Marketing Manager - Content

Company: CyberWarFare Labs

Location: Embassy Tech Village, Bangalore, India

Company Description :

CyberWarFare Labs (CWL) is UK-based Ed-tech leader in cybersecurity with operations located in Bengaluru. We provide cutting-edge cybersecurity Education and immersive training services, enabling organisations to enhance their cyber capabilities. Our client-focused approach ensures tailored solutions in this ever-evolving field. We prioritise proactive defense with innovative solutions, backed by on-demand educational services.

Role Description :

This is a full-time on-site role for a Social Media Marketing Specialist. The Social Media Marketing Specialist will be responsible for creating and executing social media marketing strategies, social media content creation, and digital marketing. The candidate should possess strong communication skills to aid in creating content that effectively portrays the company's culture and interests. The Social Media Marketing Specialist will be responsible for engaging with the target audience and building relationships with them through online platforms.

Qualifications :

Experience requirement: 1-3 Years.

⁠1.Versatile ( able to work on distinct niche), Able to work on distinct type of content.

2.⁠Managing the content delivery.

3.Able to write Plagiarism free and AI free content.

4.to write SEO driven articles.

5.Develop creative and engaging social media strategies and content distribution plans.

6.Day-to-day handling of social media channels.

7.Look after audience research.

8.Manage and facilitate social media communities by responding to posts and developing discussions.

9.Monitor closely to keep track and analyse thoroughly the report of performance on social media platforms using various analytics tools.

10. Research and evaluate the latest techniques to evolve continuously with the ways of measuring social media activity.

11. Keeping an eye on competitors’ activities.

12. Recommend the latest adaptations for improvements and increasing performance.

Key Responsibilities :

1. Develop and execute social media marketing strategies.

2. Create visually appealing and compelling content.

3. Manage and grow social media channels.

4. Monitor social media trends and analytics.

5. Collaborate with cross-functional teams for campaign execution.

JOB TITLE: ASSOCIATE MANAGER - TELUGU PROGRAMMING

LOCATION: NAVI MUMBAI, INDIA (Remote)

RESPONSIBILITIES:

 Assist in managing the daily Telugu programming and curation strategy. Working knowledge of

Kannada + Malayalam is a big plus

 Basic data analysis and number crunching is an important part of this role

 Work with the Programming Teams as well as other cross-functional teams to achieve various

organizational objectives

 Act as a liaison between various departments to ensure the on time and orderly flow of work

 Curate and maintain a substantial number of varied playlists based on different Moods, Genres

and Activities.

 Think of creative ideas & concepts for Festivals, events & Trending Topics

 Stay on top of new music releases

 Help find ways to organize, facilitate, and improve general programming processes

 Create and update departmental calendar and project status

 Keep entire team informed on the current status of all jobs in progress via status meetings

 Keep abreast of all work in the Programming Department and follow up on due dates that were

established for copy, artwork, playlists and other deliverables

REQUIREMENTS:

 Bachelor’s/ Master’s degree

 Proficient in Telugu – reading and understanding

 3-5 years’ experience in the music industry, ideally programming for music services, working

with a broad range of music content

 Basic data analysis and number crunching

 Passionate about music and have deep knowledge of music culture (Telugu).

 Highly organized, creative self-starter with experience working on multiple projects at the same

time

 Care about attention to detail and organization, have a team spirit, strong work ethic, and a

sense of humor

 Exceptional time management and prioritization skills

 Out-of-the-box thinking and ideas that can significantly contribute to Company’s success.

BENEFITS AND PERKS:

We blur work and play, and you get all the perks of a global company. You will get to

work with a dynamic group of entrepreneurs, who are delivering results and working zealously to

make a difference in the way the world experiences music.

Here's a Bit More About What We're Looking For

Job responsibilities include, but are not limited to:

● Building GTM Strategy. You’ll own our growth strategies and identify the key channels in which we can invest in and scale our customer acquisition efforts. You’ll be a thought leader who is excited to take a scrappy approach, brainstorm and launch new experiments, A/B test,

and double down upon early signs of success.

● Relentlessly optimizing.. You’ll combine quantitative and qualitative insights to identify opportunities, improve conversion rates, and reduce costs.

● Scale a world class team. We’re looking for someone who can build the playbook that the team will operate against as it grows. You’ll be empowered to recruit and get the most out of a high-performing, efficient team.

● Execute a broad mandate. You’ll roll up your sleeves and get done what is necessary to remove blockers to our company’s growth, recognizing that this will change and develop as the business matures. You aren’t afraid to dive in and help us solve other business problems as needed.

● Own growth, content and digital marketing completely: experience in PR/ Comms not needed.

● Highly quantitative approach to growth and marketing. Experience with A/B experiments, growth hacks and other tools.

About the company

We is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.

Elective health has been a large latent gap in India with the knowledge & support for issues which warrants a consumer first approach in building digitally native full stake health coaches to provide integrated care (products & services) and engagement (content & community to build healthy habits).

Started in May 2020, Man Matters is now the largest Men’s health platform, serving more than 1M Men every year across therapeutic areas of Hair Loss and Nutrition. Started in May 2021, Be Bodywise is the largest integrated Women’s Health platform serving more than 1M women a year in the areas of PCOS, Hair & Skin Health. Started in May 2022, Little Joys helps parents to reduce the anxiety around physical and mental development of their kids.

Job Description:

We are looking to hire a seasoned manager to lead our social media charter for our flagship brands Man Matters and Be Bodywise. The incumbent would report to the Head of Content, and own the strategy, planning, workflow management and metrics for the brand’s social media handles. If you are someone who understands the pulse of digital and social communities; if you live and breathe the latest on people, trends and brands on social media; if you are an original thinker looking to create a distinct voice, then this is just the gig for you.

Core Responsibilities:

• Help shape the social media strategy aligning brand positioning, marketing goals and a clear read on the target audience.

• Create monthly social media calendars and leverage topical days to build on the brand’s presence across different social media channels.

• Create original content ideas and IPs to strengthen engagement and base size.

• Create a one-of-a-kind community around the brand’s core message by fostering conversations and

engagement.

• Monitor and measure key metrics for the social pages.

• Monitor and measure brand reputation and presences through social listening. This would also entail

ensuring consistency of brand voice and brand persona.

• Build and enforce a crisis management module for any kind of direct negative publicity.

Requirements:

• 5 to 6 years of working in content creation and/or social media, with at least 2 years as a team lead.

• Having worked with digital-first consumer brands (either in a in-house team or agency).

• Thorough knowledge of social platforms, analytics and tools.

• Original thinker with a fresh perspective.

Job Summary

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Responsibilities and Duties

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)

Qualifications and Skills
BSc/BA in marketing or relevant field will be great!

We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:

1. Competitive Research and Market Analysis
2. Driving traffic to website to generate leads and tracking conversions, and key KPIs
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
5. Monitoring of Leads from all the Online Channels
6. Prepare online newsletters and promotional emails and organize their distribution through various channels
7. Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
8. Manage SEO, SEM and Content Management
9. Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)

Skills:

We are looking for someone who has exposure to the following:

• Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
• Must have excellent Oral and Written communication skills.
• Must have excellent understanding of digital marketing concepts and best practices
• Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
• Must have hands on experience in handling CRM’s and its integration with third party plugins.
• Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)