Responsibilities:
● Responsible for user acquisition efforts end to end for mobile games and GTM strategy
and market penetration
● Collaborate with Game development team to understand the opportunities to improve
the game and thus increasing the organic installs/WOM/ virality quotient of the game
● Understanding the latest market trends and behavioral insights from UA standpoint and
feeding them back into game development team
● Identifying the areas of improvement in onboarding experiences and working with game
development team to improve those areas and thus leading to higher ROAS of the
campaigns
● Setting up accounts across leading digital ad networks and MMPs and establishing a
good relationship with the third party stakeholders
● Establishing credit lines with ad networks and cracking business deals at attractive
pricings
● Running multiple ad campaigns across various ad formats at the same time globally
● Setting up the data flow pipeline for entire UA system and building visualization layer on
top of it
● Monitoring ad campaigns across networks and games to manage paid UA scale without
hurting profitability
● Brainstorming and coming up with innovative ways to test marketing campaigns and thus
eventually cracking the mantra for success in the cluttered digital UA landscape
● Scaling up the campaigns to deliver higher installs, with good quality at an impressive
cost-per-acquisition
● Finding niche distribution channels/partners to diversify the risks involved
● Building a team of marketing Managers, Account managers, Analysts and Graphic
designers, Graphic composers/editors, and marketing communications team
● Handling performance appraisals for the team
Candidate we are looking for:
● 3+ years of digital Marketing experience. Global
markets UA knowledge would be a plus
● Hands on experience in creating campaigns, running liveops on UA and managing
marketing budgets greater than 25mn USD per annum
● Deep knowledge on dashboards of advertising platforms, MMPs and other performance
tools
● Great analytical experience to understand the performance of campaigns and ability to
drive behavioral insights through data
● Hands on experience in handling the constantly changing UA ecosystem (iOS 14 privacy
changes, GDPR, and other regulations)
● Capable to foresee behavioral patterns and convert them into unique differentiable
marketing campaigns
● Strong negotiation skills to convert new accounts, business deals, partnerships
● Ability to come up with both macro and micro opportunities and breaking down the
macro opportunities into achievable micro opportunities
● Real experience on hiring raw talent and coaching them to become rockstars in terms of
both skill and personality and eventually to become great leaders of the company.
● A personality with a strong bias towards execution without neglecting/ignoring/ affecting
values and team mates of the company
Similar jobs
Company: Snaptics
Job title: Ad Managers
Job type: Digital Marketing
Location: Hyderabad
Work schedule: 6 days (sunday off)
Shift timings: 10:00am-6:30pm
Eligibility:+2 years of experience, Any degree
skills: SEM, SEO, PPC, social media, email marketing, meta & display advertising.
The Performance Marketing Manager is responsible for developing and executing a performance marketing strategy to increase brand awareness and sales. The Performance Marketing Manager will be responsible for managing campaigns across multiple channels, including search engine marketing, paid advertising, and social media advertising.
Key Responsibilities:
- Develop and implement a comprehensive performance marketing strategy that aligns with Controlz's business goals.
- Manage and optimize across various channels, including SEM, SEO, PPC, social media, email marketing, meta, google advertisements & display advertising.
- Analyze and leverage data to make informed decisions, improve campaign performance, and maximize ROI.
- Collaborate with the marketing team to create compelling and targeted content for different stages of the customer journey.
- Continuously test and optimize marketing tactics for customer acquisition, retention, and conversion rate optimization.
- Manage the performance marketing budget effectively, allocating resources to the most efficient channels and campaigns.
- Stay updated with the latest trends and best practices in performance marketing and apply these learnings to Controlz's strategy.
- Work closely with sales and product teams to ensure alignment and maximize the impact of marketing efforts.
- Report on campaign performance, providing actionable insights and recommendations to senior management.
- Lead, mentor, and grow the performance marketing team, fostering a culture of excellence and continuous improvement.
Main tasks
- Supervision of the CI/CD process for the automated builds and deployments of web services and web applications as well as desktop tool in the cloud and container environment
- Responsibility of the operations part of a DevOps organization especially for development in the environment of container technology and orchestration, e.g. with Kubernetes
- Installation, operation and monitoring of web applications in cloud data centers for the purpose of development of the test as well as for the operation of an own productive cloud
- Implementation of installations of the solution especially in the container context
- Introduction, maintenance and improvement of installation solutions for development in the desktop and server environment as well as in the cloud and with on-premise Kubernetes
- Maintenance of the system installation documentation and implementation of trainings
Execution of internal software tests and support of involved teams and stakeholders
- Hands on Experience with Azure DevOps.
Qualification profile
- Bachelor’s or master’s degree in communications engineering, electrical engineering, physics or comparable qualification
- Experience in software
- Installation and administration of Linux and Windows systems including network and firewalling aspects
- Experience with build and deployment automation with tools like Jenkins, Gradle, Argo, AnangoDB or similar as well as system scripting (Bash, Power-Shell, etc.)
- Interest in operation and monitoring of applications in virtualized and containerized environments in cloud and on-premise
- Server environments, especially application, web-and database servers
- Knowledge in VMware/K3D/Rancer is an advantage
- Good spoken and written knowledge of English
- Create, test, and maintain web-based applications using Laravel Framework.
- Work with members of the other teams to design, develop, and implement software solutions.
- Implement and manage the entire web application development lifecycle, from conception to delivery and post-launch maintenance.
- Write clean, efficient, and well-documented code.
- Make use of back-end data services and support the growth of current data services API.
- Effectively communicate all project updates, evaluations, suggestions, schedules, and technical and procedural difficulties.
- The development procedure, architecture, and similar information should all be documented.
- Troubleshoot and debug software issues.
- Continuously improve software quality and performance.
- Keep up with the latest web development technologies and trends.
This is a full-time Contract role and the location is Remote Fully
Compensation can be negotiated depending upon the Skill-set and experience
Will share the JD on further communication
Who We Are
We build innovative technology everyday!
Crediwatch is a ‘Data Insights-as-a-service’ company that provides lenders, businesses with actionable credit intelligence on private entities they need to improve trust and increase their lending and trading activity. Crediwatch is in the business of extracting valuable insights by applying artificial intelligence and deep learning and delivering them to chief decision makers. We believe in zero human touch and building systems to augment human intelligence. We do this by deploying the latest practical AI and technology tools that provide the most reliable comprehensive real time inputs.
Each day at Crediwatch is about striving for transparent insights, analysis and accurate results. If this aligns with your interests and aspirations, we have interesting positions for you.
For more information, please visit www.crediwatch.com
The Role Expectation
We are seeking a Technical Project Manager who is passionate about building technology that solves Credit problems and creating experiences that are elegant and effective. You will own, drive and create world-class user experiences throughout the lifecycle. You will serve as a product owner within an agile, cross-functional team of operations and engineers to work on the most impactful features. You are user-centric, continuously demonstrate strategic & analytical abilities, and are laser focused on executing at speed. In this role, you will partner with diverse cross-functional teams to lead, execute, monitor, and deliver results. You must have the ability to succeed in a fast-paced environment, where success is dependent on your ability to collaborate with cross-functional partners in a positive, productive, and transparent way.
Responsibilities
- Understand CW'S strategic position to deliver features
- Drive product development to build end to end solutions with a team of engineers and designers.
- Serve as a product owner and work with the Product managers to write user stories, prioritize the product backlog, and work closely with engineers to deliver a good product
- Work with UX to analyze current user experiences to define friction points and create seamless and effortless experiences
- Develop a product roadmap and work with cross-functional teams (business, operations, development, UX, analytics) to execute on the roadmap
- Track the task and utilization of the engineers on the team
- Work with the Architect to ensure that a high performance and highly scalable system is engineered
- Apply analytics to evaluate launch outcomes and ongoing platform performance to help build best in class experiences.
- Ensure that best practices and standards are inculcated and ownership is properly delegated within the team
- Bring in the best Agile practices and ensure code quality and code coverage
You Have:
- Bachelor's degree in engineering preferably CS or related discipline
- 5+ of experience in SaaS based product development for the web as well as mobile devices with experience on applications using Python, React and NoSQL, SQL, Search technologies, etc.
- 3+ of technical project management driving end to end implementation from defining user stories to testing and deployment of features
- Strong ability to translate product needs to technology and understand technology.
- Detail-oriented, unfazed by technical detail, committed to flawless execution
- Ability to think out of the box to solve problems
- Ability to participate in technical discussions and help make technical trade-offs
- Excellent verbal and written communication skills; clarity of thought; Team player; ability to interface and build relations at all levels
Good to Have:
- Experience developing customer facing products, technologies and platforms
- Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
- Strong technical leadership, project management, analytical problem solving, and troubleshooting skills
- Ability to collaborate, build consensus, deliver, and drive technical decisions with various sized customer stakeholder groups
You Believe-in & will align with our Business Objectives
- Customer Obsession - Consistently listen to customers; test, enhance and improve the customer experience.
- Breakthrough Simplicity - An innovative approach to make everything simpler
- Diving Deep -Technique used to arrive at a solution-based approach to problem solving and idea creation
- Drive for Results - Focus on end result of any task
- Encourage and Improve - Encouraging and promoting teamwork and focus on continuous self-development at every stage.
- Be Ethical and Respectful - Willingness to do the right thing – even if it is hard; courteousness and being focused on the best in others.
You Will Enjoy
Our start-up environment - fun, casual, informal, family & pet-friendly! Ours is a highly energized playground where brilliant minds come together to make bold, impactful decisions every day! Needless to say, we have excellent filter coffee and health drinks round the clock, lunch buffets, PS4 and Foosball breaks and a stocked kitchen.
We play to win and have fun doing it! We work to engage your brain by organizing brilliant TechTalks by industry leaders and frequent high-on-energy hackathons and engage your crazy fun-side at our well-planned retreats. We are a highly eco-conscious team and we encourage and support our team’s physical & mental wellbeing.
All these and a great set of people to work with - We Are Crediwatch!
Roles and Responsibilities
Serve as an integrator between business needs and technology solutions, helping to create technology solutions to meet clients business needs.
Defining systems strategy, developing system requirements, designing and prototyping, testing, training, defining support procedures and implementation.
Perform accurate analysis and effective diagnosis of client issues and manage day-to-day client relationships at peer client levels.
Desired Candidate Profile
- 1+ years of relevant technology consulting or industry experience
- Strong working knowledge of AEM/Digital Marketing Suite
- Java, J2EE strong knowledge in Web-centric applications
- Experience with full lifecycle of application from requirement gathering to deployment.
- Make changes to AEM site content, assets, and workflow
- Designs and builds components, templates, dialogs, and workflows using the AEM architecture (Sling, CRX, OSGI, JCR)
- Diagnoses and solves technical problems related to content management such as search result accuracy, dynamic content linking, formatting, image scaling, internationalization, and personalization
- Works in an agile, rapid development and prototyping environment
- Strong Java programming foundation and experience with OSGi bundles
- Knowledge on workflows ,Sling servlet, REST, JSON, Lucene indexing.
- Exposure to Coral / Granite UI, Adobe UI customization is a must
- Working Experience with Sightly / Sling models.
- Willingness to travel offshore and onshore
- Strong knack and willingness for adapting latest and greatest technologies to drive performance.
- Exceptionally good at document and explaining core technical processes.
Perks and Benefits
- A Silver Adobe Solution partner, AEM Specialized and Magento partner
- Get to work with a young and dynamic team.
- Get to experience Agile methodology for real.
- Flexi timings.
- Exposure to one of the most exclusive technology of the hour AEM, Magento
- A team that will support you when you want to take an initiative in the favour of the organization.
We're looking for developers who are interested in solving problems. We like people who are willing to work across the technology spectrum.
An example of a typical problem would be a product feature that requires UI/UX (Typescript/React/HTML/SCSS), server changes (Java/Scala/R), and database changes (MySQL).
You will own some or all of a product/feature. You will also mentor others, read and review code, maintain code, deploy code, tune the performance of systems, as required.
Requirements :
- We're looking for 4 years or more of relevant work experience. That being said, if you think you have the necessary skills to make the number irrelevant then do talk to us
- Proficiency in Java, JavaScript, and sufficient knowledge of database concepts to write efficient queries
- Working experience in one or more of React, Redux, Typescript, and associated tools such as Webpack, Grunt, Gulp etc.
- Working experience in HTML, (S)CSS
- Working experience writing unit/functional/integration tests
- Knowledge of Java 8 features such as streams and lambdas is a plus
- Knowledge of REST concepts and design is a plus
- Knowledge of ES6 features/syntax is a plus
- Knowledge of functional programming concepts is a plus
- Knowledge of build/deploy tools such as Ant, Maven, Gradle, Ansible, Chef, Puppet etc. is a plus
- Knowledge of one or more scripting languages such as Awk, Bash, Perl, Python, Rubyetc. is a plus
- Ability to use modern IDEs such as VSCode, IntelliJ IDEA, Eclipse etc. is a plus
- Knowledge of container technologies such as Docker, Kubernetes, etc. is a plus
Bonus Points :
- For product experience. We're a product company. Talk to us if you have worked on software products
- For startup experience. Have you worked in a any startups? We're always looking for people who have startup experience
- If you've developed and deployed any software for your own, or others- use
- If you've contributed to open source projects
- If you've spoken at developer conferences, published articles in tech websites, published podcasts
- If you communicate well. Do you blog? Can you explain ideas clearly and succinctly? Can you answer questions in short, clear sentences?
- If you have technical certifications such as AWS, Docker, Redhat etc.
- If you're self taught. Have you learned other programming languages, technologies etc. on your own? Share the details of the courses you took online, for instance.
- For deep knowledge in one or more areas. We like people who dig down, understand concepts in detail
- If your code/work is out there in public. We'd love to see what you've developed and deployed to the external world