Product Marketing Manager

A Software Development Company

Product Marketing Manager

Qrata

Company

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Product Marketing Manager

at A Software Development Company

Agency job

via Qrata

5 - 9 yrs

₹12L - ₹22L / yr

Bengaluru (Bangalore)

Skills

Product Marketing

B2B Marketing

Digital Marketing

Responsibilities:

Develop, in consultation with the Head of Marketing, quarterly marketing campaign calendar for assigned product line(s).
Responsible for execution of the approved marketing calendar.
Collect and report data on the efficacy of the different marketing campaigns.
Work with partners (visual designer, content writer, etc.) to develop the required collateral.
Investigate, evaluate and propose unexplored channels to increase the reach and efficiency of the marketing efforts.
Occasionally, represent the company at on-ground or digital events - trade shows, conferences, etc.

Prior experience:

Current 2-3 years as a full time marketer (not as a sales or pre sales or telesales professional who developed some collateral). Overall professional experience, ideally, up to 5 years.
Exposure to social media advertising is necessary; specifically, hands-on experience of having set up, tracked and optimized LinkedIn campaigns.
Should/could have worked either for a product principal or an advertising agency.
B2B marketing experience is a definite plus.

Skills/Other Requirements

Native-level verbal and written English language proficiency.
Willingness to regularly, if not daily, work from the Bangalore office

Responsibilities:

Develop, in consultation with the Head of Marketing, quarterly marketing campaign calendar for assigned product line(s).
Responsible for execution of the approved marketing calendar.
Collect and report data on the efficacy of the different marketing campaigns.
Work with partners (visual designer, content writer, etc.) to develop the required collateral.
Investigate, evaluate and propose unexplored channels to increase the reach and efficiency of the marketing efforts.
Occasionally, represent the company at on-ground or digital events - trade shows, conferences, etc.

Prior experience:

Current 2-3 years as a full time marketer (not as a sales or pre sales or telesales professional who developed some collateral). Overall professional experience, ideally, up to 5 years.
Exposure to social media advertising is necessary; specifically, hands-on experience of having set up, tracked and optimized LinkedIn campaigns.
Should/could have worked either for a product principal or an advertising agency.
B2B marketing experience is a definite plus.

Skills/Other Requirements

Native-level verbal and written English language proficiency.
Willingness to regularly, if not daily, work from the Bangalore office

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