
● Articulate and implement a comprehensive content repurposing strategy, transforming content into various formats tailored to the chosen channels for dissemination.
● Drive targeted traffic, both organic and inorganic, and foster engagement that seamlessly translates into measurable sales and brand promotion.
● Implement robust metrics to measure the effectiveness of marketing activities.
● Analyze results to derive actionable insights, informing data-driven decision-making for future campaigns.
Requirements:
● Master’s degree in marketing or related field
● 2+ yrs prior experience in SaaS/B2B domain or both
● Showcase tangible results in past profiles
● A thorough understanding of user behavior and multi-flow buyer journey
● Well adept with Webflow and marketing automation
● Ability to plan and create audience-relevant content with a strong SEO understanding (SEM experience is a ++)
● Strong analytical skills, with experience analyzing data and making data-driven decisions
● Proficiency with analytics tools (social media, SEO, Competitor analysis) along with GA and GSC
● Excellent communication & collaboration skills
● Prior working Experience with PR and Branding activities
● Ability to prioritize and manage multiple tasks and projects
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About EASYECOM
Founded :
2016
Type :
Products & Services
Size :
100-1000
Stage :
Raised funding
About
Enabling small scale merchants, manufacturers, retailers to sell their products online. Expert in scaling online business and providing end to end solutions
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Company social profiles
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