Product Marketing

About Us
Merito is a curated talent platform that helps growth companies to identify and hire quality talent faster. Setup by team of IIM Ahmedabad and HEC Paris alumni Merito with its unique approaches changing the way hiring is done.

Responsibilities
- Develop content for marketing like creatives, blogs, podcast and videos
- Organize various marketing campaigns across different platforms.
- Design ,plan, and execute them and measure it's effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness , come up with creative and innovative ideas and help in advertising and promoting.
- Attract,convert and monitor the marketing traffic and achieve the desired goals.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- The marketing budgets are in your hands to acquire effective tools and resources , and the budget for various projects, would be handled by you as well.
- You've the authority to implement and improve any ongoing marketing strategy and plan a better one if required.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.

Requirements
- You know market segmentations, product and service strategy, competitive strategy, and product/service development inside out
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results etc.
- Your knowledge about various marketing and analytical tools for B2B marketing such as Google Analytics, Google Ads, LinkedIn Marketing, Hubspot is essential
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You should have done content driven marketing (blogs, podcasts, videos etc.)
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeling and architectural solutions
- Collaborate with the sales team to translate marketing efforts in tangible sales outcome
- Should have hands on understanding of the cross platform performance marketing

Benefits :
- Fixed + variable salary
- Flexible timings

Responsibilities

1. Develop detailed knowledge and understanding of business strategy,

objectives, and goals.

2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.

3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:

. Performance Marketing

1. SEO

2. Email marketing

4. Performance Marketing:

0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.

1. Optimize ads to achieve the lowest cost per lead on the website and

app, without compromising user quality. Closely monitor & optimize

CAC & ROAS.

2. Analyze traffic data, flows, funnels on a detailed city and category level

to identify potential leakages and opportunities to grow.

3. Stay abreast of new tools, trends, and best practices in digital

advertising; test and evaluate their efficacy.

4. Lead efforts to utilize a data and experiments-driven methodology to

improve performance marketing effectiveness.

o Innovate and implement test-and-learn strategies and drive scalable

results.

5. SEO

0. Manage both on-page SEO and off-page SEO for the company.

1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.

2. Identify keyword gap for SEO improvement and map new content to be

produced for our blog, YT channel and Pinterest and optimize the same

for SEO.

6. Email marketing:

0. Optimize our marketing automation and lead nurturing processes

through email, content, and social channels.

1. Measure results and optimize the lead nurturing workflow for these

segments to convert leads into customers.

2. Implement Retention & Reactivation based campaigns to improve

lower funnel conversions.

Candidate Requirements

1. A high degree of ownership in taking things to completion. Can thrive in an

unstructured environment.

2. Exceptional communication skills. Enthusiasm to write things down for

posterity, build playbooks, and create training manuals. Loves one pagers.

3. The ability to collaborate effectively across teams such as growth, marketing &

design.

4. Knowledge of UAC, Search and Social advertising preferably for consumer

apps. Experience in a performance marketing role across a range of channels;

search, social, affiliate, display, video.

5. Strong experience in website analytics tools highly proficient with google

analytics, tag manager, search console. Knowledge of using data tools such as

marketing automation CRMs like Cleve tap, attribution reporting, and paid

campaign reports.

6. Strong knowledge of performance optimization and have a strong

quantitative analysis. An understanding of cohorts, segmentation of user base,

calculations of ROl and funnels is a must.

7. Worked at a fast growing start up for at least 3+ years

8. Past experience in B2C traffic generation, managing digital/mobile advertising.

9. Be able to bridge data analysis, research, competitive intelligence to build

efficient and scalable customer acquisition programs.

10. Able to effectively organize, prioritize & manage their time

11. Experience with automations & SQL is a big plus

Roles and Responsibilities
• Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
• Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.
• Responsible for enabling cutting edge, agile and technology enabled
audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.
• Drive all marketing campaign activities across all digital channels and all
categories. Lead the execution and constant optimization of D2C digital
marketing activation strategy.
• Drive full P&L responsibility and ensure high repeat values & LTV for
customers.
• Plan sales/events to highlight the offers and new product launches of the
company.
• Coordinate between the Brand & D2C team to maintain the Brand
architecture.

• Responsible for the full funnel flow on the website for customers and ensuring high
CR&AOV.

Required Skills/ Experience
• 6-7 years of relevant experience
• Prior experience in D2C companies or consultancies
• Experience in digital marketing
• Worked on different live projects, web optimization.

Seeking SEO expert minimum experienced 3 to 5 years heaving good knowledge in ON PAGE & OFF PAGE SEO & could manage our SEO team as well .An SEO expert will include keywords or phrases in the content to generate traffic to website.Must be heaving knowledge ( Skyscrapers Technique in SEO ) .

Marketing Campaign Manager

INDIA AND SEA

 

About SATISFIC
Satisfic is focused on the areas of the IT channel marketing. As the channel catalyst, we connect and empower technology suppliers, solution providers and end-users. Headquartered in Singapore and with teams across key countries in APAC, Satisfic leverages its regional service delivery capabilities to help IT channel succeed and grow.  Please visit our site at http://www.satisfic.com">www.satisfic.com for further details.

 

What you will be doing:

 

Operational and Project Management

 

• Work with our India and SEA clients
• Develop digital marketing initiatives and programs for IT products and solutions.
• Create and execute digital marketing campaigns like webinar, email, search and social marketing etc. for assigned products in assigned markets.
• Work closely with internal team and external vendors to implement marketing activities and tactics.

 

Creative Execution of Marketing Promotions

• Create concepts for marketing initiatives, and draft promotional copy and relevant terms & conditions.
• Ensure compliance with client-brand guidelines and contract when implementing creative and manage required approvals.
• Work with other members of the SATISFIC Team, contractors or vendors as needed to execute marketing campaigns.
• Compile regular reports and analytics of campaign performance and results.

 

 

Strategic Planning Support

• Provide campaign recaps indicating success metrics and ROI. Make recommendations based on how to apply learnings to future promotions.
• Establish and maintain processes to manage scope over the campaign lifecycle by managing the identification, resolution and escalation of project risks and issues hindering delivery of programs
• Track campaign progress at every step and proactively work with internal and external customer to steer campaigns in the right direction
• Attend weekly calls with the client; send out daily and weekly activity reports and ROI analytics to the Client.

 

 

 

About your experience:

• 5-7 years of proven experience in B2B marketing campaign planning and execution.
• Hands on experience in email marketing, webinar marketing and other digital marketing campaign execution.
• 1-2 years of IT channel marketing experience would be an added advantage.
• Highly proficient in Microsoft Word, PowerPoint and Excel
• Strong interpersonal and communication skills
• Strong analytical abilities
• Project and time management skills
• Facilitate and manage teamwork across departmental functions
• Knowledge of project management and reporting tools would be added advantage
• Highly organized and strongly self-motivated
• Ability to multi-task activities with shifting priorities
• Quick learner with a positive attitude
• Strong decision-making, problem resolution and creative thinking skills

  

Qualifications:

• Graduate in any field.
• MBA Marketing preferred but not mandatory

 

Reports to:  Manager – Customer Success.

 

• Job Title:- Marketing Executive
• Location:- Bhuj or Gandhidam
• Basic work territory:- Kutch                                                       
• Marketing industrial plastics piping systems.

Experienced in industrial marketing

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Looking for a candidate having - Good Communication Skills - Basic understanding of social media - Willingness to learn and work in a demanding environment

Undertake digital marketing initiatives and campaigns for captive and third-party client projects. Lead the process from inception to execution.

LogiNext is looking for a prolific and talented senior content creator to initiate all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behaviour. This role requires a high level of creativity, attention to detail, and project management skills. You must have a knack and love for writing, a comprehensive understanding of the logistics industry, and experience in blogging to achieve business goals. You should have hands-on experience in email marketing to ensure that our open and click through rates climb higher and higher. The position collaborates with the departments of public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer.