We are seeking a creative and results-driven Digital Marketing Executive to join our team at Xtep India. The ideal candidate will lead efforts to enhance our brand's visibility, drive engagement across social media platforms, and increase traffic and reach for our Direct-to-Consumer (D2C) website. This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.
Key Responsibilities:
1. Social Media Management:
o Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).
o Create, schedule, and manage compelling content, including text, images, videos, and infographics.
o Monitor social media trends, audience behavior, and competitive activities to refine strategies.
o Respond to comments, messages, and queries promptly to foster community engagement.
2. Brand Awareness & Building:
o Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.
o Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.
o Partner with influencers and bloggers to amplify the brand’s reach.
o Ensure consistent brand messaging across all digital platforms.
3. D2C Website Marketing:
o Develop strategies to drive organic and paid traffic to the D2C website.
o Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.
o Execute email marketing campaigns to retain and engage customers.
o Monitor website analytics and make data-driven recommendations to improve conversion rates.
4. Content Marketing:
o Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.
o Ensure content aligns with SEO best practices to increase discoverability.
5. Analytics & Reporting:
o Monitor and report on key performance metrics across all digital channels.
o Provide insights and recommendations to improve future campaigns.
o Stay updated on industry trends, emerging platforms, and new digital tools.
6. Cross-Functional Collaboration:
o Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.
Requirements:
· Bachelor’s degree in marketing, Digital Media, Communications, or a related field.
· Proven experience in digital marketing, preferably in the retail or sportswear industry.
· Strong understanding of social media platforms, SEO, and performance marketing.
· Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.
· Excellent communication, creative thinking, and problem-solving skills.
· Ability to work in a fast-paced environment and manage multiple projects simultaneously.
· Knowledge of the sportswear market and passion for fitness or sports is a plus.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Job Title: Digital Marketing Specialist – Email Marketing, SEO & LinkedIn Outreach
Experience: 4–6 Years
Location: [Insert Location / Remote / Hybrid]
Industry: IT Services | Custom Enterprise Applications | B2B Tech Marketing
Employment Type: Full-Time
About Us
We are a fast-growing IT services company focused on delivering custom enterprise application development, cloud-native platforms, and digital transformation solutions. We are targeting clients across SEA, India, Europe, GCC, and North America, and are building a global brand presence to support our expansion.
We are looking for a Digital Marketing Specialist with proven expertise in Email Marketing, SEO, and LinkedIn Outreach to support lead generation, online visibility, and global campaign execution.
Role Overview
As a Digital Marketing Specialist, you’ll lead email campaigns, SEO initiatives, and LinkedIn marketing efforts to engage enterprise decision-makers and generate qualified leads across key global regions. You'll collaborate closely with content, sales, and leadership teams to drive measurable marketing impact.
Key Responsibilities
Email Marketing
- Plan, create, and execute targeted email campaigns for lead generation, nurturing, and re-engagement across SEA, India, Europe, GCC, and North America.
- Develop personalized workflows based on buyer personas, industries, and intent signals.
- Continuously A/B test and optimize for open rates, CTR, and conversions.
Search Engine Optimization (SEO)
- Own and execute on-page and off-page SEO strategies to boost visibility across regional search engines.
- Conduct keyword research and content optimization for blog posts, landing pages, and service pages.
- Develop high-quality backlink strategies through guest posting, outreach, and digital PR.
- Monitor SEO performance using tools like Google Search Console, Ahrefs, SEMrush, or Moz.
LinkedIn Marketing & Outreach
- Design and manage LinkedIn outreach campaigns targeting enterprise decision-makers (CXOs, IT Heads, Digital Leaders).
- Build and manage prospect lists using LinkedIn Sales Navigator and engagement tools (e.g., Apollo, Lemlist, etc.).
- Collaborate with the sales team to coordinate messaging, follow-ups, and campaign timing.
- Manage company LinkedIn presence — schedule posts, engage with the network, and grow audience organically.
Analytics & Optimization
- Track and report campaign performance across all digital channels (email, LinkedIn, SEO).
- Generate insights and recommendations for continuous improvement.
- Maintain lead funnel hygiene and alignment with CRM (e.g., HubSpot, Zoho).
What You Bring
- 4–6 years of experience in B2B digital marketing, ideally within the IT services or enterprise tech space.
- Demonstrated success running international marketing campaigns across SEA, India, Europe, GCC, and North America.
- Hands-on expertise with email marketing tools (e.g., Mailchimp, HubSpot, Zoho Campaigns).
- Solid understanding of SEO and experience with SEO tools
- Proficient in LinkedIn Marketing and Outreach, including Sales Navigator and campaign tools.
- Strong communication and copywriting skills tailored to B2B enterprise audiences.
- Self-driven, detail-oriented, and able to manage multiple priorities in a fast-paced startup environment.
Nice to Have
- Experience with performance marketing (Google/LinkedIn Ads).
- Familiarity with automation tools (e.g., Lemlist, Apollo, HubSpot).
- Knowledge of HTML/CSS for email customisation.
- Exposure to content marketing and blog strategy for lead generation.
Why Join Us?
- Play a key role in expanding a global tech services brand.
- Drive measurable impact across multiple digital channels and markets.
- Work in a collaborative, innovation-driven environment with high visibility.
- Fast-track growth opportunities in a high-performance culture.
- Competitive compensation + performance-based bonuses.
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2. Acting as POC for the college and Collegedunia
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React.js
Vue.js
Angular (2+)
Javascript
HTML/CSS- Good understanding of UI, cross-browser compatibility, general web functions, and standards.
- Ensuring the technical feasibility by communicating and co-ordinating with the UI/UX teams.
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- Working closely with graphic designers and converting designs to visual elements.
- Expertise and hands-on experience with Web Applications and programming languages such as HTML, CSS, JavaScript, jQuery, Bootstrap.
- Knowledge of using (Ex: advanced JavaScript libraries and frameworks such as Angular, NodeJS, ReactJS, VueJS, etc.).
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React.js
Redux/Flux
React.js Developer
Software engineering - Bengaluru and remote
Description:
Building products at BiCSoM is about turning dreams and ideas into lovable technology and design solutions. As a mindful member of the BiCSoM team you will create rule-breaking mobile applications and websites using React.JS, Redux, HOCs, Jest, Tailwind and Chakra.CSS. Large number of people across the globe use our products everyday, we take pride in wearing ‘Made with love in India’ on our sleeves.
Requirements:
What are we looking for?
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- You respect time and understand, lost time never comes back
- You have the ability to explain your algorithms and solutions and understand how to ask questions with respect to mobile app development and web development scenarios
- You are a smart and energetic talent from engineering and computer science background
- Based on the situations you can contribute individually or work with team and make work productive and fun
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- Unit testing of your code with Jest
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- Knowledge on Vue.JS or Svelte is a plus
Other information:
- Work location: Bengaluru city and Remote
- Working days - 6 days a week
Welcome to BiCSoM careers:
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- BiCSoM is a registered startup under the Startup India initiative of Government of India and a DIPP registered MSME
- BiCSoM was recognized as one of the top AR/VR startups in India in 2018 in DCB Bank innovation carnival
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A strong technologist at Meesho cares about code modularity, scalability, re-usability and thrives in a complex and ambiguous environment.
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Leadership
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon