Marketing Lead

Job Title: SMO Analyst

Location: Jaipur

Company: JPloft Solutions Pvt. Ltd.

Job Type: Full-Time

Experience: 2-4 Years

Job Description:

JPloft Solutions Pvt. Ltd. is seeking a passionate and results-oriented SMO (Social Media Optimization) Analyst to join our dynamic team. The candidate will be responsible for improving our online presence, driving engagement, and growing our brand's reach across various social media platforms. If you have the creativity and expertise to craft impactful strategies and deliver measurable results, we want to hear from you!

Key Responsibilities:

-Social Media Strategy:

Develop and implement creative social media strategies to increase engagement, reach, and brand visibility.

Collaborate with content, design, and marketing teams to create and execute successful campaigns.

-Platform Management:

Oversee daily management of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

Optimize content for each platform to align with audience preferences and emerging trends.

-Content Creation and Optimization:

Partner with the content and design teams to produce high-quality posts, visuals, and videos.

Ensure all content adheres to brand voice guidelines and integrates SEO best practices.

-Engagement and Community Management:

Actively engage with followers, respond to comments and messages, and build community trust.

Address customer feedback and queries in a professional and timely manner.

-Analytics and Reporting:

Monitor and analyze campaign performance using tools like Google Analytics, Facebook Insights, and other social media -analytics platforms.

Create detailed reports to track key metrics, ROI, and engagement levels.

-Trend Monitoring:

Stay informed about the latest social media trends, platform updates, and emerging tools.

Identify innovative opportunities to enhance strategies and improve outcomes.

-Collaboration:

Work closely with cross-functional teams to align social media efforts with broader marketing objectives.

-Qualifications and Skills:

-Bachelor’s degree in Marketing, Communications, or a related field.

-2-4 years of proven experience as an SMO Analyst or in a similar role.

-Proficiency in social media management tools (e.g., Hootsuite, Buffer).

-Strong understanding of SEO principles and their integration into social media.

-Exceptional communication, writing, and editing skills.

-Analytical mindset with the ability to interpret data and derive actionable insights.

-Creative thinker with strong problem-solving abilities.

-Experience with paid social media campaigns is an added advantage.

Interested candidates can share their resumes

Join JPloft Solutions Pvt. Ltd. and become a part of our innovative team that values creativity, collaboration, and professional growth!

Role Overview

As an SEO Analyst, you will join the SEO and Content Strategy team for our e-commerce division. You'll be responsible for execution of critical tasks across Tech, Content and Link Building departments, often working as a part of multiple departments. You'll work on initiatives that help grow organic visibility and traffic of our client websites.

You will report to the account managers and Head of Operations. You will have access to the most advanced SEO processes and SOPs, best-in-industry courses, premier SEO tools, AI tools and platforms. You will learn from and be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for our clients. You will get a chance to collaborate with India’s youngest and hottest brands that are changing the way we design our lives.

What You'll Do

• Learn the basics of SEO and analytics platforms to understand the execution part of the strategy.
• Conduct keyword research and mapping for product categories, identifying opportunities based on volume, competition, and intent.
• Perform regular competitor analysis including gap analysis, SERP ownership, and feature comparison to identify opportunities and threats. In short, own the organic growth of the clients.
• Collaborate with content teams to develop and optimize product descriptions, collection page content, and SEO-recommended content that matches user search intent. Learn to understand the inner workings of content that drives traffic, and scale the same for multiple clients.
• Monitor and analyze core algorithm updates, conducting impact assessments and developing action plans to maintain or improve rankings.
• Develop strategies for seasonal peaks and promotional periods to maximize organic visibility.
• Work on technical SEO audits to identify issues that are affecting website visibility and learn to recommend the best practices for growth.
• Learn link building tactics and help with acquiring high quality backlinks for clients.

You Will Be A Right Fit If You Have

• Curiosity: Eager to learn, explore new ideas, and ask insightful questions to drive innovation and personal growth.
• High Attention to Detail: Ensures accuracy and quality in work, maintaining high standards in every task.
• Self-Awareness: Understands personal strengths and growth areas, fostering collaboration and adaptability to learn new tasks.
• Self-Disciplined: Manages time effectively and follows ethical code of conduct of a professional environment, delivering consistent results without granular supervision .
• Result-Driven: Focuses on achieving measurable outcomes, with a mindset of exceeding expectations consistently.
• Proactive: Takes initiative, offering solutions and driving progress independently.
• Strong Communicator: Speaks and understands English, effectively conveys ideas, listens actively, and ensures clear, constructive interactions and isn’t afraid to ask questions whenever clarity is required.
• Collaborator: A collaborative team player who values the success of the whole team, in addition to their own.
• Technically Fluent: Possesses a solid understanding and curiosity to learn and use relevant tools and technologies, ensuring efficient execution of tasks, cross-functional communication and problem-solving.

Who are We

GrowthSRC Media is a team of growth hackers, creatives and strategists who help unlock rapid measurable growth for some of India's category-defining brands. We bring together growth marketing, content and creative expertise into a single cohesive team augmented with proven execution and robust data analytics that propel organic growth for our clients. 

We are located in Pune and support our clients across the globe. Our client portfolio spans VC-backed startups and scale-ups including the likes of The Pant Project, 1 Hair Stop, sploot, Vakilsearch and many more. 

GrowthSRC aims to hire the best, train the best, service the best, and empower the best by providing top-notch resources and tools for success.

Company Culture is at Our Core

We aspire to design a workplace built for today, inspired by tomorrow. We know that companies with a strong culture and a higher purpose perform better in the long run. 

These are the core behaviours that our team lives by:

1. We are a team, not a family.
2. We are pro-growth.
3. We believe in radical candor.
4. We promote autonomy and accountability
5. We are problem solvers.
6. We breathe 4Cs that make up culture for us - clients, communication, curiosity & courage.

Benefits of Working With Us

• Professional growth: we believe in helping each member of our team grow personally and professionally, and we promote from within.
• Collaborative Work Culture: Smart teammates that push your professional capabilities to the next level and help you learn from the best.
• Mentorship: 1-on-1 mentorship from founders, along with team training and workshops. We help you find the right role for you within our agency to enhance your skillsets. 
• Small Team Environment: Experience a close-knit work culture that gives you the ability to stand out, take ownership of projects, and make a big impact
• Learning Enablement: Access to the world’s best courses on SEO,  Digital Marketing, YouTube and internal SOPs.

• Experience in mobile application development or frontend frameworks such as React.
• Managing successful engineering teams across both mobile and web application development.
• Deep knowlege in CSS methodologies like SCSS & SASS.
• Exposure in UI development like PWA, Single page app, Hybrid App, responsive web deisgn.
•  

The Cloud Engineer will design and develop the capabilities of the company cloud platform and the automation of application deployment pipelines to the cloud platform. In this role, you will be an essential partner and technical specialist for cloud platform development and Operations. 

Key Accountabilities 

Participate in a dynamic development environment to engineer evolving customer solutions on Azure. Support SAP Application teams for their requirements related to Application and release management. Develop automation capabilities in the cloud platform to enable provisioning and upgrades of cloud services. 

Design continuous integration delivery pipelines with infrastructure as code, automation, and testing capabilities to facilitate automated deployment of applications. 

Develop testable code to automate Cloud platform capabilities and Cloud platform observability tools. Engineering support to implementation/ POC of new tools and techniques. 

Independently handle support of critical SAP Applications Infrastructure deployed on Azure. Other duties as assigned. 

Qualifications 

Minimum Qualifications 

Bachelor’s degree in a related field or equivalent experience 

Minimum of 5 years of related work experience 

PREFERRED QUALIFICATIONS 

Supporting complex application development activities in DevOps environment. 

Building and supporting fully automated cloud platform solutions as Infrastructure as Code. Working with cloud services platform primarily on Azure and automating the Cloud infrastructure life cycle with tools such as Terraform, GitHub Actions. 

With scripting and programming languages such as Python, Go, PowerShell. 

Good knowledge of applying Azure Cloud adoption framework and Implementing Microsoft well architected framework. 

Experience with Observability Tools, Cloud Infrastructure security services on Azure, Azure networking topologies and Azure Virtual WAN. 

Experience automating Windows and Linux operating system deployments and management in automatically scaling deployments. 

Good to have:

1) Managing cloud infra using IAC methods- terraform and go/golang

2) Knowledge about complex enterprise networking- LAN, WAN, VNET, VLAN

3) Good understanding of application architecture- databases, tiered architecture

Job Title: Sales Development Manager - Corporate Gifting

Position Overview:

As a Sales Development Manager in the Corporate Gifting industry, you will be responsible for driving revenue growth through the development and execution of strategic sales initiatives. The ideal candidate will have a strong background in sales, a proven track record in the corporate gifting sector, and the ability to lead and motivate a sales team.

Key Responsibilities:

Sales Strategy and Planning:

·      Develop and implement a comprehensive sales strategy to achieve revenue targets and market share growth.

·      Analyze market trends, competitor activity, and customer behavior to identify new business opportunities.

·      Collaborate with the leadership team to set sales goals and objectives.

Team Leadership:

·      Lead and inspire a high-performing sales team.

·      Provide coaching, training, and mentorship to team members to enhance their sales skills and product knowledge.

·      Set clear performance expectations and regularly assess team performance against targets.

Corporate Gifting Expertise:

·      Leverage your expertise in the corporate gifting field to understand client needs and propose innovative gifting solutions.

·      Stay informed about industry trends, emerging technologies, and best practices in corporate gifting.

Client Relationship Management:

·      Cultivate and maintain strong relationships with key clients and prospects.

·      Collaborate with the marketing team to develop and execute effective client engagement strategies.

Sales Process Optimization:

·      Streamline and optimize the sales process to improve efficiency and effectiveness.

·      Implement and manage CRM tools to track and analyze sales performance metrics.

Collaboration:

·      Work closely with cross-functional teams, including marketing, operations, and customer service, to ensure seamless execution of sales initiatives.

·      Collaborate with product development teams to align offerings with market demand.

Qualifications:

·      Bachelor's degree in Business, Marketing, or a related field.

·      Proven experience in sales, with a focus on corporate gifting.

·      Demonstrated success in leading and managing high-performing sales teams.

·      Strong understanding of the corporate gifting market and industry trends.

·      Excellent communication, negotiation, and interpersonal skills.

·      Ability to think strategically and execute tactically.

·      Proficiency in CRM tools and sales analytics.

Desired Candidate Profile

• A team focus with strong collaboration and communication skills
• Exceptional ability to quickly grasp high-level business goals, derive requirements, and translate them into effective technical solutions
• Exceptional object-oriented thinking, design and programming skills (Java 8 or 11)
• Expertise with the following technologies : Data Structures, Design Patterns ,Code Versioning Tools(Github/bitbucket/..), XML, JSON, Spring Batch Restful, Spring Cloud, Grafana(Knowledge/Experience), Kafka, Spring Boot, Microservices, DB/NoSQL, Docker, Kubernetes, AWS/GCP, Architecture design (Patterns) Agile, JIRA.
• Penchant toward self-motivation and continuous improvement; these words should describe you: dedicated, energetic, curious, conscientious, and flexible.

1. Create and maintain optimal data pipeline architecture
2. Assemble large, complex data sets that meet business requirements
3. Identifying, designing, and implementing internal process improvements including redesigning infrastructure for greater scalability, optimizing data delivery, and automating manual processes
4. Work with Data, Analytics & Tech team to extract, arrange and analyze data
5. Build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources using SQL and AWS technologies
6. Building analytical tools to utilize the data pipeline, providing actionable insight into key business performance metrics including operational efficiency and customer acquisition
7. Works closely with all business units and engineering teams to develop a strategy for long-term data platform architecture.
8. Working with stakeholders including data, design, product, and executive teams, and assisting them with data-related technical issues
9. Working with stakeholders including the Executive, Product, Data, and Design teams to support their data infrastructure needs while assisting with data-related technical issues.

1. SQL
2. Ruby or Python(Ruby preferred)
3. Apache-Hadoop based analytics
4. Data warehousing
5. Data architecture
6. Schema design
7. ML

1.  Prior experience of 2 to 5 years as a Data Engineer.
2. Ability in managing and communicating data warehouse plans to internal teams.
3. Experience designing, building, and maintaining data processing systems.
4. Ability to perform root cause analysis on external and internal processes and data to identify opportunities for improvement and answer questions.
5. Excellent analytic skills associated with working on unstructured datasets.
6. Ability to build processes that support data transformation, workload management, data structures, dependency, and metadata.

We, at GlobalShiksha, are on a mission to Make Learning Fun for the K-12 segment by delivering high-quality, affordable supplementary educational products. The GlobalShiksha team of 150+ people works out of offices in Bengaluru. We- re backed by the top investor of the world, Accel Partners. Founded in 2011 by an IIT Graduate, GlobalShiksha is among top five Ed-tech companies of India and has the trust of 1 million parents.

Responsibilities:

• Plan and execute all digital marketing campaigns, including Google and social media marketing with expertise in Facebook ads, google analytics, email marketing, influencer marketing and display advertising campaigns.
• Handle the entire digital marketing to bring direct website conversion.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements:

• Minimum 5+ years of working experience in digital marketing with prime focus on Facebook ads and google Adwords.
• Proven track record in generating online orders/ direct website conversion.
• Candidates from the e-commerce industry or marketing agencies will be preferred.
• Candidate must be a graduate preferably B-Tech or MBA preferably from tier-1 or tier-2 colleges