Marketing Executive

About Client Launched in 1993, Client's brand, focused on providing high-quality herbal powders for beauty care. With a commitment to purity, their products contain only natural ingredients without fillers or preservatives. Recognizing the demand for safe and differentiated products in the growing Indian personal care market, they expanded their product range. In 2012, a strategic investor joined, leading to further expansion and enhanced product quality. Today, the brand boasts 36 products across 10 categories, marrying Ayurvedic principles with natural ingredients, offering outstanding products globally through various channels.

 Job Description:

• Develop and oversee performance marketing strategy
• Manage Ad campaigns on Facebook, Google & Marketplaces
• Create engaging content for digital platforms
• Conduct regular CRO audits and execute A/B tests
• Implement user testing for enhanced conversion rates
• Review and optimize advertising campaigns for planned ROAS/ACOS
• Identify and optimize performance marketing channels
• Manage Analytics for campaign tracking
• Troubleshoot campaign-related issues
• Stay updated on industry trends and emerging technologies

Requirements

• 3-4 years of proven Performance Marketing experience
• Bachelor's degree in Marketing, Business, or related field
• In-depth knowledge of digital marketing channels and analytics
• Strong creative skills with attention to detail
• Data-driven mindset and analytical abilities

Requirements:

 Time management and prioritising workload

 Industry Knowledge and Experience desirable

 Working knowledge of Microsoft office

 People management skills

 Excellent oral and written communication skills

 Presenting skills

Roles and Responsibilities:

 Manage the overall running of the sales team

 Develop and implement strategic sales plans that expand a company’s customer base and Solidify its presence

 Achieving growth and hitting sales targets by successfully managing the team and by assessing the teams’ strengths and weaknesses.

 Developing and implementing new sales initiatives, strategies and programmes to capture key demographics

 Liaise and develop professional relationships with team members.

 The setting of objectives for all team members.

 Conducting regular 1 2 1’s business day meeting

 Absence management

 Performance management

• Understanding business requirements and processes from our customers for creating digital applications on our internal no-code tool
• Converting business processes into technology solutions, designing application flow, database design, and connections.
• Create SQL queries for report generation on the platform.
• Build visualizations and dashboards based on business KPIs.
• Create training documents and videos for our users. Support users in the digital requirements.
• Analyze and suggest product and process improvements
• Take and track all customer queries and assist them in using the platform
• Interface with the product team on feature requirements and improvements

• At least 2+ years of experience in SQL and implementation of any enterprise platform such as an ERPs etc.
• Ability to grasp business processes and create business processes for digitization of operations.
• Tech, MCA, BCA, or graduation in any technical field.
• Good to have working experience in working on no-code digital solutions or ERPs

Hiring Process

• Aptitude test
• Technical Interview
• Culture Interview