- Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
- Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
- Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
- Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
- Close coordination with BD & Client Servicing Team.
- Negotiate and manage commission structures for affiliates
- Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
- Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
- Develop business strategies to improve affiliate program.
- Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
- Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
- Stay current with trends in affiliate marketing and identify new opportunities.
- Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.
Qualifications and Skills:
- 3-6 years professional experience in Affiliate Marketing.
- Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
- Bachelors or above from an accredited university or college
- Candidates should have very good connection with Affiliates / Publishers / Ad networks.
- Core Affiliate Industry/Performance Marketing Experience.
- Strong data analytical skills.
- Team management skills as well as ability to work independently.
- Thorough understanding of the types of fraud in Web or Mobile.
- Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
- Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs
Other Benefits:
- Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000
- Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level.
- Food - Lunch, Tea and Snacks. All you can eat!
- Work Culture- Flexible Result Oriented Work Environment
- Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work
- Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with
- TGIF - We’ll find something to do at the end of each week.
- Work hard, party harder!
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What would you be doing?
- Develop, implement, and manage performance marketing campaigns across various digital platforms including Google Ads, Facebook Ads, Quora, LinkedIn, etc.
- Analyse and optimise campaigns to meet performance goals such as CTR, ROI, and conversion rates.
- SEO optimisation and Budgeting.
- Identify and test new growth opportunities to drive user acquisition, engagement, and retention.
- Product marketing operations including managing SMS platforms & customer engagement platforms (InfoBip, Vilpower, Clevertap, FB pixel, etc)
- Collaborate with product and analytics teams to align marketing strategies with business objectives.
- Coordinate with field marketing teams to ensure alignment and consistency in messaging and strategy.
- Support the execution of field marketing events and initiatives.
- Gather feedback from field marketing activities to refine and improve overall marketing strategies.
Who are we looking for?
- 1-3 years of experience in growth marketing, performance marketing, or a related field.
- Desirable qualification: Doctor with an interest in growth marketing with basic knowledge of digital marketing & SEO.
- Familiarity with marketing tools and platforms such as Google Ads, Facebook Ads, SEO tools, WhatsApp & SMS marketing (including Clevertap, Wati, InfoBip, and Vilpower).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and collaboration skills.
- Creative thinking and problem-solving abilities.
Hiring Professional Content Creator ( marketing ) for our IT Company Logical Soft Tech Pvt ltd, Indore(M.P)
Responsibilities
Expert in video making and content posts, banners for IT products Mobile app
Develop and execute a comprehensive video content strategy for YouTube, Instagram, LinkedIn, Facebook, and other relevant platforms, ensuring alignment with the brand's goals and target audience.
Knowledge in Digital Marketing , SEO, SMM of brands and Mobile app and It products
Collaborate with internal creative teams and external agencies to conceptualize, plan, and storyboard video content ideas.
Coordinate video shoots, including location scouting, talent coordination, equipment setup, and ensuring a smooth production process.
Edit and enhance video content using professional software tools to create visually appealing and engaging videos.
Collate and organize video assets, including footage, music, graphics, and other elements, for efficient content management.
Optimize videos for each platform, considering specific requirements, formats, and audience preferences.
Stay up-to-date with emerging trends and best practices in video content creation, social media, and digital marketing to ensure the brand remains at the forefront of innovation
Monitor and analyze video performance metrics, such as views, engagement, and conversions, and make data-driven decisions to optimize future content.
Collaborate with cross-functional teams, including marketing, social media, and design, to align video content with broader marketing initiatives.
Manage relationships with external vendors, agencies, and freelancers involved in video production, ensuring timely delivery and quality standards.
Ensure brand consistency and messaging across all video content and platforms
Stay informed about industry trends, new technologies, and platform updates to identify opportunities for innovation and improvement.
Excellent communication and collaboration skills to work effectively with internal and external stakeholders.
Conduct seminar , collaborate with vendor, colleges, institutes for promotion of our products
females with good voice over will be preferred, having laptop will be advantage
****
If you meet above job criteria , Please share the cv and come for the interview or can call on given HR number if any queries ( between 11:00 A.M to 7:30 P.M)
Company name : Logical Soft Tech Pvt Ltd
Email : - talentlogicalsofttech @gmail.com, logicalhr.softtech @gmail.com, hrlogicalsofttech @gmail.com,
Address: - 2nd floor, 388,PU4, Scheme 54 PU4, Infront of Main Eye Retina Hospital, Vijay Nagar, Indore, M.P
Contact : - +91-82.69.82.97.29(HR), +91-78.69.73.15.95(HR), +91-74.15. 95.09.19(HR), +91-82.10.25.18.24 (technical Department)
Role - SEO Specialist
We are looking for an experienced and knowledgeable SEO Specialist/Manager to
join our Marketing team! As an SEO Specialist/Manager you will be responsible for
planning, implementing, and managing our SEO strategy. As our online presence is
extremely important for the business's success, your position will play a critical role
in driving our organic growth and success.
SEO Specialist/Manager duties and responsibilities
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and increasing organic traffic.
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify problems and deficiencies and implement solutions in a timely
manner
• Suggest improvements in process and productivity optimization
• Collaborate with web developers and marketing team
• Stay up to date with the latest SEO and digital marketing latest trends and
best practices
SEO Specialist/Manager requirements and qualifications
• 3+ years of experience in SEO
• Proven success in SEO
• Familiarity with HTML, CSS, JavaScript
• Knowledge of web analytics tools including Moz, Semrush, Google Analytics,
etc.
• In-depth knowledge of research principles and methods and experience in
analyzing data
• Sense of ownership and pride in your performance and its impact on the
company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
Role Overview
Summary of Role
We are looking for an extremely motivated individual to lead our entire Marketing, someone who can tie-in our Demand Generation, Social & Brand as well as Content play. A candidate who has experience in Performance + Social + Content Marketing would be an ideal leader for us.
Requirements:
• 7+ years of experience in driving Performance + Social + Content Marketing for a B2C startup
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid
channels with quantifiable results.
• Highly organised and autonomous, but also collaborative and able to
work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• High competency with FB/ Google Ads/Instagram/Affiliate Marketing. Responsibilities:
• Build KPI for weekly reporting to show impacts from the marketing department
• Oversee social media, content & performance marketing as an entirety
• Build marketing plans and budgets for the smooth operation of
marketing campaigns.
• Prepare social media marketing campaigns and strategize them such
that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the
business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign
strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand
market share.
Also Nice to Have Skills and Background:
• Diploma/Degree in Marketing background.
Company Profile:
We are a curated marketplace where we connect potential pet parents with responsible breeders Pan-India to provide healthy and purebred pets alongside pet care guidance and pet supplies and services making us a complete pet ecosystem. Mr n Mrs pet rose to be a modern pet solution backed by a strong network of responsible breeders spread across Pan-India along with a team of Pet-parents and Pet-lovers who passionately contribute to making pets’ lives better. Our promise was to provide Healthy and Happy pets along with pet care assistance in all aspects of pet parenting and that’s how we have built Mr n Mrs Pet to be a complete pet ecosystem since 2016.
Requirements:
- Relevant experience in E-com.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Expert-level analytical and problem-solving skills, including using measurement and analysing large datasets to gain insights and drive business decision.
- Ability to think strategically.
- Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
- Ability to execute high level sales volume.
- Demonstrates strong motivation and team building skills.
- Stay up to date on latest SEO trends and technical/algorithm search engine updates.
Responsibilities:
- Create content recommendations to gain organic traffic
- Track, report, and analyse website analytics
- Work with client development teams to ensure that SEO best practices
- Work with client teams to drive SEO in content creation and development.
- Consistently improve the customer journey and optimize the conversion rate throughout website through close collaboration with the design.
- Maximize revenue through diligent management of the products/categories/campaigns across the website.
- Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website.
- Collaborate with content/copy teams to provide keywords and phrases for optimal SEO performance of published content across all channels.
- Analyse and report lead provider/Lead aggregator performance to increase sales.
Designation
- Digital Marketing Manager
- Performance Marketing Manager
- Paid Marketing Manager
- Digital Lead
- Lead- Digital Marketing
- Online Marketing Manager
- Digital Marketing Analyst/Senior Digital Marketing Analyst
- Digital Success Manager
About the Role:
We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.
Reports to: VP - Markeing
Responsibilities:
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
- Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
- Lead a team of performance marketers & Data Analyst
- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
- On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
- Understand ways to scale campaigns across platforms in an optimal manner.
- Perform interest research in Facebook using audience insights and ads manager.
- Create a digital media plan based on requirements across multiple platforms
- Understand how content works across different social media platforms
- Create insightful reports based on data from performance marketing campaigns
- Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
- Work on Launching & Optimising other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
- Work on retentiton marketing through Mo engage or internal communication.
- Coordination with SEO Team for Organic ranking updates & suggestions
- Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
- Work on launching influencer marketing campaigns & influencer network for the brand.
Skills Required:
- 3-4 years of industry experience (agency or editorial) is a plus.
- Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
- In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
- Excellent problem solving & analytical skills.
- Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting goals & deadlines.
- Able to effectively work independently, and as part of a team.
Min. 3-4 year experience is required in this role.
THIS JOB IS NOT FOR FRESHERS! SEPARATE POSTINGS SHALL BE MADE FOR THE SAME
Questionnaire forhttps://docs.google.com/document/d/1_DrazG6jU-PYRRIbBJ7VhKXUrx-Qr8nLLtBRrxjwRM8/edit" target="_blank"> DM Hiring
Post: E-Commerce Executive – Amazon & Ebay
Location: GIDC Gate No.4, Naroda-Ahmedabad
Job Overview:
We are looking for a Specialist who can post advertisements, run campaigns, and can held our seller accounts.
Our company is looking for an E-Commerce Executive to join our online marketing and sales team. Our ideal applicant is organised enough to manage our online inventory and creative enough to help design social media campaigns to increase our digital sales. You will optimise our campaigns using marketing and SEO strategies and measure how much they increase web traffic by using analytics tools. While we prefer applicants who have a bachelor’s degree, it is more important that you have some experience managing a digital store or inventory of products.
E-CommerceExecutive Duties and Responsibilities
Manage our online inventory
Develop campaigns to increase digital sales
Optimise paid advertising campaigns using SEO and other tools
Help manage our online marketing presence, including on social media platforms
Monitor changes in website traffic or increases in sales
Assist with forming our company’s overall digital marketing strategy
E-Commerce Executive Requirements and Qualifications
Bachelor’s degree in marketing (preferred)
Experience managing digital product inventory
Responsibilities
- Need to gain good understanding of the product, business and brand to marry them together
- Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
- Conduct user research to understand the gaps in the product, business and brand
- Devise brand communications strategy with the product and business aspect into it
- Translate technical information and product features to potential users
- Follow and analyze market trends to position our products
- Develop end to end product marketing strategies
- Run marketing campaigns across channels including and not limited to all forms of digital marketing
- Test and evaluate features using relevant KPIS from users
- Collaborate with Product Manager to continue improving the products
- Collaborate effectively and remotely with team to implement strategies
Requirements
- Atleast 2 years experience where you have actively used digital channels for marketing
- Experience in market analysis and working knowledge of web analytics tools
- Excellent communication skills
- Sharp analytical & strong quantitative skills
- Attention to detail
- Prior experience in a B2C startup company
- Bonus if you have experience in fintech or teenager focussed startup