Cutshort logo
Media.net logo
Senior Product Marketing
Media.net
Media.net's logo

Senior Product Marketing

at Media.net

2 - 7 yrs
₹10L - ₹20L / yr
Bengaluru (Bangalore), Mumbai
Skills
Product Marketing
Digital Marketing
Go-to-market strategy
New product introduction

Note: Please do not apply if you are currently working in an E-Commerce company.


Note: We are specifically looking for candidates who are currently employed at a B2C tech product company.


No.Of Positions : 8


Mandatory


Strong B2C Product Marketing Profile


Mandatory (Experience 1): Must have 2+ YOE in product marketing for digital products


Mandatory (Experience 2): Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etc


Mandatory ((Experience 3): Experience launching or scaling a mobile app, preferably iOS


Mandatory (Company): B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)


Role & Responsibilities


- We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.


- New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.


- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.


- Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.


- User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.


- A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.


- App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.


- Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.


Ideal Candidate


- Communication: Excellent written and verbal communication skills. Ability to convey complex ideas in a clear and compelling manner.


- Product Analytics: Strong understanding of product analytics and the ability to derive actionable insights from data.


- App Media Buying: Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.Proven ability to optimize campaigns for maximum ROI.


- App Monetization: Knowledge of various app monetization models and strategies. Ability to develop and implement monetization plans that align with business goals.


- Design and Messaging: A keen eye for design and messaging to create visually appealing and effective marketing materials. Understanding of how design elements impact user engagement. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.


Perks, Benefits and Work Culture


- Flexible work hours and leaves


- Salary advance


- Maternity/Paternity leave benefits & adoption assistance


- Butler & Concierge services


- Team Off-sites & Celebrations


Beyond Work:


- Insurance benefits for you and family


- Interest-free loans


- Gift vouchers for special moments


- Fully-equipped Gym


- Education Sponsorship Programs

Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

Similar jobs

Simplicontract
Remote only
0 - 8 yrs
₹1L - ₹12L / yr
Content Writing
Content Strategy
Web content management
Content Marketing
SKILLS: Mandatory Skills: • Proven work experience as a Content Writer, Copywriter or similar role. • Portfolio of published articles. • Experience doing research using multiple sources. Desired Skills • Familiarity with web publications • Excellent writing and editing skills in English. • Ability to meet deadlines. • Graduation in Marketing, English, Journalism or related field. What you'll be responsible for: • Research industry-related topics (combining online sources, interviews and studies). • Write clear marketing copy to promote our products/services. • Prepare well-structured drafts using Content Management Systems. • Proofread and edit blog posts before publication. • Submit work to editors for input and approval. • Coordinate with marketing and design teams to illustrate articles. • Conduct simple keyword research and use SEO guidelines to increase web traffic. • Promote content on social media. • Identify customers’ needs and gaps in our content and recommend new topics. • Ensure all-around consistency (style, fonts, images and tone). • Update website content as needed.
Read more
Clarisco Solutions Private Limited
Madurai
2 - 5 yrs
₹3L - ₹5L / yr
Team Management
Digital Marketing
Recruitment/Talent Acquisition
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
+8 more
  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs build, and maintain our social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop-off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
  • Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
  • Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Read more
Salus Technologies PvtLtd
Mrunal Gaikwad
Posted by Mrunal Gaikwad
Pune
2 - 4 yrs
₹1L - ₹15L / yr
skill icon.NET
ASP.NET
skill iconAngularJS (1.x)
skill iconAngular (2+)
skill iconJavascript
+8 more

JD-

• Experience in C# ASP.NET + MVC + Entity Framework development

• Experience in JavaScript and jQuery

• Experience in Web Services and third party API Integrations

• Experience in SQL Server databases

Responsibilities

• Design, code, test, and manage various applications

• Collaborate with the engineering team and product team

• Follow outlined standards of quality related to code and systems

• Deploy tested code to the production environment

Read more
Dhwani Rural Information Systems
Sunandan Madan
Posted by Sunandan Madan
Gurugram
2 - 3 yrs
₹5L - ₹12L / yr
skill iconAngularJS (1.x)
skill iconAngular (2+)
skill iconReact.js
skill iconNodeJS (Node.js)
skill iconMongoDB
+1 more

Job Description


We are looking for an excellent experienced person in the Full-Stack field. Be a part of a vibrant, rapidly growing tech enterprise with a great working environment. As a Full-Stack developer, you will be responsible for the server side of our web applications and you will work closely with our engineers to ensure system consistency and improve your experience. A Full Stack MEAN (MongoDB, Express.js, AngularJS, Node.js) Developer is responsible for developing and maintaining web applications, databases, and server-side systems using the MEAN stack.


Scope of Work:

  • Translate Understanding of accessibility and security compliance (Depending on the specific project) 
  • User authentication and authorization between multiple systems, servers, and environments. 
  • Integration of multiple data sources and databases into one system 
  • Understanding fundamental design principles behind a scalable application. 
  • Understanding differences between multiple delivery platforms, such as mobile vs. desktop, and optimizing output to match the specific platform. 
  • Creating database schemas that represent and support business processes. 
  • Implementing automated testing platforms and unit tests. 
  • Ability to work independently and in a team environment 
  • Excellent communication and collaboration skills 
  • Participate in code reviews and contribute to the team-wide coding standard

Essential Requirements:

  • Developing and managing databases using MongoDB, MY SQL, PostgreSQL 
  • Developing and designing web applications using Angular4+, Node.js, and Express.js 
  • Excellent Knowledge of AWS/GCP – Managed service.
  • Familiarity with cloud computing services such as AWS, Google Cloud, or Azure 
  • Writing server-side scripts using Node.js. 
  • Integrating front-end components with back-end components. 
  • Troubleshooting and debugging applications. 
  • Optimizing web applications for speed and scalability. 
  • Collaborating with cross-functional teams to identify and resolve issues. 
  • Good Knowledge of JSON, API, and JWT 
  • Good understanding of server-side templating languages 
  • Basic understanding of front-end technologies, such as HTML5 and CSS3 
  • Proficient understanding of code versioning tools, such as Git 
  • Experience of working in an automated environment

Educational Qualifications

  • B-Tech-IT/M-Tech -/MBA- IT/ BCA /MCA or any degree in the relevant field

Benefits

- 5 Day Working(Saturday and Sunday Off)

- Informal Dress Code

- Compensatory Off

- Laptop Allowance

- Friendly Working Environment


Please Note: This is a work from office, full-time opportunity, please apply only if you can come to the office full time.



Read more
Metawing Pvt Ltd
at Metawing Pvt Ltd
1 recruiter
Ashwin Kain
Posted by Ashwin Kain
Gurugram
1 - 2 yrs
₹4L - ₹8L / yr
Natural Language Processing (NLP)
rasa
skill iconPython
skill iconDjango
skill iconFlask
+3 more
Developing chatbots and voice assistants on various platforms for diverse business use-cases

- Work on a chatbot framework/architecture using an open-source tool or library

- Implement Natural Language Processing (NLP) for chatbots

- Integration of chatbots with Management Dashboards and CRMs

- Resolve complex technical design issues by analyzing the logs, debugging code, and identifying technical issues/challenges/bugs in the process

- Deploy applications using CI/CD tools

- Designing and building highly scalable AI and ML solutions

- Ability to understand business requirements and translate them into technical requirements

- Open-minded, flexible, and willing to adapt to changing situations

- Ability to work independently as well as on a team and learn from colleagues

- High adaptability in a dynamic start-up environment.

- Experience with bot multi-lingual utilization (preferred)

- Experience with bot human escalation

- Ability to optimize applications for maximum speed and scalability

- Come up with new approaches and ideas to improve the current performance of Chatbots across multiple domains and build a highly personalized user experience.

QUALIFICATIONS : B. Tech/ B.E. /M. Tech or a related technical discipline from reputed universities

SKILLS REQUIRED :

- Minimum 3+ years- of experience in Chatbot Development using the Rasa open-source framework.

- Hands-on experience building and deploying chatbots.

- Experience in Conversational AI platforms for enterprises using ML and Deep Learning.

- Experience with both text to speech and vice versa transformation incorporation.

- Should have a good understanding of various Chatbot frameworks/platforms/libraries.

- Build and evolve/train the NLP platform from natural language text data being gathered from users on a daily basis.

- Code using primarily Python.

- Experience with bots for platforms like Facebook Messenger, Slack, Twitter, WhatsApp, etc.

- Knowledge of digital assistants such as Amazon Alexa, Google Assistant, etc.

- Experience in applying different NLP techniques to problems such as text. classification, text summarization, question & answering, information retrieval, knowledge extraction, and conversational bots design potentially with both traditional & Deep Learning

- Techniques - NLP Skills/Tools: NLP, HMM, MEMM, P/LSA, CRF, LDA, Semantic Hashing, Word2Vec, Seq2Seq, spaCy, Nltk, Gensim, Core NLP, NLU, NLG, etc.

- Should be familiar with these terms: Tokenization, N-Grams, Stemmers, lemmatization, Part of speech tagging, entity resolution, ontology, lexicology, phonetics, intents, entities, and context.

- Knowledge of SQL and NoSQL Databases such as MySQL, MongoDB, Cassandra, Redis, PostgreSQL

- Experience with working on public cloud services such as Digital Ocean, AWS, Azure, or GCP.

- Knowledge of Linux shell commands.

- Integration with Chat/Social software like Facebook Messenger, Twitter, SMS.

- Integration with Enterprise systems like Microsoft Dynamics CRM, Salesforce, Zendesk, Zoho, etc.

MUST HAVE :

- Strong foundation in the python programming language.

- Experience with various chatbot frameworks especially Rasa and Dialogflow.

- Strong understanding of other AI tools and applications like TensorFlow, Spacy, and Google Cloud ML is a BIG plus.

- Experience with RESTful services.

- Good understanding of HTTPS and Enterprise security.
Read more
WebAppMate - Fly on IT India Pvt Ltd
Remote only
3 - 6 yrs
₹5L - ₹6L / yr
Magento
MySQL
skill iconPHP
skill iconJavascript
skill iconHTML/CSS
Must have experience in Magento 1.x/2.x
Must have sound experience & knowledge of PHP & MySQL
Develop Magento modules in PHP using best practices.
Should possess Advanced knowledge of Magento, JavaScript, HTML, PHP, and MySQL
Read more
Artifex
at Artifex
3 recruiters
Aiswarya Hari
Posted by Aiswarya Hari
Chennai
1 - 3 yrs
₹6L - ₹9L / yr
skill iconFlutter
DART
Artifex HR is looking to hire a Flutter Developer for a finance company located in Chennai. 

Roles & Responsibilities:
  • Writing well-designed, testable and efficient code.
  • Gathering and evaluating user feedback.
  • Working as a part of a dynamic team to deliver winning products.
  • Providing code documentation and other inputs to technical documents.
  • Supporting continuous improvement by investigating alternatives and new technologies and presenting these for architectural review.
  • Troubleshooting and debugging to optimise performance.
Requirements:
  • You possess a Degree/Diploma in Computer Science, Engineering or related field.
  • You have at least 1-3 year experience, ideally within a Software Engineer role with some inhand experience with Flutter or dart.
  • You pay strong attention to detail and deliver work that is of a high standard.
  • You are adaptable and thrive in changing environments.
  • You are highly goal driven and work well in fast paced environments.
Read more
GenYLabs
at GenYLabs
2 recruiters
Ravi Jain
Posted by Ravi Jain
Hyderabad
2 - 5 yrs
₹3L - ₹8L / yr
Marketing
Content Marketing
Business communications

This is an opportunity to be part of an exciting, new-age startup working on an AI platform to gather consumer insights. You’d be part of the business team, driving demand generation using content marketing, published on all digital properties.

 

Experience matters. The ‘must-haves’ are.

  • A minimum of 3 years of experience in running content marketing programs, especially for SaaS, martech, technology brands
  • Experience in running a complete marketing program – organizing webinars, scouting for event opportunities, etc.
  • Experience in writing across genres – social, newsletters, blogs etc.
  • Experience for writing for the Western audience (native English speaking geographies such as USA and the UK)

 

The specific skills sought are as follows.

  • Ability to articulate technology in a way that a non-techie could understand.
  • Ability to write in both informal and formal tones – use of colloquial English for informal and assuming a formal tone when authoring a thought leadership article, case studies, and whitepapers.
  • Ability to improvise – use the same content to spin out content for social media publishing.
  • Ability to think through topics that might be of interest to our very professionally accomplished TG – quite different than what you’d write for a consumer-facing brand.
Read more
Technovation
at Technovation
1 recruiter
JOSE ANTONY
Posted by JOSE ANTONY
Jaipur
0 - 1 yrs
₹2000 - ₹10000 / mo
Graphic Designing
Adobe Photoshop
skill iconAdobe Illustrator
CorelDRAW
Graphics
The duration of this internship is ___2_ months.
Read more
EdGE Networks Pvt. Ltd.
at EdGE Networks Pvt. Ltd.
8 recruiters
Priyadarshi Lahiri
Posted by Priyadarshi Lahiri
Bengaluru (Bangalore)
3 - 10 yrs
₹12L - ₹25L / yr
Product Management
Product Research
Axure
Mockups
Product Lifecycle Management (PLM)
+3 more
We are a cutting edge AI startup working on workforce optimisation. Awarded Best of the Show (NVIDIA), Deloitte Fast 50, Emerge 50. Clients include Wipro, HCL, Dell, Microland to name a few. We are looking for a product manager experienced with designing and growing large-scale web apps. Should be conversant with different building blocks of modern web apps and should have a technical bent of mind. Hands-on with prototyping in Axure/Balsamiq/Sketch/Framer. You start your day with Hackernews and ProductHunt. Strive to learn about what the latest and the greatest is everyday. Understand UX and the power of perception in UI. Analytical outlook to discovering and motivating user behaviour and interaction.
Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
21,01,133
Matches delivered
37,12,187
Network size
15,000
Companies hiring
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos