
We are seeking a creative and results-driven Digital Marketing Executive to join our team at Xtep India. The ideal candidate will lead efforts to enhance our brand's visibility, drive engagement across social media platforms, and increase traffic and reach for our Direct-to-Consumer (D2C) website. This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.
Key Responsibilities:
1. Social Media Management:
o Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).
o Create, schedule, and manage compelling content, including text, images, videos, and infographics.
o Monitor social media trends, audience behavior, and competitive activities to refine strategies.
o Respond to comments, messages, and queries promptly to foster community engagement.
2. Brand Awareness & Building:
o Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.
o Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.
o Partner with influencers and bloggers to amplify the brand’s reach.
o Ensure consistent brand messaging across all digital platforms.
3. D2C Website Marketing:
o Develop strategies to drive organic and paid traffic to the D2C website.
o Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.
o Execute email marketing campaigns to retain and engage customers.
o Monitor website analytics and make data-driven recommendations to improve conversion rates.
4. Content Marketing:
o Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.
o Ensure content aligns with SEO best practices to increase discoverability.
5. Analytics & Reporting:
o Monitor and report on key performance metrics across all digital channels.
o Provide insights and recommendations to improve future campaigns.
o Stay updated on industry trends, emerging platforms, and new digital tools.
6. Cross-Functional Collaboration:
o Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.
Requirements:
· Bachelor’s degree in marketing, Digital Media, Communications, or a related field.
· Proven experience in digital marketing, preferably in the retail or sportswear industry.
· Strong understanding of social media platforms, SEO, and performance marketing.
· Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.
· Excellent communication, creative thinking, and problem-solving skills.
· Ability to work in a fast-paced environment and manage multiple projects simultaneously.
· Knowledge of the sportswear market and passion for fitness or sports is a plus.

About XTEP
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A) Skills Required
Essential Skills (Two top
skills)
3 possible combinations.
1. Candidate having expertise in both ElasticSearch and Kafka, preferably.
OR
2. Candidate having expertise in ElasticSearch and willing to learn Kafka.
OR
3. Candidate having expertise in Kafka and willing to learn ElasticSearch.
B) Other Information
Educational Qualifications Graduate
Experience Mid-Level (6+ years)
Minimum Qualifications:
ElasticSearch/OpenSearch
· Software Lifecycle/programing skills
· Linux
· Python
· Ingestion tools (logstash, OpenSearch Ingestion, Fluentd, fluentbit, Harness,
CloudFormation, container, images, ECS, lambda).
· SQL query
· Json
· AWS knowledge
Kafka/MSK
· Linux
· In-depth understanding of Kafka broker configurations, zookeepers, and
connectors
· Understand Kafka topic design and creation.
· Good knowledge in replication and high availability for Kafka system
· Good understanding of producers and consumer group
· Understanding Kafka partitions and scaling up
· Kafka latency/lag and throughput
· Integrating Kafka connect with various data sources can be internal or external.
· Kafka security using SSL/Certs

- SAAS
- Enterprise
- fintech
- Payments
- Healthcare
-
Provide organization-wide leadership, direction, and execution strategy including taking Nova-wide engineering initiatives.
-
Design, experiment, and implement processes to increase the overall productivity.
-
Provide technical expertise and leadership wherever required throughout product life cycles, influence / evangelize best engineering practices
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Liason with Product Leader and influence right product strategies
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Work closely with cross-functional teams, customer success/operations leadership team, and a team of product managers
-
Own an engineering team of 25 plus
-
Take care of their career progression working with their PMs
-
Provide continuous feedback, training and make sure team is working on their full potential at all time to ensure your team delivers best in class products and solutions
-
Review the architecture/design of a product/module/feature and provide feedback
-
Architect, design and/or hands-on code the critical portion of a product/module/feature
-
Mentor the tech-leads on architecting the product to deliver on-time
-
Be hands-on in technical architecture and reviews
-
Building early-stage tech products
-
Strong tech background of working in a product Nova
-
Mentoring young engineering team
-
Identifying right engineering practices
-
Taking decisions on build Vs buy strategies
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Take decisions related to data, infrastructure, and right tech stacks that fit Nova's roadmap and priorities
-
Understanding of various backend and frontend technologies and its core concepts
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Ability to understand the business problems and solve them with innovative tech solutions
-
Very strong analytical and problem-solving skills in a super changing environment
-
Minimum 8 years of quality experience.
-
5 years of hands-on experience in building large-scale systems. A proven performance track record and a team player with high energy,
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A good business sense and deep empathy towards user needs and able to envision solutions for a B2B SAAS product.
-
Agility and ability to adapt quickly to changing requirements and scope and priorities.
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An enthusiastic leader who has unlimited energy to influence and daring to take initiatives and risks.
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Excellent communication, leadership, and presentation skills
-
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- Expertise with NodeJS (extensively using ExpressJS) and databases like MongoDB or MySQL
- Comfortable with developing MVC architecture-based code
- Skilled in implementing security features across the applications and components
- Skilled with code optimization techniques
- Strong troubleshooting techniques
- Strong defect resolution process for minimized latency
- Familiarity with confluence management like JIRA/Trello/Youtrack
Good to have:
- Networking fundamentals, prior working experience in network technologies and protocols
- Tools usage - Code quality, Memory/CPU profiling tools
- Ability to build supportability features to reduce the defects in software components
- Knowledge of GNU tools, revision control software (SVN, Git, etc.) and development lifecycle, docker container usage and LDAP is a plus
- Connecting with minimum 80 to 100 working professionals (prospective students) each day from the leads/database present on leadsquared CRM
- Generating a pool of prospects by identifying the need of upskilling depending on the student’s area of interest
- Helping prospective students with the detailed information about the programs offered through phone or video counselling & create a strong pipeline
- Ensure to meet daily deliverables & achieve weekly/monthly enrolment target
Work from office, Full time
Age upto 29
Fluent English Communications needed.

Java with cloud
Core Java, SpringBoot, MicroServices |
- DB2 or any RDBMS database application development |
- Linux OS, shell scripting, Batch Processing |
- Troubleshooting Large Scale application |
- Experience in automation and unit test framework is a must |
- AWS Cloud experience desirable |
- Agile Development Experience |
- Complete Development Cycle ( Dev, QA, UAT, Staging) |
- Good Oral and Written Communication Skills |
Inviting for a site visit.
Provide information about product features, prices, etc., and present their benefits.
Record the customers' personal information accurately. As well as manage the Customer database on CRM


Relevant work experience in ASP.net, C#
At least 2 years of experience with WCF Services
Very strong C# fundamentals
Has experience in building applications in C#
Experience and proficiency in client-side scripting languages, in particular HTML, CSS, and JavaScript
Experience and proficiency in cloud environment, in particular AWS
Additional skills-
- experience of handling Photon Engine
- knowledge of Scripting language like Python, Shell
- Knowledge of apache web server and php application deployment
- Performance monitoring- apps and cloud infra



- A Bachelors or master’s degree in engineering.
- 2-4 years of experience in software product development.
- Excellent in Data structure, Algorithms & Problem-solving skills.
- Should be willing to code in Node.js/Java/Python/ROR/Golang
- Write extensive, efficient code to address complex modules and that handles interaction between multiple components.
- Customer-focused, react well to changes, work with teams and able to multi-task.
- Must be a proven performer and team player that enjoy challenging assignments in a high-energy, fast growing and start-up workplace.
- Must be a self-starter who can work well with minimal guidance and in fluid environment

- Web development using PHP & experience in coding on MVC architecture of Laravel
- REST API knowledge is a must with oAuth security
- Understanding of mobile apps with REST API integration, firebase & google analytics is important
- Need to have knowledge of querying MySQL & NoSQL databases like MongoDB
- Experience with Node Js for our notification system
- Understanding of cloud services like Google cloud & AWS ec2 instance is a bonus for the profile

