Product Marketing Manager

B2B Marketing Intern

Company: VRT Management Group, LLC

Location: Santosh Nagar, Hyderabad (Onsite)

Type: Full-time

About VRT Management Group

VRT Management Group is a management consulting company founded in 2008 in the USA. Our mission is to empower small and medium-scale business leaders across the United States through high-impact services such as VEGA – Visionary Entrepreneurs Growth Accelerator.

With our growing Hyderabad operations, we are building a high-performing marketing team to scale our impact and strengthen our lead generation engine.

Role Overview

As a B2B Marketing Intern, you will play a key role in building and executing VRT’s B2B content and lead generation strategy. This is a hands-on role focused on creating high-converting marketing content, supporting campaigns across LinkedIn, email, webinars, partnerships, and digital channels, and driving measurable business outcomes such as Leads → Calls Booked → Showups.

You will work closely with the CEO and internal stakeholders to translate business insights, stories, and offers into compelling content assets that attract, engage, and convert USA SMB entrepreneurs.

Key Responsibilities

• Own and support monthly pipeline targets across the funnel: Leads → Calls Booked → Showups.
• Plan and execute B2B lead generation campaigns across LinkedIn, email, webinars, partnerships, and other digital channels.
• Create, refine, and optimize content for lead generation and nurturing, including:
• LinkedIn posts
• Email sequences
• Newsletters
• Website and landing page copy
• Blogs and short-form articles
• Interview and gather content inputs from Rajesh Tedla (CEO) and internal stakeholders to extract insights, offers, and stories for campaigns.
• Convert raw ideas and inputs into polished, audience-focused marketing assets.
• Maintain consistency in VRT/EGA brand voice, messaging, and positioning.
• Publish and schedule content using approved marketing tools and maintain a structured content calendar.
• Track weekly funnel metrics and campaign performance to identify opportunities for improving conversion rates.
• Work with designers, editors, and other team members by preparing clear creative briefs and coordinating execution.
• Support performance marketing initiatives across LinkedIn and email; exposure to Meta, YouTube, and Instagram campaigns is a plus.
• Continuously test, learn, and improve messaging, content formats, and distribution strategies based on results.

Required Skills / What We’re Looking For

• 0–1 years of experience in content marketing, B2B marketing, lead generation, or growth marketing.
• Strong understanding of LinkedIn and email marketing fundamentals.
• Ability to create persuasive and audience-relevant marketing copy.
• Good understanding of funnel metrics such as leads, booked calls, show rate, and conversions.
• Strong communication and execution skills with a high sense of ownership.
• Analytical mindset with the ability to review performance and improve outcomes.
• Ability to work closely with leadership and translate strategic ideas into practical execution.
• Organized, proactive, and able to manage multiple content tasks and deadlines.

Tools Exposure / Good to Have

• CRM basics (HubSpot, Zoho, or any CRM)
• Email automation tools
• LinkedIn Ads / campaign dashboards
• Google Sheets / Excel reporting
• Content scheduling and campaign management tools

What You’ll Gain

• Real B2B growth marketing experience with a direct impact on business pipeline.
• Opportunity to work closely with the CEO and leadership team.
• Exposure to strategy, campaign execution, funnel reporting, and brand building.
• Portfolio-worthy work across content, campaigns, and lead generation systems.
• Strong learning and growth opportunities within a fast-paced entrepreneurial environment.

We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.

This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.

The Role:

The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.

Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.

Key Responsibilities:

• Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
• Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
• Maintain the team's focus on high-priority lead-generation and pipeline objectives.
• Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
• Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
• Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
• Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
• Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.

What We're Looking For

• 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
• Experience coordinating campaigns involving multiple marketing disciplines and team members.
• Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
• Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
• Strong project management, organization, communication, and follow-through.
• Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
• Experience working with sales teams and understanding how marketing contributes to pipeline development.
• Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.

We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.

If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations

Digital Marketing Intern

AXS Solutions and Consulting Pvt Ltd.

We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.

As a marketing intern, you will collaborate with our Sales and Business Development team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.

This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast paced work environment.

Job Responsibilities

• The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing AXS’s overall communications and marketing plan --focusing specifically on digital communications --to build awareness about AXS within the community, and to increase lead generation and sales.
• Develop and implement a comprehensive marketing plan to include social media, (Facebook, Twitter, Instagram, Linkedin and YouTube)
• Create, manage and implement all email marketing campaigns
• Expand and maintain customer email database
• Write and distribute regularly weekly online newsletters
• Develop new partnerships and maintain strong industry relationships.
• Develop and implement a comprehensive social media marketing plan in association with the team.
• Manage and update Linkedin, Facebook pages and websites (including corporate websites).
• Enhance social media outlets and opportunities to maintain communication and build fan base.
• Track and analyze website and social media performance.
• Work with team to refine social media strategy and best practices
• Assist in managing social media channels (Facebook, Twitter, Pinterest, Instagram, Flickr,YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
• Draft Weekly-newsletters to subscribers
• Prepare weekly updates and reports to track growth and success rates of campaigns
• Keep up to date and informed on new social media trends and adapt accordingly
• Ensure proper messaging is being executed online
• Identify leaders and influencers (internal/external) and engage them in brand activities
• Assist with website copywriting, proofing, and updating as needed

QUALIFICATIONS

• Ability to take initiative, employ good judgment, and manage projects from beginning to end
• Excellent writing, editing, and proofreading skills
• Exceptional ability to manage details
• Ability to multitask in a fast-paced environment
• Ability to meet deadlines and to anticipate next steps or needs
• Work effectively both independently and as part of a team
• Be available for at least 30 hours a week
• A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience
• Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools(e.g. Hootsuite, Google Analytics)
• Adobe Creative Suite experience a plus
• Strong working knowledge of email marketing applications

BENEFITS

• Experience in marketing and communications, relationship management, and other aspects of community relations, marketing, and the film industry
• Opportunity for permanent employment

DURATION

• 6 months

STIPEND : 7 - 8k per month.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Job Description: Performance Marketing Analyst – Junior

Job Overview:

We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.

The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.

This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.

Key Responsibilities:

• Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
• Track important performance metrics including:

1- CTR

2- CPC

3- CPM

4- CPA

5- CPL

6- Conversion Rate

7- ROAS

8- CAC

9- Impressions & Reach

10- Engagement

11- Add-to-Cart

12- Checkout

13- Sales & Revenue

• Prepare daily, weekly, and monthly campaign performance reports.
• Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
• Assist in understanding why campaigns are not generating expected leads or sales.
• Analyze audience, demographic, location, placement, and creative-level performance.
• Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
• Compare campaign performance against previous results and identify areas of improvement.
• Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
• Provide basic data-backed recommendations on what should be continued, stopped, or tested.
• Work closely with the Performance Marketing, Creative, and Strategy teams.
• Keep track of social media and digital advertising trends and platform updates.

Required Skills:

• 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
• Basic understanding of Meta Ads and Google Ads.
• Understanding of digital marketing and advertising metrics.
• Good knowledge of Excel/Google Sheets.
• Basic understanding of conversion funnels and customer journeys.
• Good analytical and problem-solving skills.
• Strong research and attention-to-detail skills.
• Good communication skills.
• Willingness to learn and work with data.
• Ability to identify patterns and convert data into simple, actionable insights.

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

Job Description

Position Title: Assistant Digital Marketing Manager

Role Type: Full-time | Individual Contributor

Department: Marketing

Location

Ahmedabad, Gujarat|On-site

Job Overview

We are looking for a highly driven, analytical, and hands-on Assistant Digital Marketing Manager to lead and execute our multi-channel digital growth strategies. Operating as a core individual contributor, you will take full end-to-end ownership of lead generation, marketing campaigns, search engine & generative engine optimization (SEO/GEO), social media management and outreach initiatives.

If you are a self-starter who thrives in a data-driven environment and excels at driving marketing-qualified leads (MQLs) through impactful digital execution, this role is for you.

Key Responsibilities

1. Lead Generation & MQL Pipeline

• Plan, execute, and optimize end-to-end multi-channel marketing campaigns focused on driving high-quality Marketing Qualified Leads (MQLs).
• Build and maintain lead conversion funnels, working continuously to improve lead quality, cost-per-acquisition (CPA), and pipeline conversion rates.
• Collaborate closely with sales/business development teams to align lead criteria, qualify MQLs, and refine lead-nurturing workflows.

2. Campaigns & Performance Marketing

• Directly design, set up, manage, and scale acquisition campaigns across channels (e.g., Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Actively monitor daily campaign performance, budget utilization, and bid strategies to maximize return on ad spend (ROAS).
• Perform continuous A/B testing on ad copies, creatives, audiences, and landing page messaging to optimize click-through and conversion rates.

3. SEO & Generative Engine Optimization (GEO)

• Manage on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth.
• Implement cutting-edge GEO (Generative Engine Optimization) tactics to ensure brand visibility within AI-driven search environments (e.g., ChatGPT, Perplexity, Google Search Generative Experience/AI Overviews).
• Perform key phrase research, content optimization, and link-building strategies.

4. Social Media Marketing & Outreach

• Own and manage organic social media channels, developing engaging visual and written content that reinforces brand authority.
• Execute targeted outbound outreach strategies (e.g., cold outreach campaigns, partnership co-marketing, and influencer/industry network connections) to broaden brand reach.
• Track engagement, reach, and conversion metrics across all social profiles.

5. Data-Driven Analytics & Reporting

• Utilize marketing analytics platforms (e.g., Google Analytics 4, CRM platforms, platform-native ads managers) to track and analyze campaign performance in real time.
• Build actionable weekly and monthly performance dashboards highlighting key metrics (MQL volume, CPA, CTR, ROAS, pipeline impact).
• Leverage data and performance insights to continually iterate and pivot strategies for maximum impact.

Key Requirements & Qualifications

• Experience: 3–5 years of hands-on experience in performance marketing, digital lead generation, and digital channel management.
• Hands-on Execution: Proven track record as a self-sufficient individual contributor capable of executing campaigns from scratch without agency reliance.
• Core Skills:
• Demonstrated capability in driving MQLs through paid and organic channels.
• Hands-on experience managing PPC/Paid Social campaign setups and budgeting.
• Solid understanding of traditional SEO combined with awareness/experience in GEO strategies.
• End-to-end webinar management and digital outreach experience.
• Advanced proficiency with Google Analytics (GA4), marketing automation/CRM systems (e.g., HubSpot, Salesforce), and ad platforms.
• Mindset: Highly analytical, data-oriented, curious, and comfortable working independently in a fast-paced environment.