Required Skillset
· The candidate should be well-versed in advanced off-page SEO methodologies like link-building, influencer collaboration, guest blogging, and content promotion.
· Profound knowledge of on-page SEO, such as keyword optimization, meta tags, title improvement, URL structure, user experience, and conversion rate optimization, is necessary.
· Must have relevant experience in team leadership, workflow organization, and project management.
· Should be capable of devising, articulating, and implementing successful SEO strategies for enhanced website performance and ranking.
· Exceptional verbal and written communication aptitude is required for articulate interactions with the team and other stakeholders.
· Proficiency in MS Office Suite, especially Excel, is a prerequisite for effective data analytics and reporting.
· Record-keeping ability and advanced skills in data reporting, with a clear understanding of analytics tools like Google Analytics, SEMrush, and Ahrefs, is a must.
· Should be able to conceptualize innovative solutions for achieving high quality and authoritative link-building.
· The capability to quickly identify and rectify issues impacting the SEO performance of the website is required.
· A proven track record in SEO showcasing improved SEO performance is crucial.
Job Description
· Guide the SEO team in applying best SEO practices to all online content.
· Oversee and manage SEO team's workflow to ensure deadlines and targets are achieved.
· Formulate effective on-page and off-page SEO strategies.
· Undertake keyword research for improving organic SEO rankings.
· Analyze SEO statistics, including traffic, ranking, clicks, and bounce rates.
· Establish systems and standards for optimizing all content for SEO.
· Design strategies and action plans for building high-quality, authoritative backlinks to our website.
· Monitor and assess search results and performance across major search channels.
· Execute data analysis to inform SEO strategy and provide enhancements.
· Regularly track and report on KPIs using tools like Google Analytics, SEMRush, and Ahrefs.
· Present detailed reports and insights to the team and stakeholders.
· Communicate SEO strategies and results to the team, clients and stakeholders in a clear, precise manner.
· Work in collaboration with other departments, such as content, design, and development, to manage SEO strategy.
About Flatworld Solutions
Similar jobs
Job Description for Content Writer:
1. Regularly produce various content types, including email, social media posts, blogs, and white papers.
2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
3. Edit content produced by other members of the team.
4. Collaborate with other departments to create innovative content ideas.
5. Create eye-catchy and innovative headlines and body copy.
6. Writing a wide variety of topics for multiple platforms
Content Writer Skills:
• Excellent verbal and written communication skills.
• 1-6 years of experience in technical writing.
• Creative and innovative thinker and planner.
• Assists team members when needed to accomplish team goals.
• Good interpersonal and communication skills
• Familiarity with keyword placement and SEO
• The ability to consistently meet tight deadlines
Why should you join us:
· Fixed working timings- 5 days working
· Attractive Incentives
· Young & Vibrant work culture
Job Location: Block A-128, Sector-63, Noida
Working Days: Monday to Friday
Shift: day Shift
Responsibilities:
- Develop, in consultation with the Head of Marketing, quarterly marketing campaign calendar for assigned product line(s).
- Responsible for execution of the approved marketing calendar.
- Collect and report data on the efficacy of the different marketing campaigns.
- Work with partners (visual designer, content writer, etc.) to develop the required collateral.
- Investigate, evaluate and propose unexplored channels to increase the reach and efficiency of the marketing efforts.
- Occasionally, represent the company at on-ground or digital events - trade shows, conferences, etc.
Prior experience:
- Current 2-3 years as a full time marketer (not as a sales or pre sales or telesales professional who developed some collateral). Overall professional experience, ideally, up to 5 years.
- Exposure to social media advertising is necessary; specifically, hands-on experience of having set up, tracked and optimized LinkedIn campaigns.
- Should/could have worked either for a product principal or an advertising agency.
- B2B marketing experience is a definite plus.
Skills/Other Requirements
- Native-level verbal and written English language proficiency.
- Willingness to regularly, if not daily, work from the Bangalore office
- A/B testing various ideas.
- Analyzing the data and users’ feedback.
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
- Driving traffic to website, landing pages, social media pages
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
- Working on a lean startup process.
- Working with the AARRR Sales Metrics (Acquisition – Activation – Retention – Referral - Revenue)
- Prioritizing growth channels.
- Optimizing channels in order to always improve the performance of the business.
- Scaling and Automating the growth processes.
Requirements
- Experience in SaaS marketing would be prefered
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
- Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience
- Willing to learn.
- Having a startup mindset
- Create a Digital Marketing Strategy
- · Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
- · Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant
- · Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input
- · Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
- · Ability to research business opportunities and present ideas and findings to company management
*
- Qualifications and skills
- · Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics
- · Creative thinking (visual & messaging); digital design skills are a significant plus
- · Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
- · Deep knowledge of digital marketing across social, display, and programmatic platforms.
- · Strong analytical and strategic thinking skills.
Responsibilities :
- Set up marketing email automation.
- Deploy emails and email templates and analyze results.
- Set up marketing landing pages, product carts, and coupons.
- Analyze revenue from marketing campaigns and produce reports, including updates on the progress towards goals for new subscribers and renewal marketing and recommendations for improvements.
- Assist with maintaining, updating, and ensuring the accuracy of our marketing database and lists.
- Maintain and manage lead gen efforts.
- Collaborate with other team members and departments on marketing projects and opportunities.
- Write and edit marketing copy, messages, and campaigns.
- Set up print marketing materials.
- All other responsibilities as assigned.
Requirements :
- An associate degree or higher, preferably in marketing or a related field
- Excellent written and verbal communication skills
- Excellent ability to write and edit marketing copy
- Experience with email marketing
- Knowledge of basic HTML
- Ability to work in a fast-paced environment
2. Make marketing plans for the business 3. Create content for multiple
social media pages like Facebook, Twitter, LinkedIn and Instagram
4. Understand the latest social media trends and use them while
posting
5. Build relationships with social media influencers
6. Keep up-to-date with what competitors are doing
7. Create social media reports
8. Should be able to create a landing page/ microsite using WordPress
9. Should be good at digital tools, keyword research
10. Should be able to do google ads campaign
11. Should be able to use Canva for campaigns.
12. Also be responsible for SEO.
Title: Email Marketing Specialist
Location: India
Department: Marketing
Who We Are
HeadSpin is a startup organization, and we are revolutionizing the way developers test, monitor and optimize their applications. The company is building a first-of-its-kind global mobile device cloud platform that allows apps to instantaneously run on real devices across global mobile carrier networks. HeadSpin provides powerful, actionable data which pinpoint any problems in the app and enable developers to fix these issues before launch. HeadSpin integrates seamlessly with your development workflow and requires no changes to your app. The HeadSpin mobile platform is now in 80 countries and 140 cities worldwide, supporting over several hundred cellular networks and over 2,000 mobile devices. Using HeadSpin’s service, developers can launch products with the confidence that their applications will work in all the conditions that their users will experience. HeadSpin is funded by Google Ventures, Nexus Venture Partners, ICONIC , Danhua Capital and other blue-chip investors.
About the Role
Are you an experienced professional in digital or email marketing? Join our team to spread our digital marketing to each corner of the world.
What You'll Do
- Develop e-mail marketing strategy for building brand awareness, adoption and lead generation
- Maintain and execute email marketing calendar for clients assigned, including ideation and concepting campaigns, building or getting emails, segmenting lists, deploying campaigns and reporting results.
- Diligently following checklist to ensure the campaigns are delivered right and are result driven Concept, code (HTML/CSS) and test email templates for campaigns using EmailonAcid.
- Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics.
- Develop or get it developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing to clients.
- Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to email marketing objectives for each client.
- Assist in marketing automation campaigns, retargeting ads, list clearing and more aspects of digital marketing.
- Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey Evaluate and improve the process understanding the needs of each client in order to deliver a delightful experience.
What You Need
- At least 10+ years of experience setting up campaigns for digital or email marketing for B2B SaaS companies targeting large enterprise customers in the US and UK
- 10+ years of experience to build or get emails/landing pages built from team that delivers results and meets clients expectations
- Worked on Hubspot in setting up campaigns and creating segmentations, dynamic content and reports
- A technology savvy or minded marketer with exposure and capability of problem-solving and data analysis
- Good, standards-based HTML and CSS skills Exposure on setting automation and campaigns for known ESPs
- Excellent English communication skills both written and verbal is must
- Responsible self-starter, innovative thinker, analytic, detail oriented; comfortable in a metrics-driven business environment.