Senior Product Marketing

Job Role: App Growth and Marketing Manager (ASO Specialist)

Location: Delhi

Experience: 2-6 Years in App growth and Performance Marketing and ASO

Compensation: upto 12 LPA (Based on experience)

Employment Type: Full-time

Key Responsibilities

• Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
• Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
• Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
• Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
• Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
• Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
• Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
• Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
• Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
• Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
• Explore new acquisition channels, growth opportunities, and marketing experiments.
• Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
• Prepare regular reports on app growth and marketing performance and provide actionable insights.

Required Skills & Qualifications

• 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of App Store Optimization (ASO).
• Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
• Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
• Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
• Strong analytical and problem-solving skills.
• Ability to work with data and translate insights into actionable growth strategies.
• Good understanding of the mobile app user journey and acquisition funnel.
• Strong communication and cross-functional collaboration skills.

Candidates with experience in fintech or financial services app marketing are especially encouraged to apply

Title: Senior Product Manager

Location: Mumbai

Job Type: Full-Time, Work From Office

About Us

Traya is an Indian direct-to-consumer hair care brand platform that provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact.

Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders:

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

About Product Team:

Our Product Team works closely with the Business and Engineering teams to ensure we develop the right technology solutions for customer experience, acquisition, and retention. If you're passionate about making a difference in people's lives through cutting-edge product strategies, this role is for you.

Traya web and app are at the heart of user acquisition and retention. These platforms enable the user to get their hair loss diagnosed, purchase the hair care kit, get hair coach support, access features that help them remain consistent with their routine, and achieve great hair. The product management team at Traya is seeking a highly motivated, data driven Product Manager to drive the consumer-facing web and app products.

A successful Product Manager must have exceptional user insights and research background, data skills, strong analytical abilities, relationship-building and communication skills across cross-functional teams, an ability to work under tight deadlines, a track record of delivering results, and be an independent self-starter.

Responsibilities:

●Acquisition/ Retention Strategy: Develop and execute a comprehensive retention/acquisition strategy for our mobile app, utilizing data-driven insights to identify opportunities for improvement.

●User Experience Enhancement: Collaborate with cross-functional teams, including UX/UI designers and developers, to enhance the overall user experience within the app, ensuring use in seamless navigation and engagement.

●Feature Development: Lead the ideation, planning, and execution of new features and functionalities within the app that contribute to improved user retention. Analytics and Insights: Utilize analytics tools and customer feedback to monitor user behaviour, identify pain points, and propose data-driven solutions to increase user engagement and retention.

● A/B Testing: Implement A/B testing methodologies to evaluate the performance of different features and strategies, optimizing for user retention metrics. Communication and Collaboration: Effectively communicate product initiatives and updates to cross-functional teams, ensuring alignment with overall company objectives.

●Competitor Analysis: Stay informed about industry trends, competitor activities, and emerging technologies to inform product decisions and maintain a competitive edge.

●KPI Monitoring: Establish key performance indicators (KPIs) related to user retention and regularly monitor, report, and analyse these metrics to track the success of implemented strategies.

Qualifications:

● Bachelor's degree in Computer Science, or a related field.

● Proven experience as a Product Manager with a focus on improving user retention in a consumer company.

● Strong analytical and problem-solving skills, with the ability to interpret data and trends.

● Experience with mobile app development and a solid understanding of user experience principles.

● Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.

● Familiarity with A/B testing methodologies and a data-driven

decision-making approach.

● Proactive mindset with the ability to prioritize and manage multiple projects simultaneously.

● Knowledge of agile development methodologies is a plus.

Product Marketing Manager — ADDA

Location: Bengaluru / Remote-friendly, must be living in Apartment Complex

Read this First: Is this role right for you?

This role is about marketing to our existing customers, not winning new ones.

As our Product Marketer, you'll help customers:

1. See the value. Understand which of their everyday problems each ADDA feature solves.
2. Use it well. Know exactly how to adopt and get the most out of those features.

Your north-star metric is customer retention. You succeed when customers use more of ADDA, get more value from it, and stay with us.

This role is not about acquisition. If most of your experience is in performance marketing, growth marketing, SEO, paid campaigns, or converting prospects into paying users, this role won't be the right fit. We'd rather tell you that now than waste your time.

Responsibilities

1. Product marketing inside and outside the product. Inside, that means in-product nudges, pop-ups, tooltips, walkthrough videos, and notifications. Outside, it means social posts, blogs, website pages, emails, and WhatsApp communication. Both are yours, end to end.
2. Launching new releases. Tell customers what's new and persuade them to start using it.
3. Driving ongoing adoption. Run continuous programs such as Feature of the Month, customer success stories, feature highlights, and social content, so features get discovered, adopted, and used regularly.
4. Keeping every asset current. Update the website, decks, USP docs, pricing, screenshots, and case studies as the product evolves.
5. Shaping features from the start. Work with Product Managers at the PRD/FS stage to agree on the pain points, benefits, product marketing plan, and discoverability of each feature.

What we're looking for

• 4–6 years in product marketing at a B2B SaaS product company
• Evidence of owning a launch end to end: positioning through to adoption, not just producing the assets someone else specified
• Strong creative skill across formats — blogs, product pages, emails, in-product copy, setup guides, social posts and other shareables, videos
• Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
• The discipline to run a content calendar.
• Hands-on experience on visuals and short videos (Canva, editing, or strong AI-tool leverage)

Why ADDA?

• ADDA is a Make in India, profitable and 17 years old globally trusted SaaS product — 25,000+ communities, 7.5M+ residents, 10+ countries.
• You sit between Product and Marketing with real ownership and a direct line to leadership
• Remote-friendly. Competitive salary

Key Responsibilities

• Own and execute end-to-end GTM strategies for AI and technology products.
• Define target segments, ICP, use cases, positioning, messaging, and differentiation.
• Develop and execute product launch strategies across relevant channels.
• Partner closely with Sales, Marketing, Growth, and Product teams to drive pipeline, conversion, and adoption.
• Develop product messaging, sales enablement materials, use cases, and market-facing content.
• Conduct customer, market, and competitive research to identify new opportunities.
• Translate customer and market insights into product improvements and roadmap priorities.
• Work on pricing, packaging, monetization, and commercial strategy.
• Track adoption, activation, conversion, and other GTM metrics and continuously optimize.
• Identify new growth channels, experiments, and scalable GTM opportunities.

What We're Looking For

• 4–10 years of experience in Product Management, GTM, Product Marketing, Growth, Strategy, or related roles.
• Proven experience in taking technology/SaaS products to market.
• Strong understanding of GTM strategy, positioning, customer segmentation, adoption, and growth.
• Experience working closely with Sales and Marketing teams.
• Strong customer and market orientation with the ability to identify and validate business opportunities.
• Strong analytical, communication, and stakeholder-management skills.
• Comfortable working in a fast-paced, high-ownership startup environment

POSITION: Product Marketing Manager

Job Mode : Remote 

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product

marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

JOB OVERVIEW:

Product Positioning & Messaging

● Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences

● Create compelling product narratives that differentiate SalesIntel in competitive markets

● Conduct market research and competitive analysis to inform positioning strategies

● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy

● Lead go-to-market planning and execution for new product launches and feature releases

● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities

into market-facing benefits

● Define target customer segments, buyer personas, and ideal customer profiles

● Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training

● Create sales enablement materials including battle cards, competitive positioning, objection handling

guides, and demo scripts

● Develop and maintain sales training programs on product positioning, competitive differentiation, and

customer use cases

● Partner with Sales leadership to understand pipeline challenges and create materials to address

conversion bottlenecks

● Conduct regular sales training sessions and product updates

Customer & Market Intelligence

● Gather customer insights through interviews, surveys, and feedback analysis to inform product and

marketing strategies

● Analyze market trends, competitive landscape, and customer behavior to identify opportunities

● Create buyer journey maps and understand decision-making processes

Content & Campaign Strategy

● Develop product-focused content including whitepapers, solution briefs, webinars, and thought

leadership pieces

● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and

adoption

● Create product marketing assets for trade shows, conferences, and industry events

● Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration

● Work closely with Product Management to influence roadmap priorities based on market feedback

● Partner with Customer Success to understand customer adoption patterns and expansion

opportunities

● Collaborate with Marketing teams to ensure consistent messaging across all channels

● Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement

● Define and track product marketing KPIs including message resonance, sales adoption of materials,

and pipeline influence

● Conduct win/loss analysis to understand competitive positioning effectiveness

● Measure and optimize sales enablement program impact on conversion rates and deal velocity

● Analyze customer feedback and market response to refine messaging and positioning

REQUIRED SKILLS & QUALIFICATIONS:

● 10+ years of product marketing experience, preferably in B2B SaaS

● Experience in product positioning, go-to-market strategy, and competitive analysis

● Proven track record in sales enablement and creating materials that drive revenue impact

● Experience with market research, customer interviews, and competitive intelligence

● Deep understanding of B2B sales processes and buyer journeys

Technical Skills:

● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms

● Strong analytical skills with experience in performance measurement and KPI tracking

● Familiarity with product management tools and methodologies

Core Competencies:

● Strong written and verbal communication skills with ability to translate technical concepts into

business value

● Analytical mindset with data-driven approach to strategy development

● Excellent project management skills with ability to manage multiple product launches simultaneously

● Experience working in fast-paced, high-growth SaaS environments

● Proven ability to influence cross-functional teams without direct authority

PREFERRED SKILLS & QUALIFICATIONS:

● SaaS experience across SMB, Mid-Market, and Enterprise segments

● Experience with AI-powered sales and marketing tools

● Experience working with remote and globally distributed teams

● Previous experience in customer-facing roles (sales, customer success, consulting)

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

Are you passionate about creating impactful tech products for Bharat? Join us on an exciting journey to build a multi-million-dollar revenue products from scratch for Bharat.

Open Position: 3 Product Manager / Product Owners. Basically people who can take whole product (consumer app, B2C, i hope you research enough to figure the apps out) from me and scale it end to end.

What we’re looking for:

 • Strong first-principles thinking and user empathy

 • Eagerness to learn quickly

 • Strong in communication

 • AI-first mindset - non negotiable after this december update :)

 • Experience matters less than your enthusiasm to learn and contribute

Why join us?

 •⁠ ⁠Work on solving real problems for Bharat users on scale (5M+ app downloads and growing fast)

 •⁠ ⁠Competitive salary. No bar for the right talent!

 •⁠ ⁠Be part of an ambitious, visionary team

 •⁠ ⁠High ownership, high impact from Day 1

Why NOT to join us? - more important than why join us

 •⁠ ⁠You are someone who need established systems rather than building them, lets meet after 2 years(maybe!)

 •⁠ You think idea to feature cycle should be more than 1 day

 •⁠ You think you know everything.

 •⁠ Looking for work life balance - not the place. You deserve better place.

 •⁠ Ambiguity paralyses you.

Location: Bangalore (Onsite)

About The Sleep Company

The Sleep Company is India's fastest-growing D2C sleep and comfort brand, built on patented Smart GRID technology and trusted by over 5 lakh customers. Our portfolio spans mattresses, pillows, toppers and ergonomic seating, sold across online channels and a growing network of experience centres nationwide. We move fast, think big and put the consumer at the centre of everything we do.

Role Overview

As Senior Product Manager, you will own the product roadmap for your category or platform. You will work with Engineering, Design, Marketing, Operations and Retail to build products and experiences that customers love and that grow the business.

Key Responsibilities

• Own the product vision, strategy and roadmap for your area
• Turn customer insights, data and business goals into clear priorities
• Write clear PRDs and user stories, and manage the backlog
• Lead product launches from idea to release, working closely with Engineering and Design
• Track key metrics such as conversion, retention and NPS, and act on what the data shows
• Run experiments and A/B tests to improve the customer journey across web, app and stores
• Work with Marketing, Supply Chain and Retail teams to keep product, pricing and experience aligned
• Study the market and competitors to spot new opportunities
• Mentor junior product managers and share best practices

Requirements

• Product management experience, ideally in D2C, e-commerce or consumer products
• Proven record of launching and scaling products
• Strong analytical skills and comfort with tools such as GA, Mixpanel or SQL
• Clear communication and the ability to manage multiple stakeholders
• Sound understanding of the omnichannel customer journey
• Bachelor's degree required; MBA is a plus

We are looking for a driven and analytical Product Manager to lead the planning, development, and continuous improvement of our digital products. The candidate will work closely with engineering, design, marketing, sales, and business teams to translate customer and business needs into successful product solutions.

Key Responsibilities

• Define and communicate the product vision, strategy, and roadmap.
• Gather and analyze customer, market, and business requirements.
• Translate requirements into clear product specifications, user stories, and acceptance criteria.
• Prioritize features and maintain the product backlog.
• Work closely with developers, designers, QA, and other stakeholders throughout the product development lifecycle.
• Conduct market and competitor research to identify opportunities.
• Coordinate product launches and feature releases.
• Track product performance using relevant KPIs and analytics.
• Collect and analyze customer feedback to improve the product.
• Identify usability issues and recommend product enhancements.
• Participate in Agile/Scrum activities, including sprint planning and reviews.
• Ensure product initiatives align with overall business objectives.

Role Overview

We are looking for a driven and analytical Product Manager to own end-to-end product initiatives across our fintech ecosystem. You will work closely with Engineering, Growth, Risk, and Operations teams to build scalable, customer-centric solutions that drive measurable business impact.

Key Responsibilities

• Own the product lifecycle from problem discovery → PRD → launch → iteration
• Write clear and structured PRDs, user stories, and acceptance criteria
• Collaborate cross-functionally with Engineering, Design, Growth, Risk, and Business teams
• Define product roadmaps and prioritize based on impact and feasibility
• Analyze product performance, funnels, and user behavior using data
• Drive experimentation, A/B testing, and continuous optimization
• Translate business goals into scalable product solutions

Required Skills & Qualifications

• 3–7 years of Product Management experience (preferably in fintech/startup environments)
• Strong analytical skills with hands-on experience in SQL and Excel/Google Sheets
• Experience working in Agile environments with engineering teams
• Ability to think structurally and solve complex product problems
• Strong stakeholder management and communication skills
• Working understanding of APIs, integrations, and system workflows
• Comfort using AI tools to enhance productivity, documentation, research, and product discovery
• Basic understanding of prompt structuring to improve research, analysis, and workflow efficiency

Key Responsibilities

Define product strategy, roadmap, and product development plans.

Conduct market and competitor analysis to identify new opportunities.

Drive product adoption, customer experience, conversion, and business growth.

Work with UX/UI, Engineering, Marketing, Operations, and Customer Support teams.

Track product performance using

Google Analytics and other analytics tools

.

Analyze customer feedback and data to drive product improvements.

Manage product launches, integrations, documentation, and internal training.

Identify opportunities for innovation, revenue growth, and product enhancement.

Requirements

Experience in

Product Management

, preferably within Travel/OTA/TravelTech.

Strong understanding of product strategy, roadmap, analytics, and execution.

Experience with

Google Analytics/product analytics tools

.

Strong communication, problem-solving, and stakeholder management skills.

Ability to manage multiple projects in a fast-paced environment.