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Head of Growth and Operations

Organisation Overview

Cyces Innovation Labs LLP is an AI-first technology company specializing in product engineering, software development, data engineering, and applied AI solutions. Having partnered with 150+ organizations globally, we help startups, enterprises, and government bodies build scalable digital products, automate workflows, and drive business growth through technology. Our team of engineers, designers, and innovators combines strong engineering principles with product thinking to deliver impactful solutions across industries.

Location: Chennai (Work from office) 

Job Overview

We are seeking a strategic and results-oriented Head of Growth and Operations to lead and oversee our Website and SEO Managed Services division - Freshboost. This is a leadership role responsible for driving operational excellence, managing cross-functional teams, ensuring exceptional client delivery, and contributing to the overall growth and success of the business unit.

The Head of Growth and Operations will be accountable for the performance of Account Management, SEO, and Website Services teams, ensuring the successful delivery of client engagements while maintaining high standards of quality, efficiency, and customer satisfaction. The ideal candidate will possess strong leadership capabilities, commercial awareness, and a solid understanding of SEO, website development, digital marketing, Webflow, and WordPress.

Responsibilities

• Lead and manage the Website and SEO Managed Services division, ensuring alignment with organizational goals and business objectives.
• Provide leadership, guidance, and mentorship to Account Managers, SEO Specialists, Webflow Developers, WordPress Developers, and other team members.
• Own the end-to-end delivery of client services, ensuring projects and ongoing engagements are executed efficiently and successfully.
• Establish and monitor departmental goals, KPIs, and performance metrics to drive operational excellence and business growth.
• Ensure high levels of client satisfaction through proactive communication, effective stakeholder management, and quality service delivery.
• Act as the primary escalation point for delivery challenges, client concerns, and operational issues.
• Drive resource planning, workforce allocation, and capacity management across multiple teams and client accounts.
• Develop and implement scalable processes, workflows, and best practices to improve efficiency, productivity, and service quality.
• Collaborate with senior leadership to define delivery strategies, growth initiatives, and service improvement plans.
• Review team performance regularly and foster a culture of accountability, collaboration, and continuous improvement.
• Oversee the successful execution of SEO, website development, website maintenance, and digital marketing initiatives.
• Analyze business performance, client outcomes, and operational data to identify opportunities for improvement and expansion.
• Partner with sales and business development teams to support client acquisition, solution design, and service expansion opportunities.
• Identify risks to project delivery and implement mitigation strategies to ensure business continuity and client success.
• Drive employee engagement, talent development, succession planning, and team capability building within the division.
• Ensure adherence to company standards, service commitments, and delivery timelines across all client engagements.
• Stay informed about industry trends, emerging technologies, and market developments to continuously enhance service offerings.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Digital Marketing, Information Technology, Communications, or a related field.
• Minimum 5 years of professional experience in digital services, managed services, digital marketing, website operations, or related fields.
• Minimum 2 years of proven experience in a leadership, managerial, or delivery management role.
• Demonstrated experience leading and managing high-performing cross-functional teams.
• Strong understanding of SEO, website development, digital marketing, client delivery, and account management practices.
• Working knowledge of Webflow, WordPress, website management processes, and SEO best practices.
• Proven ability to manage multiple teams, projects, and client engagements simultaneously.
• Experience establishing KPIs, managing performance, and driving operational improvements.
• Strong business acumen with the ability to balance client satisfaction, team performance, and organizational objectives.
• Excellent leadership, stakeholder management, communication, and interpersonal skills.
• Strong analytical and problem-solving capabilities with a data-driven approach to decision-making.
• Experience managing client relationships, service delivery operations, and business performance metrics.
• Ability to influence, motivate, and develop teams in a fast-paced environment.
• Experience in agency, managed services, SaaS, consulting, or technology-driven environments will be preferred.
• Familiarity with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, project management platforms, and reporting tools will be an advantage.

About Zolvit

Zolvit is India’s leading legal, tax, and compliance platform, serving thousands of SMEs, professionals, and enterprise clients. We are transforming how businesses meet their compliance needs by blending automation, expert guidance, and high-quality legal research.

About the Role:

We are looking for a results-driven Digital Marketing Specialist to join our growing team. The ideal candidate will have hands-on experience in SEO backlink building, marketing automation, and digital campaign execution. You will play a key role in improving our online visibility, driving qualified traffic, and nurturing leads through automated workflows.

Key Responsibilities:

 • Plan and execute high-quality backlink acquisition strategies (guest posting, blogger outreach, broken link building, etc.)

 • Manage and optimize marketing automation workflows (emails, lead scoring, drip campaigns, retargeting)

 • Work with SEO tools (Ahrefs, SEMrush, Moz, etc.) to monitor and improve link-building performance

 • Collaborate with content and design teams to develop link-worthy content assets

 • Set up and manage campaigns using tools like HubSpot, Mailchimp, ActiveCampaign, or similar

 • Track KPIs and generate weekly/monthly performance reports

 • Stay updated on SEO and marketing automation trends and algorithm updates.

Requirements:

 • 3+ years of experience in digital marketing with a focus on SEO/backlinks and marketing automation

 • Strong knowledge of white-hat link-building techniques

 • Hands-on experience with automation tools like HubSpot, Mailchimp, or similar

 • Familiarity with Google Analytics, Google Search Console, and tag management tools

 • Excellent written communication skills for outreach and campaign content

 • Self-starter with strong organizational and time management skills.

Preferred Qualifications:

 • Experience in B2B marketing or SaaS is a plus

 • Certification in SEO, Google Ads, or Marketing Automation tools

As an SEO Link Builder, you will be responsible for creating and managing high-quality backlinks for our websites. You will work closely with the digital marketing team to ensure that all link-building campaigns are executed effectively and meet our client’s objectives. 

Your primary tasks will include: 

Developing and managing link-building campaigns to meet project deadlines 

Proactively monitoring the performance of backlinks  

Providing regular reports on link-building progress and results 

Conducting comprehensive keyword and competitor research and analysis to identify opportunities for link building 

Responsibility: 

- Good knowledge of keyboard shortcuts and using Search Engines

-Experience in Google Analytics, webmaster tools, and other reporting platforms is preferred.

- Bachelor's in Computer Science or related field

Job description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Key Skills

• Keyword research
• On-page keyword targeting
• Knowledge of WordPress
• SEMrush, keyword tool.io, ahref’s
• Google analytics
• Google webmaster
• Generating Sitemap of website
• Indexing the website on various search engines
• Microsoft Excel
• Yoast SEO
• Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
• Good in writing and editing contents

Roles & Responsibilities

• On-page SEO optimization
• Off-page SEO (Link Building Backlinks)
• Social media marketing
• Checking & removing Duplicate content
• Formatting of content for better ranking
• Email marketing
• Running Facebook ads
• Running Google PPC, Display & remarking campaigns

Qualifications

• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Social Media Expert

Description:

Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook?  We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.

Competencies:

• Consistent and self-driven to learn about social media platforms and trends. 
• Strong creative storytelling skills with a focus on visual and content aesthetics.

Skills:

• Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
• Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
• Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
• Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.

Experience:

• Demonstrable B2B social networking experience and social analytics tools.
• Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
• Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.

• Set up and run large scale PPC campaigns
• Optimize performance to increase reach, generate leads and transactions and reduce cost. (multiple optimizations in a day - if needed)
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
• Track and analyze website traffic flow and provide regular internal reports.
• Create performance reports with recommendations for improvements.
• Intra-team coordination to understand how the campaigns can yield more quality leads
• Certification is Google AdWords and Analytics is preferred

Experience:1-3 years of experience in;

• Planning, implementing, and reporting the performance of PPC campaigns for multiple clients
• Keyword research and analysis
• Media Planning
• Budget optimization

Platforms:

• Google Marketing Platform
• Specifically
• Google Adwords (Display, Mobile App, Video) and Analytics
• Bing Editor

Qualities

• Constant monitoring of the performance of multiple campaigns
• Attention to small details
• Updated on the latest trends on the above-mentioned platforms
• General Knowledge:
• Understanding of PPC Campaigns
• Understanding of advertising on Google, Facebook, Linkedin, and Twitter