Digital Marketing specialist

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelors degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills :

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS AND WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Are you a motivated individual eager to launch your career in generative AI and learn advanced technologies? Are you a hands-on learner with an interest in large language models and emerging AI technologies? Do you possess the ability to collaborate effectively within a team environment to implement and learn technical solutions?

At Aivar, we're looking for entry-level architects and engineers to learn generative AI techniques and contribute to building innovative solutions under the guidance of experienced professionals.

As an Generative AI/ML Engineer, you'll learn from technology and business teams while developing solutions. You will gain hands-on experience in a fast-paced environment that contributes to innovative AI projects.

Key job responsibilities:

● Learn to implement large language model solutions using Amazon Web Services (AWS)

● Learn Generative AI frameworks (LangChain, LangSmith, HuggingFace)

● Support prompt engineering implementation

● Assist in fine-tuning pipelines for specific use cases

● Learn to build basic generative AI solutions for text and images

● Help implement RAG architectures

● Support MLOps/LLMOps practices

● Document implementations and learnings

● Assist in testing generative AI solutions

GradRight is an ed-fin-tech company committed to driving transparency and accountability in the global higher education sector.

We are the world's first platform that integrates 'Selection' with 'Financing'. and brings students, banks, and universities into a SaaS environment to make smarter decisions. Using data science, technology, and strategic partnerships across the industry, we enable students to find the “Right University” at the “Right Cost”. We are on a mission to aid a million students to find their best-fit universities and financial offerings by 2025.

Our flagship product - FundRight, is the world’s first student loan bidding platform. In just two years, we have enabled students to get the best deals on $ 1 Billion of loan requests and facilitated disbursements of more than $ 120 Million in loans. We are India's largest single pipeline of education loans and are poised to scale up globally.

Our second product, SelectRight, is the world's first MarTech SaaS platform that redefines how students select the right colleges and how colleges find and engage with the right students.

GradRight is a Delaware, USA-registered company with a wholly-owned subsidiary in India.

Brief:

Obsession with customer needs, passionate about customer experience, and thrive on data - if you resonate with these, then we’d love to hear from you. As a product manager, you’ll be the voice of reason for our entire product ecosystem. You’ll join a fast-paced environment and work with cross-functional teams to design and deliver products aligned with the company’s vision and strategy.

Responsibilities:

1. Collect and analyze customer needs, collaborate with key stakeholders to ideate and deliver compelling solutions that create incremental value for customers
2. Create buy-in for product vision across all stakeholders
3. Develop positioning strategies that can drive growth and improve market share
4. Create and maintain detailed product requirements and roadmap
5. Create and track product success metrics and use them to identify problems and opportunities to pursue
6. Work with designers to build wireframes, validate and translate them into full-blown designs
7. Collaborate with engineering teams to drive feasibility analysis and refine product requirements
8. Work closely with engineering teams to deliver the roadmap while optimizing for time-to-market
9. Own the design <> engineering teams hand-off, release timelines, and work with business teams to plan and execute product launches
10. Evaluate marketing and sales strategies to ensure that they are in line with product strategy
11. Standardize the product design process and evangelize the same across all stakeholders

Requirements:

1. At least 6 years experience as a product manager at a B2C startup, with war stories to share
2. Proven track record of managing all aspects of product development lifecycle
3. Strong understanding of software development workflows and ability to work with top-notch engineering teams
4. Strong problem-solving skills and willingness to roll up one’s sleeves to get the job done
5. Excellent written and verbal communication skills
6. Strong presentational and public speaking skills
7. Bias for experimentation and ability to ask the right questions

Good to have:

1. Both B2C and B2B experience, preferably on marketplace-like initiatives
2. Exposure to edTech and/or finTech domains
3. Worked on products that addressed an international audience
4. Worked on products that scaled to millions of users

Location: Hyderabad

Additional resources:

1. Our team - https://gradright.com/team.html
2. Customer Testimonials - https://gradright.com/testimonials.html

GradRight on social media - LinkedIn, Instagram

• Supporting the development and execution of product strategies and roadmaps
• Conducting market research and competitive analysis to identify market trends and opportunities
• Collaborating with cross-functional teams to define product requirements and specifications
• Working closely with Engineering to ensure the timely delivery of product features and enhancements
• Assisting in the planning and execution of product launches and go-to-market strategies
• Analyzing product performance data to inform product decisions and prioritize feature development
• Supporting customer success and sales teams in product-related inquiries and escalations
• Quick Turnaround Time
• Good communication skills,
• ability to work with creative and technical departments
• Self-motivation,
• ability to work under pressure and meet deadlines
• Receptive to constructive criticism
• delivering changes as directed Technical know-how

Desired Candidate Profile

• Graduation/ Post graduation in any discipline from a reputed institution
• 3+ years’ experience in the digital advertising domain, with CPS experience
• Record of working with cross functional teams and external partners
• Ability to multitask in a high pressure environment
• Basic finance understanding to manage the overall revenue and cost reconciliation
• A mindset of troubleshooting/ problem solving as required
• Maniacal attention to detail and very strict adherence to timelines

Knowledge and Skills:

• Writing semantic, modern, and accessible HTML mark-up.
• ReactJS (v17),Type Script, HTML, CSS
• Organizing and writing modular, well-structured CSS.
• Mastery of turning complex mock-ups into performant components/pages.
• Strong familiarity with Vanilla JS and up to date with the latest TypeScript features.
• Experience with writing scalable and performant code for a high-traffic website.
• Experience and/or knowledge of both Object Oriented Programming and Functional Programming principles.
• Willingness and desire to learn new and legacy frameworks.
• CSS pre-processing via SCSS.
• Experience with JS frameworks such as React, Redux, Backbone, or Marionette.
• Experience with Continuous Integration or Continuous Delivery.

Responsibilities Implementing business development activities, attending to all relevant business opportunities in International Market for IT Software Industry.

· It would be involved in Business Development Life Cycle, mainly focusing on areas like Cold Calling, Client Interaction International Business Development.

· Generate lead and achieve monthly target.

· Maintain and develop relationships with customers.

· Act as a contact between a company and its existing and potential clients.

· Negotiate the terms of an agreement and close sales.

· Conducting market research to identify new business opportunities.

Requirements:-

· Minimum Qualifications Any Graduate

· 2 to 4 years of Proven experience working as a business development in Offshore IT Services.

· Excellent English Communication Presentation Skills with pleasing personality.

· The ability to work in a fast-paced environment.

· Exceptional negotiation and decision-making skills.

Desired Skills and Experience

· Bid On freelancer, guru, UpWork.

· Lead generation LinkedIn, Xing, AnglList and from other platforms.

· Intermediate in between client and developer.

· Make SRS report for requirement.

· International business development

· Mentor the junior business development executive

· Take ownership for the business growth