Marketing Lead

Company Overview

A well-funded women-centric healthtech start-up backed by India’s top VC - Fireside Ventures.

Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.

Work Description: 

• Achieve company sales targets using paid marketing channels
• Google : Search, YouTube, Adwords, GDN, Affiliate
• Social : Facebook, Instagram
• Marketplace : Amazon, Flipkart, healthcare and women platforms
• Obsessive  focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
• Lead video content marketing using creatives, audiences, A/B tests
• Build cross-platform FUNNELS to implement retargeting strategies
• Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp 
• Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
• Sharp focus on hyper-growth yet achieve profitable unit economics
• Accountable for digital marketing from strategy to execution

Candidature requirements: 

• 7+ years of digital marketing experience in performance marketing with digital first brand
• Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates 
• Video-content-led online marketing added plus
• Deep expertise in performance marketing especially using remarketing strategies
• Strong analytical mindset with data driven decision making
• Highly digital tools savvy to drive performance
• Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider :

Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives. 

Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession. 

This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.

Best place to hide a dead body is page two of Google.

So., We are looking for  SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Exp : Minimum 1 yr 

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

• Optimize copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimization

• Research and implement search engine optimization recommendations

• Research and analyze competitor advertising links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Requirements

• Proven SEO experience

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and SEM

About AiSensy:

 

We at AiSensy, are building end-to-end WhatsApp based Marketing Automation, CRM & Customer Support platform for Enterprises & growing SMBs. Helping brands like SkullCandy, NMIMS, Byjus, Rentomojo, etc.and are handling 5 million+ messages per month.

 

Responsibilities:

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways and other digital projects.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence

 

Skills required:

• A minimum of 2 years experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

About The Role:

Our dream Digital Marketer will be responsible for executing a variety of tasks, including keeping our paid channels up-to-date and running plenty of experiments. This role demands a lot of research and frequent troubleshooting. You will need strong problem solving skills in an area where answers are rarely obvious!
Typical Daily Duties:

• Manage active campaigns, test and optimise
• Conduct keyword research and create audiences for targeting
• Work on the copy and creatives for the ads independently or in conjunction with our designers (e.g. image ads, banners, videos, etc.)
• Track KPIs to assess performance and pinpoint potential issues
• Find new opportunities to improve results
• Stay up to date with PPC (Pay per click)

Requirements

• Keyword Analysis
• On-Page Optimization
• Off Page Optimization
• SEO Tools
• Site Analysis
• Google Search Console
• Local Business SEO

• Job Type: Full-time
• Experience: 3+ year (Preferred)
• Excellent client servicing skills
• Computer proficiency
• Ability to interact with varied cultures
• Energetic, Confident, and Motivated & Self- driven
• Working Days: Mon to Fri and 1st, 3rd and 5th Sat off
• Salary: Up to 25K

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

Responsibilities

· Strengthen our relationship with clients and company partnerships

· Plan and execute campaigns and events

· Track, analyze and report the success of those campaigns and events

· Create online and offline marketing content

· Empower the sales team with marketing content and campaigns that help drive sales

Qualifications

· 2-3 years' of marketing experience

· BS/BA in Marketing or a related field of study

· Excellent writing and communication skills

DViO is an integrated marketing company with digital and technology in focus. We have a multi-country presence — and love to build technology that improves social engagement, advertising, and marketing experiences. We also incubate and are partners with companies that are leading the 4th Industrial Revolution. Our partner and incubatee companies include companies in VR, AR, Mixed Reality, Content Technology, Video Personalisation, Influencer Marketing Tech, etc. We are looking for a Client Partner who will be involved in devising and executing strategies for the clients. The ideal Client Partner will play a key role in digital marketing and creating innovative strategies for DViO’s Clients. What will you do: · Responsible for day to day ad-operations of clients. · Understand the marketing and communication objectives of the clients. · Understanding Client requirement, devising and executing the strategies and delivering work as per requirement. · Coordination with all the internal stakeholders to get the work executed. · If needed – attending client meetings - weekly/monthly. · Responsible for the documentation of clients What skills you need: · Need 2-3 years of experience in digital marketing and client handling. · A Multitasking Champion. · Impeccable English communication · A Creative thinker with out of the box solutions. · Good interpersonal skill to build rapport with the clients

We work with some of the great brands in India, Australia & Dubai. We are looking for people with the right attitude & passion to work on social media strategies

We are looking for Social Media Executive who understand the market, the latest trends and can hold their own in a one on one pitch with international clients. You should understand the working of our company and be able to reach out and increase our brand awareness and content reach on all social media platforms.
We need pro-active hires who can handle their work on their own without external involvement.
English with strong communication skills are a must.

Social Media Responsibilities:

• Strategies for engaging, creative, and innovative content for regularly scheduled posts, keeping in touch with all the latest Trends on Social Media for brand development.
• Oversee all existing clients, along with overview and maintenance of social media accounts on Facebook, Instagram, Twitter, Linkedin, Youtube, Behance,etc.
• Coordinating with the team to create relevant and engaging content which will add to the Recall Value.
• Audit and analyse social media presence, including digital advertising costs and returns.
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for campaign improvement.
• Get in touch with businesses which would be interested in our services and products, both international and domestic.
• Should be active 24/7 on Social Media and ensure that Our Online Presence is always active, by liking, commenting, sharing, tagging and retweeting relevant content on all platforms.
• We need someone who knows how to reach the masses by tailor making content to attract followers.
• We need an influencer with a large social media presence, who know all the cheat codes required to increase our online presence and following.

Required Experience and Qualifications

Good grammatically correct English speaking and writing is a must.
If you've worked in brand, content, and social media related marketing and have strong communication skills and convincing powers, you will fit right in with us.

You should be familiar with social media and other online and offline portals which can be used for brand development and reaching out to new consumers/users.
You should be good with strategies to improve outreach, marketing and conversions for our own content, services and products.

Scope of Work : - Develop and manage digital marketing campaigns - Work with omni channel marketing automation platforms to integrate Retargeting, Web push, SMS, Email - Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app. - Track and analyse website traffic flow and provide regular internal reports - Attain key performance indicators (website bounce rate, conversion rates) - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments - Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement. - Scale and optimise the existing systems (Search Engine Marketing, Display Marketing, Affiliates). - Understanding business targets and co-coordinating with relevant teams to achieve it. - Coordinating with the technology team to adapt to the new realm of performance-based marketing. - Experiment and find new channels/methods for user acquisition, re-marketing & re-engagement. Desired Profiles : - Experience in Adwords/Editor/Facebook Manager/Google Analytics. - Extreme ownership & Analytical mindset. - Ability to quickly execute campaigns. * Only IIT passed out can apply