Zonal Marketing Manager

A leading FM Radio Broadcaster

Zonal Marketing Manager

Merito

Company

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Zonal Marketing Manager

at A leading FM Radio Broadcaster

Agency job

via Merito

5 - 10 yrs

Best in industry

Bengaluru (Bangalore)

Skills

Brand Marketing

Brand Management

Market Research

Competitor Analysis

Know your customer

Digital Marketing

Marketing Strategy

About the Company:
Our client is an Entertainment Network that owns 73 frequencies and is an advertising partner for another 3, across 63 cities, making it India's largest private FM radio broadcaster. With the highest listenership across the country and a track record of developing innovative content, it has been expanding and retaining its audiences and advertisers through the years.

KEY RESPONSIBILITIES :

Brand Management
- Custodian of Brand for the State; leads the Agenda of Brand Building
- Creates the Brand Marketing Plan and executes marketing calendar for the main station and supports the cluster stations for their marketing activities.
- Leads the consumer immersion for the Station to ensure there is regular interaction with the youth of the city and regular inputs are provided to Programming on Content.
- Creating Buzz around the Brand to improve Brand Saliency and Imagery scores
- Leads the Digital Initiative for the State and champions the Digital marketing calendar to grow the online presence
- Growing the Listenership Base by developing a Full year Marketing calendar with a focus on specific TG. Driving Market Research analytics and feeding into the Product portfolio to grow listenership
- Working closely with Programming to develop content in terms of Music, Content, Movie tie-ups
- Collaboration with the Local Movie industry and Premium Events in the City
- Leveraging the content and star cast to get the halo effect on the Brand
- Tie-ups: Partnering with One large Non-Movie Event like Beauty and Sports to build Brand Salience
- Support revenue functions (internally) with idea generation, execution of plans and data reports.

Reporting and MIS
- Mining IRS and other research reports to generate insights for both programming and Sales function

Digital
- Tracking Social media, Youtube analytics for station pages to gain insights into content formats that work and give such feedback to the team and ensure compliance.
- Updating station-level pages on the website
- Growing brand online radio listenership through suggestions on data analytics and marketing campaigns

INTERNAL & EXTERNAL STAKEHOLDER MANAGEMENT
- Finance
- Sales
- MA
- FIM
- Corporate Marketing

REQUIREMENTS
- Post Graduate with 5-10yrs of experience in Brand Marketing
- Excellent communication skills
- Team player
- Collaboration
- Must know Kannad/Telugu

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