Marketing Executive

Role                   : Senior Telecom Analyst

Experience      : 3+ years

Location           : Remote

Essential Functions:

• Financial analysis knowledge
• Excellent English to enable customer communication (Written and Verbal)
• Ability to handle any customer interaction professional and with a service-oriented attitude
• Reliable and precise work style, even under time pressure
• Excel / PowerPoint Skills.
• Experience in telecom industry is a plus

Required Skills:

• Inventory Management - In depth knowledge of Inventory and components for building Telecom Inventory.
• Should have worked on Inventory creation for a minimum period of 3-4 years for both Voice and Data service.
• Good knowledge on Vendor portal for various global Telecom vendors.
• Should be able to work as an individual contributor.
• Should have knowledge on Contractual Audits
• Should have experience on client engagements.
• Good knowledge on Vendor reports.
• Good Communication is must.
• Good understanding on Telecom products and services.
• Possess knowledge on various TEM verticals like Inventory, Audit, Ordering, Dispute validations, saving recommendations etc.

Soft skills:

• Good communication skills (Written & Oral)
• Flexible to work in the evening/ nights shifts
• Individual and team player

Role and Responsibilities

 Manage our social media handles Instagram (137K followers), YouTube (8K subscribers). 

 Execute ideas by creating a content calendar. 

 Generate ideas for our paid/organic ad campaigns and write the copies.

 Handle operations while creating content. 

 Write copies for our App messages and notifications.

Education and experience:

Any graduation degree

1-3 years in digital marketing 

Skills:

1. Strong willingness to learn new things

2. Ability to generate new ideas, think outside the box, and approach problems

in unconventional ways

3. Ability to stay motivated, go-getter attitude

4. Teamwork and collaboration

About Us

Aura is developing a platform to help companies/communities mint, buy, trade and sell NFTs in the easiest manner possible. Developing a state-of-the-art storefront customised to the community and a user-friendly interface to unlock the digital growth of companies in the gaming space by leveraging the power of NFTs. We are assembling a high-performing team from the tech ecosystem to build this product and compete with the likes of OpenSea.

Requirements:

• Create compelling content, visuals, and messaging for campaigns.
• Lay the foundation for a consistent brand voice and tone, content strategy, and roadmap for regular content execution.
• Continually optimise strategy and content, pull analytic reports showing data on engagement, reach, conversion and deliverables, analyse strategy & content performance, communicate it to the key stakeholders and optimise based on the findings.
• Craft and maintain technical write-ups and educational content on platforms like medium (both long and short form) to help bridge any gaps in understanding.
• Develop editorial calendars and ensure deadlines are met
• Create and oversee the development of creative marketing campaigns that resonate with our target audience.
• Utilize your expertise in digital marketing to plan, optimize, and manage online advertising campaigns on platforms such as Google Ads, Facebook, Twitter, and others.
• Analyze campaign performance, gather insights, and make data-driven decisions to improve marketing effectiveness.
• Monitor industry trends, competitor activities, and consumer behaviour to identify new opportunities.
• Build and maintain relationships with external partners, agencies, and influencers.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 4+ years of proven experience in a marketing role with a track record of successful campaigns and team management.
• Strong understanding of both content strategy, creative campaign development and digital distribution channels.
• Proficiency in using digital marketing tools, including Google Ads, Facebook Business Manager, and Twitter Ads.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Creative thinker with the ability to identify and act on new opportunities.
• Strong project management and organizational abilities.
• Knowledge of industry trends and best practices in marketing.
• Ability to adapt to a fast-paced and dynamic work environment.

Benefits

• Work on the cutting edge of blockchain technology and the upcoming use-case of NFTs (Non-Fungible Token)
• Be a part of an early-stage start-up with funding from the founders of Polygon
• We have great benefits of work from anywhere policy with flexible working hours that allow us to focus on work-life balance. Additionally, we do provide frequent offsites and have an unlimited leave policy.

• Oversees all company social media accounts management and reporting.
• Plan strategies to drive traffic and engagement to generate leads.
• Develop engaging, creative, innovative content and graphics for regularly scheduled posts, which promote brand-focused messages.
• Coordinate with other departments to plan social media activities.
• Design and handle paid advertising campaigns on LinkedIn and Facebook.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Monitor and develop reports on competitor activity within social media spaces.
• Monitoring users' engagement with and feedback on every post.
• Exploring the potential value of social media sites that are not yet in our repertoire.
• In-depth understanding of all the latest and familiar social media sites with their associated algorithms.
• Finding relevant groups on social channels and contribute.
• Connecting with potential leads, and influencers to build a connection.
• Stay up to date with social media trends.
• Connect with social media influencers to improve brand reputation.

• Experience – 3+ years of experience
• Minimum a bachelor's degree
• Prior social media handling experience min 3 years
• Experience in handling social media automation tools such as Hoot suite, Hub spot, Buffer etc.
• Expert knowledge of all leading social media sites.
• Good communication skills.
• Flexible and engaging writing style.
• Experience with a designing tool (Canva, Illustrator, etc)

What is the role?

We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You like working with data and insights and making decisions based on it. You should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

Key Responsibilities

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, and creating sales playbooks, sales enablement content, and marketing assets.
• Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
• Understand and analyze the competitive landscape to define our own marketing strategy.

What are we looking for?

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• 3+ years of relevant work experience that can span marketing, product marketing or product management.
• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands-on experience in Google Analytics, Google AdWords, CRM, and analytical tools.

Who will you work with?

You will be working closely with the Digital Marketing, Sales, Product, and Customer Success teams.

What can you look for?

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that offers.

We are

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Company works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.

Way forward

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We assure you that we will attempt to maintain a reasonable timeframe for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.