Performance Marketing Lead

Job Title: Sr. Performance Marketer – D2C Specialist

Location: Chennai (Work From Office – Let’s strategize, collaborate, and lead!)

Experience: 5+ years (with experience in team and client management)

About the Company:

F22 Labs is a startup software studio based out of Chennai. We are the rocket fuel for other startups across the world, powering them with extremely high-quality software. We help entrepreneurs build their vision into beautiful software products (web/mobile). If you're into creating beautiful software and solving real problems, you’ll fit right in with us. Let’s make cool things happen!

Position Overview:

Are you a performance marketing leader with a proven track record of growing D2C brands and managing high-performing teams? Do you excel at fostering client relationships and ensuring smooth communication between teams? As a Sr. Performance Marketer and Team Lead at F22 Labs, you’ll drive campaign success, mentor a team of marketers, and ensure seamless coordination with clients to deliver exceptional results.

Key Responsibilities:

Campaign Management & Strategy:

• Plan, execute, and scale performance marketing campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, and more for D2C brands.
• Leverage data and analytics to identify growth opportunities, scale winning campaigns, and maintain efficient ROI.
• Develop and optimize full-funnel strategies to maximize customer acquisition, retention, and lifetime value (LTV).
• Continuously test and refine creatives, ad formats, and landing pages for improved performance and conversions.

Team Leadership:

• Lead and mentor a team of performance marketers, fostering growth and ensuring high performance.
• Set clear KPIs for the team, monitor progress, and provide constructive feedback.
• Organize training sessions and ensure the team stays updated on the latest marketing trends and techniques.

Client Communication & Coordination:

• Act as the primary point of contact for clients, ensuring their needs and goals are met.
• Facilitate clear and consistent communication between clients and the marketing team.
• Present campaign performance, insights, and next steps to clients in a way that demonstrates value and builds trust.
• Proactively identify and resolve any client concerns or bottlenecks in collaboration with the team.

Qualifications and Requirements:

• D2C Marketing Expertise: Proven experience driving growth for D2C brands with performance marketing.
• Leadership Skills: Strong ability to mentor and manage a team of marketers, ensuring accountability and growth.
• Client Management: Excellent interpersonal and communication skills to build and maintain strong client relationships.
• Performance Marketing Mastery: Deep understanding of Meta Ads, Google Ads, TikTok Ads, and other paid platforms.
• Analytical Mindset: Data-driven decision-making with a strong grasp of metrics like ROAS, CPA, CPL, and LTV.
• Strategic Vision: Expertise in scaling campaigns and optimizing the entire marketing funnel.
• Marketing Tools Proficiency: Familiarity with analytics tools (Google Analytics, Shopify Analytics) and platforms (Klaviyo, HubSpot, etc.).

Good to Have:

• Experience with influencer marketing or affiliate marketing strategies for D2C brands.
• Knowledge of SEO and organic growth strategies.
• Familiarity with CRM tools like Klaviyo, Zoho, or Salesforce.
• Exposure to loyalty and subscription program strategies for customer retention.

Why Join Us (Perks & Benefits):

• Health Insurance: Your well-being is our priority.
• Flexible Work Timings: Work when you're most productive.
• Competitive Pay: We reward talent generously.
• Career Growth: Step into a leadership role with rapid growth opportunities.
• Collaborative Culture: Work with a dynamic, creative, and supportive team.
• Global Impact: Collaborate with high-growth D2C brands across the globe.
• Learning Opportunities: Stay ahead in the ever-evolving world of D2C marketing.

Selection Process

• 1-2 rounds of interviews to evaluate your marketing expertise, leadership abilities, and experience with D2C brands and client management.
• May include an assignment

If you’re passionate about scaling D2C brands, leading a talented team, and delivering exceptional client experiences, we’d love to hear from you. Apply now and take the lead in driving growth with us!

This is a build role and so our ideal candidate has the passion and experience to create the best possible people strategy for our team, using a combination of best practices, insight and innovation with an understanding of the needs of a growth stage company.

Job responsibilities include, but are not limited to:

People Management & Leadership: Lead the P& C team to continue developing People & Culture processes as outlined below. Continue to develop the existing team of People leaders through coaching, mentorship, and leadership. Recruit and hire new P& C staff as needed.

Employee Lifecycle Management: Oversee the end-to-end employee lifecycle from onboarding and development, through to transitions and exits, creating a positive experience for all employees and driving engagement. This will include the development of a data-driven framework for continuous improvement in all aspects of the employee experience.

Talent Acquisition and Recruitment: Partner with talent acquisition team on strategies including job description creation, vacancy advertising, candidate screening, interviewing, and hiring processes - ensuring the adoption of best practices in inclusive hiring.

Compensation and Benefits: Develop and implement a competitive compensation philosophy and benefits strategy that motivates employees, supports retention, and attracts new talent.

Talent Management and Succession Planning: Implement comprehensive talent management strategies that ensure the right people are in the right roles, manage performance, provide career development opportunities, develop skills matrices, and oversee promotions and transitions. Develop and execute succession-planning strategies that ensure business continuity and support our future growth.

Learning and Development: Develop and implement comprehensive learning and development programs, focusing on the skills and knowledge that employees need to excel in their roles. Develop a strategic L& D program to support Parachute's leaders to help the company level up and scale.

Diversity, Equity, and Inclusion (DEI):Champion DEI by fostering a work environment that values diverse perspectives, promotes equal opportunities, and is inclusive of all employees. Develop policies and procedures that reflect the company's DEI-B Values.

Employee Relations: Create and support a program that strengthens relationships between employees and the organization, resolving workplace conflicts, handling disciplinary procedures, and promoting employee well-being. Use metrics to address systemic issues, define root problems of employee-relation issues, and create programs to systematically address them. Support existing P& C team currently responsible for this function.

Legal Compliance: Ensure all HR policies and practices comply with local, state, and federal labor laws and regulations.

Organizational Development, Design, and Change Management:Drive organizational development and design efforts, working in collaboration with senior leaders across the organization to develop key HR staffing plans for new and existing departments.

HR Metrics, Analytics, and Strategic Investment:Implement a comprehensive HR dashboard that tracks key metrics across all HR functions. Utilize data analytics to inform strategic decision-making and guide investment in new full-time employees (FTEs), thereby maximizing profitability and optimizing capital deployment.

Future-of-Work Thought Leadership:Be a strategic thinker on how to position Parachuters to help the company achieve its 3-5-7+ year ambitions. Have well-researched and thoughtful stances on topics such as hybrid, remote-first, time-off, flexible time, sabbatical programs, comp philosophy, etc. to fully leverage the People & Culture function as a differentiator for the company.

What will set this person apart:

• Proven business leader with 3+ years of leadership or management experience, in a leadership role within Human Resources.
• Experience working in a high-growth tech startup or similar fast-paced industry is strongly preferred.
• Demonstrated expertise in various aspects of HR management, including but not limited to talent management, learning & development, compensation strategy, and legal compliance.
• Experience managing the end-to-end employee lifecycle and succession planning.
• Proven track record of strategic thinking and decision-making ability, with the capacity to manage a critical function within the company.
• Experience leading a team of HR professionals and working closely with senior leaders and executives in an organization.
• Strong understanding of HR metrics and data-driven decision-making.
• Excellent communication, negotiation, and presentation skills.

Benefits

• 21 days of paid vacation, 7 days sick leave, 3 days of no questions asked leave
• Encouraged time off on your birthday
• Flexibility for remote work on a case by case basis
• Comprehensive insurance plans (from Plum) and commuter benefits
• Rewards for every work anniversary
• One month paid sabbatical after your five year Skimm'versary as a full-time employee. and more.

A Day in the Life of a Creative Designer

Location: Pune, India

Experience: 0-5 years

A Creative Designer is an individual who takes direction, turns concepts into visuals, communicates with other team members, and implements feedback to create a final product. At times, a Creative Designer may brainstorm and implement their own unique ideas.

About FlytBase:

FlytBase is a global leader in enterprise drone software automation. FlytBase platform is enabling drone-in-a-box deployments across the globe and has the largest network of partners in 50+ countries. The team comprises young engineers and designers from top-tier universities such as IIT-B, IIT-KGP, University of Maryland, Georgia Tech, COEP, SRM, KIIT and with deep expertise in drone technology, computer science, electronics, aerospace, and robotics. The company is headquartered in Silicon Valley, California, USA, and has R&D offices in Pune, India. Widely recognized as a pioneer in the commercial drone ecosystem, FlytBase achieved the Global NTT Data Innovation Contest 2019 in Tokyo, Japan. FlytBase graduated from the Cisco LaunchPad Accelerator Program in 2017 and was awarded the TiE50 Top Startup award by TiE Silicon Valley.

On a given day, a Creative Designer will spend time:

● Storyboarding, editing, composting, rendering, and other post-production processes.

● Brainstorming and developing campaigns while working with the marketing team

● Remaining flexible in dealing with changing schedules and multiple points of view.

● Curating motion graphics videos whenever needed

● Turning ideas into a comprehensive creative brief

● Working on layouts and the overall presentation of a campaign

● Ideating and assembling recorded/raw footage into a finished project that is suitable for digital consumption.

● Providing files to necessary vendors like a digital printer etc.

● Input music, video commentary, subtitles, graphics, and effects.

A Creative Designer has some sort of expertise in:

● Adobe Creative Suite.

● Blender/Cinema 4D or any other 3D software would be an added advantage.

● Keeping up with new trends, pop culture, and memes.

● Bringing elements together, like color, imagery, and text, to convey a message.

Skill(s) required:

● Adobe Creative Suite, 3D animation, 2D animation.

● Knowledge of Blender/Cinema 4D or any other 3D software would be an added advantage.

● Updated with new trends, pop culture, and memes.

Compensation:

This role comes with an annual CTC that is market competitive and depends on the quality of your work experience, degree of professionalism, culture fit, and alignment with FlytBase’s long-term business strategy.

Perks:

1. Fast-paced Startup culture

2. Hacker mode environment

3. Enthusiastic and approachable team

4. Professional autonomy

5. Strong meritocracy

6. Zero bureaucracy

7. Company-wide sense of purpose

8. Flexible work hours 9. Informal dress code

How to apply: Fill this form- https://docs.google.com/forms/d/e/1FAIpQLScTLa0xfpIjyu6BukAEeypvHxGxnSMAFK6P846mEhoYZllxzA/viewform

About the Company

Insight Alpha provides its clients access to a network of frontline industry experts that help them get critical information they need to be successful. We help thousands of our clients get answers to their most critical questions, without leaving their desks. Having built a strong network of senior industry experts and key decision makers globally across a span of 80 countries, there is always a need for relevant and authentic knowledge at the right place, right time, in the right way to the right person.

About the Role 

The role with IA is an exciting position with opportunities to work closely with business and investment leaders that are driving the industry throughout the world. Providing knowledge on large-scale issues down to the most niche and esoteric, our experts range from domestic and international policy specialists to economic advisors, business leaders to academics. Through our systems, clients connect toa network of top-tier professionals, whose insights can help move clients' best ideas towards their best outcomes. 

As a Research Associate, you will draw from a broad pool of experts including premier thought-leaders from around the world and recruit the most relevant experts for our clients' research projects. You will be expected to monitor industry news, identify market trends, and establish valuable professional relationships with senior-level industry professionals. 

Responsibilities

• As a Research Associate, you will focus on identifying and reaching out to topprofessionals who can provide industry insight and knowledge to our clients. 

• You will elucidate the mission and business model of Insight Alpha to industry professionals and recruit them for Association of Industry Leaders (AIL). 

• Thrive in a fast-paced environment, multitasking between various projects. 

• Grow the India/ Global Expert Network by recruiting key opinion leaders on a strategic/tactical mode, using recruiting campaigns, leveraging industry and professional lists, trade and business associations, referrals and other relationships. 

• Co-ordinate with client-facing Research Managers /Analysts/ Project leaders to gauge clients' needs and fulfill time-sensitive research requests for our clients by analyzing client inquiries. 

Requirements

• The successful candidate should have 0-1 year of experience in primary executive research or knowledge management.

• Post Graduate Degree/Graduate Degree required.

• Excellent communication and interaction skills, including demonstrated oral, written and presentation abilities in a business-focused setting using a variety of communication channels (telephone, e-mail, in-person, etc.).

• Good command over English language.

• Successful track record of working in a team environment. 

• Ability to multi-task and prioritize effectively, while ensuring a high level of accuracy andattention to detail.

• Leadership qualities, positive energy, and the ability to adapt to change in a fast-paced environment.

• Curious by nature; proactive and self-motivated.

• Ability to work effectively independently and/or collaboratively in a team.

We seek bright, positive and flexible people who also:

• Act with the highest integrity and professionalism in all their endeavors. 

• Utilize superior analytical and problem-solving skills. 

• Think creatively and focus on opportunities for growth, and lead others to do the same. 

• Express a strong desire to work in a team. 

• Respond effectively to management direction and clients’ needs. 

• Demonstrate the ability and initiative to handle increasing responsibility over time.

Business Development Executive - Inside Sales Executive

Job Description

 Responsibilities:-

Communicating with customers, making outbound calls to potential customers

Handling incoming calls and following up on leads & renewal data

Performing market research, Gathering, and processing data.

Assisting and coordinating with the sales team.

Helping Closing sales and achieving sales targets.

 Requirements:-

Bachelor’s degree

Knowledge of computer operating systems and MS Office software.

Ability to work as part of a team.

Excellent written and verbal communication skills.

About Company

BD Software has etched its name as an eminent distributor of IT security solutions in India. The company takes pride in being the Country Partner for Bitdefender solutions. This solution distributed by BD software is the best guarding solution for Government, large Corporate houses, Small and Medium business enterprises, Educational Institutions and the retail consumers alike.

BD Software makes sure to educate their staff, partners and clients about the significance of their solutions. Operating from a registered premise in the satellite city of Navi Mumbai, BD Software has acquired more than two lakh users within a short period. This stands as an example of the hard work and perseverance of the firm and its righteous employees. With more than 60 team members dedicated towards sales, technical support & presales, administration & finance, BD Software is looking towards a good future growth

Passionate about automobiles

Proficient knowledge of the auto industry

and updated information about the latest news and production trends in the automobile sector.

Capable of doing good video shoots.

UI Architect: UI Architect role will be part of e-Commerce Team building Single Page Application on React-Redux & NodeJS. This role will lead the team in Analysis, Application Architecture, Design, Integration, Testing, and Implementation of business and technical information technology solutions in using software development life cycle methodology. Responsibilities:  Responsive UI / Front End Development using front technologies including ReactJS, Redux, AngularJS, JavaScript, JQuery, HTML5, CSS3 & Webpack  Developing Singe Page Application (SPA) on ReactJS, Redux & NodeJS  Deep knowledge of ReactJS practices and commonly used modules based on extensive work experience  Communicating with external web services or integrations  Cooperating with the back-end developer in the process of building the RESTful API/headless architecture  Must have experience in front end optimizations including performance bottlenecks debugging and tuning  Must have experience in using tools like web page test & chrome developer tools for synthetic testing  Deep understanding of how a web request works end – end  Ensuring high performance on mobile and web browser  Follow and contribute to Agile/SCRUM activities (e.g. daily stand-ups, retrospectives, iteration planning, estimating/reporting, acceptance criteria definition, etc.)  Train and mentor juniors / freshers on front end technologies  Design and conceptualize any new front-end development 

Qualification and Experience:  Minimum 9 years of experience in UI Development and last 2 years into ReactJS development using Redux  Hands on experience in Single Page Application (SPA) Development using latest JavaScript frameworks (React and similar)  Awareness on what’s new in the frontend technology world  Ability to multi-task  Experience in e-Commerce & Banking domain candidate preferred  Should have experience in Performance Monitoring tools  Bachelor's and Master's (preferred) in Computer Science with Strong communication skills  Behavioural Skills - Excellent Verbal/Written Communication skills in the English Language, Influence/Impact on decision making, Customer Orientation, Team Leading skills, Solution-oriented Leadership skills, Visionary mind-set Location: Mumbai / Bengaluru

For more information please visit the website - http://www.logixal.com

• Have outstanding written and spoken English and experienced in writing business letters for the organization, technical documentation including manuals.
• Responsible for a full range of activities which ensure the operational effectiveness and excellence of the business unit.
• Ability to Review, analyze, and create detailed documentation of business systems and user needs, including workflow and steps required to develop or modify computer programs.
• Have the ability to Design & develop new process & provide expert advice on and/or assist in implementing new processes.
• Have vast experience in proofing and editing.
• Excellent computer skills and expertise in using Microsoft Office tools.
• Have excellent research skill and can use Internet research tools in an efficient way
• Have good Knowledge and experience in SEO techniques.
• Comfortable and ease with using popular web technologies.
• Work with multiple Business Departments and IT teams to capture requirements and help designing and implementing the solution
• Ability to communicate effectively both over the phone and in person & Strong research skills developed through work experience and course work.