JOB DESCRIPTION
Job Title
Digital Marketing Executive
Department
Marketing
1. Job PURPOSE:
Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.
2. ROLES & RESPONSIBILITIES:
l Responsible for formulation and execution of the company’s Digital Marketing Strategy
l Creation and management of website
l Independently managing all digital marketing activities
l Set up and management of Linked in and twitter accounts
l Writing blogs and content on digital forum to ensure visibility
l Responsible to develop and implement the Online Marketing and Brand Positioning strategies
l Create key reporting and performance indicators based on business requirements
l Brand management on the digital forum
3. EXPERIENCE REQUIRED:
Overall : 3 - 5 yrs
4. TECHNICAL SKILLS:
Primary Skills
l 3+ years experience as a Digital Marketing Professional
l Understanding the importance of the Website
l Experience in Email marketing and carry it to the digital forum
l Social media marketing - visibility
l Experience in branding
l Must understand page optimization and off page optimization,
l Understand the value of Search engine optimization but as a complementary skill.
l Blog writing and Content generation
Secondary Skills
l Knowledge on Google certification and Google analytics, Google AdWords
l Setting up tracking systems for marketing campaigns and online activities
l Experience in Website maintenance and press releases
l Latest marketing techniques
Desired Skills
l Experience in IT product based company
l Advanced web ranking
l Knowledge on Google webmaster, Keyword planner, Google trends
l Online Reputation Management
5. ABILTY
l Excellent Communication Skills
l Good conceptualization skills
l Excellent computer and web related skills
l Quick grasping skills
l Initiation
l Time management
l Dedication and ownership
6 .EDUCATIONAL QUALIFICATION :
Preference: MBA ( Marketing ), BBA
Age between 26 Year to 30 Years
About Quantum BSO and Tech Pvt Ltd
Quantum is a global firm providing specialised management consultancy and innovative technology-enabled services for the transportation industry. We work closely with each of our clients, providing them with insightful, customised solutions that add quantifiable value and bring about measurable results. Our commitment is to help our clients realise their vision.
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We are looking for a rockstar in digital marketing who can originate, develop, implement, track, measure and optimize our digital marketing campaigns. We are looking for a creative growth hacker who has an iterative mindset and is entrepreneurial.
Roles and Responsibilities -
-
Develop a deep understanding of our target consumer and become his/her advocate
across company initiatives
-
Design, build and maintain our presence across all digital channels
-
Work with agencies and lead campaign development- Having deep knowledge in
running a 360-campaign, from brief creation to communication development, tactical
execution and analysis. Your work will be 70% SEM and 30% SEO
-
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and
performance based on the insights
-
Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs). Build robust top of the funnel and manage rest of the funnel -
Incharge of CPI, Conversion and CAC metrics
-
Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse
on trending topics as well which will be shared with content team
-
Collaborate with internal and external teams including content, product and ops and
marketing and design agencies to craft campaigns and decide on KPIs on campaigns
Experience you MUST have:
-
Excellent understanding of digital marketing concepts and best practices. hands-on
experience in PPC on google and FB ecosystems
-
Hands-on experience in PPC on google and FB ecosystems
-
Should have experience with reporting tools in order to track every dollar on marketing spend with ROI
-
Experience with B2C social media, Google Adwords, SEO, SEM, and other ecosystems with respect to content creation
-
Experience with tools which helps to identify keywords and create campaigns
-
Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)
-
A/B testing and multivariate experiments
-
Comfortable with no-code website builders like Wix and Webflow
-
Experience in setting up and optimizing Google Adwords campaigns, FB campaigns
-
Experience across the content and digital space in brand positioning/marketing team
Skills/mindset you MUST have:
● Product-first thinking - Break complex problems into implementable solutions with
iterative mindset using the product
-
Whole-brain problem solving - Uses right and left sides of the brain effectively - Strong business judgment and analytical acumen with creative thinking
-
Thrives in chaos - Comfortable with ambiguity but loves defining the boundaries and parameters and getting shit done
-
Communicate, care, inspire - Exceptional interpersonal and leadership skills - be a leader and a team player
-
Always push the bar - Strive for excellence in whatever you do, take ownership and responsibility for outcomes
-
Build fast, fail, learn, HUSTLE HUSTLE HUSTLE
-
Want to have fun - if you are not happy and people around you are not happy, how
will we make the world a happier place? :)
-
Curious and spiritual soul - Understanding of market and experience with
astrology, yoga, mediation, Art of Living, Isha Yoga would be a good plus
Job description: Digital Marketing
Exp: FRESHER
Work Location: Madurai-onsite
Job Description:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Assist in the formulation of strategies
- Plan and monitor the ongoing company and client’s presence on social media (Twitter, Facebook etc.)
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update the website.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Should have E-publishing and Editorial services domain knowledge
- Should understand the competitive landscape and identify the gaps in the market
- Must be able to identify the right opportunities & qualify leads for the Sales team
- Should be able to handle communication and fresh conversations with prospects
- Should have min. 2 years of experience working on the US, European Markets
- Assist Sales Team in identifying, following up, and qualifying prospects
- Generate reports & dashboards on Marketing influenced pipelines regularly
- Create clear and crisp product presentations and solution demonstrations
- Research & develop prospect lists using LinkedIn, Zoominfo, and Web research
- Participate and actively contribute in Marketing Strategy Meetings
- To work with the sales team in handing over any pre-sales efforts
- Support sales efforts with in-depth product and business knowledge
- Miscellaneous Pre-Sales and Sales related activities
Required Experience / Qualifications
- MBA from a good institute with a go-getter attitude to pursue leads and targets
- A motivated, competitive individual with a strong aptitude for Publishing technology
- 4-6 years of experience in a sales & marketing role
- Knowledge of commonly used CRM Salesforce and Marketing automation tools and dashboards
- Excellent presentation skills, verbal and written communication skills, and interpersonal skills
Experience:
- 1 to 4 years of experience in Digital Marketing
Kinds of Projects Undertaken:
- ePublishing, Editorial Services, eLearning, eBook, Accessibility
Roles & Responsibilities:
- Responsible for improving the company's organic search results.
- Creates and launches SEO campaigns, identifies areas of improvement.
- Expertise in building high-quality links from reputed sites.
- Strong experience in on-page and off-page link building activities.
- Ability to build/manage a team and motivate them to achieve the team objective.
- Review and analyze areas that need to be improved, deleted, or revised, prepare detailed strategy reports.
- Compile and present SEO performance reports.
- Identify the least expensive but most powerful and profitable keywords for the website.
- Ensure websites are filled with optimal keywords and Consult with the Tech team to improve SEO wherever required.
- Executing weekly technical audits to identify issues and bugs.
- Perform keyword research to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
- Help to create and support marketing content to socialize and use for social media purposes.
- Should be an individual contributor as well as the ability to manage a team.
Requirement:
- Any BE Graduate or Equivalent degree holder.
- 3 to 8 years of experience.
- Candidates with previous Ed-tech /E-learning/ E-Commerce experience will be preferred.
- Should be a self contributor.
- Excellent verbal and written communication skills.
- Ability to multitask and remain organized in a fast -paced environment.
Remuneration: Best in the Industry.
Job Location: Bommanahalli, Hosur Road, Bengaluru
Notice Period: Immediate
Digital Marketing expert required to launch and build funnel for an Ai driven fem tech app.
Lead digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO
Must have start up experience.
Wordpress, clickfunnels exp would be a plus.