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Marketing Executive

Sachin Shastry's profile picture
Posted by Sachin Shastry
3 - 5 yrs
₹5L - ₹8L / yr (ESOP available)
Bengaluru (Bangalore)
Skills
Social media management
Brand Management
Social Media Marketing (SMM)
Digital Marketing

We are seeking a creative and results-driven Digital Marketing Executive to join our team at Xtep India. The ideal candidate will lead efforts to enhance our brand's visibility, drive engagement across social media platforms, and increase traffic and reach for our Direct-to-Consumer (D2C) website. This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.


Key Responsibilities:

1.   Social Media Management:

o Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).

o Create, schedule, and manage compelling content, including text, images, videos, and infographics.

o Monitor social media trends, audience behavior, and competitive activities to refine strategies.

o Respond to comments, messages, and queries promptly to foster community engagement.

2.   Brand Awareness & Building:

o Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.

o Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.

o Partner with influencers and bloggers to amplify the brand’s reach.

o Ensure consistent brand messaging across all digital platforms.

3.   D2C Website Marketing:

o Develop strategies to drive organic and paid traffic to the D2C website.

o Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.

o Execute email marketing campaigns to retain and engage customers.

o Monitor website analytics and make data-driven recommendations to improve conversion rates.

4.   Content Marketing:

o Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.

o Ensure content aligns with SEO best practices to increase discoverability.

5.   Analytics & Reporting:

o Monitor and report on key performance metrics across all digital channels.

o Provide insights and recommendations to improve future campaigns.

o Stay updated on industry trends, emerging platforms, and new digital tools.

6.   Cross-Functional Collaboration:

o Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Requirements:

·    Bachelor’s degree in marketing, Digital Media, Communications, or a related field.

·    Proven experience in digital marketing, preferably in the retail or sportswear industry.

·    Strong understanding of social media platforms, SEO, and performance marketing.

·    Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.

·    Excellent communication, creative thinking, and problem-solving skills.

·    Ability to work in a fast-paced environment and manage multiple projects simultaneously.

·    Knowledge of the sportswear market and passion for fitness or sports is a plus.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About XTEP

Founded :
2018
Type :
Products & Services
Size :
20-100
Stage :
Profitable

About

N/A

Company social profiles

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This is not a corporate job. This is a builder's role.


People who were associated with US tolling system, spend management platform or Vendor Management system is highly preferable.


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The Ideal Background

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What matters most: You've built something significant with your own hands, made critical technical decisions with constrained resources, and understand the weight of engineering choices when real customers and revenue depend on your platform.



We value entrepreneurial experience—whether your venture achieved unicorn status, profitability, got acquired, or taught you invaluable lessons through a pivot or wind-down. What we care about is that you were in the arena making things happen.

The Technical Must-Haves

This isn't about checking boxes—we need someone who can actually architect, build, and fix things when necessary:


Core Technical Requirements

•       7-15 years of hands-on software engineering experience

•       Someone who have experience with products or projects in US tolling system, Vendor management system or spend Management.

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• MongoDB (you understand document design, indexing, performance optimization)

• React or Angular (you can jump into frontend code when needed)

•       Exposure to Azure (VMs, cloud services, deployments)

•       Experience with mission-critical applications where system failures have serious business consequences

•       3-5+ years leading engineering teams—you've managed managers and scaled teams


The "Founder/Builder" Technical DNA

•       You've written production code recently—not just reviewed it from a distance

•       You understand technical debt as business trade-offs, not engineering failures

•       You've made build-vs-buy decisions with real budget constraints

•       You know how to extract maximum value from lean teams

•       You've shipped features with imperfect information and learned fast

•       You've worked directly with business stakeholders (founders, CEOs, customers) translating technical complexity into business outcomes


The Role: What You'll Actually Do

Engineering Leadership (Not Just Management)

•       Lead 4 engineering managers and 15+ engineers building our Java/Spring Boot/MongoDB/Angular platform

•       Own end-to-end execution: from sprint planning to production deployment to customer success

•       Make real-time technical decisions—architecture reviews, production incident response, technical feasibility assessments

•       Balance feature delivery against technical debt with P&L consciousness (like an owner, not just an employee)

•       Roll up your sleeves when critical issues need senior technical intervention

Building World-Class Operations (Without Corporate Bureaucracy)

•       Implement engineering processes that actually improve velocity (not ones that look good on slides)

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•       Create engineering standards that balance enterprise requirements with startup agility

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Strategic Partnership with Leadership

• Report directly to our CTO—partner on technical strategy and architecture decisions

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Technical Transformation Initiatives

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•  Build scalable architecture that supports future growth without over-engineering

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What Success Looks Like

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• Built credibility with the team through technical competence and decisive action

•  Identified top 3-5 process improvements and started implementation

•  Resolved at least one critical technical issue that was blocking progress

•       Established clear communication rhythms with engineering managers, CTO, and CEO

In 6 Months:

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•       Technical debt reduction roadmap defined and actively in execution

•       Team morale demonstrably high—engineers respect your technical judgment and leadership

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In 12 Months:

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•       Technical foundation is solid for next phase of company growth

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❌  Leaders who create process for process's sake rather than business value

❌  People who see engineering as separate from business success

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It's Real

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•       Proven product-market fit – We're not searching for PMF; we're scaling what works

It's Rare

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•       Entrepreneurial environment – In a company with stability, revenue, and runway

It's Yours to Build

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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