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A Gaming Startup logo
Marketing Manager
A Gaming Startup
Marketing Manager
A Gaming Startup's logo

Marketing Manager

at A Gaming Startup

Agency job
via Qrata
3 - 7 yrs
₹15L - ₹30L / yr
Bengaluru (Bangalore)
Skills
Digital Marketing
Online advertising

Responsibilities:

● Responsible for user acquisition efforts end to end for mobile games and GTM strategy

and market penetration

● Collaborate with Game development team to understand the opportunities to improve

the game and thus increasing the organic installs/WOM/ virality quotient of the game

● Understanding the latest market trends and behavioral insights from UA standpoint and

feeding them back into game development team

● Identifying the areas of improvement in onboarding experiences and working with game

development team to improve those areas and thus leading to higher ROAS of the

campaigns

● Setting up accounts across leading digital ad networks and MMPs and establishing a

good relationship with the third party stakeholders

● Establishing credit lines with ad networks and cracking business deals at attractive

pricings

● Running multiple ad campaigns across various ad formats at the same time globally

● Setting up the data flow pipeline for entire UA system and building visualization layer on

top of it

● Monitoring ad campaigns across networks and games to manage paid UA scale without

hurting profitability

● Brainstorming and coming up with innovative ways to test marketing campaigns and thus

eventually cracking the mantra for success in the cluttered digital UA landscape

● Scaling up the campaigns to deliver higher installs, with good quality at an impressive

cost-per-acquisition

● Finding niche distribution channels/partners to diversify the risks involved

● Building a team of marketing Managers, Account managers, Analysts and Graphic

designers, Graphic composers/editors, and marketing communications team

● Handling performance appraisals for the team


Candidate we are looking for:

● 3+ years of digital Marketing experience. Global

markets UA knowledge would be a plus

● Hands on experience in creating campaigns, running liveops on UA and managing

marketing budgets greater than 25mn USD per annum

● Deep knowledge on dashboards of advertising platforms, MMPs and other performance

tools

● Great analytical experience to understand the performance of campaigns and ability to

drive behavioral insights through data

● Hands on experience in handling the constantly changing UA ecosystem (iOS 14 privacy

changes, GDPR, and other regulations)

● Capable to foresee behavioral patterns and convert them into unique differentiable

marketing campaigns

● Strong negotiation skills to convert new accounts, business deals, partnerships

● Ability to come up with both macro and micro opportunities and breaking down the

macro opportunities into achievable micro opportunities

● Real experience on hiring raw talent and coaching them to become rockstars in terms of

both skill and personality and eventually to become great leaders of the company.

● A personality with a strong bias towards execution without neglecting/ignoring/ affecting

values and team mates of the company

Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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