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Marketing Manager - Content
Marketing Manager - Content
EASYECOM's logo

Marketing Manager - Content

Shraddha Mahajan's profile picture
Posted by Shraddha Mahajan
2 - 5 yrs
₹7L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Content Strategy
Content Marketing
Branding
Social Media Marketing (SMM)
Digital Marketing

No. of Positions: 01


Work Location: Bengaluru


About the position:

We are looking for a highly analytical thinker with an audience first mindset for the role of content marketing manager. The candidate needs to be a hustler who knows how to hack growth in a fast-paced, ever evolving environment with proven results in previous profiles. You are expected to be an expert in your understanding of how content can play a crucial role for any business. A strong understanding of analytics, the nuances and advantages, and shortcomings of each platform, and know-how to utilize data in formulating the campaign strategy is a must.


About EasyEcom:

EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!


Responsibilities:

● Develop and implement sophisticated digital marketing strategies across diverse online platforms.

● Orchestrate a seamless integration of content initiatives to ensure a cohesive brand narrative.

● Articulate and implement a comprehensive content repurposing strategy, transforming content into various formats tailored to the chosen channels for dissemination.

● Drive targeted traffic, both organic and inorganic, and foster engagement that seamlessly translates into measurable sales and brand promotion.

● Implement robust metrics to measure the effectiveness of marketing activities.

● Analyze results to derive actionable insights, informing data-driven decision-making for future campaigns.


Requirements:

● Master’s degree in marketing or related field

● 2+ yrs prior experience in SaaS/B2B domain or both

● Showcase tangible results in past profiles

● A thorough understanding of user behavior and multi-flow buyer journey

● Well adept with Webflow and marketing automation

● Ability to plan and create audience-relevant content with a strong SEO understanding (SEM experience is a ++)

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Proficiency with analytics tools (social media, SEO, Competitor analysis) along with GA and GSC

● Excellent communication & collaboration skills

● Prior working Experience with PR and Branding activities

● Ability to prioritize and manage multiple tasks and projects

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Subodh Popalwar

Software Engineer, Memorres
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About EASYECOM

Founded :
2016
Type
Size :
100-1000
Stage :
Raised funding
About
N/A
Company social profiles
linkedin

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Subodh Popalwar's profile image

Subodh Popalwar

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