Responsibilities:
- Develop, in consultation with the Head of Marketing, quarterly marketing campaign calendar for assigned product line(s).
- Responsible for execution of the approved marketing calendar.
- Collect and report data on the efficacy of the different marketing campaigns.
- Work with partners (visual designer, content writer, etc.) to develop the required collateral.
- Investigate, evaluate and propose unexplored channels to increase the reach and efficiency of the marketing efforts.
- Occasionally, represent the company at on-ground or digital events - trade shows, conferences, etc.
Prior experience:
- Current 2-3 years as a full time marketer (not as a sales or pre sales or telesales professional who developed some collateral). Overall professional experience, ideally, up to 5 years.
- Exposure to social media advertising is necessary; specifically, hands-on experience of having set up, tracked and optimized LinkedIn campaigns.
- Should/could have worked either for a product principal or an advertising agency.
- B2B marketing experience is a definite plus.
Skills/Other Requirements
- Native-level verbal and written English language proficiency.
- Willingness to regularly, if not daily, work from the Bangalore office
Subodh Popalwar
Software Engineer, Memorres
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Software Engineer, Memorres