Digital Marketing Intern

We are looking for a competent Marketing Manager to be in charge of the organisation's marketing activities. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a voice that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company's market share and maximise revenues in order to thrive against competitors.

Responsibilities:

• Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities.
• Supervising the department and providing guidance and feedback to other marketing professionals
• Responsible for building the brand and achieving revenue goals by developing and executing marketing plans through regular promotions, special activations and events, strategic tie-ups, influencer networks, PR, digital media, ads and brand promotional material as per plan.
• Produce ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns for corporate promotion, launching of new product lines etc.
• Monitor progress and submit performance reports.
• Responsible for producing valuable content for the company's online presence, editorial design and organising the company's publications.
• Conduct general market research to keep abreast of trends and competitor's marketing movements.
• Control budgets and allocate resources amongst projects.
• Become the organisation's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
• Responsible for guest feedback management, tracking marketing expenses, vendor management, co-ordination with agencies to extract the deliverables from them and maintaining good communication with the stakeholders on a regular basis.
• Build a library of artworks, product/event photographs and other brand promotional material on a regular basis. Do an ROI evaluation of all promotions/activations done within two days of execution/completion to understand and improve effectiveness of future marketing promotions/activations. Any other tasks as assigned.
• Will be transparent in job duties through daily reports to direct reporting manager/s, regular updates on activities during execution and monthly updates for regular evaluation.
• Follow it up with concept note, as first step of initiating any promotion.
• Responsible for Annual Marketing Plan, Quarterly Marketing plans, Product creation, Product launches, Brand tie-ups, Event Management, Advertising deals, Barter associations, Email Marketing, Guest Comment card analysis, Periodic photo-shoots
• Responsible for Content Creation for Press Release, Coordination with the PR agency to ensure periodic coverage, Coordination with operations on industry story quotes and various treatment, Entertaining of Media for PR barters, Media meets for Principals or company news launches, Media Gifting, Coordination and closure on monthly PR plan over Marketing activities.

Requirements:

• Proven experience as Marketing & excellent organising skills,
• Analytical and creative thinking, exquisite communication, and interpersonal skills, Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics (e. g. Google Analytics, WebTrends etc. ) and Google Adwords, Customer-oriented approach with aptitude

About The Role:

Our dream Digital Marketer will be responsible for executing a variety of tasks, including keeping our paid channels up-to-date and running plenty of experiments. This role demands a lot of research and frequent troubleshooting. You will need strong problem solving skills in an area where answers are rarely obvious!
Typical Daily Duties:

• Manage active campaigns, test and optimise
• Conduct keyword research and create audiences for targeting
• Work on the copy and creatives for the ads independently or in conjunction with our designers (e.g. image ads, banners, videos, etc.)
• Track KPIs to assess performance and pinpoint potential issues
• Find new opportunities to improve results
• Stay up to date with PPC (Pay per click)

Requirements

• Keyword Analysis
• On-Page Optimization
• Off Page Optimization
• SEO Tools
• Site Analysis
• Google Search Console
• Local Business SEO

• Job Type: Full-time
• Experience: 3+ year (Preferred)
• Excellent client servicing skills
• Computer proficiency
• Ability to interact with varied cultures
• Energetic, Confident, and Motivated & Self- driven
• Working Days: Mon to Fri and 1st, 3rd and 5th Sat off
• Salary: Up to 25K

Key Responsibilities

The Candidiate is responsible for driving the success of LoyaltyXpert’s Services & brand promise in the Indian Market. This person will:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (LinekdIn, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

• Experience in Digital Marketing with a specific focus on Google Ads
• Manage and scale e-commerce campaigns of big brands globally Google Ads certified (preferred)
• Working Proficiency with Google Ads, Google Ads Editor, Google Merchant center
• Working knowledge of various campaign types like Google Search, Google Display, Shopping, and YouTube Ads
• Advanced knowledge of Microsoft excel
• Strategise SEM campaigns and align it against the whole digital marketing strategy Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events
• Tracking and setup of all events through Google Tag Manager
• Analyze data from various other sources (like Google Analytics, Hotjar, etc) and find insights and on how to grow faster
• Creative inputs and AB Testing - strategise on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns
• Find new opportunities to grow revenue and sales.

Job Description for Marketing Manager:

Must have experience with an IT Service Based Company

Mandatory Skills: PPC, Google paid campaign

Exp -4-6

Budget- 6-7lpa

• Managing all marketing for the company and activities within the marketing department.
•  Developing the marketing strategy for the company in line with company objectives.
•  Coordinating marketing campaigns with sales activities.
• Experienced in handling multiple ad campaigns over google, Linkedin, and social accounts
•  Overseeing the company’s marketing budget.
•  Creation and publication of all marketing material in line with marketing plans.
•  Planning and implementing promotional campaigns.
•  Manage and improve lead generation campaigns, measuring results.
•  Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns.
•  Monitor and report on the effectiveness of marketing communications.
•  Creating a wide range of different marketing materials.
•  Working closely with design agencies and assisting with new product launches.
•  Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
•  Analyzing potential strategic partner relationships for company marketing.