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Product Marketing Manager
A Software Development Company
Product Marketing Manager
A Software Development Company's logo

Product Marketing Manager

at A Software Development Company

Agency job
via Qrata
5 - 9 yrs
₹12L - ₹22L / yr
Bengaluru (Bangalore)
Skills
Product Marketing
B2B Marketing
LinkedIn
Digital Marketing

Responsibilities:

  • Develop, in consultation with the Head of Marketing, quarterly marketing campaign calendar for assigned product line(s).
  • Responsible for execution of the approved marketing calendar.
  • Collect and report data on the efficacy of the different marketing campaigns.
  • Work with partners (visual designer, content writer, etc.) to develop the required collateral.
  • Investigate, evaluate and propose unexplored channels to increase the reach and efficiency of the marketing efforts.
  • Occasionally, represent the company at on-ground or digital events - trade shows, conferences, etc.



Prior experience:

  • Current 2-3 years as a full time marketer (not as a sales or pre sales or telesales professional who developed some collateral). Overall professional experience, ideally, up to 5 years.
  • Exposure to social media advertising is necessary; specifically, hands-on experience of having set up, tracked and optimized LinkedIn campaigns.
  • Should/could have worked either for a product principal or an advertising agency.
  • B2B marketing experience is a definite plus. 



Skills/Other Requirements

  • Native-level verbal and written English language proficiency.
  • Willingness to regularly, if not daily, work from the Bangalore office


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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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